JudeLuxe

BACKGROUND

Please describe your company and position.

I am the Chief Ops Officer of Gaugemaster

Describe what your company does in a single sentence.

Model and hobby products 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire JudeLuxe to accomplish?

• Transition Google Ads from a ROAS-focused strategy to a SKU-level profit approach. 

SOLUTION

How did you find JudeLuxe?

Other

Why did you select JudeLuxe over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve budget allocation based on true product profitability, increase profitable revenue, reduce wasted spend on low-margin products, and build a scalable account structure that supports long-term growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shifted optimisation from ROAS to SKU-level profit data, improving budget allocation towards higher-margin products while reducing spend on less profitable SKUs. Established profit-focused reporting to support better commercial decisions and sustainable growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they deliver on time when required. 

What was your primary form of communication with JudeLuxe?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a good, unique way of working with and understanding PPC. 

Are there any areas for improvement or something JudeLuxe could have done differently?

Too early to comment.