KlientBoost

BACKGROUND

Please describe your company and your position there.

TYME is a beauty lifestyle brand which started with the ever popular TYME Iron. The TYME Iron revolutionized the way women style their hair, allowing them to create any style in just minutes. I am the Director of Analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To bolster our Google presence for top of funnel and retargeting ad delivery purposes.

What were your goals for this project?

We wanted to see a 2.5x ROAS but also we wanted to recapture customers / find new customers through branded and non branded campaigns. Klientboost was successful at both.

SOLUTION

How did you select this vendor?

We were referred to Klientboost through a friend/colleague

Describe the project and the services they provided in detail.

Klientboost was responsible for everything on our google ads campaigns except for creating the content (which we provided). They managed and maintained every aspect of the ad delivery from ad campaigns, keywords, exclusions, strategy, audience targeting / retargeting etc. They provided full ads management and support.

What was the team composition?

Our team had 2 contacts. Kim Fitkin & Ally McDeavitt. Both were incredibly knowledgable, professional and punctual in all aspects. All which I hold to the utmost importance. We held a weekly call which was extremely beneficial to our young team as well as multiple email updates a week. Even if you were not in the ads manager, you knew exactly what was going on and being accomplished.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Klientboost literally created the entire foundation for our google ads campaigns. Without their expertise, we would not be where we are today with the structure and efficiency within the platform.

How was project management arranged and how effective was it?

As I mentioned above, we held a weekly review call to discuss past performance and future outlook/goals and campaigns. Even if you were not active within the interface you knew exactly what was going on and why. Extremely effective and efficiently operated.

What did you find most impressive about this company?

Their ability to deliver big results and scale deliverables for a boutique-sized company stood out. The intellectual property of their employees was impressive and they definitely delivered where we expected and in other areas as well. They went above and beyond to create an excellent experience in something that can be seen as daunting and cumbersome. I only have great things to say about Klientboost.

Are there any areas for improvement?

Honestly no. They met and exceeded all expectations. I would recommend Klientboost over any other company.

BACKGROUND

Please describe your company and your position there.

VP of Engineering

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to review our PPC campaigns of both Google and Facebook and see if there was room for improvement.

What were your goals for this project?

We wanted to get more value out of our add spend. Ultimately, we wanted to see more conversations while spending less.

SOLUTION

How did you select this vendor?

I first met the Founder of KlientBoost a number of years ago. I knew his company was getting great results for their clients, so I decided to give them a try. I was blown away when visiting their office to see how well organized their operation was.

Describe the project in detail.

We were spending about 5k/month between facebook and google. We weren't happy with our results. We found out that the company we were contracting was going about it all wrong. We couldn't even produce the data that KlientBoost needed to tell them fully how our previous campaigns were going.

KlientBoost set up a game plan for us to better collect data, optimize our landing pages and better target our keywords.

What was the team composition?

We had a project manager and a landing page designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a tremendous spike in our conversions. For us, that means leads and it had a lot to do with how KlientBoost setup micro commits on the landing pages. We were better able to see what our high performing keywords were and could adjust the dials accordingly!

How effective was the workflow between your team and theirs?

Once we had our old contractor out of the picture, the process went really smooth. We interfaced primarily with the project manager for status updates.

What did you find most impressive about this company?

I loved that the tasks were not outsourced and were handled in house. Their team is pretty incredible.

Are there any areas for improvement?

Yes! Expand to SEO because those agencies need to work to the caliber of KlientBoost.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a case studies consultancy. We help B2B clients capture, share, and cash in on customer success stories.

My primary role is growing the company and refining our processes; I'm responsible for determining where to spend our limited budget to help us continue to grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost has been a strategic partner, consulting and advising on PPC strategy as well as general overall funnel strategy.

While we're more early-stages with our sophistication than other companies, I've looked to KB to inform me of where to focus, and how we ought to implement; management also a piece of this.

What were your goals for this project?

Lead generation, simply put -- and on a smaller note, personal education. I'm not as deep on PPC management or strategy, so I rely on trustworthy partners to bring me up to speed and keep me ahead of the game.

SOLUTION

How did you select this vendor?

Reputation. I'd seen their work, heard positive things, and had seen the Founder share their methodology and results. For me, there was no other option: their credibility made them the only real choice.

Describe the scope of their work in detail.

KB advised on a potential PPC strategy for our niches and target markets that was rooted in both data and an understanding of our business goals. From there, they took on the management of said campaign, reporting, and any shifts in strategy.

What was the team composition?

We had a dedicated AM and multiple people executing to the account; strategic advice was provided by and informed by the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While I am not comfortable disclosing individual metrics, I can share that I have been seriously impressed by the work and the thoughtfulness that has gone into our campaign. The strong communication and consistent results are proof positive that our relationship is a success.

How effective was the workflow between your team and theirs?

Communication, scheduling, and expectation management were all controlled well; a positive experience all around. It is difficult to find vendors who treat you like a person instead of an account, but I feel KB does this well.

What did you find most impressive about this company?

The Founder's depth of knowledge spills over into his team. They have the depth of experience from running major campaigns that few others can boast. Even so, they're committed to continuous improvement and constant optimization.

Are there any areas for improvement?

None I can think of.

BACKGROUND

Please describe your company and your position there.

I am the GM and part-owner of OC Fast-Twitch. It is a sports performance gym located in Fountain Valley, CA. We train high level athletes that want to improve their athletic performance. My primary role at the gym is to run the operations and grow the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help bring in leads. We have a rich history and a lot of high level clients that we needed to use to drive more interest. We did not have anyone in the business with experience in PPC or Facebook ads so we turned to Klientboost to help with that.

What were your goals for this project?

Our goals were simple: 

1. Bring in leads
2. Convert those leads to paying customers

We anticipated having a lot of people reach out to us to schedule a free workout/evaluation. We also anticipated those leads to be quality and convert to paying customers.

SOLUTION

How did you select this vendor?

I met Johnathan (the founder) at the gym and he told me what he does. I researched around to see what other companies did this in the area. The deciding factors that led me to select this vendor was the creativity, clarity of what they would do, and knowledge they displayed.

Describe the scope of their work in detail.

The first thing we did was outline the goals that I had for my business. After they helped me map out a plan, they just executed it. They set everything up and made it super easy to get done.

They work very fast and with a lot of attention to detail. They built out a landing page...set up PPC ads...designed and implemented Facebook ads....set it up for the leads to get delivered to a spread sheet.

What was the team composition?

There were a few people that I interacted with. I can't remember their exact roles but they were really responsive and excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had a lot of leads come through. So many that we actually had to pause the campaign so my team could keep up. It was awesome and it really changed my business. We went from 3 sales a month to around 10, not to mention the effects long term of those leads in our system.

How effective was the workflow between your team and theirs?

Seamless.

What did you find most impressive about this company?

I really felt like they went above and beyond. I also felt like they delivered on their claims. Many of the employees are friends and workout at the gym. They are so nice! I am also just astounded at the speed that they work.

Are there any areas for improvement?

I honestly can't really think of anything that they could have done differently or better.

BACKGROUND

Please describe your company and your position there.

I worked as a digital marketing manager at a SAAS startup who helped SMBs enhance their local online presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with KlientBoost on strategic paid media campaigns, particularly managing PPC (Adwords and Bing) and Display.

What were your goals for this project?

To increase qualified leads quarter over quarter while maintaining efficient CPLs.

SOLUTION

How did you select this vendor?

We evaluated several PPC partners based on recommendations from trusted sources. We went with this vendor based on their quality of work, thought-leadership in the space and attentiveness.

Describe the project in detail.

We started off with KlientBoost at a fixed budget just managing Adwords. We then expanded our paid media campaigns into Bing and also ran some strategic display campaigns as well.

What was the team composition?

I had three people consistently working on my campaign, our account manager, and two other people working on the account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We maintained less than $100 cost per qualified leads while scaling our lead volume 10% quarter over quarter.

How effective was the workflow between your team and theirs?

Great! They were always very responsive every time we reached out via phone and email.

What did you find most impressive about this company?

Their attentiveness to detail and thoughtfulness when it came to new campaigns was impressive.

Are there any areas for improvement?

None that I can think of!

BACKGROUND

Please describe your company and your position there.

I own and operate Dan Design LLC. Dan Design works with SMB and B2B companies. Dan specializes in re-designing flexible websites for growing startups and other SMB's. The goal is to deliver a new website that enhances the company's marketing efforts, making them more efficient and effective – ie. Dan builds websites that are focused on capturing more leads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I work with B2B and SMB clients all the time, and without fail, every single one of them, at one point, has been burned by an SEO or PPC agency. Some clients have some pretty horrific stories.

It's always the same tune though - the agency didn't deliver, they over-promised, they were confusing, they didn't "get us", they were slow to respond, then eventually they just ghosted us. "I feel robbed" is a common sentiment I hear about most other vendors.

That being the case, my clients are often very hesitant to try another agency. So, convincing them to give another PPC agency a try could easily kill my credibility with my clients - if at any point the PPC were to sour. If my clients are not asking for a recommendation, then it's best left alone...

Or at least that's how I use to operate until I met Johnathan and KlientBoost. Now, it's almost a matter of ethics for me. I'm doing a disservice by NOT recommending them to my clients.

What were your goals for this project?

If you're in business, then you need a solid PPC strategy. That's just a given. I always hated leaving my clients without a solution to such a huge key component of their success online. It's like chopping a leg off a chair when I deliver a new website but not an effective PPC management strategy. KB fills that gap in spades for me and my clients.

SOLUTION

How did you select this vendor?

Johnathan and KB's free resources sold me. Speaking with Johnathan is what locked me in. I tell my clients, even those who think they already have a great solution, "Just... meet with KlientBoost before you make a final decision." That first meeting is normally more than enough to get my clients excited about PPC and KB.

Describe the scope of their work in detail.

After the referral, they take my clients and KB handles EVERYTHING. That's a big win in my book - it limits my involvement to a bare minimum - sending login credentials is about the breadth of work I ever have to do. It's amazing sending a client over to them, and not having any backlash or additional work for me or my client.

What was the team composition?

Through my interaction, KB appears to have a dedicated AE with highly experienced support staff under them which makes sure nothing is missed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Never had a complaint and only happy clients. ( Do you understand how rare that is when dealing with PPC or SEO agencies? )

How effective was the workflow between your team and theirs?

Quick, easy... these guys are responsive, clear, and on the ball. They make it easy for my clients to understand, pass over request... I've never had to play the telephone game with a client and KB.

What did you find most impressive about this company?

Their knowledge. They're doing things you hardly ever see, and it's sooooo stinking smart. Their free resources alone have saved me a dime - and made me look smarter than I am.

I'm not sure if Google loves them or hates them, but man, they maximize the return on the spend. Their brilliance and in-depth use and understanding of how to get the most out of paid - their SKAGs guide alone blew my mind years ago.

Are there any areas for improvement?

I really can't think of anywhere they need improvement. Johnathan and his team have KB dialed in!

BACKGROUND

Please describe your company and your position there.

I am the CMO of ShipBob, which provides Amazon-level fulfillment for fast-growing ecommerce brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Scaling performance marketing for several of my key customers in very competitive verticals.

What were your goals for this project?

Scale ROI postive advertising that I could accurately forecast.

SOLUTION

How did you select this vendor?

I have worked with them for years and through that, plus referrals from other connections, I had the utmost confidence in their ability to execute.

Describe the scope of their work in detail.

We needed to assess the competition, figure out bidding / creative / keywords / funnel execution, plan spend, demand, plan inventory, then test and scale accordingly. And this was across multiple businesses simultaneously.

What was the team composition?

I was fortunate to work with their CEO, but they had team leads and account managers own the relationships with each of the customers I introduced and worked with them on.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Per NDAs with my customers, I can't share specifics, but across the board, we scaled spend by 4X, while actually reducing CPA. This never happens when scaling spend. Often, you see diminishing returns, but they pulled it off, hence why I recommend KB.

How effective was the workflow between your team and theirs?

Very effective. Tbh, I want to do as little work as possible. They provide me the comfort to do so.

What did you find most impressive about this company?

Their speed of execution and how little I needed to be involved are great. Two things I really like.

Are there any areas for improvement?

I like to know the "why" behind everything, so including that in our weekly or monthly calls behind what worked would be very helpful, but that's really it.

BACKGROUND

Please describe your company and your position there.

Thinkific is an online course platform to help course creators market and sell their content. I was a senior online marketer there for two years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were looking for expertise in scaling AdWords and Facebook ads

What were your goals for this project?

We hired Klientboost to help reduce our customer acquisition cost, and increase volume.`

SOLUTION

How did you select this vendor?

We were looking at three other consultants by reputation, cost, availability, etc.

Describe the scope of their work in detail.

Each week we would review progress of current campaigns and what changes were made since last week. There was always a follow up email summary of the call, including in detail what was discussed, what work was going to be accomplished in the next week, and when the next meeting was. Before any call, a summary of performance, and agenda was provided. There was detailed tracking of work completed, and progress towards individual goals.

What was the team composition?

I worked with an account manager on a weekly basis, and interfaced occasionally with designers, developers, and platform specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While working with Klientboost, we were able to increase volume of signups by 100's of customers per week, and drove down the customer acquisition cost by more than 50%.

How effective was the workflow between your team and theirs?

Working with Reese and his team was incredibly efficient, transparent, and consistent.

What did you find most impressive about this company?

Their deep knowledge of ad platforms, strategies, and ability to manipulate initiatives to meet objectives.

Are there any areas for improvement?

Scaling would be the hardest part. You can't scale people.

BACKGROUND

Please describe your company and your position there.

I'm a partner at XQ Innovation, a management consulting firm that provides coaching, training, and assessments for organizations of various sizes. Our specialty is the people side of business, and increasing human performance and strategic initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were very well known in our area of expertise, but we wanted to expand our reach and increase the awareness of our brand. Growth was our main initiative.

What were your goals for this project?

Our lofty goal was to increase revenue by 50% within 1 year. We felt there was good enough opportunity and were looking for a partner to help us achieve this.

SOLUTION

How did you select this vendor?

We interviewed multiple marketing and advertising agencies for this project. We selected KlientBoost out of the pack because of their level of expertise, past case studies showing proof of their competency level, and our pleasant in-person interactions.

Describe the project in detail.

The project consisted of multiple parts. It went as follows:

1. Enhance our overall brand awareness
2. Increase our digital presence
3. Increase awareness about our products and services
4. Acquire at least 5 new "great-fit" leads per week

What was the team composition?

We normally worked with our account manager, designer, and would also have contact with top-level management as needed. We were always able to get a hold of our point of contact and never felt like we were being neglected.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the project was a huge success. We actually doubled our stated goal, and after a few months of building the overall strategy, a huge amount of opportunities became available to us. I'm delighted with the outcome of the project, but the journey was enjoyable as well; we always felt like we were in good hands.

How effective was the workflow between your team and theirs?

KlientBoost has a very responsive team. I always had the ability to get a hold of my contacts, and we could make real-time adjustments to our overall strategy.

What did you find most impressive about this company?

They clearly invest in both people's soft skills and hard skills. Technically speaking, they rank very highly in my opinion. They simply knew what they were doing in the PPC and SEO arenas and also had a broader knowledge of marketing in general. When you combine good people and good results, you have a recipe for success in any endeavor. I can just tell that they spend a lot of time and money training their staff in various disciplines.

Are there any areas for improvement?

I don't see any glaring areas where they need to improve—even when they moved their entire office to a new location, I barely noticed a drop in service or responsiveness. This is a great firm to work with.

BACKGROUND

Please describe your company and your position there.

Marketing online. President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

They set up the AD Words campaigns, and managed them. Set up landing pages. Sent up lead CRM program. Continued testing and refining our processes.

What were your goals for this project?

To be up and running in a three month time period. We had certain target for our ROI on lead acquisition.

SOLUTION

How did you select this vendor?

We had worked with a few different vendors in the past. We interviewed a few. Met with Johnathan and in the first five minutes of our meeting it was clear he understood what we wanted and had solutions that we had not considered.

Describe the project in detail.

They were responsible from the beginning to get our PPC process going. Developing the Key words and phrases. They were also responsible for developing landing pages that were most effective. This would entail constant testing of the words and phrases and the landing pages.

What was the team composition?

They had an executive, developers, and our account rep.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were surprised from the beginning that our launch was well ahead of schedule. The quality of the work and the leads was surprising based on past experience with other companies. The communication and metrics were clear and we saw constant improvement. The ROI improvement we were experiencing was impressive, again, based on past experience with other companies.

How effective was the workflow between your team and theirs?

The workflow was seamless. The response to any issue that came up as always professional and prompt. We were always presented with information that was understandable.

What did you find most impressive about this company?

Results, Results Results. Communication. They listened to what we wanted and provided a dynamic working plan. Their accessibility.

Are there any areas for improvement?

I was completely satisfied with the work they did and our relationship. I have years of experience working with others in the field and no one brought the energy and expertise and integrity they brought.