Ink Digital is a performance marketing agency helping ambitious, established businesses achieve measurable growth through SEO, PPC, AI Search Optimisation (GEO) and CRM.
We work with brands across travel, B2B, hospitality and restaurants, combining technical expertise with commercial strategy to increase visibility, generate qualified leads and improve revenue performance. Our experience within travel includes UK Search Award-winning work, demonstrating our ability to deliver recognised results in a highly competitive sector.
Rather than treating SEO, paid media and CRM as separate channels, we create integrated strategies around the full customer journey. Our team of 18 specialists works across SEO, PPC, Content, Digital PR, Technical SEO, AI Search, CRM and Client Services, with experience supporting established national and international brands.
Commercial impact sits at the centre of our approach. We use tools including GA4, Google Search Console and SEOmonitor alongside personalised client dashboards to monitor performance, understand ROI and give clients ongoing visibility of the metrics that matter to their business.
We also work through a sprint-based delivery model. ActiveCollab gives clients visibility of the tasks being completed, including timings and progress, while larger quarterly Sprint Round-Ups bring together completed work, performance, insights and next steps. This reduces unnecessary reporting calls, keeps delivery transparent and allows more time to be focused on meaningful work.
From technical SEO and content strategy to Google Ads, HubSpot support and complex website migrations, our focus is always on delivering efficient, measurable and sustainable commercial growth.
"We extended the 6-month project after seeing their exceptional results."
Nov 20, 2023
CEO, Hospitality & Leisure Company
Anonymous
Verified
Hospitality & leisure
Gloucester, England
1-10 Employees
Online Review
Verified
Ink Digital has provided SEO services for a hospitality and leisure company. The team has worked to improve organic performance across keywords, backlink cleanup, competitor analysis, and site performance.
Ink Digital’s efforts have improved the client's keyword performance and organic clicks, meeting expectations. The team has a communicative and transparent approach. They're responsive to required changes and provide useful insights. Ink Digital's results are exceptionally impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of a hospitality & leisure company
Describe what your company does in a single sentence.
Bespoke Arctic Travel packages
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ink Digital to accomplish?
Improve Organic search performance
SOLUTION
How did you find Ink Digital?
Online Search
Why did you select Ink Digital over others?
High ratings
Pricing fit our budget
Great culture fit
Company values aligned
Experience in AOS
How many teammates from Ink Digital were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Improve organic performance across a range of keywords, backlink cleanup, competitor analysis, site performance
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Page and keyword performance, organic clicks
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Good communication, clear timelines, good listening when changes requested.
What was your primary form of communication with Ink Digital?
Email or Messaging App
What did you find most impressive or unique about this company?
We extended the 6-month project after seeing their exceptional results.
Are there any areas for improvement or something Ink Digital could have done differently?
Been very good throughout, when there were things we considered could be dome differently they were listened to and either amended or explained to us what would be best.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
Founded in 2019, Ink Digital has grown into a team of 18 specialists across SEO, PPC, AI Search, CRM and digital strategy. We work with ambitious brands across travel, hospitality, restaurants and B2B, combining data, creativity and technical expertise to drive measurable growth. Our award-winning work reflects our focus on performance, transparency and building long-term client partnerships.
Meet the Team
Michael RyanFounder & CEO
Mike has been in SEO since he left school! Starting off as an apprentice and then moving into management. He now heads up the agency here at Ink.
David ShillingfordHead of Growth
With 13+ years in MarTech and SaaS, Dave helps B2B businesses generate leads and grow revenue through data-driven marketing and SEO. At Ink Digital, he develops performance-led strategies focused on pipeline, ROI and long-term growth.
John HutsonHead of Digital
John has worked in digital marketing since 2003, specialising in SEO across sectors and markets. As Head of Digital Operations at Ink Digital, he oversees departments and agency processes while leading Ink’s HubSpot Partner offering.
Charlie ClaytonHead of SEO
Charlie joined the company as their first hire almost 4 years ago. He has since moved from apprentice to executive to SEO Lead, learning SEO and team management skills on the job.
Adam SmithSenior SEO Account Manager
Adam has 13+ years of experience in SEO and digital marketing across agency and in-house teams. His expertise includes technical SEO, content strategy, site migrations and scalable organic growth strategies focused on long-term performance.
Matt PicklesHead Of Paid Media
Matt has 15+ years of Paid Search experience, supporting organic strategy with paid media to maximise traffic value. Before Ink Digital, he led Paid Search at Compare the Market and worked with major brands including Apple and Direct Line.
Kasey WilkinsonHead of People
Kasey has 4+ years of SEO experience and is now SEO & People Lead. She develops strategies across diverse industries, with a passion for travel, while leading client performance, team development and internal SEO processes.
What Sets Us Apart
Transparent, Sprint-Based Approach
We work in focused sprints, continually reviewing performance and adapting our strategy based on real results. Our transparent workflow means you always know what we’re working on, why we’re doing it and how it contributes to your goals.
More Than Just Rankings
We take an integrated approach to digital growth, connecting SEO with paid media, CRO, web and CRM rather than treating each channel separately. Everything is focused on meaningful outcomes, from qualified leads and bookings to revenue and ROI.
Specialists in Travel, B2B & Hospitality
We have deep experience across Travel, B2B and Hospitality, giving us a strong understanding of the audiences, challenges and opportunities within these sectors.
Verified means Clutch independently confirmed Ink Digital is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 1 verified client review averaging 5.0 stars.
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