Group 8A

BACKGROUND

Please describe your company and position.

I am the Vice President, Performance Marketing of an ecommerce company 

Describe what your company does in a single sentence.

We sell pajamas and sleepwear. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Drive revenue
• Improve ROI

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Group 8A were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had recently been acquired and were transitioning ecommerce platforms. We had to rebuild our digital infrastructure and grow the business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to improve our ROAS and increase our awareness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked hand in hand with Group 8A. All parties understood the deadlines and needs, and they were very communicative during the process.

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are nimble and think outside of their core areas. For example, they were hired to execute our paid media strategy, and we held long discussions about business strategies, challenges, and how to grow the business in channels they weren't responsible for. 

Are there any areas for improvement or something Group 8A could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Business Development of Valley Forge Flag

Describe what your company does in a single sentence.

Manufacturer of American flags

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Build and develop a Direct to Consumer website.
• Launch website
• Digital marketing, including paid search and social.

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Group 8A were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Shopify theme selection

Full site build

Integration with Meta, Klayvio, Gorgias

Ad builds and testing

Growth strategies and guidance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met development budget.

Met launch schedule.

Meeting marketing goals.

ROAS based. Establishing KPI's with custom dashboard tracking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and within budget.

Excellent communicators and collaborators.

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They always kept it professional while enjoying the development process.

Are there any areas for improvement or something Group 8A could have done differently?

If anything, more detail in the SOW that could be shared with those in our company that had limited knowledge of a website build and launch.

BACKGROUND

Please describe your company and position.

I am the UA Director of Lingokids

Describe what your company does in a single sentence.

Educational learning app for children aged between 2 & 8.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Grow affiliate program
• Raise brand awarness

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

• Pricing fit our budget
• Referred to me

How many teammates from Group 8A were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired Group8A to grow our US affiliate program and to help improve our brand awareness  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Gained good coverage in top tier publishers and increased sales and affiliate traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular meetings online every 2 weeks with updates on new affiliate partners.

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good contacts.

Are there any areas for improvement or something Group 8A could have done differently?

No. We're happy with their service.

BACKGROUND

Please describe your company and position.

I am the Head of Performance Marketing of Terez

Describe what your company does in a single sentence.

Fashion brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Acquire new customers
• Retain customers

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

Referred to me

How many teammates from Group 8A were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It has been a pleasure working with Group 8a. The entire team is excellent. Five stars for sure. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Group 8A goes above and beyond their assignments to add value to our performance marketing initiatives. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. We have productive weekly analytical meetings.

What was your primary form of communication with Group 8A?

Virtual Meeting

What did you find most impressive or unique about this company?

We are lucky to be working with Kristen and Daniel, who go beyond their assignments and contribute extra to our various marketing initiatives. We recommend them highly.

Are there any areas for improvement or something Group 8A could have done differently?

I found no downside. They are fair with pricing and add value. 

BACKGROUND

Please describe your company and position.

I am an executive at Redux Property Tax Services

Describe what your company does in a single sentence.

We review, and reduce if appropriate, homeowners property taxes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Digital Marketing campaign to our prospects
• Create all digital copy, including website, ads, form submission, etc.

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

Referred to me

How many teammates from Group 8A were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to them with a brand and a list of prospects, Group8a was supposed to be our complete marketing partner, taking our brand through a full digital marketing creation including website creation, form submission, conversion tracking, digit marketing, retargeting, etc. They were to create the digital artwork, choose the web platform, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

artwork creation, website delivery, conversion KPI's.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

THEY WERE ABSOLUTELY TERRIBLE TO WORK WITH. The company is a joke, including their leadership - Eric. - The CEO Eric, sold their company as a firm that manages companies that average $20 million in annual sales. Due to their volume, they have ample coverage in different departments for creative, web creation, etc. 

Ultimately we discovered that only their management staff is in house. They outsource everything to out of country freelancers. While that is a common strategy these days, the problem is that they can't control the timeline or manage the quality of the work this way. While ultimately puts pressure on the me, the client. The experience of missed deadlines and poor-quality work caused me to bring in my own developers to repair their issues. 

Their choice of web platform was terrible: Our company offers 1 type of service. We are not a company that sells items in an e-commerce manner. Ari, their CEO, decided that we should host our platform on shopify, which is built for e-commerce. Later I discovered that this is just because they can use a template website and pay their freelancers less money to create the template and they can keep the margin. 

This too caused us a lot of issues. Shopify has numerous protections built into their web development platform, which ultimately prevented us from having a website that met our needs. Not to mention that Group8a's web design was ugly and didnt convert our traffic well whatsoever. We couldn't measure this until after we hired a professional group. Minor changes took weeks to accomplish. 

Their digital artwork was web 1.0 stock images. My 10 year old would have done a better job. Their presentation of the artwork, in terms of team members at the meeting, requests for changes, etc was like pulling teeth. Leadership was not there, minor changes 3-4 days… it was pulling teeth. 

Our company was launching. We had a timeline to deliver on. It was a total clown show to work with them. They delivered slow & obviously off schedule, don’t have control over their free lancers, their quality of code and digital artwork was garbage, and worse than all of the above, are their responses. 

Even after multiple complaints, Eric their CEO, has no ability to jump in himself and take leadership to resolve the problems. He argues in a condescending manner against other professionals. 

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ultimately, we fired them but they cost us a lot of time and money.

Are there any areas for improvement or something Group 8A could have done differently?

They are a disaster to work with. They need to improve everything including their CEO.