HiAgency

BACKGROUND

Please describe your company and position.

I am the Performance Content Strategist of Everyday Clean - Cleaning Services in Sydney

Describe what your company does in a single sentence.

Everyday Clean provides professional commercial cleaning services in Sydney for offices, retail spaces, medical centres, gyms, strata buildings, warehouses, and commercial facilities of all sizes. Our core focus is consistent, high-standard cleaning that supports workplace hygiene, safety, and daily business operations across Sydney.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HiAgency to accomplish?

• Highlight measurable SEO growth, improved rankings, and real commercial impact on Everyday Clean’s enquiries and visibility.
• Emphasise HiAgency’s structured strategy, transparent reporting, and professional communication throughout the campaign.
• Reflect steady, sustainable long-term results built on data and consistency rather than short-term or exaggerated promises.

SOLUTION

How did you find HiAgency?

• Online Search
• Referral
• Clutch Site

Why did you select HiAgency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HiAgency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From our experience at Everyday Clean, HiAgency came in to help us get clearer direction with our SEO and improve how we show up for commercial cleaning searches in Sydney. Before working together, we had content on the site, but it was not structured in a way that really supported rankings or consistent enquiries. They first reviewed the entire website to identify technical gaps, content overlap, keyword cannibalisation, and areas where we were missing opportunities.

The scope of work included restructuring key service pages, refining content so it better matched search intent, building new suburb and industry focused pages, and improving internal linking so Google could better understand our services. They also cleaned up metadata across the site and helped us prioritise which keywords we should realistically target based on competition and commercial value. Tracking and reporting were improved so we could clearly see traffic trends, keyword movement, and enquiry growth over time. The work felt organised and practical. It was not about making big promises but about steadily improving foundations, expanding visibility, and building long term search presence in a way that actually supports the business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To be honest, the biggest difference we noticed was consistency. Before working together, our traffic would move up and down without a clear reason. A few months into the project, we could see more stable growth in organic visits, especially to our main commercial cleaning pages. Some of the keywords we had been stuck on for a long time slowly moved up the rankings, and a few important ones reached page one.

We also started receiving more relevant enquiries. Instead of random or unrelated leads, more businesses were contacting us specifically for office, strata, and medical cleaning. That told us the traffic coming in was better targeted.

Another clear sign of progress was in the data itself. Impressions and clicks in Search Console increased steadily, and we could finally connect website activity to actual enquiries in a clearer way. It was not overnight, but over time the improvements felt real and measurable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with them felt organised but not overly corporate. We were not chasing them for updates, and we did not feel left in the dark about what was happening. They usually set clear tasks for each phase and moved through them steadily. If something was scheduled for that month, it was generally done within that timeframe.

When we had questions or wanted to shift focus to a specific service, they were open to adjusting priorities instead of sticking strictly to a fixed plan. For example, when we saw higher demand in certain cleaning sectors, they helped realign content and keyword focus around that.

Communication was straightforward. No complicated jargon, just clear explanations of what was being done and why. If there were delays or technical issues, they told us early rather than after the fact. It felt like a working partnership where things moved forward consistently without unnecessary friction.

What was your primary form of communication with HiAgency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us was that they did not try to oversell anything. From the beginning, the conversations were realistic. They were clear about what SEO can and cannot do, how long things typically take, and what kind of results are reasonable for our industry. That honesty made it easier to trust the process.

Another thing we appreciated was how specific their recommendations were. Instead of giving general advice, they looked at our actual services, competitors, and local market conditions before suggesting changes. It felt tailored to our business, not like a template approach reused for everyone.

We also found it helpful that they focused on foundations first. Rather than pushing constant new content for the sake of activity, they spent time improving structure, fixing gaps, and strengthening existing pages. That practical mindset made the improvements feel more stable and intentional.

Are there any areas for improvement or something HiAgency could have done differently?

1. At times, we would have appreciated slightly more proactive updates between reporting periods, especially when rankings were moving quickly or when algorithm changes were happening.
2. In the early stages, clearer timelines around when we could expect to see measurable shifts would have helped manage internal expectations on our side.
3. Occasionally, some technical explanations were still quite SEO focused, so simplifying certain updates further for non marketing team members would make communication even smoother.

We would be likely to recommend HiAgency to businesses that are serious about long term SEO growth and want a structured, data driven approach rather than quick fixes.

BACKGROUND

Please describe your company and position.

I am the Brand Content Manager of Caterking - Catering Services in Sydney

Describe what your company does in a single sentence.

Caterking offers high-quality catering services for all events in Sydney. From weddings and corporate gatherings to birthday celebrations, spit roasts, and finger food catering, we create exceptional dining experiences tailored to your needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HiAgency to accomplish?

• Increase qualified online enquiries by improving our Google rankings and driving more targeted traffic to our catering service pages.
• Strengthen our brand visibility in Sydney through strategic SEO, content optimisation, and local search improvements.
• Improve website conversions by refining landing pages and creating a clearer path from website visit to confirmed catering booking.

SOLUTION

How did you find HiAgency?

• Online Search
• Clutch Site

Why did you select HiAgency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from HiAgency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HiAgency handled our SEO and digital strategy from the ground up. They started with a proper audit of our website to identify technical issues, gaps in content, and areas where we were missing opportunities in search. From there, they worked on improving site speed, fixing structural issues, and optimising our key catering service pages so they aligned better with how people actually search for catering in Sydney.

They also helped us refine our content, especially around corporate catering, event catering, and location-based searches. The focus wasn’t just traffic — it was bringing in the right type of enquiries. On top of that, they reviewed our landing pages and made practical recommendations to improve the enquiry flow so customers could move from browsing to booking more easily.

Each month we received clear reporting on rankings, traffic, and leads, along with updates on what was being improved and why. Overall, the scope covered technical SEO, on-page optimisation, local visibility, content improvements, and conversion-focused adjustments — all tied back to measurable growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most noticeable outcome was the steady increase in qualified enquiries coming through our website. Within a few months, we saw stronger rankings for key catering terms in Sydney, which led to more consistent organic traffic and, more importantly, better quality leads from businesses and event planners who were ready to book.

Our local visibility also improved significantly. Several of our key service pages started ranking higher for event-specific and location-based catering searches. This meant customers were finding us at the right stage of their planning process, which had a direct impact on enquiry volume.

On the conversion side, the improvements to our landing pages resulted in a more consistent flow of enquiries each month. Instead of unpredictable spikes, we began seeing stable growth that we could measure and track. The reporting provided clear insights into keyword rankings, traffic performance, and enquiry increases, which made it easy to see real progress over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HiAgency managed the project in a structured and transparent way. From the beginning, they outlined a clear roadmap with priorities, timelines, and expected outcomes, so we always knew what was being worked on and why. Deliverables were consistently completed on time. If something required deeper analysis or adjustment, they communicated it early rather than waiting until the last minute. Monthly reports were delivered as scheduled, and any technical updates or content changes were explained in plain language, which made it easy for us to understand the impact on our business.

They were also responsive to our needs. When we had questions about specific campaigns or wanted to shift focus toward certain services or seasons, they adapted the strategy quickly and provided practical recommendations. Overall, communication was proactive, deadlines were met, and the process felt organised without being overly complicated.

What was your primary form of communication with HiAgency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about HiAgency was their ability to balance strategy with practical execution. They did not just talk about rankings and traffic in theory, they connected every recommendation back to how it would impact real enquiries and revenue for our catering business. Their approach felt tailored rather than templated, and they took the time to understand how our industry works before making changes. Their technical knowledge, clear communication, and genuine focus on business outcomes make them stand out.

Are there any areas for improvement or something HiAgency could have done differently?

• More frequent short update check-ins between monthly reports would have been helpful.
• A clearer breakdown of projected timelines for larger SEO milestones at the start.
• Additional competitor benchmarking insights earlier in the project.
   

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Hair Folli

Describe what your company does in a single sentence.

Hair Folli develops science-backed, vegan hair care products designed to support healthier hair growth and scalp health using clean, effective ingredients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HiAgency to accomplish?

• Improve organic search visibility and keyword rankings through SEO-driven content and technical optimization.
• Build high-quality backlinks and brand authority across international markets, especially Australia.
• Increase qualified organic traffic and conversions for Hair Folli’s core hair growth products.

SOLUTION

How did you find HiAgency?

• Online Search
• Clutch Site

Why did you select HiAgency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HiAgency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired HiAgency to support Hair Folli’s organic growth through a full-scope, white-hat SEO strategy focused on long-term results rather than short-term wins.

The scope of work included conducting a comprehensive SEO audit (technical, on-page, and content quality), followed by clear recommendations and execution priorities. HiAgency handled keyword research and search intent mapping for blog, collection, and product pages, then created and optimized content aligned with Google Helpful Content and EEAT guidelines.

They also built high-quality, relevant backlinks to strengthen domain authority, optimized internal linking for better crawlability and topical relevance, and improved image SEO (image intent, placement, and alt text). Throughout the project, they monitored performance and provided insights on rankings, organic traffic, and conversions, ensuring continuous refinement and measurable growth.
 
 
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

HiAgency was a reliable and strategic partner throughout the project. They clearly understood our business goals and focused on delivering long-term SEO value rather than short-term tactics. We saw steady improvements in organic visibility, keyword rankings, and the quality of traffic coming to our website.

Communication was clear and professional, timelines were well managed, and their recommendations were always practical and data-driven. Overall, we were very satisfied with the results and would confidently recommend HiAgency to businesses looking for sustainable SEO growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly organized, clear, and transparent. All deliverables were completed on time, with well-defined timelines and expectations communicated from the start. They consistently provided detailed explanations for each task, helping us clearly understand both the reasoning and the expected outcomes.

What stood out most was their willingness to actively exchange ideas and offer valuable suggestions. Instead of simply executing tasks, they regularly shared strategic opinions, improvement opportunities, and alternative approaches that benefited our overall growth goals. They were responsive, flexible to feedback, and collaborative, making the entire process smooth and productive.

What was your primary form of communication with HiAgency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the quality of their team and their working culture. The HiAgency staff were knowledgeable, proactive, and genuinely invested in our success. They didn’t just follow instructions but took the initiative to suggest improvements and share thoughtful insights throughout the project.

Their working culture was collaborative, transparent, and highly professional. Communication was open and respectful, ideas were exchanged clearly, and feedback was always welcomed. This strong team mindset and positive culture made them feel like an extension of our in-house team rather than an external vendor.

Are there any areas for improvement or something HiAgency could have done differently?

Overall, we were very satisfied with the collaboration and results. If there is one area for improvement, it would be providing more frequent high-level summary reports for executive review, even though detailed updates were always available when needed. I would highly recommend HiAgency because they consistently delivered high-quality work, communicated clearly, and demonstrated a strong understanding of our business goals. Their team was proactive, collaborative, and focused on long-term results, making them a reliable partner rather than just a service provider.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Everyday Clean - Commercial Cleaning Services in Sydney

Describe what your company does in a single sentence.

Everyday Clean provides professional commercial cleaning services across Sydney, helping businesses keep their workplaces clean, safe, and well-maintained.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HiAgency to accomplish?

• increase our organic traffic and generate more consistent, high-quality commercial cleaning leads across Sydney through long-term SEO growth.
• strengthen our brand visibility in competitive local markets, particularly for high-intent keywords like commercial cleaning and office cleaning, so we can build sustainable, inbound enquiries rather than relying on paid ads alone.

SOLUTION

How did you find HiAgency?

• Online Search
• Clutch Site

Why did you select HiAgency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from HiAgency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged HiAgency to help us grow our organic presence and bring in more consistent enquiries through Google, especially for commercial cleaning and office cleaning services across Sydney.

The work started with a full review of our website to identify technical issues and areas for improvement. From there, HiAgency optimised our main service pages, improved our website structure, refined metadata, and strengthened internal linking to make the site easier for both users and search engines to navigate.

They also developed an ongoing content plan, creating regular blog articles focused on real questions and needs within the commercial cleaning industry. This helped us build authority and target more specific local search terms. Local SEO was a major focus as well, including improving our Google Business Profile and building out suburb-specific landing pages.

On top of that, they supported us with backlink outreach and authority-building strategies to improve our rankings in competitive Sydney markets.

Key deliverables included a technical SEO audit, service page optimisation, structured content strategy, weekly blog creation, local SEO improvements, backlink campaigns, and ongoing reporting.Overall, the goal was to build a sustainable system that generates steady inbound leads from organic search, rather than relying heavily on paid ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From our perspective, the biggest measurable outcome was the steady increase in organic traffic and enquiry volume over time.

Within the first few months, we started seeing noticeable improvements in keyword rankings, especially for high-intent terms like commercial cleaning Sydney and office cleaning Sydney. Several of our core service pages moved onto the first page of Google, and some began generating consistent enquiries directly from organic search.

We also saw growth in website sessions month over month, along with an increase in form submissions and phone calls coming from SEO rather than paid ads. That shift was important for us because it reduced our reliance on advertising spend and created a more sustainable lead flow.

Another key result was stronger visibility in specific Sydney suburbs. The suburb landing pages and local SEO improvements helped us attract more targeted enquiries from areas we wanted to focus on.

Overall, the measurable success wasn’t just higher traffic, but also better quality leads, more consistent inbound enquiries, improved keyword rankings, and stronger local presence in competitive Sydney markets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with HiAgency has felt very straightforward and easy. They mapped out a clear plan from the start, so we always knew what was happening each month. Deadlines were met consistently, and there were no surprises. If something needed extra time or adjustment, they let us know early and explained the reason clearly. 

What stood out for us was how responsive they were. If we had a question, wanted to shift focus to a specific service, or needed clarification on performance, they got back to us quickly. It never felt like we were chasing updates.

The communication has been simple and practical. No jargon, no overcomplicating things. Just clear updates, clear actions, and steady progress. That made the whole process feel organised but also easy to manage from our side.

What was your primary form of communication with HiAgency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out to us about HiAgency was how practical and grounded their approach felt.

They didn’t come in with big promises or generic marketing talk. Instead, they asked the right questions about our business, the areas we wanted to grow in, and the type of clients we’re targeting. It felt like they genuinely took the time to understand how a commercial cleaning company operates, not just how SEO works in theory.

We also appreciated how transparent they were. We could clearly see what they were working on each month and how it connected to our results. There was no confusion, no hidden steps, and no pressure, and just consistent effort and clear communication.

What makes them different, in our experience, is that they focus on steady, long-term growth rather than quick wins. It felt like we had a partner who was invested in helping us build something sustainable, not just improve numbers temporarily.

Are there any areas for improvement or something HiAgency could have done differently?

Honestly, overall we’ve been really happy with the work and the direction.

If there’s anything we’d suggest, it would probably be pushing even faster on content rollout in the early stages. Once we started seeing results, we realised how powerful the content strategy was, so in hindsight, we might have liked to scale that part a bit sooner.

There were also times where we needed a bit more education around certain SEO metrics at the beginning, just so we could fully understand the impact. But to be fair, whenever we asked, they explained it clearly.

Nothing major from our side, and just small tweaks that naturally come up in any long-term project. Overall, the experience has been positive and collaborative. We’ve had a good experience working with them and have seen steady progress over time. They’re easy to communicate with, realistic about expectations, and focused on long-term results rather than quick wins. If another business is looking to grow through SEO in a sustainable way, we’d definitely feel comfortable recommending HiAgency.