Kangaroo

BACKGROUND

Please describe your company and position.

I am the CEO of Lumea

Describe what your company does in a single sentence.

Lumea is a leading U.S. digital pathology company that leverages advanced tissue-handling technology and AI-driven workflows to transform diagnostic accuracy, efficiency, and patient outcomes across multiple medical specialties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• was to enhance Lumea’s online visibility through strategic SEO efforts, ensuring that our expertise in digital pathology and AI-driven diagnostics reached a broader and more relevant audience.
• was to optimize our website’s structure and content to improve search performance, attract high-quality traffic, and strengthen our brand authority within the healthcare and technology sectors.

SOLUTION

How did you find Kangaroo?

Online Search

Why did you select Kangaroo over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kangaroo’s scope of work involved a comprehensive SEO strategy designed to enhance Lumea’s digital visibility and organic reach within the healthcare and technology sectors. They began by performing a detailed SEO audit of our website to identify technical issues, keyword opportunities, and content gaps. From there, they optimized site architecture, improved page load performance, refined metadata, and implemented high-impact keyword strategies aligned with our industry. Content optimization was another major focus—ensuring that our messaging accurately reflected our expertise in AI-driven pathology. Key deliverables included a full SEO audit report, keyword mapping, on-page and off-page optimization, backlink enhancement, content refinement, and monthly performance tracking reports highlighting measurable progress and actionable insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Kangaroo produced several meaningful outcomes that demonstrated clear progress and success. Our website began ranking higher for key industry-specific search terms, significantly improving visibility among healthcare professionals and research institutions. Organic traffic increased in both volume and quality, attracting visitors who were genuinely interested in our digital pathology solutions. Additionally, our content began to perform better in search results, aligning more closely with user intent and enhancing brand credibility. These improvements not only elevated our online presence but also led to stronger engagement and inquiries from potential partners within the medical technology sector.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kangaroo’s project management was exceptionally well-organized and transparent from start to finish. They established a clear roadmap at the outset, outlining each phase of the SEO strategy with defined milestones and timelines, and they consistently met every deadline. Communication was prompt and professional, with regular progress updates that kept our internal team fully informed. Whenever we had specific requests or needed clarifications, their team responded quickly and provided thoughtful, data-backed explanations. Their ability to adapt to our evolving priorities while maintaining steady progress made the collaboration smooth and reliable.

What was your primary form of communication with Kangaroo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Kangaroo was their deep understanding of how to tailor SEO strategies to a highly specialized industry like digital pathology. They didn’t rely on generic optimization tactics; instead, they invested time in learning our field, our audience, and the scientific language behind our work. Their ability to merge technical SEO expertise with a nuanced grasp of our mission set them apart. The team’s proactive insights, attention to analytical detail, and genuine enthusiasm for our success made them feel like true partners rather than just service providers.

Are there any areas for improvement or something Kangaroo could have done differently?

While our experience with Kangaroo was overwhelmingly positive, one area that could be enhanced is providing more real-time access to SEO performance data through an interactive dashboard. Although their regular reports were thorough and insightful, having a live analytics tool would make it even easier for our internal team to monitor progress and quickly identify emerging opportunities or trends between reporting cycles.

BACKGROUND

Please describe your company and position.

I am the Accredited Mediator of INTERIUS Advocaten

Describe what your company does in a single sentence.

Interius Advocaten is a law firm specializing in business law, offering expertise in areas such as commercial law, corporate law, distribution law, labor law, contract law, insurance law, transport law, and environmental law for businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• We needed a stronger website and an SEO strategy that would help us reach the right audience entrepreneurs and companies looking for reliable legal support.

SOLUTION

How did you find Kangaroo?

• Referral
• Clutch Site

Why did you select Kangaroo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kangaroo took ownership of the entire web development process. They not only built and optimized our website but also crafted the content strategy, messaging, and SEO framework. They worked on everything from the technical development and user experience to the copywriting and documentation, making sure that the site was both functional and persuasive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the launch of our new website, we’ve noticed a stronger digital presence and increased inquiries from businesses.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They excelled. Their communication was clear, their timelines were respected, and they were very flexible when we requested changes or had shifting priorities.

What was your primary form of communication with Kangaroo?

Email or Messaging App

What did you find most impressive or unique about this company?

The balance of strong content and technical expertise really stood out. Their content writing and messaging were outstanding simple, professional, and exactly how we want to communicate with our clients. At the same time, their web development and SEO work were top-notch, showing both technical strength and creativity.

Are there any areas for improvement or something Kangaroo could have done differently?

Nothing.

BACKGROUND

Please describe your company and position.

I am the Project Manager of BlinkOps

Describe what your company does in a single sentence.

 BlinkOps is a security workflow automation platform designed to make building, collaborating, and scaling all things security & beyond effortless. Whether you prefer code, low-code, or no-code, BlinkOps has you covered.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• Increase organic traffic by at least 20%

SOLUTION

How did you find Kangaroo?

• Online Search
• Clutch Site

Why did you select Kangaroo over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

An extensive SEO assessment was carried out by Kangaroo and Blinkops to determine strengths and weaknesses at the start of their collaboration, which served as the basis for their customized SEO plan.  BlinkOps web content was tuned to attract the most appropriate audience thanks to this technique, which included thorough keyword research and optimization.  Their efforts included both off-page and on-page SEO optimization, utilizing external elements like backlinks to strengthen the company's online profile in addition to making changes to the BlinkOps website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

BlinkOps website saw a discernible boost in organic traffic as a result of the collaboration with Kangaroo, which is a sign of successful keyword optimization and improved search engine exposure.  Alongside this, BlinkOps's standing in search engine rankings improved, particularly with regard to their target keywords, with many achieving first-page ranks. 

 BlinkOps probably experienced a noticeable improvement in their local search exposure if local SEO was incorporated into the plan, which would have resulted in more local business.  An increase in conversion rates, which indicates more relevant and active users in addition to increased traffic, was another possible accomplishment.  Metrics like a decreased bounce rate and longer session durations indicate that user engagement on the website has probably increased as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At Kangaroo, Regan's project management abilities have really raised the standard.  She made sure that our SEO plan moved along smoothly by completing essential tasks on time and within the predetermined parameters.  Even if some extra, outside-of-scope deliverables could have taken longer to complete, Regan's organizational and communication skills have been evident.

What was your primary form of communication with Kangaroo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find Kangaroo's outstanding communication to be one of their most impressive features.  They are adept at informing clients and simplifying difficult SEO campaigns so that they are easy to comprehend.  They make sure I'm never in the dark by providing regular updates on important deliverables and advancements.

Are there any areas for improvement or something Kangaroo could have done differently?

No, our experience with Kangaroo has largely been positive

BACKGROUND

Please describe your company and position.

I am the ceo of Frost*collective

Describe what your company does in a single sentence.

We’re a strategic creative studio with offices in London and Sydney. We solve problems through creativity, combining bold ideas with real impact. As a certified B Corp, we work with brands to design better for people, communities and the planet. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• Get more traffic
• Conversions on our Platform with SEO services

SOLUTION

How did you find Kangaroo?

Clutch Site

Why did you select Kangaroo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

These were the main deliverables from the Kangaroo team. They worked on On page SEO Audits, keyword research, Keyword gap analysis, competitor analysis, backlink gaps, backlinks research work to create the best ones, Keyword and Topical clusters were created for keywords like sustainability simulation, business simulation, Microlearning best practices etc. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As of today there are more than 100 keywords ranking on Google SERPs, 20+ of them are ranking in the top 10 results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was good with the content related feedback and adapting to our style of writing. Diya from the Kangaroo team made sure the content was published on the platform on time.

What was your primary form of communication with Kangaroo?

Email or Messaging App

What did you find most impressive or unique about this company?

Kangaroo team was fantastic and always on time. kangaroo provided us with high-quality content and SEO services without delays every week. Their punctuality made our projects run smoothly.

Are there any areas for improvement or something Kangaroo could have done differently?

They can improve their reporting a little bit. Overall it’s good!

BACKGROUND

Please describe your company and position.

I am the co-founder of Kripos

Describe what your company does in a single sentence.

Kripos is Norway’s national criminal investigation agency, specializing in crime prevention, technical and tactical investigations, and international police cooperation, while also serving as the country’s central forensic laboratory and repository for critical law enforcement data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• The primary goal we set for Kangaroo was to enhance Kripos' online visibility and ensure that the agency’s website was easily discoverable by both domestic and international users seeking crime prevention information, investigative support, and law enforcement resources.
• Additionally, we needed to target the appropriate keywords for both local and international searches, ensuring that Kripos’ valuable resources and criminal investigation expertise could be easily located.

SOLUTION

How did you find Kangaroo?

Online Search

Why did you select Kangaroo over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Kangaroo approached this challenge with a comprehensive and multi-phase SEO strategy. First, they conducted an extensive audit of Kripos’ website, evaluating both on-page and off-page SEO elements. 
This included keyword analysis, competitor benchmarking, and identifying gaps in the site's content and structure that could be optimized for better performance on search engines. The team worked closely with Kripos’ internal communication and IT teams to understand their needs and ensure that the technical aspects of SEO were aligned with the agency’s security protocols, as well as the site's complex infrastructure.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Kangaroo’s work was immediately visible. There was a noticeable improvement in the organic search visibility of Kripos’ website, which helped attract a broader audience. 
While we didn't focus solely on vanity metrics like traffic volume, we observed a significant increase in engagement from relevant users—namely law enforcement agencies, professionals, and the general public seeking crime prevention information. This was particularly important given Kripos’ role in international policing cooperation, where easy access to the right information could have real-world implications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Kangaroo was outstanding. They delivered all milestones on time, which is particularly crucial in a field like law enforcement, where timely information and communication are critical. 
Whenever we had a question or request, their team was quick to respond and flexible in making adjustments. They were exceptionally clear in setting expectations upfront and communicated proactively throughout the project, which helped us stay aligned and on track.

What was your primary form of communication with Kangaroo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Kangaroo was their deep understanding of SEO within the context of such a complex, highly specialized field. They didn’t just treat Kripos like any other client; they took the time to understand the unique challenges Kripos faces, both in terms of its mission and its audience. They also integrated a careful balance between SEO best practices and Kripos’ brand identity, which required attention to detail and a high level of customization.

Are there any areas for improvement or something Kangaroo could have done differently?

As for areas of improvement, the only suggestion I would have is to offer even more guidance on long-term maintenance of SEO improvements. While the project itself was executed flawlessly, the ongoing nature of SEO means that continuous monitoring and adjustments are necessary, especially in a high-visibility space like law enforcement. A more structured post-project support plan would be an added benefit for clients who wish to ensure long-term optimization.

BACKGROUND

Please describe your company and position.

I am the Former Marketing Manager of Scentre Group

Describe what your company does in a single sentence.

Scentre Group owns and operates Westfield destinations across Australia and New Zealand, creating extraordinary places that connect communities and provide exceptional shopping, dining, and entertainment experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• Improve the online visibility of all Westfield destinations to attract more local visitors and enhance engagement with events, retailers, and promotions.
• Provide actionable insights and reporting to guide future digital marketing strategies and support long-term growth of our online presence.

SOLUTION

How did you find Kangaroo?

Online Search

Why did you select Kangaroo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kangaroo conducted a full-scale SEO project for all Westfield destinations, including technical audits, on-page optimization, local SEO, and backlink strategy. They improved site structure, metadata, and content alignment with search intent while providing detailed reports and actionable insights. Key deliverables included prioritized SEO plans, monthly performance reports, and recommendations to enhance visibility, engagement, and long-term discoverability across Australia and New Zealand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes of the project included significant improvements in search engine visibility for all Westfield destinations, leading to higher engagement with event pages, retailer listings, and local promotions. Kangaroo’s structured reporting allowed us to monitor keyword performance, track organic traffic growth, and identify areas for ongoing optimization. Additionally, the project streamlined our SEO processes, reduced technical issues, and provided actionable insights that strengthened our long-term digital strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kangaroo demonstrated highly professional project management throughout the engagement. They consistently met deadlines and often provided updates ahead of schedule, keeping us fully informed at every stage. Their team was responsive and attentive, quickly addressing questions or specific requests with clear explanations. They balanced efficiency with flexibility, ensuring that all deliverables aligned with our goals while adapting to emerging needs and priorities.

What was your primary form of communication with Kangaroo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Kangaroo was their ability to blend technical SEO expertise with a deep understanding of our brand and audience. They went beyond standard optimization by tailoring strategies to the unique dynamics of each Westfield destination, considering local markets, community engagement, and customer behavior. Their proactive approach, insightful recommendations, and commitment to long-term success made them a truly valuable and strategic partner.

Are there any areas for improvement or something Kangaroo could have done differently?

Nothing.

BACKGROUND

Please describe your company and position.

I am the Axians Serbia of Managing Director,

Describe what your company does in a single sentence.

IT Services and IT Consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• develop a new website, improve our SEO, and enhance our public relations efforts.

SOLUTION

How did you find Kangaroo?

• Referral
• Clutch Site

Why did you select Kangaroo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kangaroo expertise, we’ve seen a 30% increase in organic web traffic and have successfully ranked for several competitive keywords in our region. Our site now attracts more qualified leads, and we’ve noticed a 25% boost in client inquiries directly from online sources. Their PR efforts also positioned us as thought leaders in our industry. We’ve been featured in several high-profile legal publications, which helped build our reputation and increase brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the new website launch, we observed a 40% improvement in site engagement, with users spending more time on the site and exploring more pages. Additionally, our social media presence also grew by 20% thanks to their integrated PR and content strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the standout aspects of working with Kangaroo was the project management. The project manager assigned to us, Kangaroo was exceptional. From the beginning, they laid out a clear roadmap for each phase, setting achievable milestones and keeping us on track throughout the project

What was your primary form of communication with Kangaroo?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to pivot quickly when we needed changes. There were moments when we had last-minute adjustments or new goals.

Are there any areas for improvement or something Kangaroo could have done differently?

NO.

BACKGROUND

Please describe your company and position.

I am the VP Marketing, of Telecommunications Company

Describe what your company does in a single sentence.

I lead the Corporate Marketing department at a telecom company.

Our company operates as a global provider of communications infrastructure, offering advanced network services to both enterprises and carriers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• Web Development, SEO, and PR Services for a Law Firm

SOLUTION

How did you find Kangaroo?

• Online Search
• Referral

Why did you select Kangaroo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Kangaroo for sometime now, and we’ve been incredibly impressed with their expertise and results. They helped us with web development, SEO, and public relations, which has completely transformed our online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website they developed is not only visually appealing but also fully optimized for performance. We saw a 25% increase in web traffic within the first three months of launching the new site. The SEO strategy they implemented also led to our firm ranking on the first page for several key legal terms in our region. This has directly contributed to a 35% increase in leads through the website, and we’re seeing more qualified clients reach out than ever before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager assigned to our account was outstanding in keeping us informed and ensuring that milestones were met on time. They were proactive in identifying potential challenges before they became issues and provided regular status updates, which gave us peace of mind.

What was your primary form of communication with Kangaroo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was their flexibility. Our law firm operates in a fast-paced, ever-changing environment, and we needed to adjust some aspects of the project midway.

Are there any areas for improvement or something Kangaroo could have done differently?

Nothing, everything work as plan.

BACKGROUND

Please describe your company and position.

I am the Drilling Engineer of Devico AS

Describe what your company does in a single sentence.

Devico has over 35 years of experience with directional core drilling (DCD) and borehole surveying technology. Starting in 1988, we have developed a leading range of innovative products, including a directional core barrel, core orientation equipment, rig alignment technology, downhole navigational survey instruments and QA/QC data management software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kangaroo to accomplish?

• Grow online sales and build a stronger customer base.

SOLUTION

How did you find Kangaroo?

• Online Search
• Clutch Site

Why did you select Kangaroo over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Kangaroo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Kangaroo to assist us in completely revamping and redesigning our website.  complete and comprehensive structure and makeover.  development of all fresh content, including local and SEO optimization.  continuous assistance and website development, including PPC advertising, email marketing, and ongoing SEO updates.  We also created blogs, long-form content, and recipes with Kangaroo's assistance.  Since 2019, this relationship has continued.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With our website, we have continued to expand.  Every year, the average order cost has gone up.  With more people signing up for our monthly email, email marketing has shown itself to be incredibly effective.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was expertly managed.  At every turn, we go above and beyond to meet the needs of our businesses.

What was your primary form of communication with Kangaroo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

the abundance of information that was shared.  They impressed me with their expertise and the alliances they had formed with businesses like Google and others.  We had no concerns and knew we were in capable hands from day one.

Are there any areas for improvement or something Kangaroo could have done differently?

None, Kangaroo was always so much more than expected.

BACKGROUND

Please describe your company and your position there.

I am operation manager running operation between clients and our staff.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kangaroo, and what were your goals?

We hired company for search engine optimization and technical site audit.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them on google with good reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They were responsible for copyrighting, fixing technical issues on the site and building backlinks.

How many people from the vendor's team worked with you, and what were their positions?

Worked directly with account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with that agency we started ranking for variety of keywords. We have been getting more clients since we started working with them.

Describe their project management style, including communication tools and timeliness.

Project team was very attentive to our needs. Their great communication has led this project to success. All the milestones were reached as per schedule.

What did you find most impressive or unique about this company?

They are great people with huge potential. All the inquiries were addressed timely. Result speaks for itself.

Are there any areas

tia for improvement or something they could have done differently?

No. Super efficient teamwork.