INSIDEA

BACKGROUND

Please describe your company and position.

I'm a marketing manager at StrucSure Home Warranty

Describe what your company does in a single sentence.

StrucSure Home Warranty provides insured structural warranty programs and insurance services for homebuilders nationwide and is undertaking a full website redesign to modernize the brand and improve digital engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• Design modernization
• UX improvement
• Lead generation / conversions
• SEO performance

SOLUTION

How did you find INSIDEA?

Referral

Why did you select INSIDEA over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Insidea was engaged to redesign and develop StrucSure Home Warranty’s corporate website, with a focus on modernizing the visual design, simplifying the user experience, improving lead generation, and strengthening the site’s overall performance and SEO. The project includes strategic planning, UX/UI design, development within HubSpot CMS, content organization, and implementation of tools that support marketing and sales engagement.

Deliverables included:

• Website discovery and project planning
• Site architecture and navigation structure
• UX/UI design concepts and page mockups
• Responsive website development (desktop and mobile)
• HubSpot CMS implementation
• Lead-generation forms and calls-to-action
• Landing page development
• SEO optimization (page structure, metadata, heading hierarchy)
• Integration with HubSpot CRM and marketing tools

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is currently in the development phase, with key milestones achieved including finalized site architecture, approved UX/UI design concepts, and development of the new site within HubSpot CMS. Progress to date includes improved navigation structure, streamlined page layouts, and implementation of lead-generation pathways designed to increase conversions once the site launches. The project has remained organized and collaborative, with clear deliverables and steady progress toward launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Insidea has demonstrated strong project management throughout the engagement. The team maintains clear communication, provides regular updates on progress, and keeps the project organized with defined milestones and deliverables. They have been responsive to feedback and proactive in addressing questions or adjustments as the project has evolved. Deliverables have been provided in a timely manner, and the team has worked collaboratively with our internal stakeholders to ensure the website redesign aligns with our goals for usability, performance, and lead generation.

What was your primary form of communication with INSIDEA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

INSIDEA has been a strong partner throughout the project, bringing a collaborative and goal-oriented approach to the engagement. Their team communicates in a friendly and professional manner, and they have been responsive to questions, feedback, and evolving project needs. One of the advantages of working with Insidea is access to a broad team of specialists with expertise across design, development, SEO, and HubSpot implementation, which has allowed the project to move forward efficiently across multiple areas. The team remains focused on delivering a high-quality website that supports our objectives for improved user experience, stronger digital presence, and increased lead generation.

Are there any areas for improvement or something INSIDEA could have done differently?

Insidea has a very structured and thorough planning process that helps keep the project organized and aligned with the overall goals. Their documentation and tracking tools require thoughtful input from the client side, but this level of detail ultimately supports clear communication and coordination across their team. Overall, the process has helped ensure that decisions are well documented and that progress stays focused on delivering a high-quality final result.

BACKGROUND

Please describe your company and position.

 I am the VP of Operations of a manufacturing company 

Describe what your company does in a single sentence.

Our company designs and manufactures advanced water filtration and treatment systems that deliver clean, safe, and reliable water for homes, businesses, and industrial facilities worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• Transition from multiple disconnected platforms to a unified HubSpot system.
• Ensure a smooth, disruption-free data and workflow migration.
• Properly train our team to use HubSpot effectively long term.

SOLUTION

How did you find INSIDEA?

Referral

Why did you select INSIDEA over others?

Referred to me

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managed the complete implementation, migration, and onboarding of our HubSpot environment, consolidating multiple existing platforms into one centralized system for our sales, marketing, and customer support operations.

The engagement began with discovery and planning sessions to understand our existing tools, workflows, automations, and business goals. From there, they handled the full technical setup and migration while ensuring our day-to-day operations continued without disruption.

Key deliverables included:

• HubSpot portal setup and custom configuration
• Migration of contacts, companies, deals, and all historical data from multiple platforms
• Preservation and validation of our existing data integrity
• Recreation and optimization of our automated email flows previously built in Klaviyo
• Workflow and marketing automation setup inside HubSpot
• Chatbot and chatflow implementation for customer support and lead capture
• Integration with our existing tools and processes
• Pipeline structure, reporting dashboards, and tracking setup
• System testing and quality assurance
• Live onboarding, training sessions, and best-practice guidance for our team
• Ongoing support, troubleshooting, and iterative improvements

Overall, delivered a fully integrated HubSpot ecosystem that replaced several disconnected systems and gave us a much more efficient, scalable foundation moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfully consolidated multiple platforms into a single HubSpot system, eliminating tool fragmentation
• Migrated 100% of our data, workflows, and automations with no loss of information
• Completed the transition with zero disruption to daily operations or customer service
• Reduced manual processes through automated workflows and email sequences
• Improved team efficiency and collaboration with centralized reporting and shared visibility across sales, marketing, and support
• Faster response times and lead engagement through live chat and chatbot implementation
• Enabled our team to independently manage campaigns, automations, and CRM processes after training

Overall, we now operate on one streamlined platform instead of several disconnected systems, which has significantly improved efficiency, organization, and scalability. Everything was implemented thoughtfully and correctly, from the HubSpot setup and data migration to recreating our automated email flows and chat systems. Deliverables were complete, well tested, and aligned with our requirements. Nothing felt rushed or half-finished.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent throughout the entire engagement. They were organized, proactive, and communicated clearly at each stage of the process.

Deliverables were consistently completed on time, and they maintained a structured plan that kept the implementation and migration moving forward without delays. We always had visibility into what was being worked on and what the next steps were.

They were also extremely responsive to our needs. Any questions, adjustments, or new requests were addressed quickly, and they were flexible when meetings needed to be rescheduled or priorities shifted. Their team adapted easily to our timeline and worked around our operational demands to avoid any disruption.  Milestones were clearly communicated, and deliverables were completed on time. Even when priorities shifted on our end, they adapted quickly and maintained momentum without causing delays. Their expertise saved us significant time and avoided the risks and costs of trying to manage a complex migration internally. The efficiency, quality, and smooth execution made the cost very reasonable for the results we achieved.

What was your primary form of communication with INSIDEA?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was how hands-on and collaborative their team was throughout the entire process. They didn’t just complete the technical setup and disappear, they partnered with us.

Beyond handling a complex multi-platform migration, they took the time to personally walk our team through HubSpot, explain best practices, and ensure we understood how to use the system confidently and effectively. That level of education and support made a big difference.

Their responsiveness and flexibility also stood out. They moved quickly on requests, communicated clearly, and adapted easily to our schedule when priorities shifted.

It’s rare to find a team that combines strong technical execution with great communication and genuine care for their client’s success. They delivered both. They felt like a true partner rather than just a vendor, and we would confidently work with them again in the future.

Are there any areas for improvement or something INSIDEA could have done differently?

Honestly, there weren’t any major areas for improvement. The team was responsive, communicative, and delivered everything as promised. The entire process felt smooth and well managed from start to finish.

BACKGROUND

Please describe your company and position.

I am the Associate of Marketing of BlueWater Marinas

Describe what your company does in a single sentence.

Assemble a best-in-class portfolio of irreplaceable marinas in high barrier-to-entry markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• Get all our contacts organized in HubSpot
• Teach us how to use HubSpot
• Overcome technological hurdles as we worked through implementation

SOLUTION

How did you find INSIDEA?

HubSpot sales

Why did you select INSIDEA over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was a very hands-on implementation because my team and I came in without any prior HubSpot experience, so defining a SOW was difficult. Ultimately we knew that we wanted to centralize our all of our marketing efforts and source of lead management. Throughout the 10 or so weeks of implementation time, we were able to import all contacts (across multiple locations and business lines) into HubSpot, as well as gain further understanding on what is a rather intimidating and overwhelming tool for those inexperienced with it.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Import and segmentation of over 12,000 contacts. It was much more complicated than just exporting and importing - and Insidea got us to where it was exactly how we needed it to be, as well as while showing us how and why they did what they did. The next one isn't quite 'measurable' but our overall ability to navigate HubSpot has improved drastically, which takes off a tremendous amount of stress and anxiety around adopting a new CRM.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very diligent about getting work done on time. They did a great job following up with action items and to-do's after each call. They made sure to answer all our questions. There was a bit of a delay in always fully understanding something that was more technical, but Insidea always made sure it was done.

What was your primary form of communication with INSIDEA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The white glove experience!!!

Are there any areas for improvement or something INSIDEA could have done differently?

Maybe slower implementation time for our slow learners!

BACKGROUND

Please describe your company and position.

I am the SVP of Customer Success of WriteWise

Describe what your company does in a single sentence.

WriteWise is a company focused on bringing financial certainty to pharmacy benefits for employers through its MavRx platform, using AI and data to guarantee predictable drug spending, reduce costs, and increase transparency, acting as a risk transfer platform for health plans

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• Hubspot Marketing Integration

SOLUTION

How did you find INSIDEA?

• Referral
• Other

Why did you select INSIDEA over others?

Referred to me

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HubSpot Marketing Implementation 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• HubSpot marketing tools were fully configured and aligned to business goals.
• Marketing workflows, lists, and templates were standardized and documented.
• Reporting and dashboards were implemented to support ongoing optimization.
• The team is now self-sufficient in managing campaigns and automation.

Describe their project management. Did they deliver items on time? How did they respond to your needs? 
Insidea’s project management was excellent from start to finish. The project was well-structured, clearly scoped, and thoughtfully paced, which made the entire implementation feel manageable rather than overwhelming. Deliverables were consistently met on time, and expectations were clearly communicated at every stage.

What stood out most was how responsive and adaptable the team was. They were quick to adjust based on our feedback, prioritized our questions and requests, and made sure nothing fell through the cracks. When new needs came up, they handled them seamlessly without disrupting the overall timeline.

Overall, the experience felt collaborative and well-orchestrated. Insidea didn’t just execute tasks—they actively guided the process and ensured we stayed aligned, supported, and confident throughout the project.

What was your primary form of communication with INSIDEA?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Insidea was their ability to combine deep technical expertise with a very human, practical approach. They didn’t just implement HubSpot—they took the time to understand where we were, how we work, and what would actually be useful for our team.

Their ability to simplify complex concepts without talking down to us was unique. Everything was explained clearly, thoughtfully, and in a way that made us more confident and self-sufficient. It never felt like a one-size-fits-all engagement; it felt tailored, collaborative, and genuinely supportive.

That balance of expertise, clarity, and partnership is what really set Insidea apart.

Are there any areas for improvement or something INSIDEA could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Branch Administrator of a landscaping company.

Describe what your company does in a single sentence.

Lawn care and landscaping service provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• CRM Migration
• API Integration

SOLUTION

How did you find INSIDEA?

Referral

Why did you select INSIDEA over others?

• Pricing fit our budget
• Referred to me

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on the implementation and optimization of HubSpot for our sales and marketing functions. Key deliverables included CRM setup and configuration, sales pipeline and deal stage customization, marketing workflows and automations, forms and landing page integration, custom properties, and reporting dashboards to support performance tracking and decision-making.

In addition, the engagement involved a custom API integration between HubSpot and our primary ERP system, Aspire, to enable data synchronization and ensure alignment between sales, marketing, and operational systems. The work was completed in close collaboration with our internal team, with ongoing support, troubleshooting, and refinements to ensure effective adoption and usability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The expected outcomes from the project include:

• Improved Sales and Marketing Visibility: Customized dashboards and reports in HubSpot will allow the team to track leads, deals, and campaign performance more effectively, providing clearer insights for decision-making.
• Efficiency Gains through Automations: Marketing and sales workflows, including automated lead nurturing and follow-ups, are designed to reduce manual effort and streamline processes.
• Data Accuracy and Integration: The custom API integration with our ERP system, Aspire, ensures accurate and timely data synchronization between sales, marketing, and operations, minimizing errors and improving reporting reliability.
• Faster Lead-to-Close Cycle: Optimized pipelines and deal stages are expected to enable quicker management of opportunities and improved client engagement.
• Smooth Adoption and Collaboration: The collaborative implementation and training are helping the team effectively adopt HubSpot, setting the stage for enhanced productivity.

While the platform is now implemented, we are still in the data enrichment phase, so specific ROI or performance metrics are not yet available. These expected outcomes will be better measured and realized by Spring 2026, once the system is fully operational and sufficient data has been collected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management throughout the HubSpot implementation was highly organized and responsive. INSIDEA demonstrated clear planning and coordination, keeping the project on track despite a few unavoidable delays, which were communicated transparently. Deliverables were completed according to agreed-upon timelines whenever possible, and any adjustments were handled professionally and promptly.

The team was very responsive to our needs, taking the time to understand our sales, marketing, and operational requirements, and providing guidance and solutions that aligned with our objectives. Overall, their approach to project management fostered a collaborative and supportive experience, ensuring that both our team and the company as a whole felt well-assisted throughout the engagement.

What was your primary form of communication with INSIDEA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about INSIDEA was their combination of technical expertise and client-centric approach. They not only demonstrated deep knowledge of HubSpot and CRM integrations but also took the time to understand our unique business processes and goals.

Their responsiveness, willingness to collaborate, and ability to provide clear guidance throughout the implementation stood out. Even when challenges or delays arose, the team handled them with transparency and professionalism, making the experience seamless and reassuring for both individual users and the company as a whole.

The level of support and attention to detail felt personalized, which is rare for a company of their scale — it truly set them apart.

Are there any areas for improvement or something INSIDEA could have done differently?

Overall, INSIDEA delivered an excellent experience, but one area for potential improvement could be managing expectations around timelines. While delays were understandable due to factors outside their control, earlier communication or proactive updates might have provided even greater clarity.

That said, the team was highly responsive whenever questions or issues arose, and any adjustments were handled professionally. This minor point aside, the project was managed very effectively, and the overall experience was highly positive.

BACKGROUND

Introduce your business and what you do there.

I’m the director of commercial operations at Rapalogix Health, a biotechnology company focused on translating the powerful learnings from longevity science into transformative solutions for dermatological diseases and skin health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish for your dermatological and skin health projects?

We needed help with HubSpot implementation for the marketing and sales hubs.

SOLUTION

What was the scope of their involvement?

INSIDEA implemented HubSpot marketing automation and the sales hub, including web forms, automated email responses, lead tracking, and the sales funnel. The team also added leads to the system.

What is the team composition?

We worked with 2–5 teammates from INSIDEA.

How did you come to work with INSIDEA?

We found INSIDEA through a referral. We chose them over other options because they had high ratings, and their pricing fit our budget.

What is the status of this engagement?

We worked together from November–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re now able to capture leads from our website and track social posting. INSIDEA has helped us set up automation, and we’re now able to focus on the best leads. Before working with INSIDEA, we weren’t capturing leads from various social channels, and now we can see where our consumers are hearing about us. In the past week, we’ve captured 1,000+ leads.Moreover, the automated emails save us a significant amount of time.

How did INSIDEA perform from a project management standpoint?

INSIDEA’s project management was excellent. The team was organized and delivered on time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

INSIDEA worked on my timelines and helped onboard me. The project manager was also helpful in training me on HubSpot.

Are there any areas they could improve?

There was nothing they needed to improve.

BACKGROUND

Please describe your company and position.

I am the CMO of NobelBiz

Describe what your company does in a single sentence.

NobelBiz provides contact centers with a fully integrated communications platform combining voice carrier services, compliant outbound dialing, and omnichannel CX software to improve connect rates, agent performance, and customer experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• CRM Set Up and Integration
• Email marketing automations
• Email marketing outreach

SOLUTION

How did you find INSIDEA?

Referral

Why did you select INSIDEA over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over our one year partnership, Insidea provided comprehensive digital marketing services across three key areas: Website & SEO, Email Marketing, and HubSpot Management. Their deliverables included creating SEO-optimized blog posts and other website pages, designing and executing multiple email campaigns across HubSpot and Instantly platforms with A/B testing and performance optimization, and managing our HubSpot system including lead scoring, workflow automation, and reporting. The team consistently delivered on monthly commitments while maintaining flexibility to adapt to our evolving business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success? 

We successfully implemented several automated email workflows that are now functioning smoothly, including a multi-touch welcome sequence for new leads and various nurture campaigns designed to improve engagement over time. The HubSpot infrastructure they set up, including lead scoring models, workflow automations, and campaign tracking, has provided us with a solid foundation for our marketing operations. We also appreciated their collaborative approach and responsiveness during our weekly syncs, which kept us aligned on priorities and deliverables. The team consistently delivered quality blog content and managed our email campaigns professionally across both HubSpot and Instantly platforms. While the partnership ultimately didn't continue due to strategic realignment of our marketing priorities, the systems and processes they established have remained valuable assets for our ongoing marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Insidea's project management was one of their strongest attributes. They maintained consistent weekly syncs that kept us aligned on priorities, deliverables, and expectations throughout the partnership. Items were delivered on time according to our agreed-upon schedule, and they demonstrated strong responsiveness to our needs and feedback. What stood out most was their collaborative approach, they felt less like an external vendor and more like an extension of our internal team. Communication was smooth and professional, with dedicated points of contact who understood our business context and could adapt quickly when priorities shifted. Their project management style fostered a genuine partnership dynamic rather than a typical client-vendor relationship, which made the collaboration feel personal and integrated into our day-to-day operations.

What was your primary form of communication with INSIDEA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their genuine partnership approach stood out most. They felt like an extension of our internal team rather than an external vendor. They brought specialized expertise across multiple marketing disciplines and maintained excellent communication through weekly syncs that kept us strategically aligned. Their deep HubSpot knowledge, combined with their responsive and collaborative working style, made the engagement feel integrated and seamless throughout our time working together.

Are there any areas for improvement or something INSIDEA could have done differently?

While their execution was strong, they could have been more proactive in providing strategic recommendations based on performance data. Establishing clearer KPIs and success metrics upfront would have helped better align expectations and measure impact throughout the partnership.

BACKGROUND

Please describe your company and position.

I am an executive at Bookme.com, Inc.

Describe what your company does in a single sentence.

Bookme.com is a booking and marketing platform for freelancers, solopreneurs and small businesses to launch, manage and grow their business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• CRM Set Up and Integration
• Email Templates and Automation
• Managing User Data

SOLUTION

How did you find INSIDEA?

Referral

Why did you select INSIDEA over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Insidea to help us set up an integrate, our HubSpot CRM, including managing the user data, creating email templates and automated workflows.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have different types of email template set up, including a welcome pack of three emails that go to users during the first week, including automations that continue over several weeks and many other promotional emails designed to improve conversions and all the automations are working.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was excellent. We had weekly scheduled video chat calls as well as spoke to email for deliverables and anything that was given to him. They turned it around sometime the same day or within a couple of days.

What was your primary form of communication with INSIDEA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism, communication and timelines of deliverables.

Are there any areas for improvement or something INSIDEA could have done differently?

A little more attention to detail during the first pass of setting up the email templates, but once the issue was addressed and improved.

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of an imaging equipment distributor. 

Describe what your company does in a single sentence.

We are into the distribution of imaging equipment and services to the photographic, medical and graphic systems markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

• Full Hubspot CRM Implementation

SOLUTION

How did you find INSIDEA?

Referral

Why did you select INSIDEA over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

So we contacted INSIDEA Firm to re-establish our executive level brand appearance.

Some deliverables included a full SEO plan and use of high intent executive search terms, LinkedIn Sponsored Content and InMail campaigns, retargeting funnel on LinkedIn and Twitter, and email automation of executive newsletters and complete rollout on HubSpot with an account-based marketing package.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes we received are:

Lead generation at Linked In increased by 145% in 4 months.

The open rates of the executive newsletters increased by 22 down to 47. 

Search engine optimization with regards to 12 major terms took up top 3 positions. 

HubSpot ABM dashboards provided more rapidly, 25%, deal qualification results.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency involved strategy calls monthly and had a special project manager who ensured that all milestones were met. We appreciated their responsiveness. Any executive scheduling issue was handled with a small amount of downtime.  

What was your primary form of communication with INSIDEA?

Virtual Meeting

What did you find most impressive or unique about this company?

Their level of account based marketing skills in assimilating the ABM capabilities of HubSpot, with our executive outreach, was unparalleled. The unobtrusive connection between paid campaigns and CRM data enabled us to follow the high-value prospects and cultivate them in a more efficient manner than ever.  

Are there any areas for improvement or something INSIDEA could have done differently?

Constant HubSpot training on changes would ensure that our team is leveraged to the fullest.  

BACKGROUND

Please describe your company and position.

I am the Head of sales and marketing of HAHN Plastics Ltd

Describe what your company does in a single sentence.

Manufacturing of recycled plastic products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire INSIDEA to accomplish?

Assistance with our Hubspot CRM

SOLUTION

How did you find INSIDEA?

Clutch Site

Why did you select INSIDEA over others?

• Pricing fit our budget
• Good value for cost

How many teammates from INSIDEA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company had enlisted the digital marketing company to remodel the complete inbound funnel of our B2B wholesale site. The project was initiated as a result of a tiresome audit of our current site, landing pages, and the configuration of our HubSpot CRM. 
Their multi-channel plan combined industrial query search engine optimization, PPC commercial architects, and email promotion cycle that formed prospects throughout the sale cycle. The major deliverables were a fully optimized CMS, a retargeting creative suite, and a custom HubSpot dashboard that clearly showed lead quality, sales velocity and ROI in real time.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first quarter, the organic traffic on our product pages increased by 38%, the list of marketing-qualified leads (MQLs) increased also. Some satisfactory changes also occurs in our PPC cost per lead . Most importantly, our sales team has claimed that the sales had an increased with the new lead nurturing workflow having translated into a great ROI in our quarterly revenue.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was a clear and transparent workflow maintained in the team. They also arranged weekly status calls, had a shared Trello board on which tasks were to be done, and achieved every milestone earlier than expected, such as landing pages appeared two weeks before the scheduled go-live date, and even the PPC campaign was operational a week before the scheduled go-live date.

On the occasion when we asked them to pivot in their keyword focus to reflect a new trend in the industry, they re-prioritized the sprint and got the fresh assets before us within 48 hrs. They responded to and proactively communicated to transform what would otherwise be a friction-prone project into a perfect collaboration.  

What was your primary form of communication with INSIDEA?

Virtual Meeting

What did you find most impressive or unique about this company?

Their data-oriented mindset and the true collaborative approach. Most agencies have been promising an increase in traffic, but this team conducted some research in our sales pipeline and mapped the buyer journey, creating a proof of work that was a HubSpot automation that resembled our real sales processes.

The fact that they would break down complex analytics into manageable marketing strategies was revolutionary to us, as it allowed us to make marketing expenditure decisions at an appropriate scale and assured us of reliability.  

Are there any areas for improvement or something INSIDEA could have done differently?

 All in all, the level of their expertise, agility, and ROI dedication has seen them stand as an excellent partner to any distributor in the B2B industry.