Jacknife

BACKGROUND

Introduce your business and what you do there.

I’m the founder and design director of Tennis, a B2B web and product agency that designs and builds the websites, portals, and products organizations depend on.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jacknife to accomplish for Tennis?

When a client project calls for deep brand and creative work, Jacknife is a partner we trust to lead it. The goal is to give clients a stronger creative foundation: a clear brand point of view, distinctive visual design, and a cohesive experience from brand through to the finished product.

SOLUTION

How much have you invested with the service provider?

Between $50,000 and $199,999

What was the scope of their involvement?

Our largest project together is a major brand and UX engagement for a global industrial manufacturer. Jacknife leads the brand side, including brand strategy, creative direction, and visual design, while Tennis leads the technology and build. We’ve also worked together on a website refresh for a family charitable foundation, where Jacknife led creative direction and visual design. Across both, their work set the creative foundation, and both teams collaborated closely from strategy through delivery.For the manufacturer engagement, Jacknife has delivered the brand strategy and positioning, brand guidelines, visual identity system, and creative direction for the digital experience, along with design files that our team has built from. For the foundation’s website refresh, they’ve delivered creative direction, visual design for key pages and templates, and the visual assets used across the site.

What is the team composition?

We’ve worked with 2–5 teammates from Jacknife.

How did you come to work with Jacknife?

Someone referred Jacknife to me. They had a great culture fit, and our company values aligned. Jacknife brings a level of brand and creative craft that’s hard to find, and when a project needs strong brand thinking, they’re who we bring in. On shared projects, they shape the creative direction, and their work raises the level of everything we build.

How much time did the collaboration take?

We started working with Jacknife in April 2026, and our collaboration is ongoing.

What is the status of this engagement?

We’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve partnered with Jacknife on multiple client engagements, which is the clearest measure of how well the relationship works. On our largest project, their brand work has been well received by the client’s stakeholders and has given our team a clear, well-defined foundation to build from, which has kept the project moving efficiently. Clients have responded strongly to the creative direction, and the work has positioned both teams for further projects with the same clients. Both engagements are still in progress, so it’s too early for hard metrics. What we can point to so far is that design milestones have been delivered on schedule, client feedback rounds have been smooth with minimal rework, and the strength of the brand foundation has meant fewer revisions once our team moves into build. We expect to have measurable results once the work launches. Regarding rework, we’ve had near zero in terms of real rework. Clients always ask for minor refinements, and that’s normal, but we haven’t had to send major concepts back to the drawing board. Jacknife’s work usually lands close to final on the first presentation, which is rare and keeps the whole project moving.

How did Jacknife perform from a project management standpoint?

Jacknife’s project management is excellent. They’re organized and proactive, keep meetings focused, and communicate clearly about what’s coming next and what they need from us. They’ve delivered on time, and when timelines have shifted on the client side, they’ve adapted without losing momentum. Working across two agencies can get messy, but they make the collaboration feel seamless. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

How strategic their creative work is. A lot of agencies can make something look good, but Jacknife’s design decisions always trace back to a clear idea about the brand and what it needs to do for the business.

Are there any areas they could improve?

Honestly, very little. The one thing we’ve both been working on is bringing our technical team into the creative process even earlier so design and build constraints are aligned from day one. That’s more about how two agencies integrate than anything Jacknife has done wrong, and it’s improved with every project.

BACKGROUND

Please describe your company and position.

I am the Partner, Producer of Bonfire Originals

Describe what your company does in a single sentence.

Commercial and documentary production. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jacknife to accomplish?

• Video assets for clients

SOLUTION

How did you find Jacknife?

personal connection

Why did you select Jacknife over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Jacknife were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A year long project to create dozens of video assets for one client. Jacknife provided a fulsome branding plan for each and every assets, along with all the graphic elements we needed to create the videos. At each step of the project, Jacknife's purpose and client goals remained the key focus. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

when we collaborate with Jacknife, we are usually the service provider. But Jacknife always delivers to their clients on time, within budget and goes above and beyond.
The put their clients need at the top of every project, taking the time and creative sense to look back at the original goals of every project and always ensure we're hitting the mark and achieving what we set out to do. Over the past 9 months, together with Jacknife we have delivered 70 video assets, with ease, on time and within scope. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jacknife are so repsonsive and truly care about their clients. They are always willing to pivot to find the best solutions for their clients. They really put their heart and soul into every project. They always make time for discussions and problem solving. They rock!!!!

What was your primary form of communication with Jacknife?

Virtual Meeting

What did you find most impressive or unique about this company?

Jacknife not only provide great customer service and collaborate so well with other teams, but they are also VERY creative. Their work is beautiful. Their people are always coming up with new ways to share and package information. Not only are they good people, but they are very good at their jobs. 

Are there any areas for improvement or something Jacknife could have done differently?

Nope. We love them!!!!!

BACKGROUND

Introduce your business and what you do there.

I’m a self-employed consultant. I work with about 4–5 startups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacknife?

We hired them to redesign the logo of one of the companies I worked with.

SOLUTION

What was the scope of their involvement?

Jacknife has helped us redesign our logo. We initially provided them with our branding guidelines and defined the general direction that we wanted to go. After that, their team proceeded with the work, providing us with a number of concepts to choose from. We’ve agreed on two concepts, and their team is currently working on revisions and incorporating our feedback.

What is the team composition?

We work with about five people from their side, including an account executive, a designer, and some members of their senior leadership team.

How did you come to work with Jacknife?

It was both through a referral and online research. A member of our team had heard that their company was quite good at what they do, so we checked out their previous work online.

How much have you invested with them?

We’ve spent about $10,000 CAD (approximately $7,200 USD).

What is the status of this engagement?

We started working together on this project in September 2022, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re exceptional to work with — they’ve been able to bring to life a lot of concepts that we like. Overall, they’ve done a great job.

How did Jacknife perform from a project management standpoint?

They’re timely with their work and take direction well. For communication, we use email and Zoom.

What did you find most impressive about them?

We’re impressed with their ability to implement the concepts we’ve given them. Also, they’ve spent a lot of time in the discovery process and worked hard to understand our requirements. 

Are there any areas they could improve on?

I don’t have any constructive feedback for them. Their deliverables and selling process have been very strong.

BACKGROUND

Introduce your business and what you do there.

I'm the director and partner of Bonfire Originals, a collective of documentary filmmakers and content creators specializing in storytelling through film and media projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you aim to achieve through your collaborations and partnerships with Jacknife?

We aimed to build our company, build a fruitful partnership, and find efficiencies by collaborating with each other.

SOLUTION

What was the scope of their involvement?

Jacknife has presented creative direction for video, motion graphics, and animation work based on creative branding, rebranding, and marketing for us to collaborate on and elevate through our expertise in video production, filmmaking, and animation.

What is the team composition?

Our company works closely with all departments within Jacknife, from creative leads, to designers, to account leads and the accounts team.

How did you come to work with Jacknife?

We had a previous connection with Jacknife. They have always been a great culture fit, and our company values aligned.

What is the status of this engagement?

We started working with Jacknife in August 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an increase in returning and recurring clients since partnering with Jacknife.

How did Jacknife perform from a project management standpoint?

Jacknife's project management is amazing and always thorough. The team is always on time. We communicate with Jacknife via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

I'm most impressed with Jacknife's accessibility, responsiveness, and elevated creative and design. We feel like we're an extended part of their team.

Are there any areas they could improve?

I can't think of anything for Jacknife to improve.