Guiding Brands  Through Growth

Helping Brands Grow with Strategic Branding & Marketing.

IE is a New York-based boutique that helps B2B and B2C brands navigate critical growth stages. We work with companies seeking brand clarity, structured marketing, and experienced leadership.

Our work focuses on three core areas:

Min project size
$25,000+
Hourly rate
Undisclosed
Employees
2 - 9
Locations
New York, NY
Year founded
Founded 2018

Overview by:

Itir Eraslan

Founder / Brand Strategist About the Team

Service Lines

Branding: 50%
Logo: 20%
Marketing Strategy: 20%
Business Consulting: 10%

Select Focus Area

Branding Focus

Brand strategy: 75%
Brand messaging: 10%
Corporate identity: 10%
Naming: 5%

Business Consulting Focus

Strategy Development Consulting: 70%
Management Consulting: 20%
eCommerce Consulting: 10%

Industries

No Industries have been added yet…

Clients

Midmarket ($10M - $1B): 80%
Enterprise (>$1B): 10%
Small Business (<$10M): 10%

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate Undisclosed

Rating for cost 4.9 /5

What Clients Have Said

IE Brand Consulting offers good value for cost, with clients praising their strategic expertise and timely project management. Specific project costs aren't disclosed, but clients emphasize strong ROI through improved brand positioning and marketing strategies.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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IE Brand Consulting Review Insights

Overall Review Rating

4.8

Quality 4.9
Schedule 4.9
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Expertise in Brand Strategy

IE Brand Consulting consistently demonstrates strong expertise in developing and executing brand strategies across various industries. Clients appreciated the tailored approaches that aligned with their business goals, leading to enhanced brand recognition and positioning.
Positive Impact on Business Growth

Clients reported significant growth and increased market presence as a result of IE Brand Consulting's efforts, particularly through effective branding and marketing strategies that enhanced client visibility and sales.
Supportive Long-term Partnerships

Long-term clients highlighted the supportive and collaborative nature of IE Brand Consulting, often describing them as a trusted partner integral to their business journey and success.
Adaptability and Innovation

Clients valued IE Brand Consulting for their innovative solutions and ability to adapt strategies to meet changing market conditions, particularly in the digital transformation and brand collaboration spaces.
Challenges with Outsourcing Partners

One client noted the need for more experience in collaboration parties, suggesting that while IE Brand Consulting was effective, clients should also conduct their own research when outsourcing needs arise.
Strong Client Understanding

The company is noted for taking the time to understand the client's business deeply, which enables them to provide customized solutions that resonate well with client objectives, establishing a strong rapport and trust.

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IE Brand Consulting Reviews

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Branding Digital Strategy Video Production
Management Consulting
$10,000 to $49,999
Mar. 2017 - Mar. 2018

4.5

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Our needs were met with research-based suggestions."

Aug 22, 2024

Managing Partner, Cihangir Yoga

Alev Belviranli

Other industries
Istanbul, Türkiye
51-200 Employees
Online Review
Verified

IE Brand Consulting led a yoga studio's rebranding efforts and developed a long-term brand strategy. They also guided the client with brand collaborations, finding the right SMM agency, and producing videos.

Thanks to IE Brand Consulting's efforts, the client started selling online yoga memberships and generated 70% of their overall sales online. The team communicated effectively, providing research-based suggestions to address the client's needs. They also showed efficient project management skills.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Cihangir Yoga

Describe what your company does in a single sentence.

We are the leading Yoga studio based in Istanbul, Turkey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IE Brand Consulting to accomplish?

Developed long-term brand strategy
Lead the rebranding process.
Guide and advise on digital transformation and brand collaborations

SOLUTION

How did you find IE Brand Consulting?

Referral

Why did you select IE Brand Consulting over others?

Close to my geographic location

How many teammates from IE Brand Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Itir at IE Brand Consulting brought valuable expertise and a fresh perspective to our yoga brand, Cihangir Yoga. She guided us in developing a solid and understandable brand strategy. She helped us embrace digital platforms and expand our reach. Itir, also advised us on brand collaborations and led our rebranding process. She connected us with the right social media agency and assisted with video content creation. Her strategic thinking has been instrumental in shaping the future of our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started selling onlşne yoga memberships. Currently 70% of our sales are onlline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had immaculate timing skills. Our needs were met with research-based suggestions.

What was your primary form of communication with IE Brand Consulting?

Email or Messaging App

What did you find most impressive or unique about this company?

Expertise in their field
Timely project management skills
Strategy Building
Great communication skills that was very needed to merge ideas

Are there any areas for improvement or something IE Brand Consulting could have done differently?

They were perfect! I thought they needed more experience in their collaboration parties. I felt we should also do our own research when outsourcing needs besidesIE Conculting.

RATINGS

4.5

Advertising Marketing Strategy Social Media Marketing
Micro-Influencer Marketing
+2
Confidential
Jan. 2021 - Dec. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"As our dedicated marketing agency, they played a crucial role in helping our business grow."

Aug 21, 2024

Executive, Organic Food Co

Anonymous

Food & Beverage
Edgewater, New Jersey
1-10 Employees
Online Review
Verified

IE Brand Consulting created a brand and packaging strategy for an organic food company. The team managed social media, created content, designed and improved the UX/UI, and conducted email marketing and ads.

IE Brand Consulting's work increased the client's website and social media traffic. The team delivered all milestones on time and was responsive to the client's needs via in-person and virtual meetings, email, and messaging apps. Overall, the team's work helped the client's business grow.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an Executive of an organic food company.

Describe what your company does in a single sentence.

Organic Dried Fruits in Single Serve package

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IE Brand Consulting to accomplish?

Brand and packaging strategy for stronger market positioning
Social Media Management & Content Marketing
Website design and email marketing
Performance marketing through programmatic ads

SOLUTION

How did you find IE Brand Consulting?

Referral

Why did you select IE Brand Consulting over others?

High ratings
Close to my geographic location
Great culture fit
Referred to me
Company values aligned

How many teammates from IE Brand Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created a brand and packaging strategy for stronger market positioning.
Managed social media with engaging content.
Led website design for improved user experience.
Executed targeted email marketing.
Managed performance marketing & ads to drive conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic to our website and social media accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The scope of our project was delivered on time and they delivered items in a timely manner.

What was your primary form of communication with IE Brand Consulting?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We worked with Itir Eraslan and her team for three years, and their support was essential in shaping one of our food brands. Itir led the development of our brand strategy and designed a new packaging strategy that seamlessly aligned with our vision.

Her team expertly managed our social media channels, content creation, website design, email marketing, and performance marketing. As our dedicated marketing agency, they played a crucial role in helping our business grow.

Are there any areas for improvement or something IE Brand Consulting could have done differently?

No.

RATINGS

5.0

Branding Fractional CMO Services Marketing Strategy
Brand strategy
+2
Confidential
Sep. 2023 - Oct. 2025

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"They delivered a great strategy."

Jan 17, 2026

CEO & Founder, Display Technology Company

Anonymous

Arts, entertainment & music
Valencia, California
11-50 Employees
Online Review
Verified

IE Brand Consulting provided branding and marketing services for a display technology company. The team created logos, brand guidelines, visual assets, promo videos, and social media content.

IE Brand Consulting's work led to a positive shift in the client's company perception and was well-received by their customers. The team executed an excellent project management strategy. They took the time to understand the client's business, enabling them to deliver tailored solutions.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of a company that specializes in advanced professional display technology and video processing. We offer high-end LED solutions like Ventana microLED tiles for premium brands, creative professionals, and design-focused environments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IE Brand Consulting?

At the time we engaged with IE Brand Consulting, all marketing was word-of-mouth. We aimed to properly establish our brand and create a look and feel for the company that would stand out.

SOLUTION

What was the scope of their involvement?

IE Brand Consulting helped with our brand identity, templates, collaborations, photoshoots, and overall marketing strategy. They delivered logos, brand guidelines, visual assets, promo videos, and social content, as well as partners.

What is the team composition?

We worked with 2–5 teammates from IE Brand Consulting.

How did you come to work with IE Brand Consulting?

They were referred to me. I chose them because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from Sept 2023 - Oct 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we didn't track KPIs, we had a very recognizable shift in the perception of our company through the partnerships we built for product lines and the logos/assets created for the top brand. Our clients loved the new look of the brand, including the playfulness of the logo and color palette. The products were positioned among design professionals in exactly the way we wanted them to, including affiliation with the design community.

How did IE Brand Consulting perform from a project management standpoint?

They delivered a great strategy with most meetings virtual and some seasonally in person.

What did you find most impressive about them?

Itir really took the time to get to know and understand us.

Are there any areas they could improve?

RATINGS

5.0

Branding Business Consulting Event Marketing
Legal Consulting
+2
Confidential
Sep. 2020 - Sep. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"IE Brand Consulting has been a trusted partner for years."

Aug 18, 2024

Co-Founder, Dans Fabrika

Çisil Sıkı

Arts, entertainment & music
Istanbul, Türkiye
11-50 Employees
Online Review
Verified

IE Brand Consulting has been hired by a dance agency to help with their branding. The goal has been to grow the client's business.

IE Brand Consulting has collaborated with the client for years. The team has navigated brand partnerships and helped grow the client's business. Moreover, the team has provided creative advice and solutions. Furthermore, the team's supportive approach has resulted in a positive partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Dans Fabrika

Describe what your company does in a single sentence.

Dance casting & organization agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IE Brand Consulting to accomplish?

To Grow our business

SOLUTION

How did you find IE Brand Consulting?

Referral

Why did you select IE Brand Consulting over others?

Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from IE Brand Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Itir Eraslan has been like having a trusted partner in our corner. Itir, truly understands what our brand, Dans Fabrika, is all about and she has played a big part in our journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've collaborated for years, and her impact on Dans Fabrika has been incredible. From navigating brand partnerships to helping us grow the business, she’s always provided valuable advice and creative solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

She always came to us with creative and developmental advice. She was interested enough to understand our brand better than we did and was there for us.

In-Person Meeting

What did you find most impressive or unique about this company?

truly acting with the brand in mind and for the good of the brand.

Are there any areas for improvement or something IE Brand Consulting could have done differently?

IE Brand Consulting has been a trusted partner for years. And always feeling her support and advises. Itır is a big big part of our family and had played huge part in our journey.

RATINGS

5.0

Branding Business Consulting Marketing Strategy
Marketing Operations Consulting
+2
Confidential
Aug. 2019 - Apr. 2020

4.5

Quality: 4.5

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Working with Itir at IE Brand Consulting was transformative for our women's fashion brand."

Aug 14, 2024

Founder & General Manager, Faik Sonmez

Mete Sonmez

Retail
Istanbul, Türkiye
201-500 Employees
Online Review
Verified

IE Brand Consulting developed a brand strategy for a women's fashion brand to improve their positioning. Their work also included structuring a marketing plan and dividing it into actionable steps.

Thanks to IE Brand Consulting's detailed marketing plan, the client elevated their brand presence and sharpened their marketing positioning, marking the project's success. The team worked in person with the client, ensuring a smooth and timely collaboration. Moreover, they were easy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder / GM of Faik Sonmez

Describe what your company does in a single sentence.

Women's fashion retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IE Brand Consulting to accomplish?

To clarify improve our positioning
To establish our marketing plan
To layout the strategy into action steps one by one

SOLUTION

How did you find IE Brand Consulting?

Referral

Why did you select IE Brand Consulting over others?

Great culture fit
Referred to me
Company values aligned
easy to work with

How many teammates from IE Brand Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Itir at IE Brand Consulting was transformative for our women's fashion brand. Itir developed a clear brand strategy, structured our marketing plans and sharpened our marketing positioning. Her expertise has elevated our brand's presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

IE consulting came up with an actionable marketing plan with concrete projects, like cooperation with influencers and celebrities and a media buying plan

Describe their project management. Did they deliver items on time? How did they respond to your needs?

everything was smooth and timely

What was your primary form of communication with IE Brand Consulting?

In-Person Meeting

What did you find most impressive or unique about this company?

No nonsense approach and easy to work with.

Are there any areas for improvement or something IE Brand Consulting could have done differently?

They could have gone into more detail in the execution phase has we not had the pandemic.

RATINGS

4.5

Showing 1-5 of 5 Reviews

Our Story

With two decades of experience leading global brands, I take a hands-on, strategic approach by working closely with founders and their teams.

I work with a select number of brands at a time, ensuring each one gets the focus and care it deserves. This boutique approach allows me to go deeper, delivering work that’s thoughtful, strategic, and built to last.

Meet the Team

What Sets Us Apart

Strategy  First,  Always.

Every project I take on begins with defining the strategy. Because strategy is the foundation for meaningful, lasting growth.

Partners, Not Clients.

I don’t just work for my clients — I work with them. My role is to be a trusted advisor, bringing a collaborative, optimistic approach to every engagement.

Tailored Teams & Solutions.

No two projects are the same, and neither are the teams I assemble. I bring in trusted talent that fits the work, with me guiding every step.

Locations (1)

Broome Street New York, NY, United States 10013

Contact IE Brand Consulting

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IE Brand Consulting

Guiding Brands Through Growth

Overview by:

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

IE Brand Consulting Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Expertise in Brand Strategy

Positive Impact on Business Growth

Supportive Long-term Partnerships

Adaptability and Innovation

Challenges with Outsourcing Partners

Strong Client Understanding

Reviews mentioning:

IE Brand Consulting Reviews

Branding & Video Production for Yoga Studio

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Ads, Social Media Mktg & UX/UI Design for Organic Food Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Marketing Services for Display Technology Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Business Consulting & Branding for Dance Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Brand Positioning & Mktg Strategy for Women's Fashion Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

Meet the Team

Itir EraslanFounder / Brand Strategist

What Sets Us Apart

Quick Facts

Tools and Technology

Location

Locations (1)

Contact

Connections

Guiding Brands  Through Growth