ImageX

BACKGROUND

Introduce your business and what you do there.

DPL Financial Partners provides a commission-free annuity marketplace, offering top insurance solutions and technology to help registered investment advisors integrate annuities and insurance into their clients’ financial plans.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ImageX?

We hired ImageX to revamp our existing website. The primary goals were to enhance user experience, increase user engagement, and boost lead conversions. Specifically, we aimed to create a modern, responsive website that showcased our financial services and complied with industry regulations. Additional objectives included enhancing site performance for faster load times, optimizing for SEO to boost organic traffic, and integrating a user-friendly CMS to allow our team to manage content efficiently.

SOLUTION

What was the scope of their involvement?

ImageX was responsible for the revamp of our existing website. The scope included discovery and strategy, UX/UI design, front-end and back-end development, and post-launch support. They conducted user research and competitor analysis to inform the design, created wireframes and high-fidelity mockups, and developed a fully responsive site optimized for desktop, tablet, and mobile. ImageX also integrated a user-friendly CMS (Drupal), implemented SEO best practices, and ensured compliance with financial industry regulations. Main deliverables included modern, responsive webpages, optimized site architecture for SEO, and a performance report highlighting improved load times. They also provided training for our team to manage content and basic maintenance post-launch.

What is the team composition?

We worked with four teammates from ImageX.

How did you come to work with ImageX?

We found ImageX through Clutch. We chose them because of their strong portfolio of financial services websites, which demonstrated their expertise in our industry. Their Clutch reviews highlighted consistent client satisfaction, particularly in delivering user-friendly, responsive designs and meeting tight deadlines. During our initial consultations, ImageX stood out for their clear communication and tailored approach to understanding our specific needs, such as enhancing our site’s UX to drive conversions and ensuring compliance with financial regulations. Compared to other firms, ImageX offered a compelling combination of industry knowledge, technical proficiency, and a collaborative process at a competitive price point that aligned with our goals.

What is the status of this engagement?

We started working with ImageX in January 2022, and the project ended in June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

• Increase Monthly Website Users by 10%
• New users in 2024 increased +40% (81,499 to 114,308)
• Organic search increased +190% (17,969 to 52,040)
• Increase Google Page Speed performance mobile score from 40 to 70
• 2024: 89 (+82%)
• 200 Keywords in the Top 10 Position (2023 was 148)
• 2024: 240 (+62%)
• 100 Keywords in Top 1-3 position by end of 2024 (57)
• 2024: 84 (+47%)

We were highly satisfied with ImageX’s performance on the website revamp project. They delivered a modern, responsive site that exceeded our expectations in terms of user experience, design, and functionality while meeting all compliance requirements. Their expertise in addressing technical challenges, such as bug fixes, and their commitment to delivering a high-quality product on time and within budget was impressive. ImageX's proactive communication, collaborative approach, and attention to detail throughout the process made them a reliable partner. The final deliverables significantly improved our online presence, organic traffic, and lead conversions, aligning perfectly with our goals. We’d gladly work with ImageX again.

How did ImageX perform from a project management standpoint?

ImageX maintained a structured and transparent communication process that kept our team informed and engaged. They kicked off the project with a detailed discovery session to align on goals and timelines, followed by regular check-ins via weekly video calls and email updates. They used Basecamp to share progress, track milestones, and assign tasks, ensuring visibility for both teams. ImageX was highly collaborative, actively seeking our feedback on wireframes, designs, and functionality, and promptly addressing any concerns. Their team was responsive, often replying to queries within hours, and they adapted to our schedule for reviews and approvals. This open and organized approach fostered trust and kept the project on track.

What did you find most impressive about them?

What impressed us most about working with ImageX was their exceptional customer service and project management skills. Their team was incredibly responsive, often addressing our questions or feedback within hours, which kept the project moving smoothly. ImageX’s structured project management approach, using clear timelines, a shared project tool, and weekly check-ins, ensured we always knew where things stood. They felt like true partners, actively listening to our needs and incorporating our input at every stage, from design to development. Their ability to anticipate potential issues, like mobile-specific bugs, and resolve them proactively showcased their dedication to delivering a high-quality product, making the collaboration seamless and highly effective.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Clearly define your goals and objectives for the project. This will help ImageX understand your needs and tailor their approach accordingly.

BACKGROUND

Please describe your company and position.

I am an executive at Teach For All

Describe what your company does in a single sentence.

We envision a world where all children have the education, support, and opportunity to shape a better future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ImageX to accomplish?

• Create all sites using a shared backend framework that would allow us to scale up as needed
• Upgrade our Drupal 7 website to Drupal 9
• Split our main site into two sites
• Add a third site - a new site - to the list of properties

SOLUTION

How did you find ImageX?

Well known Drupal shop

Why did you select ImageX over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Company values aligned

How many teammates from ImageX were assigned to this project?

10+

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially our requirements were for an overhaul of our existing website that will be branched off to three separate sites. The goal is to create a design and build for our main site that can also be used by the two other sites we are proposing. The pre-existing Teach For All web site was designed and produced in 2017. Minor modifications were made to functionality, layout templates, and featured sections since. 
Our decision to redesign the website was based on the desire to improve our user experience, evaluate our intended audience and message focusing, and also the fact that we were facing a Drupal 7 to 9 upgrade. We required a complete redevelopment of the site in Drupal 9. It was imperative that the design and development both consider the integration of necessary requirements to be ADA compliant. 
Speed and page loading time, especially on pages with curated data, such as from views or paragraphs, was a challenge in our old site. Our goal was to create a site to be visually appealing but at the same time is fast-loading, easy to navigate, and intuitive, as well as an informative experience that conveys the work and goals of Teach For All in a clear and concise manner. We required a complete redesign, redevelopment and content migration for our original project. 
Once it was completed we immediately began work on our third site, our second project which also needed design, development and UX support. While the third project was in progress we also required regular support and maintenance on the original project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launched in our timeframe 
• Delivered on all requests 
• Three sites delivered 
• Three customizable sites based on a single code base with scalability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management was great. 
• Constant and clear communication. 
• Readily available for chats and meetings as needed. 
• Worked with our team on solutions. 
• Never flinched on our crazy deadlines! 
• Delivered as promised. 
• Constant & responsive communication.

What was your primary form of communication with ImageX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are highly attentive to our requests. I get the sense they try to see our choices from our point of view. Our decisions may not always be the best and they readily, and respectfully counsel us on other options and potential ramifications of choices and requests we may put forth. We work together on solutions. I never have to wait long at all for a response to a question or request - be it via Slack or Basecamp.

Are there any areas for improvement or something ImageX could have done differently?

None come to mind. If ever an issue comes up we discuss and resolve it quickly.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Basalite Building Products

Describe what your company does in a single sentence.

Leading manufacturer of high-quality concrete products in the Western United States and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ImageX to accomplish?

• Service and support of website for our largest division of products

SOLUTION

How did you find ImageX?

Clutch Site

Why did you select ImageX over others?

High ratings

How many teammates from ImageX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Under the service agreement the vendor provided technical support, updates and development of new functionality as requested.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website continued to function as intended with minimal criticism from its users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Response time was prompt and as expected. Our team would struggle a bit with the messaging system used, however having a record dating back to the start of service was beneficial. There may have been once or twice a task took longer than expected and that was not communicated.

What was your primary form of communication with ImageX?

Email or Messaging App

What did you find most impressive or unique about this company?

ImageX worked hard to maintain our relationship and develop a great product that met our customer needs.

Are there any areas for improvement or something ImageX could have done differently?

No. As a team we decided to move our sites to a new platform that ImageX did not support.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of NMS Labs

Describe what your company does in a single sentence.

NMS Labs sets the standard for excellence in clinical toxicology and forensic testing, offering state-of-the-art tests, a wide scope of tests, accurate results, expert services, and innovative solutions to clients worldwide, capable of withstanding judicial and scientific review.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ImageX to accomplish?

• Redesign website
• updates to Drupal
• future functionality

SOLUTION

How did you find ImageX?

• Online Search
• Referral

Why did you select ImageX over others?

• High ratings
• Good value for cost

How many teammates from ImageX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables: 

• Test Catalog (import, process, display, and search features) 
• Web Design (new templates)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Better engagement
• Bounce Rate went from 38% to 2%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Upon my arrival, they've exhibited excellent project management by consistently delivering on time and promptly addressing our needs.

What was your primary form of communication with ImageX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Effective Communication: Maintaining clear and transparent communication throughout the project to keep us informed and engaged. 
• Post-Launch Support: Providing comprehensive support and maintenance services after the website launch to ensure smooth operation and technology updates.

Are there any areas for improvement or something ImageX could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Web Content Manager of YMCA of Middle Tennessee

Describe what your company does in a single sentence.

Exercise and wellness

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ImageX to accomplish?

• Keep Drupal updated
• Address technical issues
• Assist in functionality improvements of web presence

SOLUTION

How did you find ImageX?

preexisting service provider

Why did you select ImageX over others?

• High ratings
• Pricing fits our budget
• Good value for the cost
• Referred to me

How many teammates from ImageX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Service and support for Drupal-based websites
• Offer SEO support and suggestions 
• Offer general web improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• General quality of website functionality 
• Timeliness in resolving issues 
• Communication on various improvements and changes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive on updates and fixes, typically delivering very quickly. In the rare instance of a rush fix, our service rep is extremely responsive.

What was your primary form of communication with ImageX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness is strong, and they get back to you when they say they will.

Are there any areas for improvement or something ImageX could have done differently?

There are times when scheduling updates can be challenging, but that's not really on the ImageX end. They've shown great flexibility.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Marketing of YMCA of the Suncoast

Describe what your company does in a single sentence.

YMCA of the Suncoast is a non-profit organization serving 4 counties on the west coast of Florida.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ImageX to accomplish?

• improve website
• website maintenance

SOLUTION

How did you find ImageX?

Referral

Why did you select ImageX over others?

• High ratings
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included moving the Suncoast YMCA to a new template on the Open Y website platform. It was a multi-month process with many meetings and key deliverables along the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ease of navigation of website
• Improved aesthetics of website
• connectivity to CRM

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is attentive to our needs, and we appreciate knowing they are there if something goes wrong.

What was your primary form of communication with ImageX?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The availability and accessibility of the team when needed is very impressive. Everyone we have worked with - Samantha, Richard, Kylie, Purnima, Brent - developers - has been so easy to work with - patient, attentive, and kind.

Are there any areas for improvement or something ImageX could have done differently?

In the beginning, we went through a few AEs; it has been really nice to have had a single one for the past 2 years.

BACKGROUND

Please describe your company and your position there.

I am the communications director for the school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ImageX?

To rebuild and design a website for the school, as well as provide ongoing maintenance.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for drupal experts in the area of higher education websites.

Describe the project in detail and walk through the stages of the project.

Project required developing a drupal based website from scratch.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a lot of different team members over the years. Currently, project manager Travis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ImageX redesigned a large university school of engineering website, migrating an old Drupal site to an updated one. They also provide maintenance on the site.

How effective was the workflow between your team and theirs?

Fairly good with the use of basecamp.

What did you find most impressive or unique about this company?

We're impressed with their responsiveness.

Are there any areas for improvement or something they could have done differently?

Not have so much turnover in the beginning of our working together. Turnover rate has since seemed to stabilize.