Helium SEO

BACKGROUND

Introduce your business and what you do there.

I am the Marketing Director for a group of healthcare and durable medical equipment (DME) companies. I oversee our digital marketing strategy, lead generation, advertising, website performance, reputation management, and customer acquisition efforts across multiple brands. My role involves working closely with internal teams and external partners to ensure our marketing initiatives support business growth, improve the patient experience, and deliver measurable results.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HeliSEO?

We were looking for more than just a vendor; we wanted a long-term partner we could really trust. Our goals were to stabilize and strengthen our digital presence, improve our Google Ads strategy, and build cleaner, more reliable tracking from the top of our funnel all the way through to real conversions. We needed someone who cared about attribution, true conversion value, and helping us understand what was actually working, not just sending us surface-level reports.We also wanted an SEO partner who was thinking ahead. It was important to us to work with a team that understood traditional SEO but was also paying attention to AI search, changing query behavior, and how people are finding information differently now and willing to adapt as the digital environment is changing rapidly.

SOLUTION

What was the scope of their involvement?

HeliSEO has been very hands-on throughout the engagement. We meet with them weekly to review performance, discuss strategy, and identify opportunities for improvement. They take ownership of our technical SEO efforts, perform comprehensive paid advertising audits, and provide clear recommendations. Beyond the technical work, they've helped us think more strategically about how our website, advertising, and conversion tracking all work together. They regularly bring new ideas to the table, help prioritize initiatives, and provide actionable recommendations rather than just reporting on data.Some of the primary deliverables have included comprehensive SEO and paid advertising audits, keyword research, and strategic recommendations based on search trends and user behavior. They also help improve and optimize our location pages to strengthen local search visibility and better align with how potential customers search for our services.

What is the team composition?

We work with 2–5 teammates from HeliSEO.

How did you come to work with HeliSEO?

We found HeliSEO through an online search. We chose them because they had high ratings, a great culture fit, and company values aligned with ours.

What is the status of this engagement?

We started working with them in April 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have clean data and confidence that our website, SEO efforts, and advertising campaigns are all working together consistently and accurately. HeliSEO has helped us identify and fix a number of backend issues that could have impacted both user experience and reporting accuracy. For example, they've helped us streamline the structure of our website, implement proper redirects, and resolve broken pages and 404 errors. This ensures that users and search engines are reaching the correct content instead of running into dead ends. They've also helped align our SEO and Google Ads efforts across multiple brands so that tracking, landing pages, and user journeys are more consistent from start to finish. Their focus isn't just on driving traffic; it's on making sure the entire digital ecosystem is functioning properly so we can trust the data we're using to make decisions.It's still too early for us to directly attribute improvements in conversions, lead quality, or search rankings to these changes, as many of the technical and tracking updates have been implemented recently. However, one thing we appreciate about HeliSEO is their commitment to accuracy and transparency.In fact, some of the changes they've recommended were expected to make our data look worse before it looked better because we were operating with inflated or inaccurate conversion reporting. Rather than optimizing campaigns around questionable data, they've focused on creating a more reliable foundation for measurement and decision-making.That level of honesty has built a lot of trust with our team. While the immediate result hasn't been higher reported conversion numbers, we now have greater confidence that the data we're seeing is accurate and that future optimizations will be based on real performance rather than inflated metrics. As these changes mature, we fully expect them to have a positive impact on lead quality, conversion performance, and overall search visibility, but we're still in the early stages of that process.We're already seeing early indicators that the improvements in data quality are helping us make better decisions. One of the biggest benefits has been having greater confidence in our reporting across multiple brands. We're now getting a clearer picture of what is actually performing, what content is ranking, and where opportunities exist within our market.The improved visibility has allowed us to identify which products, categories, and service lines are generating genuine interest versus what may have appeared successful due to incomplete or inaccurate tracking. As a result, we're able to make more informed decisions about where to focus our marketing efforts, content strategy, and advertising investment.

How did HeliSEO perform from a project management standpoint?

They've met every deadline they've given us. They've arrived on time and prepared for every meeting. One thing that has stood out is how organized and responsive their team is. Communication is consistent, deliverables are well-managed, and they do a great job of keeping projects moving forward. They genuinely feel like an extension of our team rather than an outside agency.

What did you find most impressive about them?

One thing we really appreciate is that we've had the same two account representatives involved from the beginning. They're consistently present in our meetings and communications, which creates continuity and helps keep projects moving efficiently. We never feel like we're having to re-explain our business, goals, or priorities, and that consistency has made the partnership feel much more collaborative and supportive.We also appreciate that HeliSEO has invested in developing many of their own internal tools and processes. It's clear they're constantly looking for ways to improve efficiency, streamline workflows, and provide better insights for their clients.

Are there any areas they could improve?

There's nothing we can come up with.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Sierra Renovations, a family-owned construction company specializing in home repairs and restoration after fire, water, mold, or trauma/crime scene damage, with a focus on detail and customer service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Helium SEO?

We needed help finalizing our website build and optimization to generate organic, LSA, and ad leads to our office.

SOLUTION

What was the scope of their involvement?

Helium SEO has assessed our current website and made recommendations for optimization in appearance and performance. The team has also created SEO-optimized content for each page. Moreover, Helium SEO has handled technical aspects, including backend and frontend improvements to enhance speed and ad performance.

What is the team composition?

We've worked with one teammate from Helium SEO.

How did you come to work with Helium SEO?

We found them through an online search. We chose them over other options because of their high ratings and great culture fit.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've worked together to resolve all the concerns I had after we initiated our contract. Helium SEO has created a good-looking website that has and will continue to generate leads. We've signed over $400,000 in contracts since switching to Helium SEO.

How did Helium SEO perform from a project management standpoint?

Jordan has been fantastic to work with. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Helium SEO is a full-service website development company. The team is highly educated and reliable.

Are there any areas they could improve?

No, there's nothing they can improve.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Perfumers Apprentice, an e-commerce company that supplies fragrance and flavor ingredients. We offer a wide range of raw materials for perfumery and DIY enthusiasts from our Santa Cruz, California, location.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Helium SEO?

We needed help increasing organic traffic to our website and building out a Google Ads profile that performs in our industry.

SOLUTION

What was the scope of their involvement?

Helium SEO has built and managed our Google Ads campaigns and helped us create content to drive positive SEO. The team has also given us website recommendations to aid us in maintaining our SEO score. Regarding content, Helium SEO has created blog articles designed to be informational and improve SEO.

What is the team composition?

We’ve worked with 2–5 teammates from Helium SEO.

How did you come to work with Helium SEO?

We found Helium SEO through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and they were a great culture fit.

What is the status of this engagement?

We started working with Helium SEO in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a great ROI on ads and consistent SEO improvements. For example, we’ve seen changes in keyword rankings and an increase in organic traffic. We’ve moved a number of keywords from the fifth or sixth position to the first position on Google.

How did Helium SEO perform from a project management standpoint?

Helium SEO delivers on time. We communicate via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

Helium SEO’s recommendations have always been thoughtful and helpful.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of a genetics company

Describe what your company does in a single sentence.

Our company has products in hereditary cancer, prenatal, oncology, and mental health for genetic testing insights that can help detect, treat, and prevent. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Helium SEO to accomplish?

• Digital leads
• SEO growth
• Branding

SOLUTION

How did you find Helium SEO?

Online Search

Why did you select Helium SEO over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Helium SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helium SEO has delivered digital lead growth year over year as well as improved on strategy and reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in organic traffic, keywords both paid and organic, website visits and lead form fills

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My account manager, Michael, and project manager, Erin, ensures the team has tasks scheduled appropriately and are delivered on time. 

What was your primary form of communication with Helium SEO?

Virtual Meeting

What did you find most impressive or unique about this company?

The culture and results are what keep me raving about Helium. That make sure you feel they are a partner, not just an agency. Their success is your success which keeps the energy for optimizing and strategizing to keep the momentum growing. 

Are there any areas for improvement or something Helium SEO could have done differently?

There has been some errors in the past that did hurt the business for abit but I believe we are past that and they've learned from prior mistakes. I don't see any current areas of improvement needed. 

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of Titan Siding and Roofing, a construction company. We provide exterior repair and remodeling services for homes and businesses, specializing in roofing, siding, gutters, and windows, with a focus on quality, value, and professional project management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Helium SEO?

We needed help with SEO and SEM. We had reached a point where our previous provider wasn’t performing well and was allowing our account to remain stagnant. We needed a new start, and Helium SEO seemed like a good fit.

SOLUTION

What was the scope of their involvement?

Helium SEO provides SEO and SEM services for our company. They help us with keyword research and ideas to drive business to Titan. The team is now introducing AI services to us. In addition, they provide monthly reports, make small changes to our website when asked, manage all ad campaigns, and create a lot of content.

What is the team composition?

We work with 2–5 teammates from Helium SEO.

How did you come to work with Helium SEO?

We found them through an online search. We chose them because they were close to my geographic location, and our company values aligned.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our main goal with Helium SEO is to drive customers to our website and phones. For us, the main measurable is how many people we get in front of and how Helium SEO brings those people to us. The top and bottom line is our responsibility, but getting us in front of the customer is theirs. I get those stats monthly, and during busy times, those numbers have increased since Helium SEO took over.

How did Helium SEO perform from a project management standpoint?

They deliver on time and are very informative and helpful. If I have a question or concern, they’re quick to reply. We communicate through virtual meetings.

What did you find most impressive about them?

How good they are at getting back to me when I email or call them. They’re very responsive.

Are there any areas they could improve?

There’s nothing they can improve on.

BACKGROUND

Please describe your company and position.

I am the Group Manager - TOPAS COC of Daicel HPP USA, Inc.

Describe what your company does in a single sentence.

We sell engineering polymers for automotive, packaging, and medical markets. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Helium SEO to accomplish?

• Generate more leads
• Generate higher quality leads
• Understand the factors drawing in traffic

SOLUTION

How did you find Helium SEO?

Online Search

Why did you select Helium SEO over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Helium SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was to draw customers in to our website for a niche product with a very targeted audience. The deliverables increased web leads that are relevant, our website and pages appearing higher in search results for targeted key words, and assistance with optimizing our site design. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year over year growth in lead generation on targeted key words. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Helium has been organized and thorough in their work and project management. Roadblocks have been entirely on our side and not from Helium. 

What was your primary form of communication with Helium SEO?

Virtual Meeting

What did you find most impressive or unique about this company?

I am impressed with their knowledge, first of all, and then their ability to tailor the work product to our niche product and industry. Success for us looks much different than it does for an online retailer, and Helium has helped us reach our audience and be successful. 

Are there any areas for improvement or something Helium SEO could have done differently?

I have no complaints or suggestions for improvement about our work or interactions with Helium. 

BACKGROUND

Please describe your company and position.

 I am the Executive of an advertising & marketing company 

Describe what your company does in a single sentence.

Experiential Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Helium SEO to accomplish?

• Search Engine Optimization
• Search Engine Marketing

SOLUTION

How did you find Helium SEO?

Online Search

Why did you select Helium SEO over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Helium SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Comprehensive digital marketing support across Google platforms

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Have taken our digital presence from the ground, and made us into a discoverable entity across a number of high value key words.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provide a consistent and effective project management team that shows up week in and week out. Through any fluctuations in traffic they are willing and able to pivot as needed, and come to the table with new and innovative ideas.

What was your primary form of communication with Helium SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are exceptionally easy to work with!

Are there any areas for improvement or something Helium SEO could have done differently?

Their playbook did not initially cater to our exact ICP, so it took sometime to figure it out, but now it is rolling!

BACKGROUND

Please describe your company and position.

I am the Parts Advisor of Vicksburg Chrysler

Describe what your company does in a single sentence.

CDJR automotive dealership

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Helium SEO to accomplish?

• To help improve our SEO for our online store and help make sure everything was running properly and optimized

SOLUTION

How did you find Helium SEO?

• Referral
• Other

Why did you select Helium SEO over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Helium SEO were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Improving our SEO for our e-commerce store to drive more organic traffic and sales without having to increase our adspend budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Do not have specific specs at this time, but order consistency and amount has definitely increased, and we have not had to spend any extra to do that, besides what the Helium team and Nick has done already.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always consistent. Keeping us in the loop constantly. Would answer any questions we had and would be our voice when interacting with our e-commerce site partner. Always straightfoward with everything, but explained it in easy to understand ways and friendly the whole time.

What was your primary form of communication with Helium SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to stay on top of things, keeping with promised deadlines and going through with 100% of what they say they will do.

Are there any areas for improvement or something Helium SEO could have done differently?

Nothing immediate comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Underdog Academy, a dog training operation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Helium SEO to accomplish for your dog training business?

We hired Helium SEO to increase our monthly leads generated via various social media platforms.

SOLUTION

What was the scope of their involvement?

Helium SEO has increased our Google Business, Facebook, and Instagram leads. The team handles our ads, creates content, optimizes our profiles, and drops the leads into a lead pipeline for us to contact.

What is the team composition?

We work with 2–5 teammates from Helium SEO.

How did you come to work with Helium SEO?

Helium SEO called me via telemarketing. I chose them over other options because they had high ratings and their company values aligned with ours.

What is the status of this engagement?

We started working together in August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Helium SEO has increased our monthly lead generation.

How did Helium SEO perform from a project management standpoint?

We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Helium SEO has educated me on key KPIs and provides a monthly focus on how I can help increase account activity even more.

Are there any areas they could improve?

No, there aren’t any.