Founded in 2011, Growth Marketing Werks has evolved into a specialist media partner for organizations serving the older adult market. We build integrated media portfolios that support B2B, B2C, and DTC sales channels while aligning them around a single business objective.
B2B remains at the core of how we think. Having worked with 44 B2B brands, including 28 in technology and SaaS, we understand how to navigate complex buying committees, long decision cycles, multiple stakeholders, and audiences that require different messages across different media.
Since entering the older adult market in 2016, we have used our integrated media portfolio approach to help organizations navigate the complex, multi-audience decision process. Reaching this market often means influencing older adults, family caregivers, and clinicians at the same time, each with a different role, information need, and level of influence. We align media and messaging with those differences while keeping the entire portfolio focused on the broader business objective.
At our core, we want to help create a world where older adults live with greater vitality, independence, and connection.
Growth, curiosity, rigor, and flow shape how we work and how clients experience our partnership. As an extension of our clients’ teams, we listen first, build strategy around what matters most to the business, and stay involved to drive the intended results. Many partnerships extend beyond five years, reflecting open communication, trust, and business growth.
While the older adult market is our primary focus, we continue to serve select high-growth B2B brands and organizations that need Colorado-market expertise.
Every recommendation we make is guided by the same objective: to make the client’s media investment work harder through clear strategy, disciplined execution, transparent measurement, and accountable performance.
Think your advertising investment could be working harder?
Growth Marketing Werks is noted for competitive pricing and delivering strong value for cost. Clients reported investments ranging from $100,000 to $200,000, with positive outcomes like increased brand awareness and sales. Their team size typically includes 2-5 employees, emphasizing quality service and effective project management.
A client mentioned the difficulty of coordinating between a creative agency and Growth Marketing Werks. This suggests a potential area for improvement in streamlining collaboration between different agencies.
Effective Brand Awareness Campaigns
The company successfully improved brand awareness and media performance metrics for several clients, delivering measurable outcomes like increased video completions, social actions, and form fills. Their strategic approach is highly valued.
Responsive and Collaborative
Clients highlight the company's responsiveness and collaborative approach. Growth Marketing Werks is described as an extension of the client's team, with open lines of communication fostering a true partnership.
High Client Satisfaction
Clients report high levels of satisfaction with Growth Marketing Werks, citing their commitment to client needs and goals. The company is known for going the extra mile to ensure client success.
Knowledgeable Team
The team at Growth Marketing Werks is recognized for their extensive industry knowledge. They are able to provide high-quality media strategies and adapt to changes in the industry, which clients find impressive.
Strong Project Management
Growth Marketing Werks is praised for their excellent project management skills. They set clear objectives, meet aggressive timelines, and maintain transparent communication. Clients appreciate their ability to keep projects on track and adapt to feedback.
Print Media BuyingRadio Media BuyingTV Media Buying
$200,000 to $999,999
May - Nov. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were always willing to go the extra mile to ensure that our needs were met and our goals achieved."
Feb 22, 2024
CMO, Pinnacol Assurance
Kate Schmitz
Verified
Financial services
Denver, Colorado
501-1,000 Employees
Online Review
Verified
An insurance company hired Growth Marketing Werks for media planning and buying. The team's work includes media plan creation, ad server management, scheduling, data analysis, media partner setup, and more.
Growth Marketing Werks’ efforts improved brand awareness and media performance metrics, meeting expectations. Their communicative, transparent, and timely approach fostered a collaborative environment. Ultimately, their unwavering commitment to customer satisfaction was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CMO of Pinnacol Assurance
Describe what your company does in a single sentence.
Colorado's largest workers' compensation insurance carrier, we are committed to keeping workers safe and helping Colorado businesses thrive wherever they grow nationally.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Growth Marketing Werks to accomplish?
Brand Awareness
Customer Acquisition
SOLUTION
How did you find Growth Marketing Werks?
Referral
Why did you select Growth Marketing Werks over others?
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned
How many teammates from Growth Marketing Werks were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Developing, negotiating, and managing the media recommendation for 2023 brand awareness campaign activity. Manage all paid media campaign functions, including deployment, management, reporting, analytics, and accounting.
Media plan creation - Media partner recommendation
Media partner description, budget/impression allocations, screenshots
Partner negotiated value, when applicable
Creative alignment by tactics/target audience
Campaign summary by partner
Media recommendation presentation
Media schedule flowchart
Creative spec document
Deployment schedule
30-minute creative deliverable review (creative resources and GMW)
Insertion orders
UTM development
Ad Server set up
Trafficking
Bi-weekly management
Two self-service platform management
Eight client email check-ins (1 per month starting in April)
Management services include:
Performance analysis
Optimization implementations
Tracking accuracy
Pacing monitoring
Dashboard set up
Data aggregation and QC
Data analysis
External report development
Post campaign wrap
Media partner set up
Invoice management and processing
Media budget management
Campaign reconciliation
W9 and 1099 processing
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Reach View Through Visits Video Completes Unaided & Aided Brand Awareness
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Growth Marketing Werks never misses a deadline and they support helping us stay on track with timelines as well. When we are nearing a decision that will cause a block, they communicate in a timely fashion. GMW essentially functions as an arm of the existing marketing team and that relationship has helped strengthen our team and improve the quality of our media performance metrics.
What was your primary form of communication with Growth Marketing Werks?
Virtual Meeting
What did you find most impressive or unique about this company?
One of the key strengths of Growth Marketing Werks is their unwavering commitment to client satisfaction. They were always willing to go the extra mile to ensure that our needs were met and our goals achieved. The open lines of communication and transparency throughout the entire process fostered a collaborative environment, making the partnership feel more like a true collaboration than a traditional client-agency relationship.
Are there any areas for improvement or something Growth Marketing Werks could have done differently?
None that I can think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Amazon Mgmt & Holiday Awareness Campaign for Candy Company
Media Planning & Buying
Confidential
Sep. 2022 - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their expertise and depth of knowledge can be invaluable in providing high-quality media strategy."
Mar 21, 2023
Director, Enstrom Candies
Anonymous
Verified
Other industries
Grand Junction, Colorado
51-200 Employees
Online Review
Verified
Growth Marketing Werks was hired by a candy company for Amazon management and a holiday awareness campaign. They also set up location-based targeting to support the client's retail locations.
Thanks to Growth Marketing Werks, the client's ROAS increased 8% year-over-year. Additionally, new visitors took up more than 93% of search traffic, and Amazon sales increased by 79%. The team was highly organized and executed campaigns efficiently, which resulted in a successful partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a Director of Enstrom Candies
Describe what your company does in a single sentence.
We are a family-owned business that specializes in making high-quality Almond Toffee and Confections.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Growth Marketing Werks to accomplish?
Increase brand awareness through our Holiday Awareness campaign.
Drive website sales during key holidays while having an “always-on” retargeting and search campaign for the full flight.
Promote our product as corporate gifts for during the Q4 holiday season.
Support our retail locations throughout the year with a focus on driving in-store traffic by activating location-based targeting, location-based digital creative, and out of home.
Continue to leverage Amazon to drive sales during the holiday.
SOLUTION
How did you find Growth Marketing Werks?
Referral
Why did you select Growth Marketing Werks over others?
Close to my geographic location
Great culture fit
Good value for cost
Referred to me
Company values aligned
What was the size of Growth Marketing Werks’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Holiday Awareness: Use effective channels and placements to reach target audience during holiday season. The primary tactic is video. Tasks include evaluating TV demographics and sales by market, digital geo-targeting, testing single-image Instagram ads, and evolving display to rich media and preroll.
Consumer Direct Response: Focus on driving conversions through specific calls to action. Tasks include eCommerce DSP research and analysis, mobile rich media creative research and analysis, shoppable and dynamic creative research and analysis, search budget evaluation, Facebook creative research, and a 6-week test with a new media partner.
Corporate Direct Response: Target corporate decision-makers to promote our product as a corporate gift during Q4 holiday season. Tasks include eCommerce DSP research and analysis, mobile rich media creative research and analysis, media partner research and analysis, search budget evaluation, leveraging last year's creative learnings, activating multi-touch LinkedIn strategy, and evaluating landing page effectiveness.
Retail Direct Response: Focus on driving sales to five retail stores. Tasks include implementing across multiple platforms including mobile web, mobile in-app, tablet, and desktop. Implementing mobile rich media interstitials with tap-to-map and animated/static gifs. Utilizing prospecting, competitive conquesting, and site & creative traffic retargeting.
Amazon: Target sales on Amazon platform. Tasks include consideration strategy to drive new customers, conversion strategy to retarget product detail visitors, and custom dynamic eCommerce ads.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Consumer DR Campaign: ROAS improved by 8% YoY
Corporate DR Campaign: Over 93% of search traffic was new visitors
Amazon Campaign: Purchases increased 79%
Describe their project management. Did they deliver items on time? How did they respond to your needs?
GMW are experts at project management. Campaigns are executed successfully and efficiently. They establish clear objectives in the Scope of Work and Recommendation phase. The outline specific tasks, timelines, and milestones required to achieve their objectives. They monitor and communicate their progress. At the end of a campaign, they provide a Post Campaign Wrap where they measure their results and use the data to recommend optimizations for future campaigns.
What was your primary form of communication with Growth Marketing Werks?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
GMW is highly organized, excels at communication, and effectively manages many projects simultaneously. They are incredibly clear about their processes. They quickly adapt to changes in the industry.
Are there any areas for improvement or something Growth Marketing Werks could have done differently?
Growth Marketing Works is extremely knowledgeable. Their expertise and depth of knowledge can be invaluable in providing high-quality media strategy. This knowledge can sometimes overwhelm a partner who may not have the same level of understanding. When presented with this challenge GMW responded well and has done a good job of giving a higher-level overview and not overwhelming our team.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Media Planning & Implementation for Insurance Company
Content MarketingDigital StrategyDirect MarketingOther Digital Marketing
Other direct marketing
$200,000 to $999,999
Mar. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Growth Marketing Werks will help you drive the business results you need.”
Nov 8, 2022
Director of Marketing & Brand Strategy, Pinnacol Assurance
Mark Morgan
Verified
Other industries
Denver, Colorado
501-1,000 Employees
Phone Interview
Verified
An insurance company hired Growth Marketing Werks to recalibrate a go-to-market strategy. Growth Marketing Werks has been assisting the client with various media plans and their execution.
After their first campaign with Growth Marketing Werks, the client saw a 70% increase in unaided awareness, a 200% increase in social actions, and an 88% increase in video completion rate YOY. The client has been impressed with the proactive and flexible approach from Growth Marketing Werks.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of marketing and brand strategy at Pinnacol Assurance, a workers' compensation insurance company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Growth Marketing Werks?
In the weeks before the COVID-19 pandemic, we had a go-to-market strategy, but it became apparent that it wouldn’t work. We hired Growth Marketing Werks to help recalibrate our go-to-market strategy and figure out the right message in the right place to move forward.
SOLUTION
What was the scope of their involvement?
Our projects usually work with Growth Marketing Werks by filling out their briefing document and then going through kickoff meetings and strategy sessions. The result of the strategy sessions is a media plan, which we then sign off on. The media plan includes the precise tactics we use, like websites, partners, television stations, radio stations, and various other outlets that will go to market.
The media plan tends to be multi-faceted, and it's a true 360 plan that goes across digital, broadcast, and print. They also handle and secure media placements for us. They take our assets, perform trafficking work, and ensure they’re uploaded to the correct services and partners.
What is the team composition?
We work primarily with Suzanne (Founder & Chief Media Officer).
How did you come to work with Growth Marketing Werks?
I was not with the company when we started working with Growth Marketing Werks, but I believe an RFP was sent out, and they were selected from the companies that applied.
How much have you invested with them?
We’ve invested around $200,000 with Growth Marketing Werks.
What is the status of this engagement?
We started working with them in March 2020, and the engagement is ongoing. We have continued to work with them on various projects since we first hired them.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
After our first campaign, our unaided awareness increased by 70% YOY. For the same campaign, our video completion rate was up 88%, and our social actions were up 200% YOY.
How did Growth Marketing Werks perform from a project management standpoint?
They set aggressive timelines that they’re able to meet, and they keep everyone focused and on time. Growth Marketing Werks sets clear expectations and is transparent if anything needs to change. They do a good job at the beginning of the project, teeing up what the cadence will be and getting meetings on the calendar in advance. This helps when we’re busy, keeps the process moving smoothly, and allows us to hit deadlines.
They are very flexible in their communication styles and willing to change based on what works best for us. We communicate primarily via email, Zoom, phone calls, and text. In the past, we’ve used Google Chat, Slack, Google Docs, and Google Sheets.
What did you find most impressive about them?
The team proactively brings ideas to us and acts as a sounding board for our ideas. They’re easy to work with, and they’re problem solvers. Growth Marketing Werks understands our business and what we’re trying to accomplish; they put a lot of thought into how to be the best partner for our company. They respond effectively to feedback, change things quickly, and solve issues.
Are there any areas they could improve?
There’s nothing that comes to mind at this moment.
Do you have any advice for potential customers?
Get them involved in understanding your business and goals. Growth Marketing Werks will help you drive the business results you need.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Vertical & Horizontal Mkting Campaigns for Recruitment Co
Custom Software DevelopmentOther Digital Marketing
$200,000 to $999,999
Nov. 2019 - Sep. 2022
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
“They worked closely with us, facilitating a partnership where they received and implemented feedback well.”
Oct 18, 2022
Former VP of Marketing, TalentReef
Aaron Ramaekers
Verified
Other industries
Denver, Colorado
51-200 Employees
Phone Interview
Verified
Growth Marketing Werks provided a recruitment platform with digital marketing services. They developed a top-of-the-funnel vertical campaign before expanding into a horizontal campaign across other industries.
The campaigns Growth Marketing Werks ran increased the client’s MQLs by 85%, SQLs by 141%, and ARR bookings by 179% — a resounding success. Their responsive team was very flexible, adapting their campaigns to reflect the client’s feedback. They communicated through strategy meetings and emails.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the former VP of marketing at TalentReef, which was just acquired by another company. The company is a frontend recruitment platform that helps the hourly workforce recruit and retrain hourly employees.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Growth Marketing Werks?
We brought in Growth Marketing Werks to expand our digital marketing efforts. We used to have a tradeshow- and events-driven lead generation strategy, so I wanted to build a digital demand strategy to complement it.
SOLUTION
What was the scope of their involvement?
At the start of the project, we provided Growth Marketing Werks with a brief that included our ideal customer profile, background on our company, and our previous go-to-market strategy. We wanted to drill deeper into core markets that would be a good fit for us. We also wanted help piloting campaigns into adjacent industries to expand our exposure.
To generate leads, Growth Marketing Werks ran a vertical campaign to funnel and nurture qualified inquiries for our sales team. They nurtured the sale cycles at the top of the funnel and then ran a horizontal marketing campaign across adjacent industries. The leads generated from those campaigns were then nurtured with a slightly different message from those on our vertical campaigns. Ultimately, Growth Marketing Werks was able to transfer those leads into the sale cycle.
What is the team composition?
I worked with Suzanne (Chief Media Officer & Founder), Gwin (Media Director), Sophie (Media Coordinator), and several other teammates.
How did you come to work with Growth Marketing Werks?
I worked with them in past roles but initially found them through a referral. I selected them for this project because they took the time to lead a good discovery process so they could understand our goals and objectives. They were responsive, flexible, and willing to work alongside us.
How much have you invested with them?
We invested around $100,000 a quarter, split between media buys and their services.
What is the status of this engagement?
This partnership was from November 2019–September 2022.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
By working with Growth Marketing Werks, we increased our marketing-qualified leads (MQLs) by 85%, sales-qualified leads (SQLs) by 141%, and increased annual recurring revenue (ARR) bookings by 179%.
The marketing programs we developed with Growth Marketing Werks became the lion's share of our lead generation efforts, especially because of the economic impact of the COVID-19 pandemic. Their team was very responsive and close to our programs — we liked the one-to-one relationship.
How did Growth Marketing Werks perform from a project management standpoint?
We usually communicated through emails — their team was very responsive. We had strategy sessions and project recap meetings through Zoom or in-person meetings. Their team made sure to deliver on time and stay within budget.
What did you find most impressive about them?
Growth Marketing Werks’ flexibility was fantastic. They worked closely with us, facilitating a partnership where they received and implemented feedback well. They were willing to pivot when needed and optimize when necessary. Growth Marketing Werks always offered recommendations on improving our efforts and made changes when necessary.
Are there any areas they could improve?
Sometimes, our timing was off because I had a small team and limited resources. That raised some issues with tracking materials.
Do you have any advice for potential customers?
Customers need to be open and honest with Growth Marketing Werks — let them know about the results of their campaigns, messaging tweaks, and any internal feedback. They can take that information and provide customers with recommendations on optimizing campaigns.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Advertising for B2B Tech Manufacturer
AdvertisingOther Digital MarketingSocial Media Marketing
$50,000 to $199,999
Jan. - Dec. 2021
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"For the size, they were extremely knowledgeable and efficient."
Jul 13, 2022
VP of Mktg Communications, Geospatial Sector of Trimble Inc.
Cody Cooper
Verified
Manufacturing
Westminster, Colorado
10,001+ Employees
Online Review
Verified
Growth Marketing Werks managed a B2B technology manufacturer's digital media buys, annual campaign plans, and progress reports. After a discovery period, they proposed a detailed digital advertising plan.
Growth Marketing Werks' campaigns helped the client achieve an increase in form fills, web traffic, and web engagements. If a campaign was not performing as intended, the vendor would optimize it. Moreover, the client was impressed by the vendor's extremely knowledgeable and efficient team.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Marketing Communications VP for a B2B technology manufacturer.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Growth Marketing Werks?
We've used Growth Marketing for +5 years to manage all of our digital media buys, annual campaign planning and reporting.
SOLUTION
How did you select this vendor and what were the deciding factors?
Our paths have crossed for a decade. Prices are competitive and nobody is going to work harder for your dollar.
Describe the project in detail and walk through the stages of the project.
Starts with a thorough discovery, proposal to kickoff and planning. Once the plan is complete it is extremely well thought out and detailed. Flexibility in reporting schedule.
How many resources from the vendor's team worked with you, and what were their positions?
1-3 that help with planning, buying, execution and reporting.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Campaigns always resulted in increased form fills, traffic to our website or engagement on a webpage. If they weren't performing, they'd be optimized.
How effective was the workflow between your team and theirs?
We have scheduled reoccurring meetings to discuss performance, reporting, and any changes to enhance the campaigns.
What did you find most impressive or unique about this company?
For the size, they were extremely knowledgeable and efficient.
Are there any areas for improvement or something they could have done differently?
It is difficult to have to use a creative agency and then a media agency and liaise between them.
RATINGS
5.0
"Truly the best of the best!"
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"I refer them internally all the time!
Paid Advertising Campaign for Industrial Technology Company
Advertising
Confidential
Jan. - Apr. 2022
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their deep understanding of our company as a whole and the quality of their work were impressive."
May 20, 2022
Digital Marketing Specialist, Industrial Technology Company
Anonymous
Verified
Other industries
Denver, Colorado
10,001+ Employees
Online Review
Verified
Growth Marketing Werks managed an ad campaign for an industrial technology company. They ran an extensive multi-month-long campaign for the client to improve the brand awareness of one of their new products.
Growth Marketing Werks' efforts were met with positive acclaim. The client's product was successfully promoted and resulted in improved brand awareness. Moreover, the team took the time to fully understand the client's business and objectives.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the digital marketing specialist on the team and work for a Construction sub-division of our company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Growth Marketing Werks?
GMW put on a multi-month-long paid ad campaign for us.
SOLUTION
How did you select this vendor?
My marketing manager at the time knew of GMW from using them for other projects.
Describe the scope of their work in detail.
They ran an extensive multi-month long, high-touch paid advertising campaign for us to develop brand awareness for one of our new products. Their pre, during, and post-campaign strategies were thorough and I felt like I had a good understanding of the campaign from start to finish.
What was the team composition?
I worked with another somewhat internal agency to help develop the creative and I created the ad copy.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
This was a good way to use our excess in budget and our product was definitely promoted well.
How effective was the workflow between your team and theirs?
We had regular meetings to go over the campaign performance and the reporting was incredibly thorough.
What did you find most impressive about this company?
Their deep understanding of our company as a whole and the quality of their work were impressive.
Is there any area for improvement or anything that could have been done differently?
N/A
RATINGS
5.0
Quality
4.5
Service & Deliverables
"Most everything was flawless, but I had found a potential issue/mishap in the data that I would've expected to be found by them."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-6 of
6 Reviews
Verified means Clutch independently confirmed Growth Marketing Werks is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 6 verified client reviews averaging 5.0 stars.
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