Highway 9 Consulting

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Precision Piping Products, a company that develops and supplies innovative protection and preservation solutions for piping systems. We specialize in products like flangeDOTS® to prevent flange damage and corrosion across various industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Highway 9 Consulting to accomplish for your business?

We hired Highway 9 Consulting to implement HubSpot and train us on how to use the platform.

SOLUTION

What was the scope of their involvement?

Highway 9 Consulting has connected HubSpot to all our social media accounts, QuickBooks, and ZoomInfo. The team has also helped configure our website forms to be tracked in HubSpot, created email and landing page templates for ads and customer outreach, and trained the sales team on how to properly capture and manage leads.

What is the team composition?

We’ve worked with 2–5 teammates from Highway 9 Consulting.

How did you come to work with Highway 9 Consulting?

We found Highway 9 Consulting through Gemini. We chose them because they were close to my geographic location, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working with Highway 9 Consulting in June 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Highway 9 Consulting has delivered working website forms, lead capture, and email templates. Although we haven’t seen a change in volume, we’ve been able to track and organize leads easier. Leads are easier to sort and categorize.

How did Highway 9 Consulting perform from a project management standpoint?

Highway 9 Consulting’s project management is good; they deliver on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Highway 9 Consulting’s willingness to provide training and implementation in person is impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I'm an executive at Panther Fluids Management

Describe what your company does in a single sentence.

Panther Fluids provides drilling fluids management, solids control, haul-off and disposal, and equipment rental services for oil and gas operators, primarily across the Gulf Coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Highway 9 Consulting to accomplish?

• Build awareness of our drilling fluids expertise in the carbon capture, utilization, and storage market
• Position Panther Fluids as a knowledgeable resource for CCUS and Class VI well projects
• Increase organic search traffic and visibility for carbon capture topics
• Generate engagement and potential sales leads through technical content

SOLUTION

How did you find Highway 9 Consulting?

Referral

Why did you select Highway 9 Consulting over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Highway 9 Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Highway 9 developed a content marketing campaign to build awareness of Panther Fluids’ experience with carbon capture and Class VI well projects. The work centered on a series of 10 original and curated technical blog posts covering CCUS technology, regulations, projects, and drilling support. The team also created a landing page and HubSpot pillar page that organized the content into one resource. They optimized the content for search, added calls to action, promoted the series through our quarterly email newsletter, and developed more than 30 posts for LinkedIn and Facebook.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly views of our carbon capture content increased by 600% Average page-view time increased by 196% The series generated more than 9% of total website views during the measured period The content accounted for 16% of blog entrance traffic Several posts received more than 800 views and averaged 5.3 minutes of viewing time The carbon capture landing page became the second-most-viewed landing page on our website The campaign increased Panther Fluids’ visibility in the CCUS market and gave prospective customers a central resource for learning about our carbon capture experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highway 9 kept the campaign organized across content development, review, publishing, SEO, email, and social media. The team was responsive to our feedback and worked with our subject-matter experts to make sure the content was technically accurate and relevant to our customers.

What was your primary form of communication with Highway 9 Consulting?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Highway 9 Consulting took the time to understand our business and turn technical information into content our customers could use. Their knowledge of industrial B2B marketing, oil and gas, SEO, and HubSpot allowed them to manage the strategy and execution as one coordinated campaign.

Are there any areas for improvement or something Highway 9 Consulting could have done differently?

I do not have any major areas for improvement. Highway 9 was responsive, easy to work with, and consistently delivered strong technical content.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of sales and marketing for Detechtion.ai. We provide AI-driven asset management and optimization solutions for oil and gas operators. We use digital twins and advanced analytics to enhance equipment reliability, efficiency, and performance while reducing costs and emissions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highway 9 Consulting?

We needed help with our go-to-market motion, website, digital presence, social media presence, advertising campaigns, brand awareness, and trade-show management.

SOLUTION

What was the scope of their involvement?

Highway 9 Consulting has helped us with our website, branding, rebranding, development of slogans, trade-show booth management, sales collateral, and LinkedIn posts.

What is the team composition?

We work with 2–5 members of Highway 9 Consulting’s team.

How did you come to work with Highway 9 Consulting?

Someone referred them to us. We chose them because they had proven success in oil and gas and were a great culture fit.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Highway 9 Consulting has helped us with our website rebranding, LinkedIn posts, trade-show exhibits, updated marketing collateral, outreach campaigns

How did Highway 9 Consulting perform from a project management standpoint?

We communicate with them through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

They embed themselves in our organization to understand our needs and expectations.

Are there any areas they could improve?

No, there’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the President & CEO of a water treatment company.

Describe what your company does in a single sentence.

We're a technology-forward company focused on solving water treatment and microbial control issues for industry with cleaner, safer, proprietary oxidizing technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Highway 9 Consulting to accomplish?

• Re-envision web site
• Maintain SEO relevance

SOLUTION

How did you find Highway 9 Consulting?

Referral

Why did you select Highway 9 Consulting over others?

• Great culture fit
• Referred to me

How many teammates from Highway 9 Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Highway 9 was tasked with: redesigning our external-facing website to better promote the company in the various segments we engage with; monitoring web traffic and proposing methods to improve metrics; and, continuing search engine optimization, especially in light of artificial intellegence-powered search results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic increased 75%. We moved up in search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team met deadlines, responded quickly to change requests, and offered expert guidance on appropriate web design.

What was your primary form of communication with Highway 9 Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

Highway 9 Consulting is continuously focused on improving the impact of our external-facing website.

Are there any areas for improvement or something Highway 9 Consulting could have done differently?

N/A