Junto

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of the Digital Advertising Alliance of Canada (DAAC). We run the AdChoices self-regulatory program for interest-based advertising, helping ensure responsible privacy practices in digital marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Junto?

We needed help with a website tool redesign.

SOLUTION

What was the scope of their involvement?

Junto redesigned our WebChoices tool. The team created detailed wireframes, redesigned the entire experience, ensured accessibility requirements were met, and provided us with an end-of-project report of the decisions made for external stakeholders to read.

What is the team composition?

We worked with 3–4 teammates from Junto.

How did you come to work with Junto?

I used to work with a few people who work at Junto, so there was some built-in trust there. Additionally, Junto was Canadian, and I knew they had a highly experienced team.

How much have you invested with them?

We spent around $19,000 CAD (approximately $14,000 USD).

What is the status of this engagement?

We worked together from November 2024–April 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Junto was patient, professional, and superb at taking all the feedback and coming up with wireframes and a design that far exceeded our expectations. Everyone involved in the project was impressed with the output, all thanks to the Junto team. I look forward to working with them again in the future!

Given the multiple stakeholders involved in this project, Junto did a fabulous job of taking all our feedback and generating a tool design that looks incredible and is easy for the general public to use. Their patience was key! Feedback so far has been all positive.

How did Junto perform from a project management standpoint?

We communicated through virtual meetings and emails.

What did you find most impressive about them?

Their flexibility and high responsiveness were impressive. Junto was really good at listening to opinions and distilling down what people actually wanted to be done.

BACKGROUND

Please describe your company and position.

I am the Director of an applications development company

Describe what your company does in a single sentence.

We build web and mobile applications for clients across multiple industries and sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Junto to accomplish?

• Brand ID Development
• UX/UI
• Website Design

SOLUTION

How did you find Junto?

Referral

Why did you select Junto over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Junto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a comprehensive brand identity development, UX/UI design, and web design for our business. The scope of work included the following key deliverables:
Brand Identity Development:

• Market Research and Analysis: The team conducted extensive market research to understand our industry, competitors, and target audience. This research informed the brand strategy and positioning.
• Brand Strategy: They developed a cohesive brand strategy that defined our brand’s vision, mission, values, and unique selling points.
• Visual Identity: This included designing a new logo, selecting brand colors, typography, and creating a style guide to ensure consistency across all brand materials.

UX/UI Design:

• User Research: The team performed user research to identify our users' needs, behaviors, and pain points. This included user interviews, surveys, and creating user personas.
• Information Architecture: They structured the information architecture to ensure intuitive navigation and ease of use, creating wireframes and sitemaps
• Wireframing and Prototyping: Low-fidelity and high-fidelity wireframes were developed to visualize the layout and functionality of the website. Interactive prototypes were created to demonstrate user flow and interactions.
• User Testing: The team conducted usability testing with real users to gather feedback and make necessary adjustments to the design.

Web Design:

• Responsive Design: They designed a fully responsive website that works seamlessly across various devices and screen sizes.
• Visual Design: High-fidelity mockups were created, focusing on a clean, modern, and visually appealing design that aligns with our brand identity.
• Content Integration: They integrated our content into the design, ensuring it was presented in an engaging and accessible manner.
• Design Handoff: The final design files, along with detailed design specifications and assets, were handed off to our development team for implementation.

Overall, the partner delivered a comprehensive and cohesive brand identity, an intuitive and user-centered UX/UI design, and a visually appealing web design. Their meticulous approach and attention to detail ensured that all deliverables met our expectations and aligned with our business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded several measurable outcomes that clearly demonstrate progress and success:

Enhanced Brand Recognition:

• Increased Brand Awareness: Observable increase in brand recognition within our target market. 
• Positive Customer Feedback: Surveys and feedback forms indicated an improvement in customer perception of the brand identity and visual appeal.

Improved User Experience:

• Higher User Engagement: There was an increase in average session duration and the number of pages viewed, indicating improved user engagement and interest.
• Reduced Bounce Rate: The bounce rate decreased, demonstrating that users were finding our content more relevant and engaging.

Conversion Rate Optimization:

• Increased Conversion Rates: The revamped website and improved user experience led to an increase in conversion rates
• Higher Click-Through Rates (CTR): Email marketing campaigns and call-to-action buttons on the website saw an increase in CTR.

Operational Efficiency:

• Streamlined Design Process: The detailed style guide and design system developed during the project reduced the time and effort required for creating new marketing materials and maintaining brand consistency.

Business Growth:

• Revenue Growth: There was a notable increase in revenue attributed to the enhanced brand identity and improved website performance.
• Customer Acquisition: The improved online presence and user experience contributed to an increase in new customer acquisition.

These measurable outcomes demonstrate the project's success in enhancing the brand identity, improving user experience, and driving business growth. Junto's work has had a significant positive impact on our overall business performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by the partner was exemplary and contributed significantly to the success of the project. Here are the key aspects of their project management:

Timely Delivery:

• Adherence to Deadlines: The Junto team consistently delivered all project milestones and deliverables on time. They maintained a detailed project timeline and ensured that each phase of the project was completed as scheduled.
• Proactive Planning: They conducted thorough planning sessions at the beginning of the project to set realistic timelines and clearly defined milestones, which they adhered to diligently.

Communication and Responsiveness:

• Regular Updates: We received regular updates on the project's progress through weekly meetings and detailed status reports. This ensured that we were always informed about the current status and any potential issues were promptly addressed.
• Responsive to Needs: The team was highly responsive to our needs and requests. They were quick to address any questions or concerns we had and were flexible in accommodating changes or additional requirements.
• Open Channels of Communication: They maintained open lines of communication via email, phone, and project management tools, making it easy for us to reach out and receive timely responses.

Client Collaboration:

• Inclusive Decision-Making: Junto involved us in key decision-making processes, seeking our input and feedback at every critical stage. This collaborative approach ensured that the final deliverables aligned with our vision and expectations.
• Transparent Process: They were transparent about their processes, providing clear explanations for their design choices and the rationale behind their strategies. This transparency fostered trust and confidence in their work.

Issue Resolution:

• Proactive Problem-Solving: The team demonstrated strong problem-solving skills, proactively identifying and addressing potential issues before they could impact the project timeline or quality.
• Adaptability: They were adaptable and able to pivot quickly in response to changing requirements or unforeseen challenges, ensuring that the project stayed on track.

Quality Assurance:

• Attention to Detail: Their meticulous attention to detail and commitment to quality assurance ensured that all deliverables met our high standards and were free of errors.
• User Testing and Feedback: They conducted extensive user testing and incorporated feedback to refine the designs, resulting in a final product that was well-received by our target audience.

In summary, Junto’s exceptional project management, characterized by their responsiveness and ability to maintain project momentum, was crucial to the project's success.

What was your primary form of communication with Junto?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Junto was their fantastic team. They are responsive and maintain great communication. Their dedication to delivering high-quality work was evident in every aspect of their service. Working with Junto was a seamless experience, and their commitment to excellence made a significant impact on our project’s success.

Are there any areas for improvement or something Junto could have done differently?

While cost is always a consideration when working with any partner, with Junto, we felt that the investment was justified by the exceptional quality of their work. Their expertise, attention to detail, and dedication to delivering outstanding results made the cost worthwhile.

BACKGROUND

Please describe your company and position.

I am the Content Manager of Onlia Insurance

Describe what your company does in a single sentence.

Sells home and auto insurance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Junto to accomplish?
Improve our user experience for adding multi-home products

SOLUTION

How did you find Junto?

Referral

Why did you select Junto over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Junto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were hired to help with the design and experience of our sales funnel. Specifically, integrating a multi-home product. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timely design deliverables and reviews. Internal teams were responsible for the execution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time. They were readily available to the Onlia team via email and Teams, answering all questions promptly. They integrated into our team seamlessly for the duration of the project. 

What was your primary form of communication with Junto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their passion and expertise in user experience. When brainstorming our new offering, they bring important insights and perspectives to our team. They were able to work with our development and marketing teams on the execution, and were a fantastic partner professionally and culturally. 

Are there any areas for improvement or something Junto could have done differently?

Nothing comes to mind.