Halibut Blue

BACKGROUND

Please describe your company and position.

I am the Founder / Content Strategist / Director of Marketing Communications of FixturesCloseUp.com and Trion Industries, Inc

Describe what your company does in a single sentence.

Full service advertising agency, brand advisers, and website design and maintenance. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Halibut Blue to accomplish?

• Corporate advertising and Branding for Trion Industries, Inc.
• Website design and ongoing maintenance for content marketing FixturesCloseUp.com

SOLUTION

How did you find Halibut Blue?

Other

Why did you select Halibut Blue over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Halibut Blue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Corporate B2B Advertising Creative
• Advertising Print Execution
• Catalog Design
• Insert Design
• Website Design
• Digital Advertising Design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Dozens of Advertising Awards
• A highly ranked website comparable and competitive with major trade magazines
• Website ranking that contributed to my being inducted into Marquis Who's Who in America

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Addressed specified creative needs elegantly
• On open-ended, ill-defined assignments developed compelling creative solutions
• Always responded well in advance of deadlines.
• Was easily guided and worked with remotely and by email, text, and phone
• Was always available for in-person meetings as needed
• In emergencies, responded after hours and weekends. 

What was your primary form of communication with Halibut Blue?

Email or Messaging App

What did you find most impressive or unique about this company?

• Creativity
• Personal service
• Research and advice 
• An agency of national rank available to me locally and in person

Are there any areas for improvement or something Halibut Blue could have done differently?

No improvement needed. They are execellent.