Indicius

BACKGROUND

Please describe your company and position.

I am the Product Manager of Hathora

Describe what your company does in a single sentence.

We're a server orchestration company with multiplayer games.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Indicius to accomplish?

• Ongoing marketing initiatives
• Branding
• Marketing website

SOLUTION

How did you find Indicius?

Online Search

Why did you select Indicius over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from Indicius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped deliver branding (colors, typography, logo), design, and built our marketing website. They also helped create content for our first conference booth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We built this website over 2 years ago and the overall flow has not changed dramatically. We've won our first 5 customers using this work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very good at communicating timelines and expectations. When we came with a tight timeline they were flexible and helped us make it work. They take timelines very seriously and understand the importance of committing to a date.

What was your primary form of communication with Indicius?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

My initial call with the company included the design director, lead developer, and the CEO. This gave me confidence that when they were navigating me through the project scope, it was holistic and well thought out.

Are there any areas for improvement or something Indicius could have done differently?

Nothing that stands out significantly. I especially recommend this team to someone who's looking to start from the ground up. Their creativity is great!

BACKGROUND

Please describe your company and position.

I am the Founder of Kapital

Describe what your company does in a single sentence.

Kapital is a fintech startup looking to democraztice finance in a unbanked population 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Indicius to accomplish?

• Develop a Brand Story
• MVP Design Sprint

SOLUTION

How did you find Indicius?

Online Search

Why did you select Indicius over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Indicius were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the work involved first defining the story behind my brand. For example, who I am going to be targeting and how does my idea or service resolve a problem my potential customer might be facing. By first defining my brand and idea in the best possible way we moved on to the second phase of the project.

This second phase involved designing the app itself (keeping in consideration what we identified earlier) and what would be the minimum viable features we could offer to make a dent in the competitive financial services market. Also, thinking and keeping in mind now what we offer is different form what exists already. Thus, showing and telling how my idea is better than what already exists.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We clearly defined the deliverables that we would have at the end of the sprint. This consisted a brand story framework in addition to wireframes for the mvp. Both deliverables were achieved. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were delivered on time. Project management was excellent. Communication and feedback was consistent and responsive. In addition, I was given ample time and opportunity to give feedback and my opinion on the deliverables before the final versions.

What was your primary form of communication with Indicius?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication. From my first point of contact I was impressed with the responsiveness from Indicius. In addition, every meeting and email served a purpose. What I mean by this is that every point of contact was rich in information. They provide great level of detail of their services and are keen to adapt their services to your needs. In addition, it's also very reassuring that the owner himself of the agency is very involved in all the process 

Are there any areas for improvement or something Indicius could have done differently?

Right not, top of mind nothing comes to mind. Again, incredibly impressed on how they treated me as a client all throughout the process. I must say my business idea before hiring indicius was vague and not entirely defined. Despite of this Indicius treated my case as if I was an established company and organization. They took me seriously from day one.

Needless to say, after our work with Indicius my idea became something well define, clear and a reality. All of this was possible because of Indicius. 

BACKGROUND

Please describe your company and position.

I am an executive at Salsa

Describe what your company does in a single sentence.

Salsa is an embedded payroll API that allows software platforms to quickly launch a revenue generating payroll product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Indicius to accomplish?

• Create a compelling new brand for Salsa
• Launch a robust website

SOLUTION

How did you find Indicius?

Referral

Why did you select Indicius over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Indicius were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a new brand and logo for Salsa, create a brand narrative, create a brand book, create website framework, develop website pages and content, build custom artwork to incorporate into Salsa's product UI, launch and test website + blog

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We love the new brand that Indicius created for us and with the brand book and the artwork they created we have been able to fully re-brand all touch points in the company: new website, new slide templates, new customer facing collateral, swag, and more. Indicius delivered all of this on time and on budget and we're thrilled with the results. This enabled us to power a marketing launch that won us a lot of new customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team is exceptionally detail oriented and have a well-written playbook for keeping the project on track. We could always see exactly where we were in the process and while thorough they weren't inflexible - we really needed to launch a super lightweight version of the website much sooner than they had planned and they were able to accommodate us.

What was your primary form of communication with Indicius?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I couldn't believe how many resources they put on our project. The engagement team was huge and very talented! They have a serious team and they all work great together.

Are there any areas for improvement or something Indicius could have done differently?

I don't think so

BACKGROUND

Please describe your company and position.

I am an executive at Arena Analytics

Describe what your company does in a single sentence.

Predictive analytics for HRTech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Indicius to accomplish?

• Refresh corporate brand and related assets
• Design and build new corporate website
• Extension of marketing team

SOLUTION

How did you find Indicius?

Referral

Why did you select Indicius over others?

• Pricing fit our budget
• Referred to me

What was the size of Indicius’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New brand identity and brand guide New corporate website and content management system Matching brand assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• On time delivery Increase in website traffic Consistent, recognizable visual identify

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project manager was very accessible and detail-oriented. While some deadlines were missed despite very clear timelines, for the most part we had on-time delivery of most design projects. The web development work went better when we gained more direct access to the assigned developers. We communicated via regular meetings, email and Slack. We used a spreadsheet to track projects and switched to Asana after a while.

When the web project kicked off we switched to yet another platform the developer preferred that worked better. I think we all would have been better served if Indicius maintained one project management system they were comfortable using instead of bending to the project management preferences of each client.

What was your primary form of communication with Indicius?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Indicius is the kind of agency that has it all under one roof: UI/UX, graphic design, web design and development along with overall visual brand identity development capability.

Are there any areas for improvement or something Indicius could have done differently?

Established methods and tools for more efficient project management Require better creative briefs

BACKGROUND

Please describe your company and your position there.

Stonehaven is a global private capital markets FinTech platform for a diverse community of investment bankers and placement agents (Affiliate Partners). We support our Affiliate Partners with a robust broker-dealer infrastructure, our proprietary Nexus SaaS technology, a collaborative ecosystem, a large universe of active mandates, origination capabilities, marketing services, industry data, and industry insights.

We are active across real estate, private equity, venture capital, private credit, hedge funds, long-only strategies, direct private placements, secondaries and M&A. Founded in 2001, today our platform has 110+ professionals, represents 120+ clients, raised >$1B in the trailing 12 months and is rapidly scaling. I'm the company's CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Indicius, and what were your goals?

Brand refresh and new website design.

SOLUTION

How did you select Indicius and what were the deciding factors?

I interviewed multiple teams and hired Indicius based on a combination of their technical expertise, design aesthetic, team culture and fair price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We met approximately 2x/week for 6 months in a very collaborative manner. I'm very detail oriented, and they were very responsive to my feedback. They also provided excellent ideas and superb project management.

How many people from the Indicius team worked with you, and what were their positions?

I worked with pretty much the entire company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I'm extremely happy with our website: www.stonehaven-llc.com. They also helped with presentation materials, a video and other collateral.

Describe their project management style, including communication tools and timeliness.

Indicius always did a good job of tracking all our next steps and was pro-active with their communication. They used a suite of tools to help us design and keep us organized.

What did you find most impressive or unique about this company?

They provided excellent designs early in our process and were very receptive to my endless rounds of feedback. They helped create unique images and animation that took the design to a new level.

Are there any areas for improvement or something they could have done differently?

We had to get in sync about our working styles, but we were able to work together very productively.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and lead consultant of SORBIE. We’re a UX and UI agency based in Chicago. We primarily help financial capital clients as well as health care and data governance clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Indicius?

I’ve hired them in different capacities, but the original project was a UI for a financial client in the retirement and investment management space. We had to prove a product concept through design and experience for users so it could be approved to go into production.

SOLUTION

What was the scope of their involvement?

Typically, their approach includes researching the customer and their product itself to get a good understanding. This is mostly envisioning the future product when it’s released. Then, they design a UX, which may be a combination of meeting market competitors and their experience or developed something customized.

We’ll then design and prototype the entire product so it can be prototyped with users. User input may then be included at various levels so the prototype can be updated to resolve whatever issues occurred during the testing. Once that’s approved, people come in to do final reviews include engineering and product managers and people who prepare it for building.

I’ve had some engineering experience with Indicius; they’ve built 3–5 products. My company also does engineering so I haven’t used their capabilities in that way for every project. Finally, the project is broken out into an engineering and development effort managed by Kanban with a scrum system.

How did you come to work with Indicius?

I was hired to take a startup project and prototype it. They specifically wanted to near-shore their services so we were tasked with outsourcing people from Argentina. In fact, I went to Argentina to meet with team members for that project. Hernan (Founder) and some of his designers were some of the people I targeted before I went down there. I interviewed a dozen design groups and chose to work with 2–3, including Indicius. I’ve worked with them ever since.

How much have you invested with them?

I’ve spent around $50,00–$100,000 with them.

What is the status of this engagement?

We’ve worked together since October 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In our early days, we would work on one project at a time and then move to another one back-to-back. Now, it’s common for us to have multiple projects on an ongoing basis. The amount of work I use them for has certainly gone up. Our businesses have increased together.

How did Indicius perform from a project management standpoint?

They’re really great. They may not be subject-matter experts in every area but not every client needs that. In my experience, they’ve been really good at communicating if there are any issues.

What did you find most impressive about them?

Overall, they’re extremely nice, responsive, and forgiving. They’ve been really great to deal with when problems arise. While many people offer services and pull away when things get tough, Indicius and Hernan have great over the years. They’re sensible and able to understand and empathize and deal with you as a partner.

BACKGROUND

Introduce your business and what you do there.

I’m the PR Manager for Digital Health at the Hasso Plattner Institute. We do digital engineering.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Indicius?

There were two different projects, both centered around branding. We’d created a new institute that needed an entirely new brand, logo, and website. The other project was developing a brand and professional identity for a research consortium.

SOLUTION

What was the scope of their involvement?

The first project Indicius tackled was the brand development for our new institute. We collaborated together to create new guidelines. The team designed all aspects of the brand, including the logo and other visual elements like letterheads. We also had a large event, for which they helped us create a big poster, banners, and brochures including the agenda and speakers. Also for the event, Indicius ran a few social media posts.

Currently, we’re working on the website for the new institute.

What is the team composition?

Virginia (Operations Manager) is our project manager, and my main point of contact. Most of the designs were handled by one person.

How did you come to work with Indicius?

They’d worked with one of our colleagues in New York on several projects and were highly recommended.

How much have you invested with them?

We’ve spent between $10,000 - $25,000. 

What is the status of this engagement?

We worked on the first project from July–October 2019. Our collaboration is ongoing as we continue working on the website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We used the event to introduce the brand, and the amount of positive feedback from people that attended was amazing. They thought it looked great, and they were able to see it as an add-on to our existing brand easily.

How did Indicius perform from a project management standpoint?

The communication is smooth and easy, even though English isn’t the native language to either of us. We usually keep in touch with phone calls, and we’ve begun doing weekly calls to help keep momentum going. They’re responsive—when I needed something done by the next day during the event, Indicius was quick to understand and got it done.

What did you find most impressive about them?

I’m most impressed with the ease of working together even though we’re on different continents. They produce quick results. It was helpful that we talk instead of using emails, which are easy to get turned around and have miscommunication. It is far superior to my experience with other firms.

BACKGROUND

Introduce your business and what you do there.

I’m an associate professor at a university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Indicius?

We were designing a web-based software tool that allows people to run genetic analysis on clinical data that we have available from patients enrolled in studies at our university. We were looking for a company to help with the design, look and feel, and user flow for that web app.

SOLUTION

What was the scope of their involvement?

Indicius focused on the design on the web app. We developed the functionality for the most part. They started with some interviews with my staff before conducting design exercises to get an idea of the type of branding, our mission, and our goals. The exercises lasted a week to figure out our design’s intention and the image we wanted to portray. After that phase, they came back with a few different options.

After optimizing and choosing one, we executed the design with their team building all of the assets. They also made a demonstration project of how those assets would be integrated within the site. There is a codebook and design book for our team to follow, in case future updates need to be made or if we want to understand the modules further.

The app allows users to search through clinical data rapidly. The design side provides navigation tools, filtering and data browsing, and an area to actually do the genetic analysis. There are also visual elements like displaying distributions of clinical variables like ages, comorbidity data, and the results of genetic analysis.

What is the team composition?

Hernan (CEO & Founder) was the initial point of contact in the setup phase. There was another point of contact during development. In total, I worked with around four people.

How did you come to work with Indicius?

They were referred to me by my colleague at Mount Sinai who had used them for design work.

How much have you invested with them?

We invested between $15,000–$30,000.

What is the status of this engagement?

We worked with Indicius from August–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve recently integrated all of the design elements. The look and feel are great. The design elements are strong.

How did Indicius perform from a project management standpoint?

All of it was managed well. The communication from their team was great. We usually used email and video conference calls. They were pretty responsive.

What did you find most impressive about them?

They have a good process. Their product is simple, which I like.

Are there any areas they could improve?

We didn’t do a lot of development because we have developers in-house. Indicius did do a little implementation with a few of the modules, but it’s not as efficient. On the design side, they’re extremely strong, but the development side isn’t. We have developers, so it wasn’t a big issue.

BACKGROUND

Introduce your business and what you do there

I am the CEO of Litebox, a software development agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address Indicius?

We work in development, so we hired them to cover the design portion of our work for our clients.

SOLUTION

What was the scope of their involvement?

Indicius has worked with us on multiple projects. Their work has mostly involved UI/UX design, UX strategy, and design sprints.

What is the team composition?

That depends on the project and on their availability. We’ve worked with about 10 different teammates throughout our partnership.

How did you come to work with Indicius?

We wanted to find a balance between working with the biggest agencies in the country and working with freelancers. It was hard to find a balance both in costs and quality. We found Indicius by asking around among the entrepreneur community.

Their CEO showed us their portfolio and how with a relatively smaller budget they could develop high-quality designs. We started testing them with small projects and the results were excellent, which is why we decided to continue working with them.

How much have you invested with them?

Last year we spent around $80,000.

What is the status of this engagement?

We started working with them in 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Indicius is so professional and open. Whenever our developers have any questions related to design, they are always available and willing to guide us, making our work a lot easier. Another thing that has been great is the quality of the projects.

All of our clients are always impressed with the quality of their design. Also, when we have their support in workshops, all of our attendees are very happy about how they conduct them and the value they provide.

How did Indicius perform from a project management standpoint?

Project management is one of their greatest strengths. We’ve had projects with time constraints, but their project manager is very talented and is great at managing these kinds of situations. We’ve never had any issues in that regard. 

Even if we’ve had difficult projects and clients they are great at handling everything. They use Basecamp for project management. As for deadlines, in the three years we have worked with them, they have never missed a single one.

What did you find most impressive about them?

They offer us the quality of a big, solid team and the agility of a smaller team. 

Are there any areas they could improve?

No, none that I can think of.

BACKGROUND

Please describe your company and your position there.

We are a home services application that allows customers to find help for home projects without needing to search for contractors, manage bids, or research the scope of a project. I am the Director of Marketing and Brand Management.

My job during our project with Indicius was to determine what we wanted our brand to look and feel like and work with the design team at Indicius to execute that vision. I oversee all of our messaging, logo design, and website design for our projects. It's my job to ensure that anything we post or distribute matches our brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Indicius?

We hired them for two things: logo design (including a logo, white paper, and brand guidelines booklet) and designing an app landing page.

What were your goals for this project?

Our goal for the logo design was to create a logo that stood out among the competition while still communicating the tone associated with out brand. For the app landing page, our goal was to create a landing page that targeted homeowners and increased brand awareness as well as drive traffic to our download page. We wanted our landing page to feel fresh and dynamic as well.

SOLUTION

How did you select this vendor?

We found them on Crew.co and chose them after reviewing a few other teams. I liked their clean and adaptable design style and felt like they would be a good fit for our design.

Describe the project in detail.

When the both projects first started we had a phone meeting and I put together a design brief for their team. The brief included background information on our brand/project, our brand statement, message, target audience, the tone of the project, competition, requirements, and ideal timeline. In the logo design brief I included a handful of logos I felt had characteristics that I'd like to see in our logo. I included the same type of examples for the landing page design brief. Their team was very engaged with the brief and used it as a touchpoint as the projects continued.

At the end of the logo project they delivered a brand guide, logo design, and a white paper which were all included in the initial brief. Working on this project went very well and I felt like their designs hit the mark so well that we should continue to hire them for the landing page design. For the landing page project, the delivered a fully ready landing page with working animations as well as some illustrations for our marketing. The landing page they delivered was great and really stood out compared to our competition.

What was the team composition?

I believe for each project there were 3 or 4 people involved in the project. We all worked together over the phone and through Basecamp which I really liked.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our engagement levels were much higher than expected when we released the initial project on Startengine.com. Our investors were very interested in our branding and landing page design. It was and is still a major talking point when we ask them what they like about us.

We also were approached by Zeit.co to have a case-study written about our project. The designs that Indicius created made us stand out in a way that people have taken notice of.

How effective was the workflow between your team and theirs?

The Indicius team was great at communicating with me about the project. We used Basecamp to share files, manage goals, etc. We chatted about expectations and goals throughout the project and continued to work together and share feedback as the project progressed.

What did you find most impressive about this company?

I was and still am very impressed with their design work and ability to listen to feedback and implement it well. We went over a few drafts of our logo and each time they listened to our feedback and asked thoughtful questions to try to understand what exactly we had in mind. I also find their ability to work with team remotely impressive.

They were very communicative and were always willing to chat about issues or ideas.

Are there any areas for improvement?

Working with them was great and in the end both our logo design project including the logo, white paper, and brand guide as well as our landing page project turned out better than I'd have hoped.

Like I said communication was great throughout the project but I think using a different project management software instead of Basecamp to communicate might be a better option for future projects. Their communication was excellent but I think there is better software out there for these types of projects that they could use.