Infinite Red, Inc.

BACKGROUND

Introduce your business and what you do there.

I’m a senior project manager for an advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infinite Red, Inc.?

While I was with a different agency, we had a client with a big website that needed updates. A previous development partner built the full website for us. When we needed the updates, our developer wasn't able to take the work.

SOLUTION

What was the scope of their involvement?

Infinite Red, Inc. took over the development of a client’s website. We worked with them continuously on our client’s website updates.

Their team also redeveloped our agency site. They helped us with planning the platform. Their team helped us plan our CMS and the platform's UI.

Infinite Red also built a website for a nonprofit client using Flash. It was a massive undertaking that involved tons of content. Their team came to really understand the organization and gave suggestions. They figured out the best CMS for the client based on their appetite because the client would ultimately be updating the site. 

There was another large project that their team supported. The project was a massive meal kit delivery site.

The last project that I worked on with them while at my previous company was for a video production studio. Their team created the website.

What is the team composition?

The size of the team depended on the project. We worked with between 3–7 people all in all. Different people came in at different portions of the project.

How did you come to work with Infinite Red, Inc.?

Our previous developers were too busy to update our client’s website and the project’s budget wasn’t big enough. They recommended Infinite Red, which took over the project and it was seamless.

How much have you invested with them?

We spent between $200,000–$1 million all in all.

What is the status of this engagement?

I started working with them in 2012 and our last project together wrapped up in 2016. Since then, I’ve moved and started working for a different agency. We haven’t worked with them yet. If there is an opportunity, I immediately think of Infinite Red even though I’m in a different city.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I couldn’t see working with another development partner. An advertising agency website project can be a bear because there are so many stakeholders. It’s hard to get people to make decisions and there are always changes. Anything that we wanted, they were able to help us achieve. The sites performed well and our clients were happy.

The website for our nonprofit client was highly successful. They got a lot more traffic and engagement, which made them happy. It was difficult because they had a strict budget, but things naturally change with development projects. Their team was helpful in trying to do what they could within the budget. The client was so happy with the whole experience that she came to us with another project.

How did Infinite Red, Inc. perform from a project management standpoint?

Infinite Red was buttoned-up and anticipated any of our questions. We had regular check-ins and their team was responsive, so I never had to wait long for a response. If they didn’t have time to respond fully, they always told us that they didn’t have an answer yet but would get back to us.

I had no problem getting them on the phone with clients. Before I started anything, I engaged with them because they had our best interests and our client’s best interests in mind. Their team was cognizant of budgets and let us know about any possible issues ahead of time.

They were a great support system. I felt comfortable putting them in front of our clients. When we had to make changes, they were flexible, which is unusual for development teams. Their attitude was amazing. They were nice, understanding, and helpful about everything.

What did you find most impressive about them?

They’re great developers but also the way that they work with their clients sets them apart. Their demeanor and kindness go a long way. They don’t just have the brains. Their levels of professionalism and empathy set them apart. Their mindset was illustrated in everything that they did. When it came to budgets, they were understanding and proactive. When it came to sharing bad news, they were really great about providing solutions.  

Are there any areas they could improve?

This was years ago, but I told them to not be afraid about telling me if a project’s going to take longer. I asked them to tell me if I gave them a request that isn’t realistic.

Do you have any advice for potential customers?

Utilize and leverage them. Engage them early in a project. Allow them to help with the scoping and strategy of a project.

BACKGROUND

Introduce your business and what you do there.

I am the founder of a company called Sellebrate, and we are a buyer and seller platform for all kinds of equipment tools, and spaces used for events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infinite Red, Inc.?

We worked with them to develop our mobile application.

SOLUTION

What was the scope of their involvement?

They walked us through the app creation process all the way from the idea in my mind to publishing to the app store. Their team built everything from the home page, location page, and an inspiration page, to an in-app messaging and payment systems and profile functionality.

The app itself was built to be cross-platform on both iOS and Android. Beyond that, they developed my pitch deck and helped me put together research and a plan for presenting the application to investors when the prototype was completed.

What is the team composition?

Over the course of the project, I worked with the owner and his assistant, as well as a project manager, three designers, and three developers as well.

How did you come to work with Infinite Red, Inc.?

I had heard about the owner through a personal connection, so I went to his website to see what kind of projects he had done. The quality of work there was really impressive so we had an intro phone call to see if my idea would be a good fit, and we decided to move forward from there.

How much have you invested with them?

The total cost so far is around $180,000.

What is the status of this engagement?

We started the project in April 2019 and are continuing to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been tracking the activity on the builds that they’ve delivered for me and have been pretty satisfied with the quality of work and the engagement we’re getting as a result of it. Things are going very well so far.

How did Infinite Red, Inc. perform from a project management standpoint?

Their project management is brilliant. It has been an incredibly easy job to stay on top of because they do such a good job of staying on track on their own, but also keeping me updated about all of their progress and communicating quickly whenever either of us has a question.

What did you find most impressive about them?

The sheer amount of communication impressed me right from the start of our work together. Everyone on their team makes themselves available if I have any questions or am confused about anything, and they’re very easy to access through Zoom, or Slack, or even text message.

Are there any areas they could improve?

They’re not the cheapest developer out there, but you definitely get the quality of product that you pay for, so that’s not something I would really fault them for.

Do you have any advice for potential customers?

Be teachable. If you trust their development expertise and put effort into learning alongside them, you will be able to handle all of the app maintenance and ownership in the future because of the level of instruction that they provide. It’s really important to take advantage of that.