Group 8A is a performance marketing agency and growth partner for eCommerce and consumer brands.
Our focus is simple: protect our clients’ investment, uncover growth opportunities, and drive measurable revenue.
Group 8A was built around the belief that the traditional agency model was broken. Agencies shouldn’t make money simply by getting clients to spend more. Our model was designed to create better alignment between agency and client, combining fair retainers with performance-driven incentives and a shared focus on what actually grows the business.
Today, we bring together paid media, affiliate marketing, creative, development, conversion optimization, and performance strategy to build connected growth programs around business outcomes—not vanity metrics.
Our approach is grounded in a few core principles: radical transparency, disciplined execution, and continuous innovation. We build our own data, AI, automation, and reporting tools to help our teams make smarter decisions, identify opportunities faster, and give clients a clearer view of what is actually driving performance.
We also believe sustainable growth requires looking beyond individual channels. We evaluate the full customer journey-where demand is created, where customers convert, where money is being wasted, and where additional investment can generate incremental growth.
Group 8A works as an extension of our clients’ internal teams, pairing senior-level strategy with hands-on execution, repeatable processes, and clear accountability.
We partner with lifestyle, eCommerce, and consumer brands ranging from emerging businesses building their growth engine to established companies looking to scale more efficiently.
We don’t exist to spend more of our clients’ money. We exist to make it work harder.
Group 8A is noted for fair pricing that fits various budgets, delivering value through effective digital marketing services. Clients appreciate their structured approach and communication, though experiences vary, with some reporting unmet expectations and insufficient results.
Clients appreciated Group 8A's professionalism and the added value they brought to projects. Their ability to enjoy the development process while maintaining a professional demeanor set them apart from other providers.
Mixed Results in Paid Media Campaigns
While some clients reported success with Group 8A's paid media management, others experienced mismanagement leading to decreased ROAS and lost revenue. Issues with budget allocation and campaign optimization were noted, indicating an area for improvement.
Strong Client Relationships and Communication
Group 8A was commended for building strong relationships with clients, characterized by regular communication and a personalized approach. Clients appreciated the team's genuine care and commitment to their success.
Positive Impact on E-commerce Sales
Group 8A effectively managed digital marketing efforts for e-commerce clients, resulting in improved net sales and reduced marketing expenses. Their comprehensive approach across multiple channels was noted as a key factor in achieving these results.
High Client Satisfaction with DTC Website Development
Clients expressed satisfaction with Group 8A's DTC website development services. The team delivered projects on time, within budget, and met marketing goals, showcasing their expertise in web development and integration.
Effective Affiliate Marketing Services
Clients were pleased with Group 8A's affiliate marketing efforts, which led to increased sales and traffic. The company's ability to secure coverage in top-tier publishers was particularly appreciated, demonstrating their effectiveness in this area.
Digital Platform Dev & Migration for Pajama Retailer Co
Digital StrategySocial Media MarketingWeb Development
Confidential
July 2024 - Mar. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"We worked hand in hand with Group 8A."
Mar 11, 2025
VP Performance Marketing, Pajama Retailer Co
Anonymous
eCommerce
Burlington, Vermont
11-50 Employees
Online Review
A pajama retailer company hired Group 8A to help them transition to a new digital commerce platform. The team helped the client rebuild their digital infrastructure.
Thanks to Group 8A's efforts, the client improved their ROAS and increased their brand awareness. The team was very communicative and responsive to the client's needs via virtual meetings, email, and messaging apps. Overall, the client was impressed with the team's innovative solutions.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice President, Performance Marketing of an ecommerce company
Describe what your company does in a single sentence.
We sell pajamas and sleepwear.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Group 8A to accomplish?
Drive revenue
Improve ROI
SOLUTION
How did you find Group 8A?
Referral
Why did you select Group 8A over others?
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
How many teammates from Group 8A were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We had recently been acquired and were transitioning ecommerce platforms. We had to rebuild our digital infrastructure and grow the business.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We were able to improve our ROAS and increase our awareness.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We worked hand in hand with Group 8A. All parties understood the deadlines and needs, and they were very communicative during the process.
What was your primary form of communication with Group 8A?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They are nimble and think outside of their core areas. For example, they were hired to execute our paid media strategy, and we held long discussions about business strategies, challenges, and how to grow the business in channels they weren't responsible for.
Are there any areas for improvement or something Group 8A could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
E-Commerce Web Dev & Digital Marketing for Flag Manufacturer
E-Commerce DevelopmentPay Per ClickSocial Media Marketing
Confidential
Oct. 2024 - Mar. 2025
4.5
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They always kept it professional while enjoying the development process."
Mar 10, 2025
Business Development, Valley Forge Flag
Anonymous
Verified
Manufacturing
Charleston, South Carolina
201-500 Employees
Online Review
Verified
Group 8A built a DTC website for a flag manufacturer. The team handled the development work, implemented a Shopify theme, and integrated the site with Meta, Klaviyo, and Gorgias. They also created ads.
Group 8A successfully delivered a site that met the client's expectations. The team's project management was great — they delivered on time, stayed within budget, and communicated effectively throughout the process. Their strong sense of professionalism distinguished them from other providers.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Business Development of Valley Forge Flag
Describe what your company does in a single sentence.
Manufacturer of American flags
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Group 8A to accomplish?
Build and develop a Direct to Consumer website.
Launch website
Digital marketing, including paid search and social.
SOLUTION
How did you find Group 8A?
Referral
Why did you select Group 8A over others?
Great culture fit
Referred to me
Company values aligned
How many teammates from Group 8A were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Shopify theme selection
Full site build
Integration with Meta, Klayvio, Gorgias
Ad builds and testing
Growth strategies and guidance
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Met development budget.
Met launch schedule.
Meeting marketing goals.
ROAS based. Establishing KPI's with custom dashboard tracking.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time and within budget.
Excellent communicators and collaborators.
What was your primary form of communication with Group 8A?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They always kept it professional while enjoying the development process.
Are there any areas for improvement or something Group 8A could have done differently?
If anything, more detail in the SOW that could be shared with those in our company that had limited knowledge of a website build and launch.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Affiliate Marketing for Children's Educational Platform
Affiliate Marketing
$50,000 to $199,999
Jan. 2023 - Feb. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We're happy with their service."
Mar 4, 2025
UA Director, Lingokids
Paul McCallum
Verified
Education
Madrid, Spain
51-200 Employees
Online Review
Verified
Group 8A provided affiliate marketing services for a children's educational platform. The team was tasked with growing the client's affiliate program and improving brand awareness.
Thanks to Group 8A's efforts, the client gained good coverage in top-tier publishers, increasing sales and affiliate traffic. The team held regular online meetings every two weeks to provide updates on new affiliate partners. The client was pleased with the service.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the UA Director of Lingokids
Describe what your company does in a single sentence.
Educational learning app for children aged between 2 & 8.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Group 8A to accomplish?
Grow affiliate program
Raise brand awarness
SOLUTION
How did you find Group 8A?
Referral
Why did you select Group 8A over others?
Pricing fit our budget
Referred to me
How many teammates from Group 8A were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Hired Group8A to grow our US affiliate program and to help improve our brand awareness
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Gained good coverage in top tier publishers and increased sales and affiliate traffic.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Regular meetings online every 2 weeks with updates on new affiliate partners.
What was your primary form of communication with Group 8A?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Good contacts.
Are there any areas for improvement or something Group 8A could have done differently?
No. We're happy with their service.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Performance Marketing for Fashion Brand
Email MarketingPay Per ClickSocial Media Marketing
Google AdwordsRetargeting AdvertisingFacebook AdvertisingInstagram Advertising
Confidential
Sep. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are fair with pricing and add value."
Feb 10, 2025
Head of Performance Marketing, Terez
Stephen Kluback
Verified
Consumer products & services
Manhattan, New York
11-50 Employees
Online Review
Verified
Group 8A provides digital marketing services for a fashion brand. The team helps the client acquire and retain customers through performance marketing initiatives.
Group 8A goes above and beyond their assignments to add value to the client's performance marketing initiatives. The team is always on time, and the client has productive weekly analytical meetings with them. The client is impressed with the team's contributions and highly recommends them.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Performance Marketing of Terez
Describe what your company does in a single sentence.
Fashion brand
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Group 8A to accomplish?
Acquire new customers
Retain customers
SOLUTION
How did you find Group 8A?
Referral
Why did you select Group 8A over others?
Referred to me
How many teammates from Group 8A were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
It has been a pleasure working with Group 8a. The entire team is excellent. Five stars for sure.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Group 8A goes above and beyond their assignments to add value to our performance marketing initiatives.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time. We have productive weekly analytical meetings.
What was your primary form of communication with Group 8A?
Virtual Meeting
What did you find most impressive or unique about this company?
We are lucky to be working with Kristen and Daniel, who go beyond their assignments and contribute extra to our various marketing initiatives. We recommend them highly.
Are there any areas for improvement or something Group 8A could have done differently?
I found no downside. They are fair with pricing and add value.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing & Web Dev for Property Tax Company
AdvertisingBusiness ConsultingContent MarketingConversion OptimizationDigital StrategyDirect MarketingGraphic DesignPay Per ClickSocial Media MarketingWeb Design
$10,000 to $49,999
Jan. 2020 - Jan. 2021
0.5
Quality
0.5
Schedule
0.5
Cost
0.5
Willing to Refer
0.5
"The experience of missed deadlines and poor-quality work caused me to bring in my own developers."
Jun 14, 2023
Executive, Redux Property Tax Services
Anonymous
Real estate
Forest Hills, New York
1-10 Employees
Online Review
Group 8A was hired to be the marketing partner of a property tax company. The team created assets for the client's marketing campaigns and created a Shopify website.
Group 8A failed to meet the client's expectations. The team's Shopify website didn't meet the client's needs since they didn't sell through e-commerce. Group 8A missed deadlines, delivered poor-quality work, and didn't address the client's feedback. The client ended up hiring a different developer.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Redux Property Tax Services
Describe what your company does in a single sentence.
We review, and reduce if appropriate, homeowners property taxes.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Group 8A to accomplish?
Digital Marketing campaign to our prospects
Create all digital copy, including website, ads, form submission, etc.
SOLUTION
How did you find Group 8A?
Referral
Why did you select Group 8A over others?
Referred to me
How many teammates from Group 8A were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We came to them with a brand and a list of prospects, Group8a was supposed to be our complete marketing partner, taking our brand through a full digital marketing creation including website creation, form submission, conversion tracking, digit marketing, retargeting, etc. They were to create the digital artwork, choose the web platform, etc.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Describe their project management. Did they deliver items on time? How did they respond to your needs?
THEY WERE ABSOLUTELY TERRIBLE TO WORK WITH. The company is a joke, including their leadership - Eric. - The CEO Eric, sold their company as a firm that manages companies that average $20 million in annual sales. Due to their volume, they have ample coverage in different departments for creative, web creation, etc.
Ultimately we discovered that only their management staff is in house. They outsource everything to out of country freelancers. While that is a common strategy these days, the problem is that they can't control the timeline or manage the quality of the work this way. While ultimately puts pressure on the me, the client. The experience of missed deadlines and poor-quality work caused me to bring in my own developers to repair their issues.
Their choice of web platform was terrible: Our company offers 1 type of service. We are not a company that sells items in an e-commerce manner. Ari, their CEO, decided that we should host our platform on shopify, which is built for e-commerce. Later I discovered that this is just because they can use a template website and pay their freelancers less money to create the template and they can keep the margin.
This too caused us a lot of issues. Shopify has numerous protections built into their web development platform, which ultimately prevented us from having a website that met our needs. Not to mention that Group8a's web design was ugly and didnt convert our traffic well whatsoever. We couldn't measure this until after we hired a professional group. Minor changes took weeks to accomplish.
Their digital artwork was web 1.0 stock images. My 10 year old would have done a better job. Their presentation of the artwork, in terms of team members at the meeting, requests for changes, etc was like pulling teeth. Leadership was not there, minor changes 3-4 days… it was pulling teeth.
Our company was launching. We had a timeline to deliver on. It was a total clown show to work with them. They delivered slow & obviously off schedule, don’t have control over their free lancers, their quality of code and digital artwork was garbage, and worse than all of the above, are their responses.
Even after multiple complaints, Eric their CEO, has no ability to jump in himself and take leadership to resolve the problems. He argues in a condescending manner against other professionals.
What was your primary form of communication with Group 8A?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Ultimately, we fired them but they cost us a lot of time and money.
Are there any areas for improvement or something Group 8A could have done differently?
They are a disaster to work with. They need to improve everything including their CEO.
RATINGS
1.0
"Disaster!"
Quality
0.5
Service & Deliverables
"Quality is VERY poor"
Schedule
0.5
On time / deadlines
"They missed every timeline they promised on."
Cost
0.5
Value / within estimates
"they were expensive with zero results. Ultimately we fired them and wasted the time and money"
Willing to Refer
0.5
NPS
"I would never recommend them.
Showing 11-15 of
15 Reviews
Our Story
Group 8A was built on a simple belief: great work starts with great people.
We’ve built a team that values collaboration, accountability, curiosity, and putting the client first. Our culture attracts people who care deeply about the work, support one another, and are always looking for a smarter way forward.
We combine experienced strategists, operators, creatives, developers, and growth marketers with strong systems and technology-so clients get great people and consistent execution.
What Sets Us Apart
Built for Alignment
Group 8A was created to fix a broken agency model. Our client-first structure combines fair retainers with performance-driven incentives, so our success is tied to yours. We focus on protecting your investment, eliminating waste, and scaling what actually drives growth.
Radical Transparency
We believe clients should always know what’s working, what isn’t, and why. Our scorecards, reporting, and recommendations stay consistent, so performance is measured against the same standards over time—not whatever metric looks best that month.
Built to Get Better
Innovation isn’t an add-on at Group 8A. We continuously build and improve our own data, AI, automation, and reporting tools to help our team make smarter decisions, move faster, and deliver a more consistent experience across every account.
Premier Verified means Clutch independently confirmed Group 8A is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 11 verified client reviews averaging 3.5 stars.
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