JumpFly

BACKGROUND

Introduce your business and what you do there.

I’m the president and co-founder of an e-commerce fitness and wellness company. We sell fitness equipment online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We initially focused on selling on Amazon but wanted to expand into multiple sales channels. I started looking for someone to help with Google Ads management.

SOLUTION

What was the scope of their involvement?

JumpFly managed our Google Ads and Bing Ads campaigns each month. Based on the budget allocated, they created different campaigns, managed them, and improved efficiency. They also completed a full audit of my account, reviewing our website’s product listings and content to find potential growth areas. 

What is the team composition?

Their team had three people. I was in contact with their salesperson initially. From there, my main point of contact switched to an account director. I also worked with a senior accounting specialist.

How did you come to work with JumpFly?

I met them at an e-commerce trade show in Chicago while they were promoting their services. Their price and package were quite attractive, so I decided to start working with them.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

The collaboration lasted from September 2020–February 2021. The reason we decided to stop working with them was that they helped us grow our revenue dramatically. As a result, we were able to hire a full-time specialist in-house to manage our ads.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our revenue increased 2.5 times with their service. It was a dramatic increase.

How did JumpFly perform from a project management standpoint?

I really liked their communication and project management style. Each week, they provided a report that showed us our campaign performance, and we also had weekly calls to sync up on our status. This painted a very clear picture and made it very comfortable to work with them. On top of that, they would reply to my emails within a couple of hours.

What did you find most impressive about them?

I liked their team — they were friendly professionals, had great expertise, and communicated well. A regular communication schedule meant that I always had up-to-date information. That made me feel comfortable enough to trust what they were doing. 

Are there any areas they could improve?

No, I don’t have any complaints. They provided very good support.

Do you have any advice for potential customers?

Work with JumpFly’s team. Clearly define your expectations and communicate well.

BACKGROUND

Please describe your company and your position there.

I am the consumer engagement coordinator at a small body jewelry company called Arctic Buffalo based out of Omaha. We are mostly an eCommerce business and ship worldwide. We have less than 20 employees, so many people wear many different hats.

I oversee the relationship between our brand and our customers. I also schedule our promotions, oversee our content writing department and undertake many multi-media marketing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We are an under 20 employee, small company with a large customer base and needed an extra set of hands we could trust to run our ads on Google, Microsoft and Facebook. They develop the strategy and run the advertising on those platforms.

What were your goals for this project?

Our goals with jumpfly are to maintain a 4.0 ROAS across all platforms they are running ads on while growing our user base, increasing customer retention and increasing sales.

SOLUTION

How did you select JumpFly?

Nikki and Kelsey from jumplfy have had a long-standing relationship with my boss, Trent. Kelsey assisted him at a former company, and when he moved to Gj Global, he took the jumpfly team with him!

Describe the scope of their work in detail.

Jumpfly does a great job at keeping us where we want to be budget-wise while simultaneously keeping our return where we want. Little management is required on our end, and the team is always EXTREMELY accessible. They are great at communicating the complexity of what they do to their clients.

I was fresh out of college when I began working directly with our jumplfy team a year ago and have learned so much from Stephanie, Nikki, Marisa and Jeremy. They are also super organized and communicate well amongst each other, which makes things run efficiently and effectively.

When I work with Jumpfly, I feel as comfortable chatting with them as I do with other team member in my company! They have a great team.

What was the team composition?

I work directly with 4 members of the jumpfly team: Nikki, Stephanie, Jeremy and Marisa. On our end, there are 4 team members as well being our photographer, our content writer, the customer engagement coordinator (me), and our head of marketing. Nikki and Jeremy run our ads on Google, Microsoft, and Youtube (Jeremy also seems to be our project manager). Stephanie and Marisa tackle our Facebook and Instagram ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since partnering with Jumpfly last year, our sales have doubled. Jumpfly carries a large part in this. They have kept us very happy with a 4.0 ROAS and making advertising on the Internet seemingly effortless. Our base continues to grow larger, and our ads are performing great.

How effective was the workflow between your team and theirs?

Our jumpfly team is great at communicating with us. They keep everyone in the loop, so that everyone is aware of the projects going on. When I send them creatives to use for ads, they always reply with confirmation and keep me updated on the process. They also meet with me every other week to go over next steps, returns on ads, and answer any questions I have.

What did you find most impressive about this company?

The combination of intelligence, great communication skills, and the organization is what has left me most impressed. Other vendors may offer one or two of those, but I feel the team I work with really covers all of the bases.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of Window Design Group. We’re a replacement window and window covering retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We approached them to improve our PPC advertising campaigns.

SOLUTION

What was the scope of their involvement?

We’ve been working with JumpFly on our PPC campaigns since our engagement began. Over the years, they’ve developed internal SEO expertise, and we’re currently in discussions with them to add that service. 

They’ve also added social media marketing in their profile, so we left our previous provider, one of their competitors, and started working with JumpFly on our Facebook Ads. We’ve grown with them as they’ve grown.

Initially, however, they began with just PPC. The team did an account and keyword audit to make sure we were targeting the right keywords to drive traffic for the type of product and lead we wanted to receive. JumpFly did a full retargeting campaign and made sure our website was properly optimized for PPC. 

The team also produced an entire report of where they could improve our company from our previous providers and generate more traffic and more leads at a better cost than what we were receiving.

What is the team composition?

Linda (Director of Sales) was our initial contact, and we were later turned over to Jack (Account Director), who’s still our account manager.

How did you come to work with JumpFly?

We’d been with other service providers in the past, and weren’t finding proper cost per lead. JumpFly had a great reputation — we saw a case study on them done by Google and they had a strong referral base — so we reached out to them and told them our problems. They laid out a roadmap of how they would solve those problems and make sure we didn’t encounter them again. 

How much have you invested with them?

We pay them a management fee based upon a percentage of how much we spend with the companies they help manage for us. In total, we probably spend about $100,000 per year with JumpFly on management fees. 

What is the status of this engagement?

We’ve been working together since January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our main measurement is how JumpFly optimizes our campaign to reduce or optimize our cost per lead year over year. We track everything from our web conversions to our phone calls, Google Analytics, and traffic. 

JumpFly has increased our traffic and reduced our cost per lead while optimizing our website and social media. They’ve been our number one lead driver while reducing our annual cost, which is all we can ask for from a PPC company.

How did JumpFly perform from a project management standpoint?

They were fantastic. Switching PPC companies is a very strenuous task, but JumpFly’s team ensured we received no downtime, which could’ve crippled our business. The team made sure we were informed every step of the way about what they were doing with our account. We still get monthly reports on every detail, and we have monthly phone calls with them as well. It’s been remarkable.

What did you find most impressive about them?

With other PPC management companies, it was kind of a black hole when it came to what they were doing. JumpFly, on the other hand, is extremely transparent, which has been a huge benefit for us because we’ve had such bad experiences with other companies.

Every one of our dollars is easily explained, and we know exactly what keywords we’re targeting. They report well and are always available to communicate. Their transparency has been amazing.

Are there any areas they could improve?

I don’t have any improvements for JumpFly; they’ve been quite perfect for us. I’ve recommended them to friends and family.

Do you have any advice for potential customers?

Make sure they’re the right fit for you. With JumpFly, you’ll have a lot of contact with your account manager — a lot of phone calls and a lot of emails. Some people don’t want that kind of relationship with their PPC manager, but JumpFly really wants to make sure you’re educated and that you understand their process.

BACKGROUND

Please describe your company and your position there.

we are a leading global digital marketplace connecting vehicle buyers and sellers. Headquartered in Westchester, IL, we have nearly 4,000 talented employees and more than 200 facilities throughout the U.S., Canada and the United Kingdom.

I'm responsible for Buyer Marketing, which includes web, digital advertising and field marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly, and what were your goals?

SEM management for our global acquisition program on Google & Bing. Google Ads more broadly for awareness, up-sell & cross-sell. My initial goals were to revamp the structure and approach within the Google ads account, setting it up for future success and aligning with my growth plans.

Once we completed that work, we began a test and learn campaign to determine at what CPA we could reasonably expect to acquire new customers. We are currently operating the core of the program while testing in other areas.

SOLUTION

How did you select JumpFly and what were the deciding factors?

I selected JumpFly because they demonstrated outstanding knowledge of the importance of account structure within Google Ads. My extensive background in digital marketing allows me to go deep into the weeds with practitioners like our team at JumpFly - its a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I'd rather not get into the minute details of this. We revamped Google ads broadly speaking.

How many people from the vendor's team worked with you, and what were their positions?

Two people on the account side and one person on the sales side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're doing just fine. I can't say more than that.

Describe their project management style, including communication tools and timelines.

We have regular calls with detailed recap emails.

What did you find most impressive or unique about this company?

The team is thorough, professional and able to take my direction and turn it into results.

Are there any areas for improvement or something they could have done differently?

I occasionally have project work that I would like to engage JumpFly for but, their business model doesn't support this. I don't like it, but I respect it.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of an e-commerce store selling replacement parts for woodstoves and pellet stoves. We also sell parts for replacement wood pellet grills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We started with them a few years ago because I could no longer manage our Google Ads efforts.

SOLUTION

What was the scope of their involvement?

Their team initially managed our Google Ads and then added Bing Ads into our marketing efforts. They create ads. As Google evolves, we evolve with JumpFly's suggestions. They've directed display and sponsored-product advertising.

In our original conversations, I talked to them onto our audience. Since then, they’ve taken over the analytics provided by Google and Bing.

What is the team composition?

I’ve communicated with 5 people from JumpFly over the years.

How did you come to work with JumpFly?

I assessed different agencies and found them through Google searches. I liked that they communicated with Google representatives about algorithm changes. Most companies don’t have that access.

How much have you invested with them?

We’ve spent at least $250,000 on their services. Right now, we’re on cruise control, so our monthly fees are lower.

What is the status of this engagement?

We started this partnership in May 2012, and it’s ongoing. During that time, I’ve mistakenly left them for other vendors and have always come back.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

JumpFly met our click-through-rate and revenue per ad spend goals easily. I had to increase their expectations. Originally, we targeted 5%–6% revenue per ad spend, which their team easily obtained. Now, we get 10% in revenue per ad spend. I’m happy with that.

How did JumpFly perform from a project management standpoint?

I send an email and they complete the work within 24 hours. In the beginning, we had a lot to do because we sell over 5,000 different items on the website. It was complicated but fine.

What did you find most impressive about them?

The highlight is their customer service and expertise. Without a doubt, they’re the best agency we’ve partnered with. I don’t know of other agencies that offer JumpFly's level of service. When we started, we were small and other agencies weren’t willing to take our business, which was their mistake.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Give the partnership a 30-day trial because you won’t see results in only a few days. I guarantee that you’ll see an improvement. I don’t know how you wouldn’t.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturer, distributor, and retailer of home good items. I’m the vice president of business development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

JumpFly is our partner for Google and Bing advertising efforts.

SOLUTION

What was the scope of their involvement?

They manage our ad spend and overall marketing efforts on Google and Bing. we’re also looking to launch our Facebook initiatives with them in the coming year. They handle the keyword research and also develop and monitor the ad campaigns. 

What is the team composition?

We have a working relationship with John (PPC Account Manager, JumpFly)

How did you come to work with JumpFly?

We looked for highly ranked PPC management companies. We had a few discussions with various companies, but felt JumpFly was a good partner because of their product offering and pricing. 

How much have you invested with them?

We spend around $800 per month on their management fees, but it will jump to around $1,400 when we launch the Facebook initiatives. 

What is the status of this engagement?

We started working together in 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been launching a lot of products lately and we’ve been able to maintain our same return on ad spend, with only a few dips here and there. With all new product launches, efficiencies on ad spend don’t typically materialize until the product has some type of history, so maintaining those returns is satisfactory. 

How did JumpFly perform from a project management standpoint?

John does a great job at aggregating information for us to make actionable recommendations with. On a monthly basis, but sometimes more frequently, we meet to discuss the results and the campaign’s overall performance. He presents data, allows us to analyze it, and we implement any changes to improve the efficiency of the efforts. We appreciate their responsiveness throughout the process. 

What did you find most impressive about them?

At a high level, I’m very appreciative of companies with responsive individuals that are thorough in both their analysis and recommendations. Conversations with John don’t make me feel like I’m being sold something—he really feels like a partner. I’ve worked with a lot of agencies that make it feel like I’m being sold something without seeing results. JumpFly understands that clear communication about areas of improvement and frankness, so those are primary reasons why we continue to work with them. 

Are there any areas they could improve?

Continue to lean toward more data analysis and be thorough. They should continue being proactive in looking for ways to improve efficiencies, whether it’s adjusting for seasonality or other reasons. 

Do you have any advice for potential customers?

Set your expectations clearly with your campaign manager. Be upfront if cliche, anecdotal responses won’t sit well with you and let them know that you want analysis. Stay on top of their work and view them as a partner. The more communicative you are, the better they’ll be able to improve your campaigns. 

BACKGROUND

Introduce your business and what you do there.

I am the VP of marketing for a cybersecurity firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We had been working with a firm for PPC advertising but weren’t satisfied with the results so we wanted a new paid advertising partner.

SOLUTION

What was the scope of their involvement?

JumpFly was responsible for all of our paid advertising. Their team looked into LinkedIn and Bing advertising for us since we already had Google ads. They craft the text of our ads as well and provide us with weekly and monthly metrics. 

What is the team composition?

We had one main point of contact at JumpFly.

How did you come to work with JumpFly?

We found JumpFly on Clutch. After looking through a couple of firms, we found JumpFly and liked that they only focused on PPC, it was intriguing. We had a few conversations with them and got references, then decided to work with them.

How much have you invested with them?

We invest about $36,000 a year, which breaks down into $3,000 a month.

What is the status of this engagement?

Our ongoing engagement with JumpFly began in August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have some industry benchmarks that we keep in mind as we look over metrics. Our teams would provide each other with feedback. For example, we were getting a lot of leads from Bing ads but they weren’t resulting in revenue so we had to make some adjustments.

How did JumpFly perform from a project management standpoint?

The primary on our account is very knowledgeable, but the whole team does a good job. JumpFly is communicative, providing answers any time I ask a question. They dig into my inquiries very quickly.

What did you find most impressive about them?

They’re not focused on anything other than PPC advertising, no SEO or website development. JumpFly has a laser-like focus on what they specialize in instead of trying to do it all.

Are there any areas they could improve?

Their team provides a lot of metrics, but maybe they could look into them a little bit deeper. JumpFly could be a little more proactive in identifying anomalies or areas of concern. 

Do you have any advice for potential customers?

Have a very detailed project plan with key performance metrics in place. That gives you something to hold JumpFly to in terms of performance.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a high0end luxury retail store, selling men’s shoes on the internet.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

Our in-house team was managing our PPC ads, but we knew that we were utilizing tools, like Google Ads, in a very basic way. By working with a team of professionals, we hoped to take our business to the next level.

SOLUTION

What was the scope of their involvement?

They took over everything we were doing, including Google Ads, Google Shopping, Bing, Microsoft Ad Center, Bing Shopping, and Yahoo! First, they conducted an initial review of what they needed. Since then, they constantly rotate in about 40 versions of each ad. Recently, they’ve taken over the management of our other site’s PPC ads.

What is the team composition?

We worked with a setup account specialist to get us started with the initial account review. Since then, we’ve always had an account manager. Although they’re our main point of contact, I know that there are a few people working on our account.

How did you come to work with JumpFly?

We constantly get calls from PPC management companies, but we wanted to make sure we found a partner that knew what they were doing. We did a ton of research online and ultimately selected JumpFly based on their online reviews. Their other clients had goals that were very similar to what we were trying to do. On top of that, JumpFly has been around for years, which was reassuring.

How much have you invested with them?

We’ve spent about $15,000 in total. We had a startup fee of about $1,500, and our monthly fee was $500 per month. However, we recently moved into a new tier and pay $1,000 per month for PPC management.

What is the status of this engagement?

We began working together in August 2017 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had a pretty ambitious goal, but they’ve met it. Our goal was to have PPC ads cost 15% of the revenue we bring in. They’re top-notch experts and the results we’ve seen are great. In particular, their work with  Google Shopping is outstanding.

JumpFly does things we couldn’t possibly do on our own. Before, I had about 3 variations of an ad, and I changed them up a few times a year. By rotating in so many different versions, they’ve nailed down what works and are able to target specific audiences. Now, I have more time to focus on running the company instead of managing our online ads.

How did JumpFly perform from a project management standpoint?

Communication between our teams is really good. They respond quickly to emails and encourage us to set up appointments if we have any concerns.

What did you find most impressive about them?

They really want the best for their clients. When we changed our monthly fee, they emailed me to set up a discussion instead of just charging us. Based on the work they do for us, we should be in an even higher pay tier than we are now, but they’re very thoughtful. In this discussion, I mentioned our secondary site, and they were willing to manage that site under the same account and within our established advertising budget.

I also mentioned that my family recently had a baby, and they sent us gifts for our newborn. It was very kind and thoughtful, and it was clear that they care about their clients.

Are there any areas they could improve?

I’m not sure how they compare to the rest of the market on cost—I assume there are cheaper options—but, they really are a great value.

Do you have any advice for potential customers?

At the outset, let them know what your goals are and what you expect your ROI to be. Give them as much information about your business and industry—that’s very helpful. We also pinpointed several brands we wanted them to focus on, and that has been effective.

BACKGROUND

Please describe your company and your position there.

I am the Communications and Marketing Director for a guiding service. We offer rafting, hiking, fishing, biking, lodging, equipment rentals and shuttles. Seasonal business. NPS and USFS permittee.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

PPC

What were your goals for this project?

Increase online conversion rate therefore reservations

SOLUTION

How did you select this vendor?

Referral from Zane Ray.

Describe the project in detail.

JF took our existing Google AdWords (and Bing etc) accounts and cleaned them up, optimized them, and reported monthly on our results.

Also monthly they responded to our ideas about what to market, and how much to spend - they were always timely and never acted like our always changing requests were a pain to them!

AND they never complained about our small budget - we are a very small business, with just 3 full time year round employees.

What was the team composition?

Our owner and myself working together with Jeff and Vicki at JF. Great folks, super responsive and easy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased conversions, reservations, and revenue

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

The professionalism with which they treated us, despite our lack of formality and our tendency to change our minds and be a bit scatterbrained. 

When you're in small business, you get used to wearing all of the hats, and that can be confusing when you try to translate that to an outside source. JumpFly does a great job translating what we're trying to say.

Are there any areas for improvement?

Now that we've been clients for over a year, we're hoping for a comparison on the year and also with what we were doing before without JF.

BACKGROUND

Please describe your company and your position there.

I am the President of Under the Weather, the inventor and manufacturer of the first pop-up, portable WeatherPod™. Based in Cincinnati, OH we sell our products on our website, on Amazon and also at Walmart, Dick's Sporting Goods and other retailers. I am responsible for setting policy; strategic direction; following our company's Mission; and, profitability.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

Prior to creating an internal marketing team I managed the marketing efforts. We hired JumpFly initially to manage our paid search, SEO and ads for Google. We have since also enlisted their help with Amazon advertising.

What were your goals for this project?

Our goal was to maximize advertising results on the Google and Amazon platforms.

SOLUTION

How did you select this vendor?

They sought us out. We were with a firm for whom we were not seeing results with at the time. We met with several companies before making our decision to go with JumpFly.

Describe the project in detail.

We set ad budgets with our Account Manager and determined KPIs. Initially we had calls weekly and then bi-weekly. We now have calls as needed but always at least one time monthly. They monitor our accounts ongoing and provide strategic direction in addition to monitoring and managing keywords, ad performance and metrics.

What was the team composition?

We have two points of contact, an Account Manager for Google Adwords and and Account Manager for Amazon Ads. Our two contacts, as is the entire team at JumpFly, work collaboratively, sharing account detail, results and information, which provides efficiencies for each party.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rankings have increased and we are meeting most KPIs. We have an unusual brand being the first to market and having created a new category in Outdoor Sports which brings unique challenges and requires out-of-the-box strategy-- the usual tactics don't always work.

How effective was the workflow between your team and theirs?

Both of our Account Managers are extremely knowledgeable, responsive and proactive.

What did you find most impressive about this company?

Most companies in this space offer cookie-cutter solutions and a rep with average experience and a lot of accounts to manage. We also experienced high turnover with companies we dealt with previously.

JumpFly is relational and looks at the big picture and long term. Their entire team is engaged and is always available. Their rates correspond to the amount we spend monthly but never do you feel there is any pressure to "spend more so they can make more."

Are there any areas for improvement?

We are doing this review because it has been such a positive relationship. Even if/when results are less than desirable we have been able to engage them and get explanations.