Kasvu Digital

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing of Pavar, a furniture manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kasvu Digital?

We needed to replace our Excel-based proposal process with a custom application so our sales team could build every proposal for chairs and banquettes from one catalog of products and options instead of starting from a spreadsheet. We also wanted our clients to review, adjust, and approve their proposal online and specify every detail of their order themselves, including fabrics, wood finishes, nailhead color, and spacing. Finally, we wanted to carry each approved order through to production without re-entering information so every detail the client chose reached the team that built it.

SOLUTION

What was the scope of their involvement?

Kasvu Digital has designed and built a custom web application to replace the Excel spreadsheets we used to prepare proposals for our restaurant seating. The main deliverables include a catalog of all our models and options used as the base for every proposal, a proposal tool for our sales team built on that catalog, and an online space connected to our website where clients can review their proposal, request changes, approve it, and complete their order. The application also has a specifications page for the details that define what gets built, including fabric, wood finish, nailhead color, and spacing. Approved orders become projects our team follows through production.

What is the team composition?

We’ve worked with François (Founder).

How did you come to work with Kasvu Digital?

Someone referred Kasvu Digital to me. I chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

How much have you invested with them?

We’ve spent an undisclosed amount.

What is the status of this engagement?

We started working with them in January 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Preparing a proposal has gone from hours of work in Excel to a few minutes in the application. We also have less risk of error on orders because products, client choices, and specifications live together in one file instead of being scattered across several manual steps. Moreover, clients can move their own order forward online by reviewing their proposal, requesting changes, approving it, and completing their specifications. Our sales team has highly complimented our digital presence.

How did Kasvu Digital perform from a project management standpoint?

Kasvu Digital has worked synergistically with us. We communicate with them through in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Kasvu Digital has built the application around the way we work, not the other way around. We’ve worked with François for ten years, and we’re now planning version 2 together.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I'm an executive at Axellite Comprehensive Health

Describe what your company does in a single sentence.

Health and leadership coaching services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kasvu Digital to accomplish?

• Increase sign-ups by bringing more qualified visitors to our website through paid advertising on Google and Meta (Facebook and Instagram).
• Build a clear digital strategy: who to target, which channels to prioritize, and how to measure what actually brings in new customers.
• Stop guessing with our marketing budget and invest where the return is proven.

SOLUTION

How did you find Kasvu Digital?

Referral

Why did you select Kasvu Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Kasvu Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goals: Increase sign-ups by bringing more qualified visitors to our website through paid advertising on Google and Meta (Facebook and Instagram). Build a clear digital strategy: who to target, which channels to prioritize, and how to measure what actually brings in new customers. Stop guessing with our marketing budget and invest where the return is proven.

Key Metrics: Sign-ups increased by 34% within 4 months of launching the campaigns. Cost per sign-up went from $55 to $21. Every sign-up is now tracked back to the ad and channel that generated it, so our budget decisions are based on data, not intuition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sign-ups increased by 34% within 4 months of launching the campaigns.

Cost per sign-up went from $55 to $21.

Every sign-up is now tracked back to the ad and channel that generated it, so our budget decisions are based on data, not intuition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kasvu (François) managed our paid advertising and guided our overall digital strategy. Strategy: reviewed our website, offer and audience, then defined our priorities, target customers and the channels worth investing in.

Google Ads: set up and managed Search campaigns reaching people actively looking for what we offer, with ongoing keyword, ad and bid optimization.

Meta Ads: created and managed Facebook and Instagram campaigns to reach new audiences and retarget website visitors. Tracking: set up conversion tracking so each sign-up could be tied to the campaign that generated it. Reporting: regular check-ins with clear results and recommendations on where to adjust the budget. What stood out was François's hands-on approach: he explained things simply, responded quickly and treated our budget like his own.

What was your primary form of communication with Kasvu Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Kasvu Digital was relatable, offered high-quality work, delivered on time, and maintained good communication.

Are there any areas for improvement or something Kasvu Digital could have done differently?

no