# Idyllic Software
Idyllic Software Reviews (19), Pricing, Services & Verified Ratings

- 4.7 out of 5 average review rating
- 0 connections joined Idyllic Software's Network

[Visit Website](https://idyllic.co/)
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**Ruby on Rails, React Native, Node JS**
So many companies. How would you pick one? There is no easy way. Speak with a few. Hopefully us too. As we share a little more about us below, we wish you great success in your endeavor.

Idyllic Software is an integrated Design and Development studio.

We lead with Design Thinking. Our hyper-focus on user research and user-centric experience design enables us to move your product in the right direction.

We work with high growth firms and start-ups. Apart from Design thinking, we are experts in Ruby on Rails and javascript technologies.

We respect start-up constraints and see it as a strength for creative thinking. We've worked with several start-ups to define and launch the Minimum Viable Products.

One of our Boston based startup customers raised a Series B round of funding and was valued at $60M after the launch.

We are looking for interesting business challenges. Do you have one for us? Let's talk.

## Company Information
- Minimum project size: $25,000+
- Hourly rate: $50 - $99
- Number of employees: 10 - 49
- 3 Locations:
  - Denver, CO (Headquarters)
  - Mumbai, India
  - Pune, India

- Founded in 2010



## Services, Focus Areas, Industries, and Clients

### Service Lines

- 35% Mobile App Development

- 35% Web Development

- 30% Custom Software Development


### Focus Areas

- Application Platforms:
    - 50% Amazon Application Development Framework
    - 50% Heroku

- Programming & Scripting:
    - 50% Ruby
    - 30% JavaScript
    - 10% Objective C
    - 10% Swift

- Mobile Platforms:
    - 35% iPhone iOS App Development
    - 30% Android App Development
    - 25% iPad iOS App Development
    - 10% Hybrid & cross platform apps

- Frameworks and CMS:
    - 30% React Native
    - 30% Ruby on Rails
    - 15% Angular
    - 10% NodeJS
    - 10% VueJS
    - 5% React


### Industries

- 20% Other industries

- 10% Retail

- 40% Consumer products & services

- 20% Education

- 10% Financial services


### Clients

- 50% Small Business (<$10M)

- 35% Midmarket ($10M - $1B)

- 15% Enterprise (>$1B)


## Pricing Snapshot

Average rating for cost based on this provider's reviews: 4.5 out of 5


**What Clients Have Said** *(This summary is based on verified Clutch reviews.)*:

Idyllic Software offers competitive pricing, catering to diverse budgets. Project costs range from $5,000 to over $2 million, with clients noting strong value for cost and flexibility in accommodating project needs. They are regarded as a reliable partner for both startups and larger enterprises.


**Most Common Project Size**: $50,000 to $199,999 based on 16 reviews
*(Pricing information for this provider is based on reviews where the project size was available.)*

### Pricing by Service

- Custom Software Development: $200,000 to $999,999 based on 10 reviews

- Web Development: Less than $10,000 based on 3 reviews

- UX/UI Design: $50,000 to $199,999 based on 1 review

- Mobile App Development: $50,000 to $199,999 based on 1 review

- IT Staff Augmentation: $50,000 to $199,999 based on 1 review

- Web Design: Confidential based on 1 review



## Reviews

Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews)


### Idyllic Software Review Insights

Overall Review Rating: 4.7
- Quality: 4.6
- Schedule: 4.4
- Cost: 4.5
- Willing to Refer: 4.8



### Top Mentions

- High-quality work (7 mentions)

- Communicative (4 mentions)

- Collaborative (3 mentions)

- Easy to work with (3 mentions)

- Exceptional performance (3 mentions)

- Flexible (3 mentions)

- Great project management (3 mentions)

- Proactive (3 mentions)

- Team players (3 mentions)

- Timely (3 mentions)

- Accommodating (2 mentions)

- Easy to reach (2 mentions)

- Results-oriented (2 mentions)

- Autonomous (1 mentions)

- Exceeds expectations (1 mentions)

- Great team (1 mentions)

- Innovative (1 mentions)

- Openness (1 mentions)

- Receptive (1 mentions)

- Trustworthy (1 mentions)



### Review Highlights

**High Client Engagement**
Idyllic is noted for their strong client engagement, often working closely with clients to understand their business models and tailor solutions accordingly. This client-centric approach contributes to successful project outcomes.

**Proactive Problem Solvers**
Clients appreciate Idyllic’s ability to proactively solve problems and provide practical solutions. Their approach to anticipating client needs and addressing issues promptly is a significant asset, enhancing project outcomes.

**Strong Technical Expertise**
Idyllic's technical expertise, particularly in Ruby on Rails, is consistently highlighted. They are adept at handling complex backend systems and integrating various technologies, ensuring high-quality deliverables.

**Meticulous Project Management**
Idyllic Software is praised for meticulous planning and delivering projects within scope and budget. They effectively manage complex tasks and ensure timely completion, even when faced with challenges like scope creep and tight deadlines.

**Cultural and Time Zone Challenges**
Idyllic faces challenges related to cultural differences and time zone discrepancies. Clients recommend regular communication to mitigate these issues and ensure project alignment.

**Effective Communication**
While generally praised for effective communication, some clients noted room for improvement in developer communication skills. Overall, Idyllic maintains open channels through virtual meetings and messaging apps.

**Flexible and Adaptive**
Idyllic demonstrates flexibility and adaptability, accommodating client needs and adjusting to evolving project scopes. They maintain high responsiveness, often going above and beyond to meet client expectations.


### Idyllic Software Reviews


#### Sickle Cell Treatment Platform Development for Healthcare Co
**The Project**
- Services: Custom Software Development, UX/UI Design, Web Design
- Project size: Confidential
- Project length: Jan. 2023 - Ongoing

**Project Summary**: Idyllic Software has developed a sickle cell treatment platform for a healthcare company, including patient and provider portals. The team has used AWS, React, TypeScript, and  Medplum for development.

**Review Rating**: 5.0
- Quality: 4.5
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Director of Engineering, Marti Health
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Sep 13, 2023

**Feedback Summary**: Idyllic Software has delivered working portals and staging and production environments; their work will enable the client to secure additional funding. The team offers excellent availability, responsiveness, and professionalism. They're organized, communicative, and willing to go the extra mile.
""Idyllic Software went above and beyond in their service.""

**BACKGROUND**
Please describe your company and position.I am the Director of Engineering of Marti HealthDescribe what your company does in a single sentence.Health Care for Sickle Cell patients

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire Idyllic Software to accomplish?Improve care for sickle cell patientsReduce cost of sickle cell patients for insurers

**SOLUTION**
How did you find Idyllic Software?Previous partner on another projectWhy did you select Idyllic Software over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from Idyllic Software were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.To develop a multi-application platform specializing in the treatment of sickle cell patients. The platform will be composed of two portals - one for patients, and one for providers. Together the two platforms should provide: Risk Identification and Stratification Care Planning and Coordination Patient Engagement and Education Medication Management Transition of Care Follow-up and Monitoring The platforms will be built on top of AWS and engineered using React, TypeScript, and the Medplum healthcare developer platform.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?A working patient portal A working provider portal A working instance of the Medplum API A working instance of the Medplum Admin Console A staging and production environment for all applications A starting base of 200 patients and 1 provider Progress sufficient to secure additional funding to continue developmentDescribe their project management. Did they deliver items on time? How did they respond to your needs?Idyllic Software went above and beyond in their service to Marti Health. They provided us with developers, a designer, and a project manager. The provided team was made available at a reduced price to accommodate our funding. In the period of ~6 months the team was able to accomplish all of our initial KPIs. This required some weekend work as well as some additional hours from the team - all of which they responded to professionally and completed. In particular the project manager, Supriya, was amazingly organized, very communicative, and particularly well suited to managing development projects. I also worked with one of the owners, Jen, who can only be described as a People Whisperer and who quickly became one of the people I respect the most.What was your primary form of communication with Idyllic Software?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I found one of the owners, Jen, to be a very impressive manager who was able to work with an array of different people from her employees, to other managers, to the executive team at Marti Health. She bent over backwards to ensure that Marti Health was getting our development needs met even when those needs could have been considered unreasonable. She and her team made many sacrifices to ensure that she was not only providing development resources but to ensure that her company was providing overall success to us.Are there any areas for improvement or something Idyllic Software could have done differently?While Jen and the project manager she provided, Supriya, were both excellent communicators, I would have liked to see better communication skills from the developers and more willingness to engage in conversations


---

#### IT Staff Augmentation for Digital Addiction Treatment Firm
**The Project**
- Services: IT Staff Augmentation
- Project size: $50,000 to $199,999
- Project length: Jan. 2022 - Ongoing

**Project Summary**: Idyllic Software augments the team of a digital addiction treatment company to handle multiple complex projects. They work on a large monolithic Rails app and support client-side tasks on React Native.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
VP Engineering, Workit Health
- Industry: Other industries

- Client size: 201-500 Employees
- Review Type: Online Review
- Verified

**The Review** — Jul 12, 2022

**Feedback Summary**: Idyllic Software impresses the client with their ability to work independently with little to no detailed notes. When the client has a specific implementation in mind, the vendor's team meets their requirements without much deviation. Moreover, they hold bi-weekly meetings to update the client.
""The team is great, works independently, and provides clear communication.""

**BACKGROUND**
Please describe your company and your position there.

Healthcare, Addiction Medicine, Telehealth - VP Engineering

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Idyllic Software, and what were your goals?

With such a tight hiring market, we needed to lean on consultants to meet our ongoing initiatives. We committed to a team of 5 - 7 on an ongoing (staff aug) basis.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

Idyllic specializes in Ruby development, making them a good fit for our tech stack. Beyond that, they were on the higher end of firms for offshore development. We wanted to target this price range, to ensure we got high quality talent.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Ongoing work on a large monolithic rails app, with supporting client side work in React. Work involved multiple, complex projects, and require independent work that often required independent investigation and project management without much consultation from our team.

How many people from the vendor's team worked with you, and what were their positions?

3 Ruby devs
	2 React devs
	1 QA engineer
	2 React Native devs


**RESULTS & FEEDBACK**
Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team is great, works independently, and provides clear communication. We set up biweekly calls with them to discuss ongoing tasks and any bottlenecks. We didn't have to provide details notes most of them time, we could point them in the right direction and communicate desired functionality, and they were capable of independently working out the implementation. When we did have a specific implementation in mind, the team was able to meet our requirements without much deviation.

Describe their project management style, including communication tools and timeliness.

Biweekly check in meetings, all work done through Jira. Biweekly releases/sprints with weekly check ins. On average we would expect 4 - 5 tasks per release to be handled via contractors. Slack channel set up for ongoing discussion & support.

What did you find most impressive or unique about this company?

Ability to work independently without a ton of support. Clear communication.

Are there any areas for improvement or something they could have done differently?

none


---

#### Tech Stack Update for Digital Wellness Company
**The Project**
- Services: Custom Software Development
- Project size: $10,000 to $49,999
- Project length: Oct. 2020 - Ongoing

**Project Summary**: Idyllic Software aids the tech stack transition of a wellness company. They've assessed the entire conversion process before implementing frontend development changes and integrating a ticketing system.


**Review Rating**: 4.5
- Quality: 5.0
- Schedule: 4.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder, Find My Zen
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Sep 2, 2021

**Feedback Summary**: Equipped with dependable technical expertise, Idyllic Software has delivered a well-updated system and promptly resolve any issues that impede its performance. They're also lauded for their thorough understanding of the client's business model, which allows them to flesh out tailored solutions.
""I’m impressed with their obvious interest in seeing our product work.""

**BACKGROUND**
Introduce your business and what you do there.

I’m the founder of Find My Zen, a digital wellness company that offers virtual and in-person wellness services.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic Software?

We needed their development expertise.

**SOLUTION**
What was the scope of their involvement?

We’re transitioning from an outdated technology stack to a new one. Idyllic Software has initially supported our development needs by assessing the conversion process and any potential issues we might encounter.

Once their team has concluded the pre-development and research stages, they’ve focused on rebuilding the functionalities of our platform. They’ve modified the code, developed our frontend, and integrated a database and ticketing system to automate our account processes.

What is the team composition?

We work with four resources from Idyllic Software, including their developers, a UX designer, and a project manager.

How did you come to work with Idyllic Software?

I’m an investor at a company that they previously worked for.

How much have you invested with them?

We’ve spent between $10,000–$15,000.

What is the status of this engagement?

Our ongoing collaboration started in October 2020.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?

Idyllic Software has done a great job in updating and maintaining our platform. There’s never been an issue that they haven’t resolved — it’s impressive that they know its ins and outs despite not being the original developers. More importantly, they’ve persistently taught me how to work in tandem with their developers to make important changes on my own.

How did Idyllic Software perform from a project management standpoint?

We rely on Trello for project management. Idyllic Software has introduced me to innovative and convenient modes of technology. Additionally, they’re a responsive team that caters to our requests within 24–48 hours.

What did you find most impressive about them?

Idyllic Software has taken their time in understanding my business model, and they’ve built a scope that addressed the challenges we’ve encountered. I’m impressed with their obvious interest in seeing our product work.

Are there any areas they could improve?

The entire process has been smooth so far — we’ve only dealt with a few timeline and communication challenges because of our time zone differences.

Do you have any advice for potential customers?

Take the time to understand your platform and communicate with Idyllic Software often to know what changes they’re implementing — you’ll then have an easier grasp of your new system when you need to make changes on your own.


---

#### Mobile App Dev for Startup
**The Project**
- Services: Mobile App Development
- Project size: $50,000 to $199,999
- Project length: Feb. 2019 - Ongoing

**Project Summary**: Idyllic designs and develops a web-and-mobile based product. This involves building APIs and an administrative backend. 


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder and CEO, Bhaxter Digital Pvt Ltd
- Industry: Media

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Nov 10, 2019

**Feedback Summary**: The beta solution successfully launched within the deadline and on-budget. It has been a close collaboration marked by daily, transparent communication. Stakeholders report that it's easy to work with the Idyllic Software team.
""Idyllic delivered as promised and we are now in business."
"

**BACKGROUND**
Please describe your company and your position there.

I am one of the founders of the company. We are a start-up that is building a video sharing platform for user generated content.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Idyllic Software?

We hired Idyllic to design and develop our web and mobile product using Ruby on Rails and React.js for both iOS and Android.

What were your goals for this project?

We wanted a production-ready and scalable MVP that we can take to the market.

**SOLUTION**
How did you select this vendor?

I found Idyllic on GoodFirms or Clutch. After speaking with a few other companies, we picked Idyllic for their cost-effectiveness and other references.

Describe the project in detail.

They built API’s, admin backend and mobile applications using Ruby on Rails and React Native.

What was the team composition?

1 UX Designer, 1 React Developer, 1 Backend Developer, and 1 QA person.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

We have launched in beta on time and on budget and now running tests with real users. Idyllic delivered as promised and we are now in business.

How effective was the workflow between your team and theirs?

We worked closely with the designers and development team. There was no project manager and we managed it all with them via slack and uber conference calls. I would say, it worked out well. We kept the process slim and deliverables tight and knew what was happening on a day-to-day basis.

What did you find most impressive about this company?

We had bitter experiences working with other firms. Working with Idyllic was easy and the most we are happy about now is that we are in production.

Are there any areas for improvement?

We were not one of their biggest customers but we got what we needed from them. We had some bugs as we were nearing the launch and a little more testing could have avoided those.


---

#### Ruby on Rails CRM Development for Automotive Company
**The Project**
- Services: Custom Software Development
- Project size: $10,000 to $49,999
- Project length: Apr. 2019 - Ongoing

**Project Summary**: Idyllic Software took over the development and maintenance of an internal Ruby on Rails-based CRM. They also took on the maintenance for the WordPress site, introducing new features as requested.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Head of Marketing, Bus 4x4 Pty Ltd
- Industry: Automotive

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Sep 2, 2019

**Feedback Summary**: Despite the overwhelmingly large codebase, Idyllic Software came up to speed quickly before addressing several existing bugs. Refining the CRM modules also automated some of the in-house staff's processes and improved workflow efficiency. The team is proactive about identifying growth opportunities.
""They are always available and aptly follow up to schedule time with our busy schedule."
"

**BACKGROUND**
Please describe your company and your position there.

I am the Head of Marketing at Bus 4x4. Bus 4x4 Group of Companies include Bus 4x4, 4x4 Motorhomes and Seat Sense. Bus 4x4 Group is an Australian owned 4x4 conversion company and bus body builder based at Brisbane, Australia.

It is one of the leading companies in Australia that does 4x4 conversions on Toyota Coasters and Toyota Hiace Commuters as well as body builds on Iveco Daily trucks.

We have buses available with mine, tour and standard specifications for use in off-road terrain. We also offer a seat belt safety system called Seat Sense which is one of our popular products in the safety division.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Idyllic Software?

We have an in-house Ruby on Rails based CRM which has been developed over the years. We wanted a tech team to take it over, fix bugs, upgrade our Ruby versions, develop new features and carry out maintenance issues.

In addition, we also wanted a team to migrate our new WordPress, integrate API with the CRM. The website was built by another firm, however the hosting and new feature development, bug fixes will be handled by the Idyllic team.

What were your goals for this project?

We wanted to hire a firm that can take over the technical aspects of our business and allow us to focus on our business.

**SOLUTION**
How did you select this vendor?

I found them online, on clutch or good firms. I spoke with the founder, Jinesh and decided to work with them based on our conversation.

Describe the project and the services they provided in detail.

Idyllic is a Ruby on Rails and NodeJS/ReactJS web and mobile design and development team.

What was the team composition?

Idyllic employed two people on the CRM project, one WordPress developer and the founder was involved for high level communication.

**RESULTS & FEEDBACK**
Can you share any information that demonstrates the impact that this project has had on your business?

Our code base was large. For any team to understand it all in few weeks was not an easy task. Idyllic’s team suggested we start with small issues and bugs that needed to fix. The new features which had to be developed would be taken on board once Idyllic fixed all issues.

They started understanding the project one module at a time and were up and running in just a couple of days. We got some of the major bugs fixed very quickly that helped us manage our customer leads and vehicle inventory better, saving us days of time to do those manually.

The consulting firm does not try to oversell. Instead they are always trying to add value and save money. When we proposed billing us for handling our website or maintaining our servers, they said, let us do it and we do not want to charge unless there is something going on. We will do it as part of our ongoing work.

That came as a pleasant surprise and helped build our trust on them. When the WordPress site was handled by another team, they suggested we stick to them as their team would take up a ramp up time.

Though we finally decided to move with them because we like their style, ethics and communication. They are flexible with our payment process and understand the business constraints. They work as a good associate and are quickly making us feel part of own team.

How was project management arranged and how effective was it?

Idyllic lets developers talk to the customers and avoids the project management layer. This keeps the communication smooth. They are always available and aptly follow up to schedule time with our busy schedule. We are on a different time zone and except for a couple of dead time periods, they are always accessible in times of need.

What did you find most impressive about this company?

We were using another ROR agency but after we moved hosting to the cloud, the old agency was not able to understand the process even after 6 months. Idyllic picked up the brief and was able to start fixing bugs and tweaking within a week.

The team is impressive and proactive. Picking up a complex code base and hitting the ground running so quickly is very impressive. The requirements we provide is not very detailed and they come up with the right questions and helped estimate the time and efforts very close to what it took.

Unlike other firms, they care about their customers and we never find them on the lookout to get more work, but instead they help identify what needs to be done and what is not required.

Are there any areas for improvement?

We did not have a green field project and hence they could not give us estimations off the ground. I understand that it is difficult to chew up on an already existing code base and estimate the work. It would had been helpful if we had a better work estimate before we started. At the end of the first project, I am satisfied with the work and the time and cost were reasonable.


---

#### Routing Software Development for Telecom Company
**The Project**
- Services: Custom Software Development
- Project size: $200,000 to $999,999
- Project length: Jan. 2015 - Ongoing

**Project Summary**: Idyllic Software provided a full suite of development services in creating a toll-free call routing web app. They scoped out database structures, UX/UI, billing/reporting features, and added a login portal.


**Review Rating**: 4.0
- Quality: 4.0
- Schedule: 3.0
- Cost: 4.0
- Willing to Refer: 4.0

**The Reviewer**
CEO, Teliax
- Industry: Telecommunications

- Client size: 11-50 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Feb 15, 2018

**Feedback Summary**: The platform met all specifications and requirements, despite significant scope creep and delays on the timeline. Open communication and excellent project management made for a smooth and collaborative process.
"“Idyllic can take on complex, large-scale projects and produce great results.”
"

**BACKGROUND**
Introduce your business and what you do there.

I am the founder and CEO of Teliax Inc., which provides B2B, commercial, and wholesale phone services to enterprises, carriers, and service providers. I founded the company in 2004.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic Software?

We created a subsidiary company called the Toll-Free Exchange that introduced a novel routing methodology in the carrier marketplace, specifically for the routing of toll-free phone calls. Instead of using a traditional data point called the carrier identification code to route those calls, we introduced the ability to route calls using a RespOrg ID, which opens the market to about 300 companies for competition. We needed technology to facilitate that routing. There were complex databases, replication and redundancy scenarios, high-availability disaster recovery, and routing logic required to make this service work. We needed Idyllic to build a portal, create a billing platform, and help us with writing the software and reporting.

**SOLUTION**
What was the scope of their involvement?

It started with analysis of all the user stories. User-driven development is usually our preferred path in defining the scope of work. Once the scope was determined, we went through a budgeting process and set a timeline. We broke the work down into several individual projects, which were then to further simplified to several tasks and distributed across backend developers, UX/UI developers, analysts, QA testers, etc. The work then began, and we set milestones across the project. The project cost more and took longer than we originally planned, which is typical of a monolithic project like this. We worked through it together and they were very cooperative.

The product is a web app with a model view controller framework. They had to scope out the database structure schema, and there were countless controllers that went into the actual functionality. There was UX/UI that drove most of the data that went into the model, billing structures, and reporting features. All these feature segments were largely treated as separate projects, and they covered all tasks that come along with a complex backend system with a frontend interface.

What is the team composition?

My primary point of contact was the COO of Idyllic, and he was a fantastic communicator. There were about eight people on the team all together.

How did you come to work with Idyllic Software?

We have a team of in-house developers working for Teliax, but all of them were busy on other projects. We’ve worked with several software development companies in the past, both in-house and third parties, and given the ad hoc nature of this project, we opted for a third party. We were considering three different approaches that involved outsourced development, and it came down to a local representative the worked in business development at Idyllic. He explained their process, walked me through pricing, and was ultimately able to accommodate my budget, which is why we went with them.

How much have you invested with them?

We invested between $200,000 and $300,000.

What is the status of this engagement?

We started with conversations in 2014, began to work on the platform in 2016, and we completed it in 2017.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?

Idyllic can take on complex, large-scale projects and produce great results. Their team is very capable and were flexible enough to meet the needs of our project.

How did Idyllic Software perform from a project management standpoint?

Their performance was excellent. There can be language barriers and/or cultural differences when working with an offshore group, but that challenge can be overcome if you’re working with a capable project manager. They certainly delivered on that front. We communicated daily via instant messaging, phone, and email, while also interfacing with the team through our ticketing system and bug tracking system. We provided a project management system called YouTrack and adhered to an Agile methodology loosely. They had a very open-door policy, and it was always easy to communicate with them if something came up.

What did you find most impressive about them?

They were able to adapt to the complexity of our project. Our developers helped them to do so, but their execution was exactly what we were looking for.

Are there any areas they could improve?

It’s challenging to manage expectations regarding budgeting and timeframes, and in hindsight, that’s the piece that could’ve been handled better. However, the project was done to our satisfaction, and now we have a solid product that we’re very happy with.

Advice for potential customers?

The more time you spend planning and scoping out the project, the more successful the engagement will be.


---

#### UX Research, Wireframing and Prototype for Social Media Startup
**The Project**
- Services: UX/UI Design
- Project size: $50,000 to $199,999
- Project length: Jan. 2017 - Ongoing

**Project Summary**: Idyllic Software tackled a social media platform project in 3 phases, conducting in-depth market research to begin with, followed by requirements gathering and wireframing, and finally building a prototype.


**Review Rating**: 4.0
- Quality: 5.0
- Schedule: 4.5
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Co-Founder, Social Media Startup
- Industry: Information technology

- Client size: 1-10 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Oct 4, 2017

**Feedback Summary**: Idyllic’s work has helped the internal team better understand market needs and how to apply that to the design and planning phases. Investors are satisfied with the quality of the product and the vast amount of research made. As consequence, further development is being discussed.
""Their approach to guiding the client to what’s really important is very impressive."
"

**BACKGROUND**
Introduce your business and what you do there.

I’m the CEO and co-founder of an online social media platform that is based only in India.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic Software?

We are a startup looking to put our products together and understand what we want to take to market. We’re working on building the product the right way and making sure we launch it right in India.

**SOLUTION**
What was the scope of their involvement?

They helped us with market research in India to better understand the users, the market, the competition, and the user personas that would potentially be using our product. The second step was around design, wireframing, logo creation, etc. The third step was having them build a prototype for us.

What is the team dynamic?

There were 4 people assigned to the project.

How did you come to work with Idyllic Software?

I met them through my network. I connected with the founder, Jinesh Parekh, and talked about my idea, vision, and strategy around the product. He shared some of his experience and work he’s done in the past, which really impressed me.

Additionally, he talked about a team that he has that helps people like me—who are looking to start up a new product—with conducting deep market research to really understand the consumer and the requirements of the market so that we can get a model first before the product is developed. I really liked that approach. Before we built the product, he highly recommended working with the team to do a good amount of market research so we understand the product, the consumers we want to build it for and the market we want to build it in. That’s one of the reasons I started working with them.

How much have you invested with them?

We’ve spent $50,000 and will spend more as we extend the product.

What is the status of this engagement?

We started working with them in January 2017, and they completed the deliverables. We’re now talking about an extension for phase 3.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the product yet but we hope to do so in 3–5 months. The biggest impact has been on our own team, which got a more robust understanding of how we need to go deeper into knowing the market and the users’ needs and then weave that into the product design and its features. It’s been pretty exciting for our team and our investors; they’re impressed with the quality of the product and the amount of research that has been done.

How did Idyllic Software perform from a project management standpoint?

Part of the challenge is that they’re based in India and we’re in the U.S., so we’ve had to collaborate early in the morning or in the middle of the night.

Project management has been extremely effective and efficient; we’ve used things like WhatsApp and online platforms like GoToMeeting. They use a lot of client collaboration tools which has made life easier for us. I haven’t had any issues with the time zone difference, with being able to track them down, or with getting a commitment on delivery.

What did you find most impressive about them?

Their approach to guiding the client to what’s really important is very impressive, as opposed to being a firm that’s more excited about just building the product whether or not there’s a market fit. They wanted to spend a good amount of time at the beginning to make sure that they understood the users and the product, and discussed any changes to meet the goals. That approach is different from what I’ve experienced with other companies in the past and I think it will be helpful in the long run. They do a good job, and I would go back to them for additional projects.

Are there any areas they could improve?

They could have better presentation skills as U.S.-based companies of the same size can market products better and make them look a lot fancier. Idyllic has all the skills, tools, and a good understanding of the process, but it would help them to build their business if they were able to market their work a little better.


---

#### Custom Landing Page Dev for Financial Services Firm
**The Project**
- Services: Web Development
- Project size: Less than $10,000
- Project length: Jan. - Feb. 2017

**Project Summary**: Idyllic supplied mockups and other visual assets to develop several custom landing pages, which would be used in support of an ongoing corporate rebranding campaign.


**Review Rating**: 4.0
- Quality: 3.0
- Schedule: 4.0
- Cost: 3.0
- Willing to Refer: 4.0

**The Reviewer**
Co-Founder & CTO, WealthBar
- Industry: Financial services

- Client size: 11-50 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Mar 7, 2017

**Feedback Summary**: The project team performed well under pressure and iterated effectively throughout an aggressive timeline. While Idyllic's eagerness delayed the outset, they managed to redeem themselves with a disciplined Agile approach and high-quality deliverables. 

""We were in touch with Idyllic's team daily, or almost daily, throughout the project period."
"

**BACKGROUND**
Please introduce your business and what you do there.
We're an online wealth-management platform helping people invest and save for retirement. I am a co-founder and the chief technology officer of the company.


**OPPORTUNITY / CHALLENGE**
What business challenge were you trying to address with Idyllic?
We had a branding project after refreshing a number of our brand assets and designs, including fonts, color schemes, and our logo. We wanted to roll that out across the site, as well as make new designs for some of our main landing pages. The core team was focused on delivering internal functionalities for clients, like account opening and other interactive features, so I looked to an external partner for a quick turnaround. We had a deadline of about a month for a number of marketing initiatives, and wanted to make sure that we were using our new branding, and not the old one.


**SOLUTION**
Please describe the scope of their involvement.
Idyllic was responsible for delivering a set of new landing pages which had already been designed by our internal resource. Idyllic's developer was able to turn around an initial result within a few days, based on which we iterated further during the rest of the month, in order to clean up the work. We managed to get everything delivered on time.
We primarily worked based on static image mockups created through Adobe Illustrator, accompanied by all other broken-out image assets to be used in the pages. Idyllic implemented them directly on the site. We worked with them through our GitHub repository, and Idyllic submitted pull requests which we could review. Our site was built through Ruby on Rails. We worked with one developer and a project manager from Idyllic's team.
How did you come to work with Idyllic?
I posted a general inquiry on LinkedIn, and looked at a number of options, Idyllic being one of them. I check references for most of our partner companies, and those for Idyllic specifically mentioned that they had a good turnaround in terms of results. We came to find the same thing.
Could you provide a sense of the size of this initiative in financial terms?
The cost of Idyllic's work was around $5,000.
What is the status of this engagement?
We started working with Idyllic at the beginning of January 2017, and finished the project by the end of the month.


**RESULTS & FEEDBACK**
Could you share any statistics or metrics from this engagement?
We haven't done any direct A/B testing, since we wanted to launch the new brand, and weren't going to keep the old websites up. I don't have any numerical values, and the problem with comparing the work to the past is that we launched in the middle of our busy season, so there is naturally a lot more traffic around this time of year. The landing pages have been operating without any issues.
How did Idyllic perform from a project management standpoint?
The collaboration was fairly straightforward, especially for the nature of this project. We were able to communicate specifically what we wanted, and have a back-and-forth, either through pull requests or chat, in order to convey the changes we were looking for. We were in touch with Idyllic's team daily, or almost daily, throughout the project period. We received new deliverables every one or two days, review it and request any changes or provide more details for the next page being worked on. We didn't really need to take a lot of time for each step, but we preferred to add our own notes.
We had one call over Skype, but the rest of the communication was done through Slack and GitHub Issues
What distinguishes Idyllic from other providers?
Idyllic is the first outsourcing firm I've worked with, so I don't have many comparison points. Almost all our other work has been done with people in our office, but I found it easy to collaborate with Idyllic, although the approach was different.
Is there anything Idyllic could have improved or done differently?
Our main problem off-the-bat was that Idyllic jumped into the project with a proof-of-concept, in order to show us that they could do the work quickly. We kept iterating from there. The problem with this was that the code was developed in isolation from our main style. It was a fair bit of work to bring it back to our standards. For example, Idyllic developed through Bootstrap, which we don't use. We gave them some specific instructions for how to lay out our page, since I knew that it was typical for outsourcing companies to use a more outdated style. We were using the latest browser layout styles and didn't want to suddenly have an inconsistent approach. I found that the extra work wasn't a huge problem, and we were able to get there quickly. Given that we hadn't worked together at all with Idyllic before this, getting to a result in a month seems good to me.
Do you have any recommendations for others considering working with Idyllic?
From our perspective, it's definitely easier to isolate a part of the project and work on it autonomously, since we are using external resources. This minimizes the amount of direct back-and-forth and coordination necessary for a team operating in an entirely different time zone. This is one of the only potential challenges I can identify in this area. Finding projects which can be separated from the rest of the group, in order to be worked on by an independent, is pretty important.



---

#### Integrated Senior Dev Team for Fortune 500 Retail Chain
**The Project**
- Services: Custom Software Development
- Project size: $200,000 to $999,999
- Project length: Nov. 2014 - Ongoing

**Project Summary**: Idyllic's developers collaborate with an internal software group. The combined project team is building a replacement CRM with Rails/AngularJS and they plan to integrate it with an existing Salesforce solution. 


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 4.0
- Cost: 4.0
- Willing to Refer: 5.0

**The Reviewer**
Director, Software Engineering, Sears
- Industry: Retail

- Client size: 10,001+ Employees
- Review Type: Phone Interview
- Verified

**The Review** — Jan 24, 2017

**Feedback Summary**: The engineers at Idyllic are setting a new bar for offshore quality and reliability. They bring superior productivity and behave more like thought partners than contractors for hire. 
""Most developers tend to say yes to everything, but [their] team didn't shy away from telling us where they excelled."
"

**BACKGROUND**
Introduce your business and what you do there.

Sears is a well-known retail chain with e-commerce, integrated retail, home, and commercial divisions. I am the director of software engineering. My role includes managing business solutions and application platforms. Specifically, I handle business solutions for the Monarch and Apparel business units. I have been with the company for a decade. 

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic?

We needed to find an outside Agile team that could get started as quickly as possible, so when Idyllic was hired they became an extension of our internal project team. 

**SOLUTION**
What was the scope of their involvement?

We are currently working with Idyllic on building an internal CRM [customer relationship management] system that will replace our technology stack. The backend uses Ruby on Rails and has direct Salesforce integration. Our pre-existing data will be migrated to the new platform.

Idyllic's team has varied from only two engineers in the beginning to 6–8 resources at peak capacity. Right now, we are using one of their lead engineers and an AngularJS developer. We have access to the entire team and we are planning to scale the team up to six developers.

How did you come to work with Idyllic?

We first engaged with Idyllic while setting up our software division in India. Idyllic went through the procurement steps of our office in India in order to become a preferred vendor. Our recruitment team evaluated candidates through a rigorous interview process, after which Idyllic was brought onboard in order to test the waters. Once we felt comfortable, we started engaging them more.

How much have you invested with Idyllic?

The cost of Idyllic's services has been between $200,000 and $300,000.

What is the status of this engagement?

We started working with Idyllic at the end of 2014. Idyllic's core team worked with us for 5–6 months. After our own team was stabilized, we reduced Idyllic's involvement to one lead developer. The relationship continued until the end of 2015. We have recently started a new project with Idyllic.

**RESULTS & FEEDBACK**
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I was amazed at how quickly Idyllic could comprehend the business aspects of what we were building. They asked the right questions and didn't waste our time. Idyllic gave us good inputs and helped us improve the design, rather than being a run of the mill company that builds software based on the requirements given. Idyllic never behaved like a contractor. They tried to solve the problem, working with us in order to achieve our goals and making sure that the business was satisfied. Idyllic delivered good-quality code with speedy execution, usually before the deadlines. Since we pay a lot of money for contractors, I expect them to perform better than the internal team. When averaging our collaboration, Idyllic has always performed up to my standards and even exceeded them. This is the main reason we are still using Idyllic one year later. I consider them a part of the core team.

How did Idyllic perform from a project management standpoint?

Idyllic was very proactive in terms of project management. They set up daily calls, took part in our Scrum meetings, and made sure that they knew exactly what needed to be done. We were using Mingle but have moved on to JIRA. Idyllic's team always let us know proactively about the issues they were facing and what information they needed. It was easy for me to onboard Idyllic into the other departments of the company and have them work with inter-functional teams.

What did you find most impressive about Idyllic?

Most developers tend to say yes to everything, but Idyllic's team didn't shy away from telling us what they excelled at. Every one of their engineers is very smart and able to get work done.

Are there any areas Idyllic could improve?

Idyllic could do a better job of marketing their company. 

What tips or recommendations could you share that might increase the likelihood of success with Idyllic?

My tip is for clients to wear the hat of product owner while also considering the end-users of the solution. This can give a lot of self-realization around what is being built and why, providing more passion for the work. Having the right mindset will yield many opportunities for business growth and for attracting sponsors.


---

#### Ongoing Dev for Transportation SaaS Provider
**The Project**
- Services: Web Development
- Project size: $1,000,000 to $9,999,999
- Project length: Jan. 2012 - Ongoing

**Project Summary**: Idyllic's engineers helped an internal dev team improve their existing asset management solution. Together, they built pricing & QR code generation features and then performed a custom Java-to-Rails migration. 


**Review Rating**: 5.0
- Quality: 4.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CTO, SaaS Provider
- Industry: Other industries

- Client size: 51-200 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Jan 23, 2017

**Feedback Summary**: Specialization is key and Idyllic has it down when it comes to Ruby on Rails. Assigned resources are both talented coders and eager problem-solvers. On only one occasion did Idyllic unexpectedly reassign a project resource, and the situation was addressed promptly. 
""They have a solid understanding of the mechanics we use."
"

**BACKGROUND**
Introduce your business and what you do there.

We provide service relationship management software to the commercial asset industry, heavy-duty trucking companies, and so on. I am the chief technology officer of the company.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic?

In 2012, we were looking to move a number of our service modules from Java to Ruby on Rails. We are a software-as-a-service provider [SaaS], so all our development work is done for internal use.

**SOLUTION**
What was the scope of their involvement?

Idyllic was initially contracted for small Ruby on Rails projects involving pricing and QR [quick response] code generation functionalities. Our bigger project involving the Java migration was started once we became comfortable enough with Idyllic.

We have worked with up to 4 developers, with the typical team size being 2–3 resources. We interact with them directly, but Idyllic initially assigned a project manager. Idyllic's management team was in charge of assigning resources.

How did you come to work with Idyllic?

We were looking for internal Ruby on Rails developers. Idyllic's founder [Jinesh Parekh] contacted us, offering to take on the work. Since we were not looking for outsourcing companies, we didn't contact other companies. Since Idyllic is a specialized Ruby on Rails shop in India, we decided to try them. Their portfolio looked interesting enough, and Idyllic was competitive in terms of price.

How much have you invested with Idyllic?

The cost of Idyllic's services was around $2 million.

What is the status of this engagement?

We started working with Idyllic in 2012. The collaboration ended in 2016 when we moved the project in-house.

**RESULTS & FEEDBACK**
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Idyllic delivered exactly what we specified. The reason for moving the work in-house was obtaining a better integration of those service modules with our core platform. Our internal resources were in a better position to perform that integration. Idyllic's team was on par with our internal developers.

The resources assigned to us moved to other companies on 2 occasions. We mentioned to Idyllic that they should have a better idea of when that happens and warn us about it. Idyllic was able to replace resources at no cost to us, though. The second time this happened, it didn't come as a surprise to us, which was nice and demonstrated that they had learned their lesson the first time around. 

How did Idyllic perform from a project management standpoint?

Our technical project was incrementally moved forward, with a good interaction from Idyllic. We had weekly calls and used email, JIRA, and GitHub as a source code control system.

What did you find most impressive about Idyllic?

Idyllic is a very specialized and talented Ruby on Rails shop, which was not a common model at the time. They have a solid understanding of the mechanics we use.

Are there any areas Idyllic could improve?

The only concrete feedback I can give is having better resource management on Idyllic's side. Giving fair notice to customers is important.

What tips or recommendations could you share that might increase the likelihood of success with Idyllic?

Clients should start small, build a relationship, and go from there. This approach worked out well for us.


---

#### Web App Development for Travel Abroad SaaS Company
**The Project**
- Services: Web Development
- Project size: $50,000 to $199,999
- Project length: Oct. 2014 - Aug. 2015

**Project Summary**: Idyllic designed and developed a software-as-a-service web application for the travel-abroad planning process for students. They also did business analysis and quality assurance. Their work built upon an alpha product.


**Review Rating**: 5.0
- Quality: 4.5
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder, Project Travel
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Jan 17, 2017

**Feedback Summary**: Idyllic was mindful of cost and worked to achieve the specified goals. They delivered a product that could survive on the market and generate needed user feedback. The team was communicative and receptive to feedback. They delivered sprints regularly. 
""Idyllic ensured that we would be able to deliver a complete deliverable, instead of only a piece of one."
"

**BACKGROUND**
Introduce your business and what you do there.

Project Travel was a software-as-a-service platform which worked with education offices, helping students travel abroad for study, volunteering, and so on. Our aim was to remove the paper process and digitize it for a more seamless experience, helping more students travel abroad. 

I was the founder and chief executive officer of the company. 

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic?

There were other companies offering pieces of what our platform was, but we were the first to provide a product of this type. We were pioneering new territory in terms of covering the overall experience of a student wanting to plan their trip through an application. The technical challenge was creating a platform without an existing example. It was built from scratch, from our brains, and through user testing.

**SOLUTION**
What was the scope of their involvement?

Idyllic has worked on our web-based app. One of the reasons for engaging Idyllic was that we knew we'd be able to achieve the web coding piece, from an architecture and planning perspective, up to the deployment of the code. We had an internal designer, but we also worked with Idyllic's design team. They also provided a business analyst, user testing, and quality assurance services.

We also had some developers which worked alongside Idyllic's team. Idyllic ensured that we would be able to deliver a complete deliverable, instead of only a piece of one.

Idyllic's coding was mostly on the backend, coordinating with our front-end person. We provided them our wireframes and documentation as a basis, and we had also built an alpha product. Idyllic was working on the beta version which could be put through user testing.

How did you come to work with Idyllic?

Our startup was based in Boulder, Colorado, but we met with Idyllic through our network in Chicago. We heard some great reviews about the company, but also interviewed several local shops.

There's always a stigma of using a non-US company, but we stayed open to what was possible. We met with Idyllic's founder and some of the team and found them to be thoughtful in their presentation. They understood our platform and gave us a good vibe. We knew the cost would be lower, but it was also important for us to find a company which could offer a long-term collaboration. For the same price we paid Idyllic, we would have bought one month of a US shop's time. Using a long-term partner would allow us to deploy code, interact with users, get feedback, and implement it. 

How much have you invested with Idyllic?

The cost of our project was around $150,000.

What is the status of this engagement?

We started working with Idyllic in October 2014. We originally had a 3-month project with Idyllic. The time span increased by one month as we added new items. After this, we continued to work with one of Idyllic's team members directly for another 6 months. The project ended fully in August 2015.

**RESULTS & FEEDBACK**
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Because Idyllic was mindful of cost, they worked with us in taking the platform to the next level, while still taking the time and cost factors into consideration. Many shops promote doing things right out of the gate, which will translate into doing 100% of the testing and perfecting. We mainly wanted an app which could survive for a year and generate user feedback, so we were okay with it not being fully buttoned-up. Idyllic was receptive to that. They delivered good results and didn't simply code based on their individual egos, giving us things which we didn't need. Idyllic worked based on our business goals, listened to our instructions, and took initiative appropriately.   

The quality of the site was in line with what we discussed and expected. It may not have been the perfect site based on other people's standards, but it was perfect for our needs. Nothing was overbuilt or reaching beyond our business goals.

How did Idyllic perform from a project management standpoint?

Outside of the technical aspects, Idyllic showed us how to best work with a remote team. We came upon the normal challenges of collaborating in this fashion, but Idyllic was very good in terms of coordinating and taking feedback. I have used these methodologies for building a relationship in other third-party collaborations.

In an Agile world, the meaning of deadlines gets a bit lost. Idyllic delivered sprints regularly. Because we had a large time difference, I had calls with the team at night. When our local developers were wrapping up for the day, they could make notes for Idyllic's team and see the progress the next day. I don't recall having issues with deadlines, beyond the scope creep on our side. There are no perfect relationships in development, but Idyllic did a good job of being conscious of timelines, deployment, and communication. 

What did you find most impressive about Idyllic?

After spending time with Idyllic's team and their founder, I've come to value their integrity and leadership. Whenever we had any concerns or questions, Idyllic's principal responded to us. I could tell that his team believed in his leadership and followed the integrity he set in terms of how to work with clients, how to follow their needs, what the code quality standard is, and so on. Idyllic's principal does an excellent job in exuding his passion for technology. I've come to look for the same elements in other relationships.

Are there any areas Idyllic could improve?

Because of our specific position of building a second beta while still pioneering a new product, there were many questions for which we didn't have an answer. Idyllic's team was excited to join us in this adventure, which made us too excited at times over what was possible. There were a few times when we stepped into a certain story, only to discover that it was bigger than we'd realized. Idyllic could work more with clients in ensuring that last minute client ideas don't become distracting, which is a hard task.

I'm very pleased with the relationship overall, and I put the responsibility of figuring things out more on our side. Idyllic's team could have said no to us on more occasions, but that would have impacted our path to innovation. 


---

#### Frontend & Mobile Dev for Food & Beverage Supplier
**The Project**
- Services: Custom Software Development
- Project size: $50,000 to $199,999
- Project length: Jan. 2016 - Ongoing

**Project Summary**: This engagement involved updating existing iOS/Android solutions and improving their visual elements/user experience. Idyllic also maintains a separately developed online calendar. 


**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 4.0
- Cost: 4.5
- Willing to Refer: 5.0

**The Reviewer**
Chief Technology Officer
- Industry: Other industries

- Client size: 201-500 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Nov 2, 2016

**Feedback Summary**: Key differentiators include exceptional confidence when it comes to Agile development, access to a wide array of talent, and a proactive ability to make strategic recommendations. 
""Idyllic cared about doing the work right, the first time."
"

**BACKGROUND**
Introduce your business and what you do there.

We are an end-to-end health-food school catering service. We serve 25,000 meals every day to 300 public and private schools in California. We make partnerships with schools in order to become exclusive providers and communicate with the families in those communities. Parents can visit our site and pre-order meals up to 50 days in advance. Our differentiator is this technology, giving users the ability to order meals via mobile and the web. I am the chief technology officer of the company.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic?

We were looking to make some changes to our online business model and wanted a refresh of our various ordering technologies. I wanted to find a partner who could not only assist us in the conceptualization and design but with the actual execution of various parts of our website.

**SOLUTION**
What was the scope of their involvement?

Our applications were already existing but the iOS version had not been updated since late 2010 while the Android version was made in 2014. They had some age and needed to be overhauled once we adopted a new business model. Idyllic rebuilt them from the ground up, using a similar business logic. Idyllic maintains the JavaScript single-page application that serves as our ordering calendar. We worked with a 2-person QA [quality assurance] team and 2–3 web developers from Idyllic at any given time, including 1 resource for iOS and Android, respectively. They also assigned a designer in charge of creating the look and feel of our apps. We were working with another database developer, as well as with 1 for our backend Microsoft stack.

How did you come to work with Idyllic?

A few years ago, we were looking for a team that could redo our main site including its backend. I was considering using the Ruby on Rails platform and Idyllic came to the top of my list. We did not proceed with the project but when the time came to find someone for our most recent one, I called Idyllic. I learned that they had grown as a team and added iOS development services.

How much have you invested with Idyllic?

The total cost of our project was around $180,000.

What is the status of this engagement?

We started talking with Idyllic in January 2016 and started the work in February. The project had a fixed duration and once everything we needed was built, it was done. I keep in touch with Idyllic for additional tweaks.

**RESULTS & FEEDBACK**
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Idyllic did a great job over a short timeline, without a lot of deep QA. Given the changes we've made to our system, I would have otherwise needed to spend more time and energy on internal and external QA, but we didn't have those resources. Idyllic did good work for our price range. Our previous build from 2012 was done by another vendor and had all kinds of browser problems. After a few bug fixes during the first weeks, we've had very few issues with what amounts to a complex Ember.js-based platform. The Android app has been solid. The iOS one has had some crashes, but this may be due to the nature of the operating system. I wasn't as pleased with it, but Idyllic did a great job overall of meeting my expectations.

How did Idyllic perform from a project management standpoint?

We elected not to go with a formal Basecamp arrangement, partly because of the timeframe. I am a hands-on technology person and knew our product the best, so I had daily calls with Idyllic's team in order to review progress and discuss any questions. Slack was a great daily communication channel as well. We used Jira as an Agile process workflow. I could put in user stories for how the platform needed to work and logged issues and bugs along with the QA team.

What did you find most impressive about Idyllic?

Other groups that I've talked to, both US-based and offshore, wanted for us to specify what we needed to be built and to let them build it. Idyllic cared about doing the work right, the first time. I worked with a UX [user experience] designer for the first 6 weeks, building mock-ups. I brought the material to my own team and we walked through it, asking questions and refining the design. We also had 15 hour-long user interviews which led to a lot of insight about how the design was working. This was a differentiator which I didn't expect from an offshore company.

Are there any areas Idyllic could improve?

Early on, we didn't have a proper cadence of communication with Idyllic, which led to projects being developed blindly without my involvement. We were able to address this and started having daily calls with our teams. As with any offshore team, once we started going down the chain of technical resources, the communication was not as good as it would be in the case of native speakers. I'd give Idyllic's team a 6/10 in terms of English skills. I could definitely understand them, but I did ask them to repeat things. Communication through VoIP calls can also make things difficult. It's something to sacrifice when paying a third of US prices or even less.


---

#### Custom Development for Financial Literacy Firm
**The Project**
- Services: Custom Software Development
- Project size: Confidential
- Project length: 

**Project Summary**: Idyllic developed the front-end and native iOS/Android versions of a consumer financial planning solution. 


**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 5.0
- Cost: 3.5
- Willing to Refer: 5.0

**The Reviewer**
Founder & CEO
- Industry: Financial services

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Oct 31, 2016

**Feedback Summary**: Key strengths include nuanced technical knowledge and a proactive approach to solution engineering.
""We encountered many challenges, and each time, [they] came up with a practical solution."
"

**BACKGROUND**
Introduce your business and what you do there.

BigFuture is a cloud-based application that allows users to see what they own no matter where the investments are located. BigFuture also provides sophisticated retirement planning models and financial literacy.

I'm the chief executive officer of BigFuture responsible for our commercializing efforts and am deeply involved in the daily project management of the application.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic?

Eighty percent of Australians do not have a financial planner, nor are they very financially literate. BigFuture aims to empower individuals to become more knowledgeable about their money, being able to see how their total wealth and investments change over time. A user should be able to see their asset allocation and individual securities. 30% of Australians weren't born in Australia, so it was important that they could see overseas assets and that BigFuture was multi-currency (mapping assets to Australian dollars) but also multi-functional currency (measuring all assets in a different currency other than AUD).

Once a user knows what they own, it is important that they understand their finances, so we wanted to embed educational features into the application itself. We have built over 20 animations and written education modules.

Finally, everyone will have different savings and expenditure patterns as they move to retirement. We wanted to build a model that can produce a stochastic outcome of likely financial results and show this against the spending patterns a user may have in retirement.

**SOLUTION**
What was the scope of their involvement?

We had Ruby developers in-house and wanted to have the services of a company that could provide Ruby on Rails capabilities for the front-end. We also needed iOS and Android developers for the mobile companion apps. Idyllic completed all the front-end development and also designed and developed our native mobile experiences.

**RESULTS & FEEDBACK**
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Idyllic was extremely professional in supplying their services. This was a greenfield build with sophisticated requirements of pulling in data from 3rd party suppliers and interacting with a sophisticated database.

Idyllic kept costs under control. Had we used an Australian developer, we would have likely gone bankrupt as we had, as is usual, many changes to the scope.

One of Idyllic's greatest benefits was that they could solve problems proactively. We encountered many challenges, and each time, Idyllic came up with a practical solution.

My only caution is that Idyllic had more resources it could apply to the project than we had to manage it. If I had my time again, I would have slowed up the project in the early days so our developers could keep up.


---

#### Full Stack Dev for Financial Tech Firm
**The Project**
- Services: Web Development
- Project size: Confidential
- Project length: Nov. 2015 - Mar. 2016

**Project Summary**: Idyllic developed new features for an existing static site and also implemented enhanced design elements into an existing WordPress blog. 


**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 4.5
- Cost: 4.5
- Willing to Refer: 4.5

**The Reviewer**
Former Development Manager
- Industry: Financial services

- Client size: 51-200 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Oct 28, 2016

**Feedback Summary**: Project highlights include timely deliveries, proactive communication, and familiarity with Agile development. 
""[We were] thrilled at how rapidly improvements and changes were being made to the website."
"

**BACKGROUND**
Introduce your business and what you do there.

We are a financial technology startup developing software for self-service business and consumer loans. The technology revolves around machine learning applied to financial data from companies or individuals. We predict risk scores, interest rates, and max credit lines, thus enabling users to take a loan. We take care of money disbursement and auto repayment processes. I was a software engineering manager for the company.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic?

There was a lot of demand from our marketing team to work on our brochure site. It was cutting into the time that our engineering team had for improvements to the core loan platform, as well as an international business expansion. 

**SOLUTION**
What was the scope of their involvement?

Idyllic came in when we were extremely backlogged and helped us make a number of improvements. The brochure website was built using precompiled HTML, CSS, JavaScript, and Node.js templates for generating static pages. Aside from our main app and the brochure site, we hosted and maintained a WordPress blog. We engaged Idyllic to help us with the feature requests coming from our marketing team for the WordPress blog and the static site. They were end-user-facing requests around content and display elements. Idyllic assigned 3–4 people as well as a project manager for our work.

How did you come to work with Idyllic?

My boss proposed outsourcing, specifically to India. I had never done this, so I made some Google searches for offshore firms. I stumbled upon Idyllic and 3 other companies. The cost wasn't a huge factor in the decision because they were all in the same range. Idyllic's team was very responsive during our pipeline inquiries, provided good code samples, and had a more compelling pitch around the work they'd done in the past. That made them stand out.

How much have you invested with Idyllic?

I don't have this information.

What is the status of this engagement?

We started working with Idyllic near the end of 2015 or right at the beginning of 2016. The project had a 3-month duration.

**RESULTS & FEEDBACK**
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The marketing team was thrilled at how rapidly improvements and changes were being made to the website. Our internal engineers also liked the code quality delivered by Idyllic. I considered them a lifesaver, especially since I was responsible for other projects while keeping internal customers happy. I could give them a number of tickets to run with. After getting the initial connectivity and process kinks worked out, it was like having another team working on our site.

How did Idyllic perform from a project management standpoint?

Idyllic delivered on time and within budget. We used Google Hangouts for conference calls, as well as Jira and HipChat for asynchronous communication. We had daily standup meetings with the team via video chat.

What did you find most impressive about Idyllic?

Idyllic is the only firm I've used for outsourcing work, so I don't have any comparison points.

Are there any areas Idyllic could improve?

There's nothing I can think of.


---

#### iOS Dev for Luxury Transportation Company
**The Project**
- Services: Custom Software Development
- Project size: $50,000 to $199,999
- Project length: Jan. - Aug. 2016

**Project Summary**: Idyllic developed an iOS solution compatible with an existing luxury chauffeur booking platform. Their involvement is likely to include developing an Android version, assuming the app's launch is successful. 


**Review Rating**: 4.0
- Quality: 4.0
- Schedule: 4.0
- Cost: 4.0
- Willing to Refer: 4.0

**The Reviewer**
Director of IT
- Industry: Other industries

- Client size: 1,001-5,000 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Oct 28, 2016

**Feedback Summary**: Strengths include a superior work ethic and well-organized project tracking while understanding their clients' unique business circumstances was an area for possible improvement. 
""It seemed like [they] worked around the clock."
"

**BACKGROUND**
Introduce your business and what you do there.

I am the director of IT for a worldwide chauffeur luxury transportation company. We work with high-level CEOs and talent throughout the world.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Idyllic?

We're a technology-enabled company. Currently, we are in the process of redesigning our reservation and dispatching software. We wanted to develop enhanced solutions that could be bolted into the existing system. Because we run a proprietary platform and we're running a lot of development work ourselves, we decided to outsource the development to another company. We had not worked with offshore teams before, but I was looking for a less-expensive alternative to our consultant in the US. That is where Idyllic came into play.

**SOLUTION**
What was the scope of their involvement? 

Idyllic has built our iOS app. After we've gauged consumer adoption for it, we plan to develop an Android version as well. Idyllic was in charge of the design and framework of our app. They created a touch point for the API provided by our in-house team. It provides all the pieces of information displayed on the app. The app is meant to provide customers with ease of use in securing reservations. Besides customers with single sign-on profiles, we also allow administrators to manage multiple accounts and book multiple reservations. We also provide corporate-level access, allowing large institutions with over 10,000 employees to secure reservations for anyone in their group. We have an integrated map technology included in our chauffer devices. This feature lets customers see their positions remotely and view chauffer names and other information. Our customers can also receive ETA updates and alerts from the app. The system makes it easier to make a booking without a phone call to our company.

Idyllic wanted to employ a 5–6-person team for a 3-month delivery, but we needed to keep the project within a specific budget range. The team was scaled back to 2 developers, one for frontend and one for the backend. This pushed our timeline out, especially since we also chose not work with a project manager. Because we were working with an app for the first time, we needed to get a feel for it and request additional features along the way. Around 5 months into the project, we wound up increasing the development team on Idyllic's end. We also added a project manager, a designer, an additional front-end developer, and 2–3 testers. We came to work with around 8 people towards the end of the project.

How much have you invested with Idyllic?

The budget was initially projected at around $70,000. Given our additional scope and some unforeseen issues, the total cost for their services was around $110,000.

What is the status of this engagement?

We started working with Idyllic in January 2016 and finished at the beginning of August. We're not engaged with Idyllic at the moment but they remain available for us, should we choose to move forward with the Android project.

**RESULTS & FEEDBACK**
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The app hasn't had a public launch because of the nature of our clients. Before we have a massive launch, we want to make sure that the product is exactly what our customers are looking for. At the moment, the app is only in the hands of a few select clients, so I don't have any metrics for it.

How did Idyllic perform from a project management standpoint?

When we first started working with Idyllic, we had bi-weekly calls with the team. After deciding to fast-track the project, we engaged in daily calls. Every day at 9 AM, we had a 30-minute call involving both of our teams. This helped speed up the process and address any issues which were coming up. Before, if the item wasn't a touchpoint, it would take a bit longer to get to a result. It was easy to delegate tasks to Idyllic and they provided us with an online ticketing system. We also set up a Slack chat which made communication easy. That ease of communication was wonderful. It seemed like Idyllic worked around the clock, especially when it came to our UI developer.

Are there any areas Idyllic could improve?

When we began working with Idyllic, the scope of our project was not fully understood. That led to some creep. Because this was the first time I'd worked with an offshore team, I don't know if the problem was due to my communication—if we didn't present enough information for Idyllic to have a full understanding of our features, or if they didn't take the time to dive into every detail in order to provide a more accurate estimate. The process got better towards the end of our relationship. Idyllic asked many questions and made sure that the timeframes given were actually what they were going to stick to.

Do What tips or recommendations could you share that might increase the likelihood of success with Idyllic?

If the client doesn't have a technology background, it's important to include a project manager or some type of visionary when working with a company like Idyllic. That person should help guide the thought process and keep things on track. It would also be extremely beneficial to give details for each feature and functionality. This can be hard because clients often need to get something tangible in their hands before actually deciding on a route. Having only a general idea will increase the scope creep significantly and lead to failure. In addition, I suggest that anyone working with an offshore team engage in daily calls in order to keep the project on target.


---

#### Web and Mobile Application Development for Marketing Agency
**The Project**
- Services: Custom Software Development
- Project size: $200,000 to $999,999
- Project length: 

**Project Summary**: Idyllic worked on several large-scale development projects to augment limited internal resources. Projects included a custom web portal and mobile and tablet applications.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 4.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CEO, Marketing and Advertising Agency
- Industry: Advertising & marketing

- Client size: 11-50 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Apr 4, 2014

**Feedback Summary**: The ongoing partnership reflects Idyllic’s consistent development expertise and reliable delivery. The team’s most recent project, mobile applications built in Ruby on Rails, garnered serious interest at industry conventions. They were praised for their forward-thinking approach to building great software.
"“They are reasonable and fair, but they’re also excellent at what they do.”"

**BACKGROUND**
Could you briefly describe your organization? 

The organization is called Central Coast. It’s a social media advertising agency. We produce and distribute content across social channels for our clients as well as build and share some applications for them or contract those tasks to development firms.

What is your position?

I’m the CEO.

**OPPORTUNITY / CHALLENGE**
Could you describe the business challenges you were attempting to address when you initiated the relationship with Idyllic Software? 

We’ve worked with them for a long time. They’ve partnered with us for almost three years now on various projects. Our challenge was basically internal staffing needs. We just don’t have the capacity to deal with large-scale development projects. We needed to partner with an external team in order to augment our development staff. We had to ensure that the firm we partnered with had a large talent pool of reliable and proficient developers. 

**SOLUTION**
How did you select Idyllic Software as your solution partner for this endeavor?

I had someone working for me who’d gone through the same computer science program at DePaul University with Jinesh [Parekh, founder of Idyllic Software]. It was through a mutual connection of theirs that Jinesh reached out to us. That’s how we were originally introduced to Idyllic Software.

Could you describe the scope of work delivered by Idyllic Software?

In our case, it was a fair amount of HTML, HTML5, for some front-end proof of concept development for a custom Web portal. They’ve also done a significant amount of Rails work for us. They’ve redesigned and deploying some fairly intricate mobile applications.

Currently, we’re working with them right now on two projects, both Rails projects. One is a mobile application, and the other is a tablet application. One is a smartphone, and one is a tablet application, all in built in Rails and across platforms.

Could you provide a sense of the size of these initiatives in monetary terms? 

We’ve spent almost half a million dollars for one, and another couple of hundred thousand for another.

When was the most recent project completed? 

I’m actually in San Juan, Puerto Rico, for a convention with a client to speak about this new application that is almost complete. It’s in the last bit, and we’ll put it on hold until this meeting has ended. It’s working great. Idyllic has done a great job with it.

**RESULTS & FEEDBACK**
In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of their work? 

Right now, these two clients at the convention are very excited. I’m very excited about this, the redesign of this application, which has cost a small fortune. It’s been ongoing for three years, and they’ve really done an excellent job. The user experience is much better than it was before. We’ll see what the end users’ reaction will be, but the main client has seen it already and is very happy. The prototype that they built a couple of years ago for us is for the cloud portal, basically to manage virtual machines on an enterprise cloud for a large telecom. The second in command was using with their work, and their portal as a demonstration of the future thinking of this company. It’s an enormous telecom company. I know those sounds anecdotal, but it’s been great.

When working with Idyllic Software, is there anything you’d consider special or unique about their approach or development methodology that distinguishes them from other vendors you’ve worked with?

I can’t say anything but good things about them. We partner with them quite a bit. We’ll be working with them again on a project for a newer client of ours, and it’s a pretty big deal. Sometimes, the perception of an Indian shop is this cheap offshore kind of thing. That’s not what they are. They are certainly not inexpensive. They are reasonable and fair, but they’re also excellent at what they do, incredibly responsive. I’ve worked with Jinesh quite a bit, but also four or five other members of specific teams, depending on what we’re building. We usually have stand-ups once a week. We use Google Hangouts for project updates. It’s been a fantastic relationship.

They’re really smart, too. I’ll give them that. I appreciate the fact that they have a fairly strong point of view and provide valuable recommendations. They’re not just doing exactly what we say, but rather giving a point of view and taking a lot of things from a business standpoint. In terms of software development, which they’ve now been doing for about 10 years, it’s very easy for those projects to explode because someone will have to do it and the developer says sure, and then it just keeps going. They’re very good at focusing on MVP, getting past the milestones to get something out and done because every day, somebody comes up with a new “what if,” and that invariably causes scope creep beyond belief. I’ve worked with other developers in the past who love to build and do that. They have no problem doing it, but they don’t articulate that it will make the project go on forever. That’s one of the difficult things about software development, even in the agile process. From a software development standpoint, it’s great when you’re on the other side. If I’m on the billing side of clients, they like to get the money coming in. But, when I’m paying for that and have to manage what’s coming through, having a reliable development team that can micro-manage itself is essential.

In retrospect, are there areas you think that Idyllic Software can improve upon as a service provider? 

I haven’t really had any issues on that side. I know that sounds ridiculous, but there’s nothing they need to improve on within the context of our relationship. They’ve been very responsive and successful. The mobile area is going to be something that they continue to grow and improve because they’re primarily doing Web applications for desktop and laptop. I think they could definitely grow in tablet because I think that’s necessary. The work they’re doing for mobile right now is outstanding, but I think it was a little bit of new territory. Either way, they’ve been able to deliver.


---

#### Custom App Development for Transportation and Shipping Service Provider 
**The Project**
- Services: Custom Software Development
- Project size: $200,000 to $999,999
- Project length: 

**Project Summary**: After offering a free two-week trial, Idyllic Software provided ongoing development resources. Their work included design, backend development, data preparation, and migration.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 4.5
- Cost: 3.0
- Willing to Refer: 5.0

**The Reviewer**
Chief Technology Officer, Shipsticks
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Apr 4, 2014

**Feedback Summary**: After just four months, the business witnessed an impressive 600 percent growth. New features, including an online coupon system, helped stabilize the online processing and tracking platform. These technical improvements led to a much more efficient shipping flow.
""Idyllic is outstanding....They literally became a part of our team.""

**BACKGROUND**
Could you briefly describe your organization?

Shipsticks is a low-cost service provider that ship’s boarding equipment so that you don’t have to carry it or travel with it to your destination. We started exclusively with golf clubs, but we also now transport luggage and ski equipment.

What is your position?

I’m the CTO of our organization.

**OPPORTUNITY / CHALLENGE**
Could you describe the business challenges you were attempting to address when you initiated a relationship with Idyllic Software?

We had tried to use a couple of different U.S.-based software development firms, including some pretty high profile ones here. They couldn’t effectively manage our project. We went through a campaign to try and hire an in-house developer, but the company is based in Florida. It was very challenging to find a developer that wasn’t overcharging for their mediocre work. We were hooked up with Idyllic Software through an independent consultant we had talked with. We contacted Idyllic with our statement of work, and they made us an offer that we couldn’t refuse. They basically said, “We’ll do two weeks of software development for you guys for free. If you like what we produce at the end of time period, then you can pay for it. Otherwise, no harm, no foul.” That’s how our relationship began. We’ve since scaled our relationship with Idyllic Software in accordance with our project needs, but we continuously give them more work. 

**SOLUTION**
Could you describe the scope of work that they’ve delivered over the course of this relationship?

Yes. They’ve done a considerable amount of work for us. They’ve basically operated as an extension of our own organization. We had, at one point, three developers from Idyllic that were serving as our core development team. I would handle the project management component, and they would deal with the technical specs. They’ve been responsible for visual design, backend development, data preparation and migration, third-party systems integration, server configuration, QA/QC and performance testing, and support.

Could you provide a sense of the size of this initiative in monetary terms?

We’ve spent at least $500,000 on their services, if not more.

Does this relationship remain ongoing?

It was until about two weeks ago, when we decided to transition to a different service provider. 

**RESULTS & FEEDBACK**
In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

They’ve completely overhauled our shipping flow and made it much more efficient. They helped to enable the growth of our business by almost 600 percent in four months. They’ve completely stabilized our online processing and tracking platform. They’ve released a host of new features, including a coupon system. These are just a handful of the improvements we’ve made with Idyllic Software.

When working with Idyllic software, is there anything you’d consider special or unique about their development methodology that distinguishes them from other vendors you’ve used?

The most important thing from my perspective was that they worked with our style of development. We tried using a firm here in the United States that wanted to talk with us once a week, set up a Sprint and then go ahead and just try and execute on a plan. We needed a closer touch in order to get some of the complex tasks accomplished. I think Idyllic is outstanding in the sense that they’ve accommodated us, and they literally became a part of our team. They did not in any way feel like an external vendor to us.

In retrospect, are there areas that you think Idyllic Software could improve upon as a service provider?

I don’t know. One of the reasons why we moved away was due to cost, which is a primary driver for us. We found a lower cost provider that had more of an integrated suite of services. That’s why we ended up moving away from Idyllic. I felt like they were better managers as a whole, with some minor exceptions. Idyllic Software has a fantastic team of developers, but I didn’t get the sense that their management team could really scale with projects without diminishing some of their efficiency. For their price point, I’d want to have both areas covered. 


---

#### Outsourced Custom Application Development Boutique Software Development Firm and Consultancy
**The Project**
- Services: Custom Software Development
- Project size: $50,000 to $199,999
- Project length: 

**Project Summary**: Idyllic provided the full stack of development services and implemented custom backend coding for an MVP. They also collaborated on the core architecture and system integration with third-party applications.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 4.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder, Software Development Firm
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Apr 4, 2014

**Feedback Summary**: Idyllic provided a mix of technical depth, flexibility, and awareness of budgetary constraints. They launched an effective, valuable product that is the basis of the company.  The team is consistent with solid talent and quality engineering services. They communicated during off hours as needed.
""They helped ensure that our product was architectured in a way that would be maintainable and scalable moving forward.""

**BACKGROUND**
Could you begin by briefly describing your organization?

We recently rebranded. It’s Simple.co. We’re about helping small businesses better manage their online presence. We try to deliver the same consultative services that a consultant would provide a small business, but through software. Our platform analyzes the online presence of a small business. It teaches them how to create one if they don’t have one, and then provides ongoing monitoring and strategic recommendations.

What is your position?

I’m the co-founder and technical lead.

**OPPORTUNITY / CHALLENGE**
Could you describe the business challenges you were attempting to address when you initiated the relationship with Idyllic Software?

When we began this business, we had a lot of work on our hands. As you can probably imagine, there is a lot to do when you’re first starting a business. We also had some custom software to develop; the platform that I mentioned. We were looking to outsource our development to a technology partner in order to create our first minimum viable product [MVP]. We’d already formed a well-defined concept, so we needed a team of developers to create a functional application to test.

**SOLUTION**
Could you describe the scope of the project? 

They provided the full stack of development services. They implemented a lot of custom backend code. We handled most of the visual design ourselves, but they assisted with some of the strategic components. We collaborated closely with them on most of the core architecture. They also helped us integrate and configure the system with third-party applications. Overall, most of their work was relegated to the technical aspects.

How did you select Idyllic Software as your solution partner for this endeavor?

We were considering developers all around the world. At first, we conducted our research here in the United States, but they were very expensive and most offered services that weren’t necessarily relevant to our project. We then looked at places in the Far East: Indonesia, Eastern Europe and some, just like Idyllic, that were in India. As I mentioned, we had an idea of what we wanted to build. I sent our project specs out to a handful of potential vendors and received estimates from them. We used their proposals to evaluate how we’d work with them, and Idyllic really demonstrated that they could work with a startup. They understood that requirements evolve and change. We’re agile enough to work with that. They were also people who understand that startups are often on a budget and work with budgetary constraints. It was a mix of technical depth, the ability to work with changing and evolving requirements, and to recognize what our financial circumstances were very stringent.

Could you provide a sense of the size of this initiative in monetary terms? 

Our total spend was just under the $100,000 mark.

When was this project completed?

There was a point at which we completed the core development phase, but I stay in contact with Idyllic all the time. If there are questions that come up occasionally, I can reach out to them for support.

**RESULTS & FEEDBACK**
In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

They helped build our product. If you go to our website, for example, you’ll see testimonials about why people like our product and the value that we’re able to deliver. Idyllic was a key contributor to that success, since the functionality couldn’t exist without their services. If we hadn’t launched an effective and valuable product, we wouldn’t even be here right now.

When working with Idyllic Software, is there anything you’d consider special or unique about their approach or development methodology that distinguishes them from other vendors?

I can say that they’re able to deliver on a consistent basis. They have solid talent, and they provide quality-engineering services. They were able to help me ensure that our product was architected in a way that would be maintainable and scalable moving forward. These are things you would look for in any good development shop. In addition to that, the other thing that really drew my eye was their ability to balance those three levers that I mentioned earlier: The ability to work with changing requirements, ability to work within my budget, and the ability to help me identify or really scope out my project given the document of my vision.

In retrospect, are there areas you think they could improve on as a service provider, or are there things you’d do differently as the client before initiating a project with Idyllic? 

I can’t really think of too much. The biggest obstacle when dealing with outsourced partners is dealing with people in different time zones. We were able to figure out what worked for us. They were flexible with us and usually hopped on calls during off hours to deliver progress reports and answer our questions or concerns. In an ideal situation, that wouldn’t be something to overcome, but I think they were able to do it well.


---

#### Game De for IT Company
**The Project**
- Services: Custom Software Development
- Project size: $10,000 to $49,999
- Project length: Oct. - Dec. 2024

**Project Summary**: Idyllic Software developed a two-player gaming app for an IT company. The team integrated admin functionalities, payment features, and anti-hack guardrails.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CEO, IT Company
- Industry: Information technology

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jan 8, 2025

**Feedback Summary**: Idyllic Software successfully launched the app with two games. Their team meticulously planned and delivered the project within the agreed scope and budget. They went above and beyond to resolve critical issues and ensure a successful launch. Overall, it was a great experience.
""They go above and beyond for their customers.""

**BACKGROUND**
Please describe your company and position. I am the CEO of an information technology company Describe what your company does in a single sentence.Power personalized in-game ads

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire Idyllic Software to accomplish?Launch a 2 player gaming app with 2 games.

**SOLUTION**
How did you find Idyllic Software?ReferralWhy did you select Idyllic Software over others?High ratingsPricing fit our budgetGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Idyllic Software were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Game development of two games together with admin functionality, payment, and anti-hack guardrails

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Successful launch of the two gamesDescribe their project management. Did they deliver items on time? How did they respond to your needs?Very meticulous in planning and delivering to the scope and within budget What was your primary form of communication with Idyllic Software?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They go above and beyond for their customers.Help us resolve some critical issues even if it was beyond the work plan. Definitely a great team to work with.Are there any areas for improvement or something Idyllic Software could have done differently?No


---



## Portfolio & Awards


### Founders Institute
Helped Adeo Ressi migrate the website to latest Ruby on Rails version for Fi.co.


### Great Founders, indeed!
Complex migrations made straightforward. 


### When it's all about delivery
“Idyllic Software's passion for what they do is clear and invaluable. They are a part of our team. We looked at every major top-name Rails shop in the US - Pivotal, Thoughtbot, Intridea, Highgroove and we even tried working with one of them. They failed where Idyllic Software has been able to deliver.”


### Lunch is on us!
We helped Choice Lunch customers order over 25K meals every day. 
Highlights: 
 

Suggested and implemented a wallet-based approach. 
Designed for ease of ordering and a parent's ability to pre-order nutritious meals via mobile apps and the website.



### Launched a Startup to Value at $60M
Launched iOS and Android applications for a Boston based startup, Bridj. The application was backed by Ruby on Rails API. Upon launch they raised a Series B round of funding to value at $60M. 
We only had 10 weeks to deliver the project which was quoted to take more than 8 months by most other companies with a cost north of a million dollars. The iOS and Android application development along with a Ruby on Rails backend took us 14 weeks to deliver and the rest was history.


### Slam Dunk Moble Experience
Designed a food-ordering experience for NBA fans while they watch a live game at a major sports arena in the US without missing a beat of the game.
This wasn't a run-of-the-mill app that will be used while relaxing on a couch at home, or while waiting in a queue just to kill time. The app will be used inside an arena during a live game event. The arena is packed, the fans are completely engulfed in the game, are going crazy cheering the teams, the noise level is rocket high. Fans want to emotionally stay with the game. Period. So how do we craft an experience that is minimal? An experience that is non-intrusive? A customer experience that will not let fans miss even a minute of game’s play? Still, from the business point of view, we wanted the fans to place their orders to achieve the business objectives.


### Ship those Golfsticks
Provide golfers with the best rates to ship their clubs to the destination of their choice by fetching pricing information from UPS and FEDEX. Determine the best carrier for a given shipment by comparing the services offered by both carriers at runtime with an eye on maintaining business margins. Built highly accurate shipping reports for the accounting team.
Shipsticks is a Ruby on Rails shop and we leveraged caching mechanisms to repspond to user requests in less than 3 seconds.


### Built a Toll Free Exchange
We successfully delivered a toll free exchange whose customers are some of the biggest names in the industry like: Incontact, Ringcentral. Even Google ended making itself a Operator(Resporg).
This was a great example of Ruby on Rails Development for scalability for the number of calls that come during the peak hours are huge.


### TRX Training
We helped TRX Training employ to Browser CMS for website content management.


### Project with TRX


### Project with Peapod


### Project with Kabbage


### Project with UNESCO MGIEP


### Project with Sears


### Project with Founder Institute







## Key Clients

- Sears & Roebuck


## Packages







## Locations (3)

### Denver, CO (Headquarters)
- 1644 Platte St, Suite 400
- Denver, CO 80202
- United States
- 1 employees
- Phone: +1 720 796 7955

### Mumbai, India
- Vidyavihar West
- Mumbai 400086
- India
- 10 - 15 employees
- Phone: +919850060710

### Pune, India
- 505 Nyati Emporius, Baner
- Pune 411045
- India
- 6 - 9 employees
- Phone: +919850060710




## Contact Idyllic Software
[Send a message](https://clutch.co/profile/idyllic-software)

### Connect on Social
- [LinkedIn](https://www.linkedin.com/company/idyllicsoftware)

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