Jacknife

BACKGROUND

Introduce your business and what you do there.

I’m a self-employed consultant. I work with about 4–5 startups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacknife?

We hired them to redesign the logo of one of the companies I worked with.

SOLUTION

What was the scope of their involvement?

Jacknife has helped us redesign our logo. We initially provided them with our branding guidelines and defined the general direction that we wanted to go. After that, their team proceeded with the work, providing us with a number of concepts to choose from. We’ve agreed on two concepts, and their team is currently working on revisions and incorporating our feedback.

What is the team composition?

We work with about five people from their side, including an account executive, a designer, and some members of their senior leadership team.

How did you come to work with Jacknife?

It was both through a referral and online research. A member of our team had heard that their company was quite good at what they do, so we checked out their previous work online.

How much have you invested with them?

We’ve spent about $10,000 CAD (approximately $7,200 USD).

What is the status of this engagement?

We started working together on this project in September 2022, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re exceptional to work with — they’ve been able to bring to life a lot of concepts that we like. Overall, they’ve done a great job.

How did Jacknife perform from a project management standpoint?

They’re timely with their work and take direction well. For communication, we use email and Zoom.

What did you find most impressive about them?

We’re impressed with their ability to implement the concepts we’ve given them. Also, they’ve spent a lot of time in the discovery process and worked hard to understand our requirements. 

Are there any areas they could improve on?

I don’t have any constructive feedback for them. Their deliverables and selling process have been very strong.