Hidden Gears

BACKGROUND

Please describe your company and position.

I am the Marketing Director of JK Adams

Describe what your company does in a single sentence.

Manufacturer and retailer of quality wood products for the kitchen and home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hidden Gears to accomplish?

• Create an ecommerce website integrated with Shopify.
• Digital marketing through Google Ads.
• SEO

SOLUTION

How did you find Hidden Gears?

Referral

Why did you select Hidden Gears over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Hidden Gears were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign of entire website on new Shopify platform. Optimize for search and conversion. Hundreds of products and skus made available to our online customers. Digital marketing plans with monthly budget spend. Pay per click, google and microsoft search ads, organic and paid, social media paid advertising, consulting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pay per click, ROAS and conversion reporting each month, and now each week.  Easy to understand when explaining what works and doesnt work and why we may need to change strategy. They have an excellent understanding of the tools of the trade, current trends and technology, and the latest most impactful ways for sales conversions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, always a pleasure to work with. Prompt responses and problem solving.  10 out of 10. 

What was your primary form of communication with Hidden Gears?

Virtual Meeting

What did you find most impressive or unique about this company?

They can tailor the project and their skill set to meet the needs of our company. Not every company has the same needs, Hidden Gears is able to adjust and pivot as needed, as the market changes, and as the needs of our company has changed with growth over the years. Great to work with!

Are there any areas for improvement or something Hidden Gears could have done differently?

No, they are awesome.