icepop

BACKGROUND

Please describe your company and position.

I am the Partner of an investment firm.

Describe what your company does in a single sentence.

Our company is an early stage CPG firm investing in better for you products and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Digital marketing services for porfolio brands and founders

SOLUTION

How did you find icepop?

• Referral
• Other

Why did you select icepop over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Icepop helped connect with relevant portfolio brands and founders and engaged with a handful on digital marketing services.

Jordan, the founder, has been a really hepful resource and is a strong referral for my network.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Icepop helped drive signficant ad spend across social platforms for portfolio brands. ($1mm+ across a handful or brands per year)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely responses, always eager to hop on a call to discuss needs. Excellent communication.

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

icepop was a marketing wizard and was always reliable. And goes above and beyond to find other relevant agencies for work outside of Icepop's scope.

Are there any areas for improvement or something icepop could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Legal Needs

Describe what your company does in a single sentence.

Law firm focused on personal injury cases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Redo our website
• SEO
• Increase number of leads we get

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

icepop designed us a custom website focused on improving our conversion rate and making our law firm look more established. They also helped us with our SEO. We now rank for a bunch of keywords that lead to cases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are ranking for a ton of keywords we mapped out together originally. We're also very happy with our website!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered reports weekly. They always sent everything on time and in great form!

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

The icepop team is willing to do anything to make sure we succeed. I love their creative team and their dedication.

Are there any areas for improvement or something icepop could have done differently?

No, we loved our experience.

BACKGROUND

Please describe your company and position.

I am the Physician assistant of Brain Lab

Describe what your company does in a single sentence.

Our company focuses on personalized medical services for mental health 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Leads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ice pop has taken my business to a level I did not know we could reach and we are so thankful! They helped with Facebook ads along with personalized ads that we were looking to do and in turn we received high quality leads! The graphics and videos that were made for us were so impressive! 
Amazing work! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High yield leads 

quality work 

personalized 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super on time with timelines and posting  

What was your primary form of communication with icepop?

In-Person Meeting

What did you find most impressive or unique about this company?

We were impressed with how personalized, thoughtful, and professional they were.

Are there any areas for improvement or something icepop could have done differently?

None they are amazing 

BACKGROUND

Please describe your company and position.

I am the Founder of Undisclosed

Describe what your company does in a single sentence.

Provides real estate consulting services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Grow my client base

SOLUTION

How did you find icepop?

The founder is a friend

Why did you select icepop over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Icepop was engaged to expand our real estate consulting client base through targeted market research, lead generation, and business development support. Their work included:

Identifying and analyzing key client segments.
Conducting direct outreach via email, LinkedIn, and other channels.
Enhancing our brand positioning with strategic content.
Facilitating introductions and supporting follow-ups.
Providing performance reports and refining outreach strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Icepop’s efforts led to direct client acquisition, securing three new clients through targeted outreach and follow-up. Additionally, they generated over 50 qualified leads, adding high-value prospects to our pipeline and expanding our network of potential clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Icepop stayed on schedule and delivered everything as planned. They were responsive, quick to adjust based on our feedback, and kept us updated with clear reports. When we needed changes, they adapted easily to keep things on track.

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about Icepop was how flexible and agile they were. They didn’t just generate leads—they focused on high-value prospects and adjusted quickly when needed, all while delivering solid, measurable results.

Are there any areas for improvement or something icepop could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Owner of Rowdy Sprout

Describe what your company does in a single sentence.

Design and sell licensed vintage style rock n' roll tees for babies, kids and teens.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• increase sales

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created digotal marketing campaigns and SEO for facebook and google.  Create ad content and setup klaviyo mail systems. Continually assist with website, mail, and digital forms of marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales have continued to grow and customer base has climbed significantly month to month, year to year.  They have taught me a lot about marketing and helped me implement many new strategies to help grow the business.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ice pop is comprised of multiple dedicated project managers each with a specialty.  They are easy to work with, responsive, and helpful on every angle of every project.  Their response has been impressive.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their attention to detail and commitment to the ongoing project.  Flexiblity with schedules, and effort to help continue to educate me so I can also help myself in any area possible. 

Are there any areas for improvement or something icepop could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the founder of a food & beverage company 

Describe what your company does in a single sentence.

make and sell wine 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?
facebook ads

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

help us understand meta ad strategy, set up, and execute campgains 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

were able to set up effective campagins in a matter of days and built enough infrastructure that we didn't need to rely on them for changes / help

Describe their project management. Did they deliver items on time? How did they respond to your needs?

were very timely and more importantly put things in easy to understand terms. very seamless 

What was your primary form of communication with icepop?

Email or Messaging App

What did you find most impressive or unique about this company?

the founder is very involved but not in an over-micromanagement capacity. Everyone we worked with was knowledgeable and easy to communicate with. 

Are there any areas for improvement or something icepop could have done differently?

no improvements needed.

BACKGROUND

Please describe your company and position.

I am the Founder of Edgecase

Describe what your company does in a single sentence.

We sell home goods, furniture, and jewelry made of Jerusalem Stone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Consult and advise our company on digital marketing strategies
• Execute a facebook and Google marketing strategy
• Create enticing and engaging content for our business

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Great culture fit
• Referred to me
• Company values aligned
• Heard amazing things about the founder.

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

icepop has helped us craft a digital strategy for acquiring customers for our Shopify store and has executed that straetgy for us, including the implenetation of digital ads across the Facebook and Google ecosystem as well as the content creation and strategy behind the advertising.

Deliverables:

• A marketing plan that spans across both Facebook and Google
• A digital ad account with specific campaigns to match our company's needs
• the active management of digital ads to ensure the lowest CPM, CPC, and CPP
• Creative content in the form of video and static advertising that represents our products to our audience

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've started generating sales with very low CPC, CPMs, and CPPs and high levels of engagement with our content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

icepop is extremely communicative around timelines, deadlines, and deliver on time. They're always available in our Slack channel with them and are extremely responsive to feedback, requests, and advice.

What was your primary form of communication with icepop?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with the transparency, speed, and efficiency that they operate in while also making the work extremely enjoyable and easy to understand.

Are there any areas for improvement or something icepop could have done differently?

No – we've really enjoyed working with icepop so far and are happy to recommend them warmly to other entrepreneurs, founders, and brands.

BACKGROUND

Please describe your company and position.

I am the CEO of SLURP!

Describe what your company does in a single sentence.

We help better the environment and make user-friendly/effective biodegradable straws. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Help the envrionment
• Make envrionmentalism more accesible

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from icepop were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The main focus was trying to reach an audience to help spread our mission. Icepop ran a lot of ads and helped us with our SEO. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clicks to our site or on our ads that would transfer into either social media following or a sale of straws. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely, highly communicative, and creative. They were always available, and we always had a clear idea of our road map after each conversation. They made sure to execute timley, and rarely did I ever have issues. 

What was your primary form of communication with icepop?

In-Person Meeting

What did you find most impressive or unique about this company?

Responsivness and company culture. The team is high energy and motivated.

Are there any areas for improvement or something icepop could have done differently?

I think it's run really well right now. It's a flexible company that accommodated a smaller company like mine, which I appreciated. 

BACKGROUND

Please describe your company and position.

I am an Executive of g8keep

Describe what your company does in a single sentence.

Online platforms to allow creators to host and build their own monetized communities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Growth Strategy
• Design
• SEO and Internet Presence

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• Close to my geographic location
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Brand Strategy Development

 • Conducted market research to understand the competitive landscape and identify differentiation opportunities for g8keep.

 • Defined brand positioning, core messaging, and value propositions tailored to the target audience.

 • Developed a brand strategy framework to guide all future branding and marketing efforts.

2. Logo & Visual Identity Design

 • Designed a unique, modern, and recognizable logo that aligns with g8keep’s vision and values.

 • Created a comprehensive brand identity, including typography, color palette, and design guidelines.

 • Delivered brand assets in multiple formats for web and print usage.

3. Website & Digital Presence Consulting

 • Provided UX/UI recommendations for website structure and layout to enhance usability and engagement.

 • Advised on web design best practices to maintain consistency with the brand’s identity.

 • Suggested content strategy and SEO optimizations for improved visibility.

4. Marketing & Communication Strategy

 • Developed key messaging frameworks for different audience segments.

 • Outlined content marketing strategies, including social media engagement and thought leadership.

 • Provided recommendations on marketing channels, including organic and paid strategies for brand awareness and user acquisition.

5. Business & Growth Strategy Consulting

 • Advised on go-to-market strategies to help position g8keep effectively in the market.

 • Provided insights into revenue models, monetization strategies, and customer acquisition tactics.

 • Recommended business development strategies to form partnerships and scale operations.

6. Social Media & Content Guidance

 • Crafted a brand voice and tone for consistent communication across platforms.

 • Recommended content pillars and engagement strategies for social media presence.

 • Provided templates and guidelines for brand storytelling through various digital channels.

7. Competitive & Market Analysis

 • Conducted a thorough competitor analysis to identify market gaps and opportunities.

 • Provided insights on emerging trends in the digital space relevant to g8keep.

 • Suggested differentiation strategies to position g8keep as a standout brand.

8. Deliverables

 • Brand Strategy Document outlining positioning, messaging, and visual identity.

 • Logo & Visual Identity Package with multiple file formats and usage guidelines.

 • Marketing & Content Strategy document for digital outreach and engagement.

 • Business Strategy Recommendations for market entry, scaling, and monetization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The digital branding and business consulting engagement for g8keep led to significant progress in establishing a strong brand identity, refining marketing strategies, and improving digital presence. The project delivered a cohesive visual identity, including a professional logo and brand guidelines, ensuring consistency across all platforms. As a result, g8keep saw increased brand recognition and improved engagement on social media and digital channels. The consulting team provided a clear go-to-market strategy, SEO recommendations, and content frameworks that enhanced visibility and audience retention. Website UX/UI improvements contributed to better navigation and user experience, leading to increased traffic and lower bounce rates. Additionally, competitive analysis and business strategy insights helped define scalable monetization models and acquisition strategies. The structured approach streamlined branding efforts, improved messaging clarity, and positioned g8keep effectively in the market, driving measurable engagement and growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jordan and his team were meticulous and always responsive. I appreciate timeliness the most and they always delivered and were accomodating when I requested extreme timelines with requests that didn't always seem realistic. Best of all the work was always quality.

What was your primary form of communication with icepop?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail. They immediatley understood my business and our needs and tailored a strategy that was completely unique - nothing that they might have used for another client.

Are there any areas for improvement or something icepop could have done differently?

I'd like to see them expand their design presence. It was great and they have an opportunity to continue making that emphasis of their firm.

BACKGROUND

Please describe your company and position.

I am the Director of Digital Marketing of a restaurant 

Describe what your company does in a single sentence.

Restaurant offering fast casual dining with a focus on quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire icepop to accomplish?

• Website design
• Appeal to a younger audience
• Grow social media

SOLUTION

How did you find icepop?

Referral

Why did you select icepop over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from icepop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This company provided comprehensive digital marketing support, including social media management, website design, and online branding. They helped optimize our online presence, improve customer engagement, and enhance our digital strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of their efforts, we saw measurable growth in follower count and increased engagement across our social media platforms, helping to expand our digital reach and customer interaction. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager was extremely helpful and ensured that everything was completed on time. They provided clear communication, addressed any questions promptly, and played a key role in the success of the project.

What was your primary form of communication with icepop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This company stands out for its exceptional talent and fresh perspective. Their team is young, innovative, and always in tune with cutting-edge trends, allowing them to create modern, engaging digital strategies that resonate with todays audiences.

Are there any areas for improvement or something icepop could have done differently?

N/a