SEO, Web Design & Dev for Motorhome & Caravan Dealership
- Search Engine Optimization Web Design Web Development
- $10,000 to $49,999
- July - Sep. 2025
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their combination of strategic insight and technical execution sets them apart."
- Automotive
- Germany
- 11-50 Employees
- Online Review
- Verified
Inter Smart designed and developed an SEO-enhanced website with a CMS for a motorhome and caravan dealership. The team created a 19-page site with vehicle listing, API integration, and lead generation systems.
Inter Smart's work increased the client's website traffic by 8.5% and revenue by €217,000. The team had a high level of professionalism and commitment, and was reliable, communicative, and solution-driven. Inter Smart invested a lot of effort into understanding the client's business and objectives.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of RS-Reisemobile GmbH
Describe what your company does in a single sentence.
We are a Motorhome and Caravan Dealer in Mülheim an der Ruhr in Germany. We sell Brands like Le Voyageur, Etrusco, Hobby and other well known brands
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Inter Smart to accomplish?
- Website Relaunch with CMS integration to display our Vehicle Stack for featured vehicle promotions
- Increase Lead generation for featured vehicles by using Social Paid and Google Ads
SOLUTION
How did you find Inter Smart?
Referral
Why did you select Inter Smart over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Good value for cost
- Referred to me
How many teammates from Inter Smart were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work
The project covers the end-to-end design, development, and deployment of a custom website with CMS functionality for RS Reisemobile.
At its core, the scope is not just building a website, but creating a lead-generating digital platform aligned with business goals, branding, and target audience.
1. Core Development Scope The project includes:
- Custom website design (19 pages) tailored to brand identity
- WordPress-based CMS implementation (customized backend) Frontend development (HTML, responsive UI)
- Backend development (database, security, performance optimization)
- Multilingual setup (German & Turkish)
- SEO-friendly structure and implementation
- Mobile-first responsive design
- Server configuration and deployment
- Full website clone for secondary brand (Sönmezler Caravan) This establishes a scalable, editable, and performance-optimized web platform
2. Strategic & Analytical Scope Before development, the project includes a structured discovery phase:
- Requirements gathering (stakeholder input, questionnaires)
- Business and market analysis
- Target audience definition
- Competitor analysis
- SWOT analysis
- Digital marketing strategy alignment
- Conversion-focused structure planning (CTAs, lead funnels) This ensures the website is strategically driven, not just visually designed.
3. Design & User Experience Scope
- Custom UI/UX design aligned with brand identity
- Start page concept + full design system for subpages
- Consistent visual language (colors, fonts, layout)
- Conversion-focused layout (hero sections, CTAs, navigation flow) The focus is on usability, clarity, and conversion optimization.
4. Functional Scope (Website Features) The system includes:
- Dynamic content management (via CMS)
- Vehicle listings with API integration
- Individual landing pages per vehicle
- Inquiry/contact forms
- Blog, news, and event modules
- Career section with application capability
- Media gallery (images/videos)
- Partner listings and service pages
- Social media integration and WhatsApp
- Newsletter subscription system
5. Technical Scope
- WordPress CMS (customized)
- PHP + MySQL backend
- Performance optimization (target <3s load time)
- Security implementation (incl. reCAPTCHA)
- GDPR compliance (cookie banner, data handling)
- SEO infrastructure (sitemap, robots.txt, internal linking)
- Mobile.de API Integration
6. Testing & Quality Assurance Scope Comprehensive testing across:
- Functionality
- Design consistency
- Performance
- Security
- Cross-browser compatibility
- Mobile responsiveness
7. Deployment & Post-Launch Scope
- Beta version for client review
- Final deployment to live server
- Final adjustments and optimization
- Optional maintenance contract (AMC)
8. Training Scope
- CMS training session (approx. 2 hours)
- Enable client to independently manage content
Key Deliverables
The deliverables are both tangible outputs and functional systems.
1. Design Deliverables
- Approved homepage design concept
- Full UI/UX design for all pages (≈19 pages)
- Responsive design layouts for desktop, tablet, mobile
2. Development Deliverables
- Fully functional custom WordPress website
- Integrated CMS backend
- Configured database and server environment
- Multilingual website (DE/TR)
- Cloned version for Sönmezler Caravan
3. Functional Deliverables
- Dynamic page templates (services, vehicles, blog, etc.)
- Vehicle listing system with API integration
- Lead generation system (forms, CTAs)
- Blog, events, and career modules
- Media gallery and partner sections
4. SEO & Performance Deliverables
- SEO-optimized structure and URLs
- Sitemap and indexing setup
- Optimized loading speed (<3 seconds target)
- On-page SEO implementation
5. Testing & QA Deliverables
- Fully tested website (functional, performance, security)
- Cross-platform compatibility validation
- Bug-free pre-launch version
6. Deployment Deliverables
- Beta version for review
- Live production website
- Domain/server deployment
7. Documentation & Training Deliverables
- CMS usage training session
- Access to files and system (upon request)
8. Project Management Deliverables
- Defined project phases and milestones
- Regular approvals (design, features)
- Final project handover
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased Website Traffic by 8.5%, Revenue Increase of €217k in our specialized featured vehicle group. Keyword Rankings for selected Keywords in top 1–3 Rankings
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management throughout this engagement was handled with a high level of professionalism and commitment. Communication from the team was consistent, and it was evident that a strong effort was made to meet agreed deadlines and maintain project momentum.
While some deadlines were not fully met, this was not solely attributable to Inter Smart. Delays related to API documentation and integration extended beyond initial expectations. Importantly, these challenges were communicated transparently and in advance, allowing for realistic adjustments to the project timeline. The situation was managed in a structured and professional manner, which helped maintain overall project stability.
A key strength of the project management was the responsiveness and solution-oriented approach of the primary point. He consistently responded within a short timeframe. Typically, within 1 to 3 hours and demonstrated a proactive mindset by focusing on solutions rather than escalating issues. This significantly contributed to efficient decision-making and smooth coordination between all parties involved.
Overall, the project management can be characterized as reliable, communicative, and solution-driven, with a clear focus on overcoming challenges and delivering results despite external dependencies.
What was your primary form of communication with Inter Smart?
In-Person Meeting
What did you find most impressive or unique about this company?
What stood out most about this company was the depth of effort invested in truly understanding our business, challenges, and strategic objectives.
Rather than delivering a website that is purely visually appealing, the final result is a platform that is clearly aligned with our overall business strategy. This level of alignment reflects a thoughtful discovery process and the ability to ask the right strategic questions from the outset.
Another particularly impressive aspect was their ability to identify gaps within our existing approach and proactively propose effective solutions. This demonstrates not only technical competence but also a strong understanding of business dynamics and market positioning.
We were also highly impressed by the technical implementation. Given the level of customization required for our project, it demanded advanced technical thinking combined with a solid understanding of our industry.
Inter Smart managed to translate complex and highly individualized requirements into a functional, well-structured solution, which is not something every provider can deliver. Overall, their combination of strategic insight and technical execution sets them apart.
Are there any areas for improvement or something Inter Smart could have done differently?
Overall, the project was handled very well, and there are only minor areas where improvements could be made.
During the final phase, as deadlines approached, more direct and structured communication around smaller milestones would have been beneficial. A clearer breakdown of short-term progress and more frequent alignment points could have provided additional transparency and reassurance during this critical stage.
While the overall process remained positive and well-managed, a slightly more proactive involvement and visibility into day-to-day progress would have further enhanced the collaboration experience.
That said, this is a relatively minor point and does not outweigh the many strengths demonstrated throughout the project.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
