KindSoftUA

BACKGROUND

Please describe your company and position.

I am the IT Manager of Quickli

Describe what your company does in a single sentence.

• We provide our clients with insurance solutions, wealth management services, and annuity solutions for individual clients and institutional clients with a high net worth.
  
  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish?

• Our goal was to create one platform where customers can buy products from us, have real-time premium quotes, auto-renewal of their policies, and multi-currency billing.
• We needed to rebuild our merchant portal to support instant credit application processing, automated underwriting workflows, and dynamic fee calculations.

SOLUTION

How did you find KindSoft?

• Online Search
• Clutch Site

Why did you select KindSoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from KindSoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They provided us with custom software development for the main financial processing and E-Commerce Development for online buying of the policies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result, there was an increase in the number of purchases made through the website by 35%, the process of automatic renewals took 20 hours less each week, and page loading time decreased considerably.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Milestones of the project were tracked using Trello with review calls twice per week. They delivered the code packages according to the schedule and adapted to the changing regulatory requirements.

What was your primary form of communication with KindSoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They showed a proactive attitude toward privacy issues, integration with RESTful APIs, and solving problems.

Are there any areas for improvement or something KindSoft could have done differently?

The first mockups of the interface needed two more iterations of the review, but the back-end architecture was perfect.

BACKGROUND

Please describe your company and position.

I am the CEO of an IT staffing and digital transformation consultancy.

Describe what your company does in a single sentence.

We supply IT staffing, digital transformation consulting, and packaged tech solutions. Recruiters, clients, and candidates all use our web platform to browse roles, request talent, and manage engagement details.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish?

• Build a B2B portal with e-commerce-style service packages, Responsive & Mobile-First Design, CMS content control, and API Integration to our ATS and billing systems.

SOLUTION

How did you find KindSoft?

• Online Search
• Clutch Site

Why did you select KindSoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from KindSoft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

KindSoft delivered Responsive & Mobile-First Design, e-commerce Solutions for service packages, Content Management Systems for job and solution pages, SPA search flows, and API Integration to ATS and invoicing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client self-serve package requests rose about 28%. Mobile applications from candidates increased, recruiter admin time on content fell via the CMS, and ATS sync cut duplicate data entry after API Integration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept a shared backlog, hit phase dates, and answered ATS field questions the same day. Edge cases on billing API were tested with us before cutover so launch stayed controlled.

What was your primary form of communication with KindSoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Practical Responsive & Mobile-First Design for recruiters and hiring managers on the go. Search, package selection, and status views stay usable on a phone between client visits.

Are there any areas for improvement or something KindSoft could have done differently?

Slightly more end-user notes for advanced CMS workflows would help new hires. Core build and integrations needed no rework.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Murdock Builders Merchants

Describe what your company does in a single sentence.

We, Murdock Builders Merchants, supply building materials at the wholesale level. Our company works with various contractors and organisations in the construction sector. At this stage of business expansion, we needed a powerful digital platform that could further simplify our product listing and order processing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish?

• To create a modern web design to display our existing wholesale product listings.
• To create a high-speed website that will make the shopping experience easier for our B2B customers.
• Implement a user-friendly content management system (CMS) so that our team can easily update product information.

SOLUTION

How did you find KindSoft?

• Online Search
• LinkedIn

Why did you select KindSoft over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from KindSoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

KindSoft has provided a complete web design and development solution for our project. They used React and NextJS for the front-end and created a stable database using NodeJS and SQL on the back-end. The website is hosted on a Linux server. The main deliverable of their work was a responsive web interface, which digitised our product catalogue and customer service system. In addition, they have made website navigation easier by following the UX Strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the new website, our online engagement has increased significantly. In the first few months, we noticed an increase of about 30% in wholesale orders. As the website loads quickly, users are spending much more time on our site. The CMS integration has significantly accelerated our administrative work, which has reduced our operational costs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

KindSoft's project management is highly professional. They have adhered to a clear timeline for each stage of the project and have kept in touch with us through regular updates. Whenever we asked for a design change or a new feature, they implemented it very quickly. Direct communication with their technical team has made our project more dynamic.

What was your primary form of communication with KindSoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their clean coding practices and attention to design. In particular, they have presented the complex catalogue structure of the wholesale business in a very simple way through the website. Their technical knowledge and professional approach set them apart from others.

Are there any areas for improvement or something KindSoft could have done differently?

Although it is a very good experience overall, however, it would have been better if the documentation process was slightly more detailed at the initiation stage of the project. It’s not a problem of epic proportions, but more detailed documentation would have made things easier for our internal team to work later.

BACKGROUND

Introduce your business and what you do there.

I'm an executive at Zero Calculators, an education company. We sell advanced graphing calculators for use in high school and college.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish for Zero Calculators?

I hired KindSoft to build an HTML page for a graphing calculator emulator. They didn't build the emulator, only the webpage. I wanted the page to be simple and easy to navigate while converting well. They also built a post-purchase thank you page.

SOLUTION

Can you describe the scope of their involvement in this project?

KindSoft rebuilt the entire HTML of the page. In the beginning, it was very simple and more of a placeholder. They finished it and turned it into a good, functional page that matches our brand identity. The team delivered a fully built HTML page while working around the requirements of the emulator.

What is the team composition?

We worked with one teammate from KindSoft.

How did you come to work with KindSoft?

We found them on Upwork. I chose them over other options because of their high ratings and good value for cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

The engagement lasted from June–July 2025. I have rehired them a few times to make changes/edits to the HTML.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We actively communicated throughout the project, which helped keep expectations in check. First, they sent a few design options in Figma for my approval. After a few revisions in Figma, they sent an HTML file, and I gave them comments and changes. Then, they made those changes and submitted the work to me again. This happened a few times, and it was good to see the progress and be involved along the way.

How did KindSoft perform from a project management standpoint?

They delivered on time. Whenever I had revisions and rehired them, they always returned the work promptly and on time as well. We communicated via email and messaging apps.

What did you find most impressive about them?

I was impressed by how fast they delivered the work.

Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Please describe your company and position.

I am the Technology Consultant of FSNESO

Describe what your company does in a single sentence.

FSNESO is a digital transformation consultant that offers IT infrastructure and enterprise software solutions for SMEs and startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoftUA to accomplish?

• Develop an e-commerce platform that ensures Web Development and UX/UI Design services.

SOLUTION

How did you find KindSoftUA?

Clutch Site

Why did you select KindSoftUA over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

KindSoftUA created a full-stack e-commerce website with frontend (React.js), backend (Node.js) and mobile-friendly UX/UI Design. The main features were payments integration, administration panels and SEO-friendly product pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvements include 30% conversion rate increases, 50% faster page loading speeds and 25% more mobile traffic after launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Agile development process with one-week sprints. Met all deadlines, adjusted to feedback rapidly and solved any problems in 24 hours.

What was your primary form of communication with KindSoftUA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

KindSoftUA's knowledge of web development and UX/UI design balance stands out.

Are there any areas for improvement or something KindSoftUA could have done differently?

Documentation can be expanded for client training after launch.

BACKGROUND

Please describe your company and position.

I am the CEO of Avalon Expediting

Describe what your company does in a single sentence.

Avalon Expediting is a New York-based consulting firm that helps property owners, developers, and contractors navigate permitting, regulatory approvals, and construction compliance requirements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoftUA to accomplish?

• We hired them for web development; we wanted a new website that was easy to navigate and would provide good UX for our customers. Additionally, we wanted to have an additional resource to support our website.

SOLUTION

How did you find KindSoftUA?

Online Search

Why did you select KindSoftUA over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from KindSoftUA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kindsoft helped us design and develop the website from start to finish. The site guides users on reporting safety issues, adverse effects, and product complaints. It also provides healthcare professionals and product users with educational resources, including user guides and healthcare provider materials, to help minimize risks associated with the use and prescription of the product.

Throughout the project, Kindsoft handled all aspects of web development. During the design phase, they carefully considered both user experience requirements and the various regulatory requirements that needed to be met.

This was particularly challenging because the website required different entry points and content paths based on the user's country and whether they were a consumer or a healthcare professional. Although the website itself was relatively simple and contained only a limited number of pages, those pages needed to be tailored to different countries and user groups. Once development was completed, Kindsoft also provided training to ensure our team could manage and maintain the site effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kindsoft was great to work with throughout the project. They were professional, knowledgeable, and assembled a strong team with expertise across different areas of web development. They consistently asked thoughtful questions and contributed valuable ideas that helped improve the overall design and functionality of the website. The final website was visually appealing, easy to navigate, and successfully met both our business and regulatory requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kindsoft's project management was excellent. They met with us regularly, kept the project on schedule, and ensured that everyone stayed aligned on priorities and deadlines. Their organization and efficiency made the process much easier to manage. They used tools such as Basecamp and shared spreadsheets to coordinate information and track progress. The team was also very transparent about project status, upcoming tasks, and any decisions that needed our input. They helped us understand what was required from our side to keep the project on budget and on schedule.

What was your primary form of communication with KindSoftUA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of the Kindsoft team really stood out. Every team member brought valuable expertise to the project, and they were very organized in making sure we knew who to contact for specific questions or tasks. They maintained excellent communication, provided thoughtful feedback, and worked closely with us to keep the project moving forward. Their commitment, enthusiasm, and willingness to contribute ideas made them a valuable partner throughout the engagement.

Are there any areas for improvement or something KindSoftUA could have done differently?

I can’t think of anything they could’ve improved on; the project went very well

BACKGROUND

Please describe your company and position.

I am the Information Security Manager of Gstrsa

Describe what your company does in a single sentence.

Gstrsa is responsible for marketing naturopathic, TCM and homeopathic clinics in Switzerland and Europe: local visibility, educational material, ad campaigns, review system and follow-up processes for our clinics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish?

• Clinics needed to offer online sales of treatment packages and gift vouchers and required one store solution to be implemented in several clinics.

SOLUTION

How did you find KindSoft?

• Online Search
• Clutch Site

Why did you select KindSoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from KindSoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

E-Commerce Development, Web Design and Custom Software Development for voucher and packages engine. Their Commercial Development team took care of multi-clinic roll-out, payment integration and Ecommerce Marketing tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Six clinics launched in seven weeks. By fourth month prepaid packages sales made the build cost profitable. Current conversion rate is around 71% compared to 44% conversion rate of the booking form which we used before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Monday planning call, Slack communication for everything else, reply within one business day. Two milestones of nine were slightly late due to delayed approval from the payment provider, and both cases were reported promptly.

What was your primary form of communication with KindSoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They've kept treatment information out of the checkout process and tokenized all payments. This is what I insisted on, and they came up with it themselves.

Are there any areas for improvement or something KindSoft could have done differently?

Sales report was created for our convenience, not for clinics. Simpler client report would be helpful.

BACKGROUND

Please describe your company and position.

I am the AI Enabled GTM Strategy, Product Marketing, & Competitive Intelligence of Adroll

Describe what your company does in a single sentence.

AdRoll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through integrated advertising, cross-channel attribution and audience insights, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, AdRoll ABM extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and award-winning support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish?

• Build a centralized, web based competitive intelligence dashboard that aggregates competitor data, pricing movements, and market sentiment from multiple sources into a single, real-time interface for our product marketing and GTM teams.
• Develop a dynamic product marketing platform with automated landing page generation, A/B testing infrastructure, and campaign management tools to accelerate our go-to-market execution and reduce reliance on static reporting.
• Deliver the solution within a defined budget and aggressive timeline using external development resources, as our internal engineering team was fully allocated to core product development and legacy enterprise options were cost-prohibitive

SOLUTION

How did you find KindSoft?

Online Search

Why did you select KindSoft over others?

Pricing fit our budget

How many teammates from KindSoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

KindSoft has proven to be an exceptional development partner for our organization. In my capacity leading AI enabled go to market strategy, product marketing, and competitive intelligence, I required a bespoke web platform capable of aggregating disparate data sources into a unified, actionable intelligence layer. KindSoft delivered this solution with precision, professionalism, and technical excellence.

The team distinguished itself through three core strengths. First, technical competence: their full-stack capabilities are genuinely comprehensive, spanning modern JavaScript frameworks, robust back-end architecture, and cloud-native deployment. Second, business acumen: they invested meaningful effort in understanding our competitive intelligence use cases, resulting in UX decisions that genuinely served our product marketing and executive stakeholders. Third, operational discipline: sprint planning, documentation, and communication were consistently reliable, mitigating the coordination risks often associated with remote development partnerships.

The resulting platform has transformed our competitive intelligence function. We now monitor competitor movements, pricing shifts, and market sentiment through a single interface, replacing manual spreadsheet-based processes with automated, real-time insights. Our product marketing campaign velocity has increased measurably, and executive reporting has become significantly more dynamic and data-rich.

From a financial perspective, the engagement represented outstanding value. KindSoft's hourly rates are highly competitive relative to North American and Western European alternatives, yet the quality of deliverables and professional conduct matched or exceeded expectations set by significantly more expensive vendors. For any mid sized software organization seeking a reliable, technically adept, and business oriented development partner, KindSoft warrants serious consideration.

Areas for improvement are minor: occasional timezone coordination challenges given their Ukraine-based operations, and certain advanced DevOps automation features could be offered as standard rather than add-on capabilities. These factors did not materially impact project success and are common to most offshore engagements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement with KindSoft delivered substantial, measurable outcomes within six months:

• Competitive intelligence cycle time reduced by approximately 40%, enabling real-time strategic decision making
• Product marketing campaign deployment accelerated through automated, data-driven landing page generation and A/B testing infrastructure
• Internal stakeholder satisfaction increased significantly due to the intuitive UI, reducing reliance on technical support for report generation
• Total development cost remained well below estimates for comparable enterprise custom builds, delivering strong ROI
• Platform performance and uptime exceeded expectations, supporting enterprise-grade traffic and data loads

KindSoft functioned as a true strategic partner, not merely an outsourced vendor, contributing architectural recommendations and feature suggestions that enhanced the final product beyond our initial scope.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We engaged KindSoft to design and develop a custom web based competitive intelligence dashboard and product marketing platform. The project encompassed full stack development, responsive UI/UX design, and third-party integrations to support real-time data visualization and campaign management.

What was your primary form of communication with KindSoft?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about KindSoft was their rare ability to bridge technical depth with genuine strategic curiosity. Unlike other agencies that simply executed on a spec, they asked tough questions upfront challenging assumptions about data architecture and user workflows that we hadn't fully considered. Their team didn't just build what we asked for; they built what we actually needed.

Are there any areas for improvement or something KindSoft could have done differently?

As a software development organization with 201-500 employees, our product marketing and competitive intelligence functions were constrained by fragmented internal tools and static reporting methods. We needed a centralized, web based platform that could aggregate competitor data, visualize market trends, and support dynamic product launch campaigns  all within a defined budget and aggressive timeline. Legacy enterprise solutions were cost-prohibitive, and our internal engineering resources were fully allocated to core product development.

SOLUTION

BACKGROUND

Please describe your company and position.

I am the Director of IT of KPMG

Describe what your company does in a single sentence.

KPMG provides professional services such as advisory, audit, and digital transformation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish?

• KPMG selected kindsoft for E-commerce Development, Web Development, and UX/UI Design to start a new service line.

SOLUTION

How did you find KindSoft?

• Online Search
• Clutch Site

Why did you select KindSoft over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from KindSoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kindsoft provided Web Development, UX/UI Design, E-commerce Development, and E-commerce Marketing. The deliverables were an online store, integrated payment processing, target campaigns, and mobile friendly UX.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The revenue from the newly opened digital channel increased by 25% in the first quarter. The conversion rate increased by 20%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was superb. Weekly updates, timely delivery, and prompt responses to all requests.

What was your primary form of communication with KindSoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

KindSoft's e-commerce marketing, combined with UX/UI design, yielded commercial success quickly.

Are there any areas for improvement or something KindSoft could have done differently?

Granular marketing spend ROI reports will be useful for future campaigns.

BACKGROUND

Please describe your company and position.

I am the Founder | CEO of AbilityMap

Describe what your company does in a single sentence.

As IFound and CEO at AbilityMap. The intelligent human capability assessment and provisioning platform we built is built to help organizations be able invest to identify better hires, guide workforce planning, team development and use data for driving talent-management decisions that marry up capabilities of a people with specific business needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KindSoft to accomplish?

• To redesign a corporate website showcasing services, completed projects and capability of an organisation, The Alankit Group hired KindSoft.
• Some of our goals were to enhance the look and feel of our website with improved navigation; create a responsive design for desktop and mobile; and provide our team with an easier way to manage project and company content on a CMS.

SOLUTION

How did you find KindSoft?

• Online Search
• Clutch Site

Why did you select KindSoft over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from KindSoft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

KindSoft managed the redesign and development of the corporate website from planning to implementation.

The key deliverables included:

• Redesign of Company Website from Beginning.
• An interface that is mobile-friendly and responsive.
• Better navigation and page structure.
• Pages that are dedicated to the project portfolio case study.
• Information pages about services and company respectively.
• A platform for managing updates internally.
• Enhancements in UX for essential user paths.
• Enhancing website speed and usability.
• Pre-launch support and testing.

Our project content was more clearly and professionally laid out for ease of understanding for prospective clients and partners.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project provided enhancements in the areas that mattered the most to us.

Our new website presents our services and completed projects in a much clearer manner, works better on mobile and desktop devices, and allows our internal team to update content without having to rely on developers for regular changes.

The site witnessed much higher engagement on project and service pages. We also managed to update internal content more rapidly and publish new case studies and company information seamlessly. The new website is most importantly giving us a much more professional and credible appearance when communicating with potential clients and project partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the engagement, the project was managed professionally with clear communication.

By breaking the work into phases, keeping us informed, and letting us review the design and functionality before finalization, they were able to come up with an effective system.  The key deliverables were accomplished in line with the schedule.

They were quick to respond to our requests for changes or clarifications and dealt with feedback well. They were flexible when priorities evolved and updated us on progress dependencies and next steps.

What was your primary form of communication with KindSoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about KindSoft is how they combine solid design work with real business knowledge.

Not only did they make a pretty website. They studied how a construction and fit-out company should showcase projects, services and expertise to potential clients.

Their team was prompt, detail-oriented, and offered recommendations for improving the structure, mobile experience, and content management of the site. The outcome was both professional and practical for our internal team.

Are there any areas for improvement or something KindSoft could have done differently?

All in all, the engagement impressed us a lot.

A bit more upfront direction around preparing / organizing the portfolio content prior to commencing the project would have also accelerated on our end how rapidly we were able to complete content migration. But that was just a small thing and KindSoft took good care of us once the content structure had been defined.

The final website we received, communications and overall delivery met our expectations.