Katalyst.net

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Edusfere, an education company. We provide a curriculum hub and workspace designed to help teachers streamline lesson planning and preparation, empowering them to make a greater impact in the classroom.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Katalyst.net?

We needed help with our SEO strategy and keyword research for our curriculum management platform.

SOLUTION

What was the scope of their involvement?

Katalyst.net has helped us with our SEO strategy and keyword research for our curriculum management platform. The team has also worked on our website structure and content planning for key audience segments, including schools, teachers, and content providers. Moreover, Katalyst.net has focused on SEO around curriculum mapping, curriculum mapping software, curriculum management, teacher lesson planning, and curriculum development software. The team has also worked on content planning and optimization for solution pages, blogs, resources, demo pages, and product messaging. In addition, Katalyst.net provides ongoing recommendations to improve our organic visibility, website clarity, and lead-generation potential.

What is the team composition?

We’ve worked with an 1 to 3 teammates from Katalyst.net.

How did you come to work with Katalyst.net?

We found them through networking. We chose them over other options because they were a great culture fit, had good value for the cost, and had company values aligned with ours.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Katalyst.net has helped us revamp our website, produce monthly reports, write all of our blogs, run Google Ads, and do marketing on LinkedIn. The team has delivered improved keyword visibility across primary and secondary search terms on Google and AI search. Katalyst.net has also delivered a stronger website structure aligned with school leaders' and teachers' use cases. The team has also delivered clearer positioning for Edusfere in the curriculum management software category. Moreover, Katalyst.net has delivered better alignment between SEO content and buyer intent, and demo-focused conversion journeys. The team has also delivered increased content depth around curriculum mapping, standards alignment, implementation, and AI-supported education workflows. Overall, we've seen a huge uptick in visits to the site, more demo bookings, and high rankings in AI search.

How did Katalyst.net perform from a project management standpoint?

Katalyst.net's project management is good. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Katalyst.net is very dedicated to driving more traffic to us by improving all facets of our digital presence.

Are there any areas they could improve?

There's nothing they need to improve.