Ignite Visibility

BACKGROUND

Please describe your company and your position there.

Our company is an AI-powered solution that empowers people to do their most meaningful work through natural language search. Our platform delivers highly relevant and context-driven information. I’m the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outliant, and what were your goals?

We hired Outliant to help us revamp and relaunch our website with better design and a better user experience on Webflow. Our goal was to refresh our website look and organize the information on our web pages for optimized usability and customer-centered design.

SOLUTION

How did you select this vendor and what were the deciding factors?

I heard about Outliant through one of their founding partners, Konrad.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Outliant did a complete rebuild and design of our website, migrating the new site to Webflow. They also continue to help us with any ​​bug/issue resolution and support. In a few months, the Outliant team worked with us to completely revamp our website by utilizing questionnaires, weekly calls, and communication through Slack.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a team of 9: 2 project managers, 2 front-end developers, 2 designers, and 3 QA.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Outliant team went above and beyond to deliver our new website. They put a big emphasis on having a reason or strategy behind every part of their process. I came to them with a very tight timeline and they delivered. Our new website looks awesome! We are so impressed with how everything turned out.

Describe their project management style, including communication tools and timeliness.

The team outlined the process in our shared Slack channel in a highly organized way. They constantly communicated with us through Slack. We also had weekly sync meetings to help the project stay on track and address any questions or next steps.

What did you find most impressive or unique about this company?

Something I find unique about Outliant is their level of knowledge when it comes to tech—for example, knowing the best platforms to increase organic web traffic and understanding all of the mechanisms that work behind the scenes. I also like that they continuously considered our perspective and input.

Are there any areas for improvement or something they could have done differently?

I don’t think so! We enjoyed working with the Outliant team. It’s so helpful that they can also continue to support us with any bug issues.

BACKGROUND

Please describe your company and your position there.

I am Alejandro Ramírez, a senior backend developer and the lead data engineer at GreenRun, a premier sports betting app currently operating in South America with a bit over 2 months in market and 300k+ registered members. I was the main point of contact for this project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outliant?

We partnered with the Outliant team with the main objective of setting up GreenRun for success through the implementation of data strategy across different data platforms in order to make all of our decisions always based on rich and detailed data. Data platforms included are Segment, Customer.io, Mixpanel, Chameleon and a few other business intelligence applications.

SOLUTION

How did you select this vendor and what were the deciding factors?

Segment.com recommended Outliant to us as one of their preferred partners. Outliant instilled confidence on our team and proved to have the knowledge we needed to get us up and running quickly and safely.

Describe the project in detail and walk through the stages of the project.

Outliant worked with us to architect a data strategy and choose a data stack that would help us scale. With their help, we were able to implement Segment, Mixpanel, Postgres, Customer.io, Redshift and Hotjar.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 people, Austin and Diego. Austin was our primary contact who oversaw our implementation and provided a bunch of ideas and insigh, and Diego has been a huge support as well with his expertise and experienced point of view. The team was great and I would easily recommend them both.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to get everything integrated within a few weeks. Outliant was able to help us organize all of our data which in turn got us to building reports that allowed us to measure key KPIs for our business. They also helped us configure engagement platforms that allowed us to effectively communicate and drive engagement by using that very same data for segmenting and automating purposes.

How effective was the workflow between your team and theirs?

Efficient. Each member of the team we worked with ensured that all deadlines were met, and they were prompt in communicating any difficulties or issues. Our meeting schedule consisted of a weekly meeting and asynchronous slack communication which consistently upped our performance and agility at developing our strategy.

What did you find most impressive or unique about this company?

Their commitment to ensuring that things are done correctly. They went above and beyond to provide valuable feedback and helpful suggestions.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Jirav is an all-in-one Financial Planning and Analysis (FP&A) solution, built to help accelerate the revenue and profitability of accounting firms, no matter the size of the company. I’m Evan Wells, VP of BizOps and Services at Jirav.

I’ve been a Director of Finance, CFO, and advisor to Bay Area companies across several tech-related industries. Before joining Jirav, I was one of their first customers!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outliant?

We hired Outliant to automate our consulting process, simplify our financial data processing, and help create onboarding videos for our training series.

Outliant helped us set up an integrated CRM and marketing automation, onboard new customers to our platform, and build out our onboarding videos for our training series. Our goal for this project was to streamline our all-in-one FP&A solution by having an automated integration setup.

This helped our team save time and create a simpler process for our clients.

SOLUTION

How did you select Outliant and what were the deciding factors?

I met Rob, one of the founding partners, in Austin, TX. He was telling me about Outliant, and I knew I had to get them on board to help streamline our systems.

Describe the project in detail and walk through their service package.

Over the course of several months, Outliant delivered a full series of onboarding videos and a complete integration for CPA.com. They also continue to provide us with ongoing support via Slack and video calls.

Our process is now a lot smoother for our customers and our team, thanks to the simplified integrations. Overall, everything has been completely streamlined. Outliant is also next-level when it comes to creating videos—we were blown away!

How many resources from the Outliant team worked with you, and what were their positions?

We worked with a team of 5 - 1 Account Manager, 2 Video Editors, 1 Automation Engineer, and 1 Financial Associate

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The team at Outliant was professional and easy to work with. They were always willing to help us out in any way they could and they delivered on their promises.

How effective was the workflow between your team and theirs?

The team was truly innovative and unique from any agency I’ve previously worked with. I felt like I was kept in the loop throughout the process and everything was tailored to the needs of our business. Rob was extremely involved, and the entire team handled our project with care and collaboration.

What did you find most impressive or unique about this company?

What I find most impressive about Outliant is the care they put into every task. You can tell their team loves what they do and they show it by delivering outstanding results. I appreciate that it’s been such a collaborative and custom process.

Are there any areas for improvement or something they could have done differently?

I can’t think of any! Overall, everything has been great.

BACKGROUND

Please describe your company and your position there.

Mixpanel is a powerful, self-serve product analytics that help our customers convert, engage, and retain more users. I am head of Mixpanel’s Solution Partners in the Americas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outliant?

We hire Outliant to help our customers implement our platform and begin getting critical value from it. Outliant has helped dozens of companies architect and implement a data strategy within the Mixpanel platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

Outliant reached out to become a solutions partner. We selected Outliant, because they demonstrated proficiency in understanding Mixpanel’s value proposition, implementation approach, and core platform functionality.

Describe the project in detail and walk through the stages of the project.

• Outliant’s data and analytics specialists consulted with our customer to find out which metrics were important to their business
• Once the metrics were established, Outliant built the client’s analytics blueprint (tracking plan) and made sure that all the needed data was ingested into the Mixpanel platform
• After implementation was complete, Outliant then trained the customer on how to use Mixpanel to gain the valuable insights they were seeking.

How many resources from the vendor's team worked with you, and what were their positions?

We work with two of Outliant’s data and analytics consultants and two members of their tech team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outliant was able to onboard 30+ customers across a wide range of company sizes, usage levels and industries. The customers end the engagements with Outliant implemented are ready to succeed. We can look at their long-term health and usage and see the mission was successful.

How effective was the workflow between your team and theirs?

Very effective. We had weekly check-ins, and their flexibility and responsiveness to our needs/questions made working with them a pleasure. They're responsive and prioritize their efforts effectively.

What did you find most impressive or unique about this company?

Outliant’s ability to make things happen. When Outliant works on a project without clear direction, I can trust that Outliant will use critical thinking to figure out the best path forward and provide the customer with a valuable solutions.

Are there any areas for improvement or something they could have done differently?

working with Outliant was a great experience.

BACKGROUND

Please describe your company and your position there.

Winona is a women's wellness center that provides support and care that provides hormone replacement therapy treatments. I am Michael Green, the Chief Medical Officer (CMO) for Winona. I provide the guide for ensuring that all Winona customers are taken care of.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outliant, and what were your goals?

We hired Outliant to do branding, strategy, design, development and acquisition. They designed and built Winona’s marketing website, patient onboarding, doctor portal, and backend technologies in analytics. Honestly, Outliant built all pieces of Winona from end-to-end. They still work with us today.

SOLUTION

How did you select this vendor and what were the deciding factors?

We know the owners of Outliant and they have a specialty in creating Health Care products.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

In the beginning, Outliant focused on building the brand. Then they designed and developing the product which includes a marketing site, onboarding portal, a doctor portal, payment integration. Once the product was built, Outliant then executed a go to market and acquisition strategy. Some of the technologies used were Contentful, Gatsby, Vue.js, Node.js, Stripe, Elastic Search, Segment, Snowflake, Mixpanel, Customerio, Ninetailed and Postgress.

How many people from the vendor's team worked with you, and what were their positions?

12 team members - 2 Project Managers, 10 Developers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the efficacy of the platform, Winona acquired thousands of new customers in a very short period. From onboarding to interacting with a Winona doctor, our patients are able to receive the care they deserve. This growth popularized Winona, making it a prominent name in telemedicine today.

Describe their project management style, including communication tools and timeliness.

The Outliant team is very responsive, prompt with deadlines, and extremely resourceful when it comes to problem-solving. Every member of the team was committed to the growth of the project and proactive with communication.

What did you find most impressive or unique about this company?

Their resourcefulness and team management. The team is quick to come up with creative solutions and efficient at handling any issues.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I create educational content that is broadcast across many different media platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outliant, and what were your goals?

We use Outliant and their many video editors/assistants to finalize the production of quality content. The goal is to let their expertise handle all of the final production stages of our content.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was already in the market for individuals who can help with content creation and creativity for our content when I came across Outliant. It is very easy to work with Outliant's team instead of trying to deal with several different individuals.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I have been working with Outliant now for 8-9 months, and I am now able to send raw footage to the lead-editor with a small description of the "feel" or the "vibe" that I would like to portray within the project. They have grown to know the exact style that I am looking for, so minimal corrections are needed after they've completed their work. It is very convenient to have the lead-editor as a main point of contact. The lead-editor then communicates directly with the rest of his team on my behalf. This saves me a lot of time throughout my day to work on other important tasks.

Who did you work with and what was the feedback process like?

I communicate with the lead editor and he is able to communicate with the rest of the team. Videos are uploaded to a website called Frame, where it is very easy to leave timestamped comments and suggestions. They are very good at receiving feedback and correcting anything in a timely manner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since I've been using Outliant and their team, I now spend nearly zero time editing or worrying about the entire process. I would consider myself a perfectionist, and they still are able to meet my requirements.

Describe their project management style, including communication tools and timeliness.

My favorite part of Outliant's project management style is the fact that I only have to communicate with one person. There is a team of 10-15 people that work directly on my projects, yet I only have contact with one person. This frees up my time.

What did you find most impressive or unique about this company?

I love the fact that their team works across many time zones and there is never a time that I cannot reach somebody.

Are there any areas for improvement or something they could have done differently?

It would be unrealistic to say there's anything I would change. I am 10/10 satisfied.

BACKGROUND

Please describe your company and your position there.

I am the director of Operations at Doozycards.com. We are an online animated greetings business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We have been trying to launch a redesign of key pages on our site and met with a mystery of why the new pages caused a downturn in subscriptions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have used Ignite before for PPC, SEO and email marketing all with very good results, so it was not even a question when they announced a CRO dept. for use.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our consultant meets with us bi-weekly and always has abundant ideas, each of them practical, buildable and definitely an improvement for us. A recent one looks to improve our CVR by a notable percentage. These usually deal with tweaks to color, text and design of elements on our product pages and sign up pages. It includes A/B testing of the new designs.

How many resources from the vendor's team worked with you, and what were their positions?

We are currently working chiefly with one consultant with a second one sitting in on our meetings. He is head of the CRO dept. He consults regularly and easily with our PPC manager for synergy between those departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Early testing shows the most recent improvement to our main call to action button is increasing our subscriptions by 9%. We are currently in A/B testing for a redesign of our 2 sign up pages. While the test has run, there has been no drop in sign ups; we are still measuring for increases.

How effective was the workflow between your team and theirs?

Our consultant is readily available and communication is very fluid. Designs are sent back and forth with ease. We meet via Zoom and email designs.

What did you find most impressive or unique about this company?

Ignite hires top quality experts in each department. The CRO consultant we work with is very experienced and rolled in with numerous and insightful recommendations. Ignite's consultations are always rich.

Are there any areas for improvement or something they could have done differently?

They had an overall account manager for us about a year ago who was very good at listening to our needs and could hep us coordinate synergies between the various departments with whom we consulted. Their presence seems to have receded this year.

BACKGROUND

Introduce your business and what you do there.

I’m a senior copywriter at an industrial machinery manufacturing company, and we’re based in Santa Fe Springs, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We wanted to have a greater presence in social media, and we wanted to give the job to a team of experts so that we could expand our reach across various social media platforms.

SOLUTION

What was the scope of their involvement?

Ignite Visibility handled our social media posts for each week on platforms such as LinkedIn, Instagram, Pinterest, and Facebook. Then, we collaborated with them to produce content. On top of that, we helped them create responses to comments or inquiries on our accounts. Sometimes, they directed people to a specific department within our company.

What is the team composition?

We worked with two social media strategists.

How did you come to work with Ignite Visibility?

Our new marketing chief was familiar with them. Ignite Visibility had a good reputation so we decided to contact them.

How much have you invested with them?

We spent around $15,000.

What is the status of this engagement?

We worked together from May 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We looked at our target engagements, and Ignite Visibility also showed us the impressions, traffic, and conversions we were getting. Although we definitely saw an improvement when we worked with them, we determined that our company and products weren’t really applicable to large social media conversions.

How did Ignite Visibility perform from a project management standpoint?

They had a good project management process, and they took a lot of initiative during our engagement. In addition, they responded well with feedback. They chose Jira as a project management tool at first, but we opted to use Google Sheets instead. We worked cooperatively across Google Sheets because it was the most accessible tool for us. Then, we communicated over email and phone, and we had weekly calls with them.

What did you find most impressive about them?

They demonstrated a wonderful can-do attitude. Above all, they listened very well, and they were very knowledgeable.

Are there any areas they could improve?

No. Nothing really stood out as areas they could improve.

Do you have any advice for potential customers?

Ignite Visibility is a wonderful team and if I have my own enterprise, I’ll consider them for my marketing solution.

BACKGROUND

Introduce your business and what you do there.

I’m the Digital Media Manager for Tony Robbins, and I manage the organization’s paid media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed someone to provide us with digital marketing services, specifically for PPC and SEO.

SOLUTION

What was the scope of their involvement?

Ignite Visibility manages a number of our ad accounts, including Google, LinkedIn, TikTok, and Pinterest. We work closely with their team for SEO, paid media and ads development, keyword research, and PPC campaigns.

We give them a brief rundown for each campaign, supply them with creative collateral, and provide them with high-level consultation to kickstart their ad development process.

What is the team composition?

We work directly with a paid media manager, a senior paid media manager, and a team lead for paid social.

How did you come to work with Ignite Visibility?

Tony Robbins knew the owner of Ignite Visibility, so there was already a pre-existing relationship between our two companies.

What is the status of this engagement?

We’ve been working with Ignite Visibility since April 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Ignite Visibility, they have increased our lead volume by 400% respectively — their work is the heart of what produces our revenue.

How did Ignite Visibility perform from a project management standpoint?

They consistently meet our deadlines and respond to our concerns and requests with agility. They’re also excellent at adhering to our budget and keeping pace with how much we’re spending each month.

They’re highly receptive when it comes to communication, and we typically interact through Zoom and Slack, while we manage the project through Asana.

What did you find most impressive about them?

We’re impressed with their responsiveness, attention to detail, and the quality of the results they deliver.

We believe that they’re the ideal agency for digital marketing, and we feel very confident knowing we’re in the best hands based on how strong our relationship is with them.

I can tell they have our best interest at heart because they’re always going the extra mile for us.

Are there any areas they could improve?

We’ve given them a lot of constructive feedback and they would always adjust and improve upon them each time. I don’t see any way they could improve right now as they’re doing top-notch work for us.

Do you have any advice for potential customers?

Be clear on your organizations vision and goals, outline your objectives for them, and provide their media buyers the latitude and freedom to “own” the ad accounts they manage – they will be sure to please you with outstanding results!

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for Restaurant Accounting Services. We’re a fintech company in the hospitality space. We offer back-office services such as accounting, financial reporting, business intelligence and data analysis, AP and cash management, and inventory for independent, QSR, and multi-concept restaurants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our main challenge was scalability. We needed an outsourced company to scale our digital marketing capabilities while still growing.

SOLUTION

What was the scope of their involvement?

Ignite Visibility helps us with content and website development. Initially, they did an in-depth review of our website. They came to the table with a specific analysis of what we could improve, including the reasoning behind it, which was great. Also, we went over the content guidelines that they needed to follow and our aligned goals to ensure everything they did would work towards those goals.

Additionally, they’ve analyzed our PPC strategies to put us on the right path, and we’ve made some positive changes.

What is the team composition?

We have around 4–5 people on our team, including an account manager and social media specialist.

How did you come to work with Ignite Visibility?

Another person on my team was tasked with finding a digital marketing company for outsourcing, and he looked at about five companies. After the review, we thought Ignite Visibility was the closest match to what we were looking for.

We initially engaged in a conversation with one of their sales representatives. Then, we had three conversations. The first one was a discovery call; the second was a more in-depth discussion to understand our goals and what we wanted to achieve. Finally, we went over the proposal in the third call and signed the contract afterward.

How much have you invested with them?

We’ve spent less than $77,000 in six months.

What is the status of this engagement?

We began working together in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we began with them, our domain authority has increased four points; we went from 32 to 36. We’ve had 39 business listings published, eight link-building placements, and three organic links. Moreover, we save around 10–13 hours each week, which is incredibly helpful for scalability. Our sessions from all of our traffic have also increased by 21% and new users by 37% every month.

How did Ignite Visibility perform from a project management standpoint?

Project management is fantastic. They use Monday to break out the different facets of their work; they have assignments there. During the first five months, we had a weekly meeting. We’ve now switched to bi-monthly meetings because we feel the communication is strong enough.

We usually use the Monday platform to communicate. It’s nice because everything is documented, and we can always go back if we need to reference something. We also do Zoom meetings.

What did you find most impressive about them?

They show tangible results. It’s a fantastic relationship. We’ve worked with outsourcing companies on numerous occasions; they always talk about what they’re doing, but we never see the results. With Ignite Visibility, we get a monthly report to go over every PR and social media facet. On top of that, we get a quarterly business review.

Are there any areas they could improve?

Honestly, there isn't anything. We had a couple of issues in the past; we didn’t love the direction they were taking on social media. However, the team was open to our feedback, and they wanted to ensure they were representing the brand as best as possible. They took our criticism and course-corrected the path.

Do you have any advice for potential customers?

Keep the lines of communication open, and make sure you’re well-spoken about your brand and goals. The more you strategize together, the better the relationship will be.