HEPTA

BACKGROUND

Please describe your company and your position there.

I work for Shemaroo Entertainment Ltd as an Assistant Marketing Manager. Shemaroo is a 57 year old content powerhouse. I manage the LinkedIn page for the company and I'm an integral part of the branding team

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HEPTA, and what were your goals?

Our websites were also 55 years old with an endless links of videos making the load time exponential. Hence, we hired Hepta to bring their creative best and build a website which had all the vital information in order to gradually increase our website traffic.

SOLUTION

How did you select HEPTA and what were the deciding factors?

We contacted a couple of web developers online and shorted listed a few of them. we chose Hepta basis the past experience, creativity and budget

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial discussion about the objectives and goals... soon the team presented mock ups and wireframes. We had a couples of rounds of changes and then the website was coded in PHP.

How many people from the vendor's team worked with you, and what were their positions?

A manager was our point of contact, he helped us with every step. There were designers at the back end

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The final website is fantastic! In fact, the HEPTA team exceeded our expectations and we had a 50% increase in website traffic. Our consumers are better able to understand our offerings

Describe their project management style, including communication tools and timelines.

We had a dedicated project manager and were always in touch with him. They delivered on time and were very efficient

What did you find most impressive or unique about this company?

They delivered a site that was easy to navigate and most importantly they helped us reduce the load time of the website and even helped optimize the website for mobile

Are there any areas for improvement or something they could have done differently?

We had some problem in migrating the site to our sever, however the development team helped us with that

BACKGROUND

Please describe your company and your position there.

Our company is interested in Tobacco & Tobacco Products, Nutraceuticals, Duty Free, Fashion Retail, Argi Products & Green Energy projects

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HEPTA, and what were your goals?

Develop Group Website, to make it descriptive, attractive, communicative to present and potential customers Globally

SOLUTION

How did you select HEPTA and what were the deciding factors?

The group team reviewed few options basis the websites in the Industry. HEPTA could do all that was necessary to achieve the goal.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Work started with setting expectations, to be reviewed on monthly basis, involving site visits, interviews with stakeholders, summarizing of each detail by page done by an expert content writer, by type of business, photographs from a professional photographer. The technology used is not known, but HEPTA managed smooth progress to the best of its ability

How many people from the vendor's team worked with you, and what were their positions?

• Project Head
• Project Coordinator
• Project Designer
• Content writer
• Professional Photographer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

General feedback was that the Website was very easy to navigate, looked very professional, consisted of content relevant to the page / business and quite adequate, designing of pages was really good.

Describe their project management style, including communication tools and timelines.

A weekly review between HEPTA team and I was an important activity towards managing time in line with the progress expectations. Clear details through emails on project progress update, important points for follow up as well as next plans were shared on weekly basis.

What did you find most impressive or unique about this company?

We believe that this was a young and enthusiastic team, with good knowledge as well as adaptability, excellent time management. They have a superb understanding and interpretation of our expectations.

Are there any areas for improvement or something they could have done differently?

Nothing in terms of improvement comes to mind, as the process we had followed was satisfactory.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at Nasher Miles. We’re in the business of selling luggage online, and we’re based out of India. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HEPTA?

When we started our brand in 2017, our site only had an online catalog of sorts and it didn’t have any e-commerce functions. In 2019, we joined hands with HEPTA to integrate e-commerce capabilities into our site.

SOLUTION

What was the scope of their involvement?

HEPTA started with redesigning our website. Once the design approvals were in place, the team had a white label e-commerce platform that brought out the best of Shopify and other products in the market. HEPTA worked on displaying our products in an attractive manner to increase our sales. We had several meetings where we outlined all our requirements.

The team finished the website, but we continue to talk on a daily basis to improve our platform in some way. They also maintain our site. 

What is the team composition?

We’re working with three people from HEPTA. The first person joined the discussion of the project’s requirements. Then, the other two are in charge of the communication between our teams. 

How did you come to work with HEPTA?

We learned about HEPTA through a close friend and mentor. That person had a stake in HEPTA, and he was the one who encouraged us to build an e-commerce website. We also met several web developers, but no one gave us a vision like HEPTA’s. The team was able to understand what we wanted, especially from a design perspective.

How much have you invested with them?

We’ve spent over 800,000 INR (approximately $10,700 USD).

What is the status of this engagement?

Our ongoing collaboration began in July 2009. The team completed the website in November 2009, but they continue to enhance our product.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From the very beginning, HEPTA has been a great partner. They’ve made everything possible, and they’ve been able to create something simple yet attractive. The best measure of success we have right now is the fact that we have a working website. 

We appreciate that HEPTA helps us customize, and we haven’t had any major breakdowns or downtime. Overall, they’re invested in our brand, and they never say no to us.

How did HEPTA perform from a project management standpoint?

We mainly communicate over email. The team is always quick to respond whenever we need to make changes, and they’re always open to improving our site. There’s room for improvement in their project management process so I’d say it’s satisfactory, but they’ve added more team members so things have become a lot faster. 

What did you find most impressive about them?

HEPTA’s ability to translate our vision into a website fairly quickly has been impressive. We spoke to a lot of providers, but no one understood our vision except HEPTA. 

Are there any areas they could improve?

In cases where we need enhancements, a faster turnaround would be appreciated.

Do you have any advice for potential customers?

It pays to be clear on what you want to get out of your website. Put down all the scope and specifications at the beginning of the partnership. Articulate everything clearly because it’ll make HEPTA’s job a lot easier. That way, they can control the project’s flow.

BACKGROUND

Please describe your company and your position there.

The Daily Pao was a Mumbai-specific food and culture site. It ran from the start of 2015 till the end of 2017. While the site is not updated, it remains as an archive. I'm a co-founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HEPTA, and what were your goals?

Hosting, website maintenance, security. Our site was vulnerable to hacks and we wanted to make it secure. We also wanted a competent company to maintain it.

SOLUTION

How did you select HEPTA and what were the deciding factors?

They were referred by an acquaintance. We were impressed by the founder in a meeting before we signed on with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Hosting, website maintenance, security, incident response, website firewall coverage. Key deliverables included website hosting, responding in a timely manner to tackle bugs, ensuring the site was secure.

How many people from the vendor's team worked with you, and what were their positions?

Several over the years, including the founder and the director of projects and brand solutions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Hepta was mostly prompt in responding maintenance and security-related concerns. The number of malaware attacks and bugs reduced drastically when we moved to them from our previous developer. That was a relief for us.

Describe their project management style, including communication tools and timelines.

Communication was mostly over email and occasionally on text. They were always prompt and completed tasks on time.

What did you find most impressive or unique about this company?

Quality of work, honesty, their customer-oriented approach.

Are there any areas for improvement or something they could have done differently?

We were satisfied by their service given the scope of our work.

BACKGROUND

Please describe your company and your position there.

Renu Oberoi Luxury Jewellery is a fine jewellery designer located in Mumbai, India. We create timeless diamond and colour stone jewellery. I am the Brand Co-ordinator for the organisation, looking into Marketing, PR and Digital activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HEPTA, and what were your goals?

HEPTA developed and designed our website. Our goal was to create an easy channel of communication between us and our consumers. The website functions as a touch point to connect potential customers to our sales team swiftly. We do not use it as an e-commerce store. HEPTA designed a great interface keeping in mind all the functions we needed and the brand's aesthetic.

SOLUTION

How did you select HEPTA and what were the deciding factors?

HEPTA came highly recommended to my superiors. Their expertise, and understanding of our goals was the main deciding factor for the organisation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Steps of the project included Ideation, consultation, UI Design and Web Development. The technologies used were HTML, CSS and PHP.

How many people from the vendor's team worked with you, and what were their positions?

There were 4 people from the HEPTA team working with us. Megha Kuchu, Director of Projects and Brand Solutions lead the charge.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The overall deliverable is the website- www.renuoberoi.com. The mechanism between the site and sales team works seamlessly.

Describe their project management style, including communication tools and timelines.

The project was managed swiftly from start to finish. Each query and piece of feedback and handled almost immediately.

What did you find most impressive or unique about this company?

We were impressed by the ease with which each step was handled and communicated. The synergy between teams was what made it extremely rewarding and helped us meet our goals as an organisation.

Are there any areas for improvement or something they could have done differently?

As with every project, there were some obstacles but because of the team's promptness it was managed very well overall.

BACKGROUND

Please describe your company and your position there.

Our company is a part of the Travel Division. I am the head of Products, Contracting, Operations - Awakeful Experiences MICE Operations and Trade Relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HEPTA?

Other verticals too were serviced by HEPTA. Travel division - serviced by HEPTA for developing our newly launched brand Awakeful experiences

What were your goals for this project?

Awakeful experiences was a newly launched brand for the luxury segment of travel. For clients who travel for experiences. The primary goal was to develop a website and reach out to the right consumer in the right way

SOLUTION

How did you select HEPTA?

Since HEPTA already services other divisions, we decided to work with them for this project too

Describe the project in detail.

We at Awakeful believe that a sum of experiences is what makes are lives beautiful and with the world moving towards seeking experiences more than ever, nothing could make us rightfully relevant than being in just a travel business. Our itineraries and travel plans are so meticulously crafted that not just take you to beautiful metropolises and celebrated deserts, but they take you deep inside the promised lands of Reunion islands to eclectic souks in the land of morocco, to blue skied beaches of Australia to the lands of famed Water Gardens of Dorne from Game of thrones and many many more. Come travel with us and get soul-soaked in experiences that you are not likely to find with any .. was the whole project that had to market

What was the team composition?

so at the fh team we were 4 of us, we had an outsource content writer that cordinated with the HEPTA team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

honestly can't comment on this, as travel took a step back, thanks to the pandemic.

How effective was the workflow between your team and theirs?

perfect, we never had an issue. everything worked as per time lines shared and agreed

What did you find most impressive about this company?

The team was very creative and shared their ideas too .. it was not like what we said was just worked upon.. their suggestions were also taken into consideration

Are there any areas for improvement?

till we worked with them never faced a challenge, the only challenging time was sourcing images for the website. we had to send them the same as per their format.. and honestly for us it was a task cause we not from the same field and took a hell lot of time. suggestion if images can be sourced or if images shared , the same to be used and saved by their format themselves

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of one of the world’s largest kids’ video content creators. We produce and distribute content on multiple platforms, mainly YouTube. Our network is made up of 600 channels operating in 36 languages. We maintain a subscriber base of almost 200 million, and our videos get over 100 million views each day.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HEPTA?

Before working with them, we didn’t even have a website. Our videos were easy to find on YouTube and other streaming platforms, but audiences looking to find out more about us couldn’t find anything. We hired them to design, deliver, and maintain our digital web presence.

SOLUTION

What was the scope of their involvement?

They handled front- and backend development for our website. Going into the project, we wanted to appeal to three different audiences: our business audience, our customers, and our consumer. Our customer and consumer groups are different due to the nature of our business. While parents pay for the content, pre-school children are the actual consumers of the videos.

With this in mind, we got into prototyping. They designed wireframes intended to deliver a clean, simple look that works across devices with different resolutions and operates quickly. At the same time, we needed a backend system that could handle our large volume of content. We needed to be able to plug in our videos and categorize them by IP. I believe they used PHP for the backend work. They also delivered a CMS component for us.

What is the team composition?

I worked extensively with an account manager. Due to the sheer scale of the project, I also worked with Faraz (Founder & CEO) until the final delivery of the site. We also worked with a designer who helped translate our requirements into site elements and a developer who helped build the site’s backend and the CMS platform.

How did you come to work with HEPTA?

I found them through an Internet search. I saw that they had built a site for another company I was familiar with. I was impressed with the nice, neat design of the site, so I reached out to them. I had also reached out to two or three larger companies, but I chose HEPTA due to their straightforwardness, ideation, and quick turnaround. Their enthusiasm and willingness to experiment made them stand out as well.

How much have you invested with them?

We’ve spent somewhere between $40,000–$50,000 with them.

What is the status of this engagement?

We’ve worked together since March 2016. Although the site is now live, we’re in the process of redoing it to fit the changing landscape of the market.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I didn’t want to simply use site visits to measure success. In our case, a lot of those visits are powered by the quality of our content. As such, I had two main metrics that I used from early on to gauge success: load times and bounce rate. Our load time was under seven seconds on all platforms, which was commendable for a video site. The bounce rate was also very low and way better than industry standards. They also excelled from an SEO standpoint and delivered a strong design. Their team delivered a site where users could access the right information in no more than two clicks, which was huge for us.

How did HEPTA perform from a project management standpoint?

They’ve done well. During the initial 8–12 week development phase, we used to have an all-hands weekly call. In this call, I would receive timely updates on the progress of the project and would be given the opportunity to request any changes to the project requirements. When I requested changes, they made the downstream timeline impacts clear but were flexible in meeting my needs.

What did you find most impressive about them?

Building a strong relationship and ensuring our satisfaction are clear priorities for them. They worked hard to truly understand what we wanted when the project began. Their team never clogs up communication with technical jargon. This clarity keeps me working with them to this day.

Are there any areas they could improve?

It’s really hard to say, but maybe getting more input from them on the direction other firms in our industry are taking with their web presence would be helpful.

Do you have any advice for potential customers?

Sit with their team and be as descriptive as you can about who you are and what your business challenge is. I’ve referred three of my colleagues to them, so I know from their experiences that any project issues stem from the customer not being clear.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a jewelry firm. We sell high-end diamond rings with GIA-certified diamonds and are the only company in the world selling this particular ring.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HEPTA?

I needed a website for my company. HEPTA took all my requirements and made a custom website.

SOLUTION

What was the scope of their involvement?

HEPTA’s team built a custom website using PHP. We didn't use Shopify, Magento, or any off-the-rack website since we sell a more detailed product. After completing the website, they’ve been doing the maintenance for the site.

What is the team composition?

I work with different teammates, but my main contact is Megha (Director). She’s the one dealing with the people in HEPTA to get the work done.

How did you come to work with HEPTA?

I was referred to them, and after looking at their website, I was impressed. I started a dialog with the owner, worked on the quote, and finally decided to go with them.

How much have you invested with them?

I’ve invested $10,000 in the development of the website.

What is the status of this engagement?

We started the project in August 2017, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s not easy working with an overseas company since we are based in the States and HEPTA is based overseas in India. I get building a custom website at this level is kind of a monster, but they got it done. Their team overcame those challenges, and it took about a year for the site to go live.

How did HEPTA perform from a project management standpoint?

HEPTA’s team is very accommodating to all our needs. We have nightly calls and emails back and forth, so all the work is completed in a good amount of time. They have good quality work and good response times. In regard to the tools used for the project, they use different design tools as well as Excel to keep our projects in line.

What did you find most impressive about them?

The whole development of the website was a big project. I’m impressed with HEPTA’s team execution since there were many hurdles. We needed to find solutions for each issue, and they would help me find those solutions. Today, they're helping me with other solutions and marketing. Even if the work doesn't have to do with them internally, they help me find third-party companies that are within their network.

Are there any areas they could improve?

Working with international companies is never easy. I don't think there's much HEPTA could have done differently or that I could have asked given the scope of the project. I am satisfied with their work.

Any advice for potential customers?

Interview them, have a look at their work like what I did, and look at what their projects are. I’m sure that they will be more than happy to share their websites and show the quality of work that they do. Again, building a custom website is much more complicated than using a third-party website like Shopify. However, if they can do it, and they sure were able to, I'm sure they can do any other customers’ work.

BACKGROUND

Please describe your company and your position there.

Co founder / Director Anima Creative Management Pvt. Ltd is a talent management firm that exclusively represents Indian and Models / Photographers/ Hair and Make-up Artists for the fashion, film and advertising industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HEPTA, and what were your goals?

Website Design and Backend User Panel

SOLUTION

How did you select HEPTA and what were the deciding factors?

Through recommendations and deciding factors were portfolio presentation and eagerness / friendliness of the Owner and staff.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Executing the website design according to our brief, going through the different functionalities of the website, and the user experience. Developing the backend system, to make it easy for us to upload and arrange our presentation of the website.

How many people from the vendor's team worked with you, and what were their positions?

Maybe 3 or 4.... no idea what positions they held, not my area of expertise. Would image software developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

no idea, but we had great feedback from our international partners.

Describe their project management style, including communication tools and timelines.

Team visited our office numerous times to go through things with us, email, telephone and text.

What did you find most impressive or unique about this company?

Friendliness of all the staff, they seemed to go out of there way to make sure you knew they were there for you when you needed them. Seemed like a great team morale.

Are there any areas for improvement or something they could have done differently?

All around, we have a positive experience with the HEPTA team.

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager of Opium Eyewear. We’re an India-based sunglasses brand, and we supply our products across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HEPTA?

We hired HEPTA to help us optimize our online presence by creating an e-commerce platform and supporting us in web hosting and management.

SOLUTION

What was the scope of their involvement?

HEPTA designed and developed our e-commerce website from scratch. They were responsible for the UI/UX of the site, building a complete backend that helped us control our systems. Additionally, they managed our website by constantly updating our available products based on our stocks.

What is the team composition?

I was in touch with four of HEPTA’s members: their founder, head of project and brand solutions, and two members from their client services and development teams.

How did you come to work with HEPTA?

For a time, we weren’t getting any leads as to which team we should hire for web development services. HEPTA was recommended to us by three colleagues who knew of their services. Upon our first meeting, the decision to hire them was just a no-brainer for us.

How much have you invested with them?

We spent around $7,500–$8,000.

What is the status of this engagement?

We started in January 2019 and concluded the project in May of the same year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received positive feedback from everyone who saw our website — HEPTA did a splendid job in that aspect of the project. Their team was up-to-date with tech terminologies and tools that helped us have a user-friendly platform. They did a great job in incorporating all our suggestions to deliver a product that we all preferred.

Our e-commerce store definitely helped us increase our sales in that it was so accessible to everyone who wanted to get our products at any given moment. Our orders just snowballed because of HEPTA’s work — it was such a pleasant surprise.

How did HEPTA perform from a project management standpoint?

We mainly communicated through email. During our partnership with HEPTA, we set benchmarks that we had to hit for each stage just to keep track of our progress. Thankfully, we managed to hit all of those with great help from their team.

What did you find most impressive about them?

HEPTA was a very competent team — they knew exactly what they were doing.

Are there any areas they could improve?

We had a great working experience with them, and there were really no areas that needed improvement.

Do you have any advice for potential customers?

As a potential customer, you have to know what exactly you want from the engagement, so their team can realize and deliver that.