Insura Marketing

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of SBX Group

Describe what your company does in a single sentence.

We curate and publish fun + learning games for our users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Insura Marketing to accomplish?

• Subscription revenue growth
• Lead generation

SOLUTION

How did you find Insura Marketing?

Referral

Why did you select Insura Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Insura Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Natalie and Insura on a project with several deliverables as part of our scope of work.  We retained Insura's services to help us design and develop a new website as well as to create demand through content marketing and demand gen channels.  Deliverables included:

• Full website design, development and hosting configuration
• Content marketing: blogs, press releases, email marketing
• SEO & link building strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our newly launched website quickly achieved a solid domain authority score, and Insura helped us clean up many functionality issues we had with the previous site.  Organic traffic increased significantly during the campaign as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were ahead of schedule - Insura was able to build us a functional website that looked great, along with a full content marketing plan covering several channels, on a very short project timeline.  The team quickly adapted and made changes based on user feedback and was always very responsive to our requests.

What was your primary form of communication with Insura Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The speed, level of detail and breadth of Insura Marketing's experience were second to none.  We have worked wtih numerous other vendors who took 3-4 times longer to deliver comparable projects - Insura was by far the fastest vendor, and also provided strategic marketing recommendations throughout the project.

Are there any areas for improvement or something Insura Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Head of Distribution of VIBE Insurance Services

Describe what your company does in a single sentence.

Insurance sales and distribution consulting.  Insurance markeeting organization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Insura Marketing to accomplish?

• Brand overhaul
• Proactive marketing to our agency partners
• Agency portal build

SOLUTION

How did you find Insura Marketing?

Referral

Why did you select Insura Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Insura Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Restructured the brand identity and built website.  Drives content for social media presence and help redesign and build agency portal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly strategy calls.  Detailed monthly brand strategy for social media.  Marketing and brand work with your agency partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistently on-time and always responsive.

What was your primary form of communication with Insura Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Natalie is always there for us.

Are there any areas for improvement or something Insura Marketing could have done differently?

no