HighNorth

BACKGROUND

Please describe your company and your position there.

We are a e-commerce lifestyle brand within the cannabis space. We design and develop high end smoke gear for smoking enthusiasts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spicy Tuna | Product Design Lab?

SpicyTuna completely revamped our frontend design and experience. They provided a graphic redesign of multiple interfaces and a complete redesign of the UX. They highlighted the key screens in our experience and tied it all together.

SOLUTION

How did you select Spicy Tuna | Product Design Lab?

I found them through word of mouth. I needed the right mix of vision, creativity, passion, technical skills, and willingness to take on a startup. I met with established firms that didn’t want a project this small. SpicyTuna was the real deal.

Describe the project in detail and walk through the stages of the project.

There was a 4-week discovery phase, where they gave me a preliminary analysis of designing a solution. I didn't know the challenges of developing a product like this. They had to understand my objectives and provide a roadmap that I could comprehend and sign off on.

Part of the discovery phase was figuring out what should and shouldn’t be highlighted. I stayed true to the research and concept, but they came at it with a fresh approach, which I appreciated and went with in the end. The delivery of the design portion of this project was wireframes and PDFs of all the pages we had designed.

The design was then implemented and develop using the nocode builder that we chose in order to let us update easily. SpicyTuna did an incredibly comprehensive job, and they’ve been responsive in addressing any complications.

How many resources from the Spicy Tuna | Product Design Lab team worked with you, and what were their positions?

There were 4–5 people involved, including a core team of three that we worked with very closely.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new UX is night and day compared to our old, amateur experience.

How effective was the workflow between your team and theirs?

Nick [CEO, SpicyTuna] was my first point of contact and kept me up to date throughout the process. Then he handed everything off to Zach [Director of UX, SpicyTuna], who manages and is the technology brain. He was part of every phone call and had a team of design folks.

What did you find most impressive or unique about this company?

I would say that SpicyTunas sophistication and understanding about how to marry beautiful design with an understanding of how people approach web content. … It was an educational experience for me, and it was powerful to see the effects of that in the end product.

Everything they came up with was fresh, and beyond anything, we would have considered on our own.

Are there any areas for improvement or something they could have done differently?

I can't think of any ways SpicyTuna could improve. We were, from start to finish, wholly satisfied with their work.

BACKGROUND

Please describe your company and position.

I am an executive at Golf Supply

Describe what your company does in a single sentence.

 I run a golf supply company specializing in high-quality golf gear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HighNorth to accomplish?

• I wanted our website to be visually striking yet easy to navigate. It needed to capture attention while guiding users smoothly through our content. Ensuring search engine optimization and responsiveness on all devices were also top priorities.

SOLUTION

How did you find HighNorth?

Referral

Why did you select HighNorth over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from HighNorth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website needed a creative redesign , responsive across all devices, and a user-friendly navigation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved search engine rankings, website traffic, page views, and brand awareness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delievered items on time, and had great communication throughout the project.

What was your primary form of communication with HighNorth?

Virtual Meeting

What did you find most impressive or unique about this company?

Throughout the process, they made sure to keep me in the loop every step of the way. they managed to turn our company's ideas into reality Their customer service was truly exceptional, going above and beyond to ensure I felt supported and valued.

Are there any areas for improvement or something HighNorth could have done differently?

They were great.