Intero Digital

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for TRACOM, a training and development company focused on interpersonal skills, emotional and social intelligence, resilience and personal agility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We completely remodeled and rebranded our website and new we needed to build a solid digital infrastructure to ensure traffic and conversions were the ultimate goal.

What were your goals for this project?

Maintain and them improve traffic before during and post launch.

SOLUTION

How did you select this vendor?

Heard through the grapevine they have a great reputation.

Describe the project in detail.

SocialSEO supported every stage in the development and implementation process by providing leadership, code analysis, keyword evaluation and research on traffic trends and helped us align the approach to best-practices to make sure the traffic remained steady during launch and then progressed upward immediately after.

What was the team composition?

Team10 at SocialSEO (specifically Austin!), our internal company team, and our development partners DD9 (Boulder CO) worked together for 6 months to design, build and refine the site.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It rocked - organic traffic is higher now per month than all combined traffic was prior, and conversions are vastly improved. We had more conversions 3 months this summer compared to ALL conversions for the entire year last year.

How effective was the workflow between your team and theirs?

We like these guys - all pros and fun to work with. They know their stuff and trust was easily established early with confidence.

What did you find most impressive about this company?

They really care about the results. SEO is quiet and often "behind the scenes work" - there are nuances to data evaluation and adjustment that can go unnoticed (or ignored) but SocialSEO's excellent attention to detail means they are looking for every possible adjustment to improve performance.

Are there any areas for improvement?

So far so good - I have zero complaints on the process, effort or effectiveness of the work; we continue to see improvements in the digital performance so if there are areas for improvement, I trust SocialSEO is getting it done.

BACKGROUND

Please describe your company and your position there.

I am the Co-owner of CBD to Wellness, an online CBD retailer specializing in all organic, USA grown hemp derived Cannabidiol products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We felt SocialSEO could help increase our organic search results and streamline our company's infrastructure to a level of consistency across all social media, marketing and website platforms.

What were your goals for this project?

Our original goals were to optimize our marketing strategy, the website's SEO and meta descriptions, and boost our social media platforms.

SOLUTION

How did you select this vendor?

After speaking to various other agencies, reading reviews and researching, we narrowed it down until we realized that SocialSEO offered the most complete solution to suit our company's needs.

Describe the project and the services they provided in detail.

SEO and meta data research, and implementation. Strategy trajectory implementation based on our specific market. Content creation and infographics for our omnichannel marketing platforms, multi marketing platform optimization and other spontaneous, intricate tasks that required them to step outside of their offered services to achieve our vision, all while maintaining a fluid adaptable team driven attitude.

What was the team composition?

SocialSEO's Enterprise team consisted of project managers, content writers, graphic artists and researchers. All of whom performed at a professional level, they were always accessible, responsive and took the time to listen and respond accordingly no matter what the situation.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Being in the CBD industry, there are continuous obstacles that other e-commerce sites may not face. They took our knowledge and experience and applied it exponentially with their digital domain expertise. They helped us overcome some of the roadblocks associated with what is considered a high-risk industry. They did so by navigating the contemporary policies so as to help establish CBD to Wellness, LLC as a business and brand on social media platforms and search engines.

How was project management arranged and how effective was it?

They reviewed our project requests and introduced a cohesive plan with options and variables, which we then approved prior to any assignments or determinations.

What did you find most impressive about this company?

That I can tell that they believe in us as a company and that they believe in the work that they are performing for us.

Are there any areas for improvement?

None that we can think of.

BACKGROUND

Please describe your company and your position there.

I am the marketing & sales director for Oregon Medical Centers, a medical clinic with multiple locations in the Portland, Oregon area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We recently changed our name to adapt to our growing business practice. This included the merging of two very outdated websites. Starting from essentially the ground up, we hired SocialSEO to help us be competitive in the digital market.

What were your goals for this project?

We wanted to improve our search engine rankings for specific keywords and phrases to be able to effectively reach our target market.

SOLUTION

How did you select this vendor?

Having worked for another digital marketing agency for a number of years, I knew of players in the field and had made multiple contacts within the industry. I knew of someone working for Social SEO and after talking to them and a few other people in the company I realized how knowledgeable they all were, and knew they were the right team for us.

Describe the project in detail.

We started off with several meeting so they could get to fully understand our company so they could do proper competitive analysis. This wasn't a cookie-cutter process, this was tailored to our exact needs. We continue to have weekly meeting to go over results and new directions to make sure we are getting the results we want.

What was the team composition?

We have one account manager that we work with directly, who is on a team that handles our account. It is a great process when you call you talk to the same person every time, that knows you and your business

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from ranking nowhere to ranking on multiple keywords. This is an ongoing process but our month to month website traffic is going up consistently.

How effective was the workflow between your team and theirs?

Work flow is seamless

What did you find most impressive about this company?

The most impressive thing about Social SEO is the knowledge and professionalism of everyone who works there

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I'm the CTO of an ecommerce startup team dedicated to healthcare supplements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

Enhancing SEO results for our startup eCommerce platform.

What were your goals for this project?

Excel in search engine rankings helping us to show as far to the top of search results as possible, helping influence sales.

SOLUTION

How did you select this vendor?

We researched several SEO providers and tried a few as well, but SocialSEO was the one with which we decided to move forward. This has proven to been a wise decision.

Describe the project in detail.

Being a starting eCommerce company in the CBD market, we are considered a high-risk business by default from credit card merchants. Getting sales can be tricky, so using the skills and education provided by the SocialSEO team has been imperative to our success thus far.

What was the team composition?

Our CEO, myself, and our SocialSEO agent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've only had a relationship thus far spanning about 90-120 days. Results are rising and if SocialSEO keeps it up, we have no doubt our ROI will be realized.

How effective was the workflow between your team and theirs?

The workflow has been awesome. Their flexibility with our change in meeting needs has been very communicative and thus, impressive!

What did you find most impressive about this company?

The outright display of professionalism and knowledge is great. Being a techie myself for over 30 years, I'm familiar with SEO enough to get some results -- but not nearly the results we could have gotten had we just relied on my skills alone.

Are there any areas for improvement?

A portal to a completion/note/meeting notes/etc database would be awesome.

BACKGROUND

Introduce your business and what you do there.

I am a restaurant consultant for Supply Chain Synergy Consultants. We specialize in supply chain and help large national chains throughout the United States with purchasing and vendor relations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialSEO?

When I first started my company, I developed my own website on Wix. I thought I had followed all the right steps for SEO, but my site wasn't showing up on Google no matter how hard I searched. The platform was essentially invisible because it wasn't being recognized by Google. People couldn't find my business, so I hired SocialSEO to help.

SOLUTION

What was the scope of their involvement?

SocialSEO has helped me build out my.website. In the background, they've worked on SEO such as keyword strategies to improve my ranking within Google. 

The account manager learned about my business, and then researched what my competitors were doing with their websites.

They've also added additional content under my direction. Before any of it goes live, they proofread and finalize my content.

What is the team composition?

I work exclusively with our account manager, Mark (Enterprise SEO Specialist, SocialSEO).

How did you come to work with SocialSEO?

After I talked to a few people and interviewed about six different SEO companies. Based on an assessment of criteria such as previous work, past clients, and testimonials, I landed on SocialSEO. 

Their pricing wasn't the least expensive, but I wanted a professional company instead of just one person working out of their office or home. I felt like they would be able to deliver the service I was looking for.

What is the status of this engagement?

I've worked with SocialSEO for almost a year so far. We started in July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most valuable success SocialSEO has had so far is getting my website recognized by Google. When people search for “restaurant consultant” in general or specifically for supply chain, I am now readily available in the results. The increased visibility has led to more business.

For local search in Colorado, I'm now between the eighth and tenth on the list for restaurant consultants. Before I started working with SocialSEO, my website was nowhere to be found in search results.

The level of service has exceeded my expectations and is more than worth the money I've paid. Our account manager has made a lot of progress with helping people find my site. It's gone up exponentially in the rankings practically every month.

How did SocialSEO perform from a project management standpoint?

We had weekly meetings over the phone for the last year. Just recently, we decreased the frequency of our calls to biweekly within the past month or two. They're very organized and really kept me informed. After each of our phone calls, they send me a recap of what they've completed and their plan for the next week.
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What did you find most impressive about them?

Dedication and quality of people are SocialSEO’S greatest strengths. I'm most impressed by the talent on their team, specifically Mark (Enterprise SEO Specialist, SocialSEO).

From a quality of service standpoint, SocialSEO is extremely timely and very helpful. They go above and beyond in our work together to help me out.

 Are there any areas they could improve?

I don't have any constructive criticism. SocialSEO has met or exceeded all my expectations.

Do you have any advice for potential customers?

I would suggest doing your research first. Don't cut corners; go with a professional company like a SocialSEO. Come prepared and be able to articulate what you want to achieve so they can match their work accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for ERP implementation firm. We’re a partner for an ERP software provider and an MSP firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialSEO?

We hired SocialSEO to increase our organic traffic and to improve the user experience on our site.

SOLUTION

What was the scope of their involvement?

The process began by learning about our business and target market, which helped formulate a plan to attract organic traffic from an SEO perspective. Through keywords, tagging, and writing content that fit our meta description, we found ways to drive the right people to our platform.

What is the team composition?

We predominantly work with three of their team members. Mark (Enterprise SEO Specialist, SocialSEO) acts as our project manager. We also interface with BJ (VP of Enterprise Accounts, SocialSEO) and Ronin (Enterprise SEO Specialist, SocialSEO). Other members of their team help on our project as well.

How did you come to work with SocialSEO?

Our team looked up a variety of things while searching for different companies. SocialSEO is local, but what attracted us to them was their honesty compared to other companies. They talked about how poorly certain aspects were scored and what needed tweaking. It was a different response than what we got back from others.

How much have you invested with them?

We’ve spent between $10,000–$25,000.

What is the status of this engagement?

Our engagement began in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Growth in organic traffic happens over time. We’ve seen some, but part of it is that we redesigned the flow of our site. They worked on how it’s structured and crafted a plan for the future. That’s had an immediate impact. It’s easier to navigate our site, and it’s a lot less confusing.

How did SocialSEO perform from a project management standpoint?

SocialSEO is extremely open. We have access to their project management board and can view their timeframes and other things. They don’t hoard information. Their visibility differs from other companies we’ve worked with in the past. Their team’s attentiveness allows them to hop on anything quickly. If we need them on a call, they’ll get right on the phone. Their responsiveness is also a huge positive. We have a standing weekly meeting but usually, have a call once or twice a week for anything that needs direct addressing.

What did you find most impressive about them?

I appreciate SocialSEO’s transparency.

Are there any areas they could improve?

We use their enterprise package currently, which comes with a certain level of attention. In the beginning, there was a big emphasis on planning. We do a lot of planning with our own clients because of the consulting we do. Having a well-defined plan is extremely crucial. I don’t think that’s necessarily a negative. I’ve been happy with their service so far.

Do you have any advice for potential customers?

Before hiring any company, check their competitors and references. The references we received about SocialSEO were glowing. Their clients were happy. Ask for the level of reporting and service transparency they offer upfront. We like to analyze the data. Not all SEO firms are transparent in that regard.

BACKGROUND

Please describe your company and your position there.

Rare Patient Voice recruits patients and family members of all medical conditions to participate in surveys related to their situation. These surveys help shape products and services that are being developed on their behalf. We are the connection between these individuals and healthcare market research firms. I manage the team responsible for continuously adding to our patient and caregiver panels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We hired SocialSEO to provide cost-effective social media outreach to specific patients across a wide range of conditions, from apnea to zinc deficiency.

What were your goals for this project?

Our goal was to find a cost-effective way to reach patients and families so that we could invite them to join our confidential market research panels.

SOLUTION

How did you select this vendor?

SocialSEO is highly respected in Colorado Springs and beyond. I attended an information session that they put on, and follow-up conversations showed that they would be able to lead us into and through a new area of recruiting that we had yet to try.

Describe the scope of their work in detail.

I provide SocialSEO with patient areas that I hope to enter into and find candidates. Their team then works to find those audiences for me. SocialSEO also develops social media ads on a monthly basis for our approval. After launching those ads, they track meaningful detailed outreach data for our review and utilization.

What was the team composition?

We work closely with Michael Hopson (Social Media Manager, SocialSEO) who has a team supporting him. What is impressive about SocialSEO is that we are just a small monthly client to them, but Michael definitely makes us feel as if we are his most important customers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The social media outreach has been a wonderful success for us. We are able to attract and welcome a continuous stream of new patients and family caregivers to our panels so that our clients can conduct their healthcare research.

How effective was the workflow between your team and theirs?

It’s a very effective workflow. Their team is cost-effective, collaborative, efficient, and professional. 

What did you find most impressive about this company?

SocialSEO is a problem-solving, customer-focused organization filled with enthusiastic, can-do team members.

Are there any areas for improvement?

No, none come to mind.
 

BACKGROUND

Please describe your company and your position there.

I am a forensic psychiatrist and own a practice called Rocky Mountain Forensic Psychiatry. We deliver expert witness services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

I hired them to help with marketing and SEO for my company.

What were your goals for this project?

My goal was to improve my site’s organic traffic, search rankings, and exposure, both locally and nationally.

SOLUTION

How did you select this vendor?

We selected them based on their reputation while screening several offers from different companies.

Describe the project in detail.

Morgan Duhamel (Senior SEO Director, SocialSEO) has been involved with improving my SEO efforts from the outset. She took it upon herself to learn about my industry and continues to revise her work monthly to drive organic traffic to my website. 

Morgan is also involved in modifying the site’s content and code. She’s helped me revamp my website when it became apparent that our previous site’s structure was insufficient to meet our goals.

What was the team composition?

I exclusively work with Morgan.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our organic traffic and visibility have considerably increased. I went from not having any web presence to ranking fifth nationally for criminal psychiatrist. I have also moved to the 15th spot nationally and locally for the term "forensic psychiatrist expert witness." 

How did the SocialSEO perform from a project management standpoint?

Their project management has been exceptional. Communication is excellent, and they’ve been very responsive to my ongoing needs and expectations.

What impresses you about the SocialSEO?

I am impressed by the level of professionalism from both SocialSEO and Morgan, and especially appreciate the behind-the-scenes work that continues to drive organic traffic and business my way. What’s more, I appreciate that their team provides me with such individual attention. The company is willing to work with me and my unique needs and circumstances.

Are there any areas for improvement?

No, not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for Isolate Extraction Systems Inc. IES manufactures the carbon dioxide extraction machine used for botanical extraction. I am in charge of all marketing and digital presence for IES.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We hired them to help us with our Google search results and keyword content for our website. We were not showing up on the first few pages on Google and needed to change that.

What were your goals for this project?

We wanted to build a website with the correct hot keyword for our industry, one that would be attractive and effective on the frontend and backend.

SOLUTION

How did you select this vendor?

Honestly, they were the first SEO company that showed up in local search results. Collin (Manager of Consulting Services, SocialSEO) called me after an inquiry and we connected instantly.

Describe the project in detail.

We began the project with a few calls to determine our goals and what package would work best for our team. Collin then came back with a custom plan that included all the features we were hoping for at a great price. We began with keyword analysis and research in the market to determine the best content for our website. They fixed all of our backlinks and made sure the site was functioning optimally.

What was the team composition?

We started discussions with Collin and were then directed to our account manager, Brad (SEO Manager, SocialSEO).

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and the impact of the engagement?

We have been ranking higher and higher each week on our keyword searches and continue to work on our web presence with local SEO. One of our targeted keywords moved from an unranked position to the first page. Overall, 27 of our 40 tracked keywords moved up with none moving down.

How did the SocialSEO perform from a project management standpoint?

The team has been great to work with. They’ve answered all of our questions and made the journey to our facility to come to check out our business in person to better grasp IES. I am so thankful for Brad, who has made this process very easy and effective.

What impresses you about the SocialSEO?

Aside from the fast results, I would have to say the attention to detail. Brad and the team at SocialSEO are very attentive to what we want and they make changes to adhere to that. Also, with the massive amount of improvements our website needed, they worked quickly to get things on track for instant results.

Are there any areas for improvement?

I have no suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an e-commerce site called Quality Hoops, LLC. We sell commercial and residential basketball equipment to the B2B and B2C markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialSEO?

We wanted to establish a solid SEO foundation when we launched our business site.

SOLUTION

What was the scope of their involvement?

When we got started, they did an audit of our competitors to identify the best keywords for us. After that, they worked with us on both onsite and offsite SEO. This included backlinking, writing blog posts for our site and adding new content, and optimizing the language on the existing site to reflect our keywords. They also created new meta and h1 tags on the back end of the site.

What is the team composition?

We worked with our account manager.

How did you come to work with SocialSEO?

I was working in Colorado Springs and happened to drive by their office. Once I had their name, I researched their company and read reviews, so I asked for a price quote and compared it against those from several competitors. They weren’t the cheapest but their rates were reasonable, and I liked the rapport they established with us.

How much have you invested with them?

We spent about $19,000.

What is the status of this engagement?

We worked on the project from April–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our site traffic has increased by about 700 percent, and we’ve gotten a substantial number of phone calls that are coming in based on the keywords they targeted. Our page rank has increased significantly, and site traffic is still increasing regularly.

How did SocialSEO perform from a project management standpoint?

Their responsiveness was impressive. It was easy to reach out to them by phone whenever I had a question, and they also replied to emails within a few hours. They also kept us updated on their progress via biweekly meetings where they outlined all the tasks they’d completed.

What did you find most impressive about them?

They’re direct, and they deliver what they promise. Not only that, they were receptive to our requests and were even willing to occasionally go beyond the scope of our project without charging extra.

Are there any areas they could improve?

We had one meeting to discuss PPC where they essentially said that my business was too new to implement that kind of campaign. It was disappointing since it had taken two weeks to set up the meeting for a five-minute conversation. I wish someone had just told us that up front.

Do you have any advice for potential customers?

I can’t think of anything at the moment.