Image Appeal

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of a property management company. We have 127 buildings in Manhattan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Image Appeal?

Image Appeal helped us with graphic design, social media graphics, and animation. 

SOLUTION

What was the scope of their involvement?

The Image Appeal team created previews and mock-ups of everything we needed prior to any advanced coding. We took those mock-ups, handed them to developers, and developed them to perfection. 

Moreover, they worked on five logos for our properties. Using Figma, they also created designs for our website, signages, mailers, and social media promotion graphics. We had rough PowerPoint wireframes, and they worked on turning them into UX designs. 

What is the team composition?

We worked with 8–9 people from Image Appeal. 

How did you come to work with Image Appeal?

They were recommended to me via LinkedIn. 

How much have you invested with them?

We invested around $60,000–$65,000. 

What is the status of this engagement?

This project lasted from November 2019–November 2020. Periodically, we need them to tweak a logo or other designs. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The designs were well-received by our end users and employees. Everybody had good things to say about them — Image Appeal truly put a lot of heart into their graphic designs. 

How did Image Appeal perform from a project management standpoint?

They managed the project well and were always responsive. We communicated via Skype.

What did you find most impressive about them?

Image Appeal’s communication and quality of work stood out. 

Are there any areas they could improve?

No, there weren’t any. 

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Event Mobi

Describe what your company does in a single sentence.

we specialize in providing a comprehensive management platform designed to enhance the planning and execution of events. Our services streamline event management processes, allowing clients to create memorable experiences for their attendees while simplifying logistics for event organizers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Image Appeal to accomplish?

• We needed help with our SEO and organic growth tasks.

SOLUTION

How did you find Image Appeal?

• Online Search
• Clutch Site

Why did you select Image Appeal over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Image appeal stepped in to provide a robust solution. Their scope of involvement included:

• SEO Technical Support: Addressing technical aspects to improve site performance.
• Content Optimization Recommendations: Advising on how to enhance our existing content for better search engine ranking.
• Linking Strategies and Backlinking: Developing strategies for acquiring high-quality backlinks, which are crucial for boosting domain authority.
• Reporting Tools: Utilizing Google Data Studio to generate insightful reports on our SEO performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to their work, we improved our domain’s authority, achieved more high-quality backlinks, increased our ranking for our keywords and organic traffic, and set up a great reporting structure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From a project management perspective, Sure Oak excelled:

Timely Delivery: They consistently delivered work as scheduled.
Responsiveness: Their team was always available to address our needs and adapt to our workflow.
Budget Management: They adhered to our budget throughout the engagement.
Communication: Our communication involved regular email exchanges and monthly check-in meetings, which kept us aligned and informed.

What was your primary form of communication with Image Appeal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly impressed us was the quality and expertise of Image Appeal team. Their deep industry knowledge translated into effective strategies that were not only implementable but also adaptable to our business needs.

Are there any areas for improvement or something Image Appeal could have done differently?

I didn’t think they could improve anything. I was very satisfied with their services.