Group 8A

BACKGROUND

Introduce your business and your position there.:
 I’m an employee at a digital marketing company. We provide services including photography, web design, video production, advertising, 3D design, animation, sound, social media, SEO, and graphic design to support product and service marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?
They compared a previous paid media agency with what they could offer for paid search and paid social.

SOLUTION

What was the scope of the vendor's involvement?
They managed paid search and paid social using our existing creative assets.

What was the team composition?
We worked with a small team of 2–5 members.

How did you come to work with this vendor?
We selected them after discussions about their paid media approach.

What is the status of this engagement?
 The engagement ran from January–February 2026 and is now concluded.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
The results were mixed and led to follow-up discussions regarding expectations.

How did their team perform from a project management standpoint?
 Communication was consistent; expectations required clarification.

What did you find most impressive about this company?
They presented a paid media framework during onboarding.

Are there any areas for improvement?
 Earlier alignment on pacing, benchmarks, and execution standards.
Do you have any advice for potential customers?
 Establish clear performance metrics and governance upfront.

UPDATED REVIEW

This review was published on Feb 12, 2026.

Altered State Productions
Employee, Digital Marketing Agency
Retail
Garland, Texas
11-50
Jan 2026 - Feb 2026
Less than $10,000
Verified

Project summary
Group 8A was hired by a digital marketing company to manage their paid search and social campaigns. They used the client's existing creatives to set up and manage their paid campaigns.

Feedback summary
As a result of Group 8A's mishandling of the paid campaigns, the client's Meta ROAS fell from around six to two within weeks, with an estimated $50,000 in ad spend lost. Multiple ads surpassed $500 in spend with no conversions, and channel allocation remained misaligned with historical performance.

Quote
"In short, deliverables were delayed, optimization lacked urgency, and performance safeguards weren't enforced."

BACKGROUND

Introduce your business and what you do there.

I'm an employee for a digital marketing company that offers services such as photography, web design, video, advertising, 3D design, animation, sound, social media, SEO, and graphic design to help market products and services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Group 8A?

They compared a previous paid media agency with what they could offer for paid search and paid social.

SOLUTION

What was the scope of their involvement?

Group 8A took our existing creatives and set up the campaigns, to make sure ads didn't run unchecked into significant spending without a return.

What is the team composition?

We worked with 2–5 teammates from Group 8A.

How did you come to work with Group 8A?

We chose them because they proposed a paid media type of service (controlled micro-testing, minimal waste, rapid optimization, real-time intervention) and told us they could do paid media better than our previous agency.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from January–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a measurable harm to our brand's paid acquisition performance and financial position. Group 8A wasted so much money on underperforming ads and was very harmful to our brand. Our Meta ROAS declined from ~6.0 to 2 within weeks. We lost approximately $50,000 in ad spend due to inefficient testing structures. Multiple ads exceeded $500 in spending without conversions. Our channel allocation remained misaligned despite prior performance data.

How did Group 8A perform from a project management standpoint?

Group 8A's project management was disorganized and lacked accountability. They didn't meet the deadlines outlined during onboarding. The campaign adjustments we discussed in meetings weren't executed within the agreed timeframes. The strategic pivots they promised were delayed or not implemented at all. Beyond timing issues, they shifted explanations when we raised performance concerns. Instead of acknowledging execution gaps, they frequently reframed responsibility as “normal testing variance,” even when ads had spent hundreds to over a thousand dollars without a single conversion. We didn't experience proactive ownership of performance or deadlines. The commitments they made during the proposal phase — particularly around micro-testing discipline, rapid optimization, and real-time oversight — weren't reflected in execution. In short, deliverables were delayed, optimization lacked urgency, and performance safeguards weren't enforced.

What did you find most impressive or unique about them?

There was nothing impressive or unique about working with Group 8A. It was a deceptive practice.

Are there any areas they could improve?

There was nothing they could improve. It was a deceptive practice.

Overall rating: 0.5
Deceptive Practice

Quality: 0.5

Cost: 0.5

Schedule: 0.5

Willing to refer: 0.5

BACKGROUND

Please describe your company and position.

I am the President of Sales of 1822 Denim

Describe what your company does in a single sentence.

Women's wholesale apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Increase our social following
• Increase ecomm revenue

SOLUTION

How did you find Group 8A?

Online Search

Why did you select Group 8A over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Group 8A were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We used G8A for paid search and social.  Through a series of testing, G8A was quickly able to identify revenue opportunities. We had a small monthly budget which they closely monitored and adjusted to make sure it was used efficiently. They helped push monthly promotions we had on our ecommerce site and managed ads on our social channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had increased sales with our budgets for search and social.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 From our initial call, the entire team was very friendly and genuinely interested in learning about our business. The team was extremely responsive, collaborative, and creative.

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire team was a pleasure to work with.  We had a small monthly budget which they maximized.  I felt like they really understood the DNA of the brand.

Are there any areas for improvement or something Group 8A could have done differently?

No.  

BACKGROUND

Please describe your company and position.

I am the Vice President, Performance Marketing of an ecommerce company 

Describe what your company does in a single sentence.

We sell pajamas and sleepwear. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Drive revenue
• Improve ROI

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Group 8A were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had recently been acquired and were transitioning ecommerce platforms. We had to rebuild our digital infrastructure and grow the business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to improve our ROAS and increase our awareness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked hand in hand with Group 8A. All parties understood the deadlines and needs, and they were very communicative during the process.

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are nimble and think outside of their core areas. For example, they were hired to execute our paid media strategy, and we held long discussions about business strategies, challenges, and how to grow the business in channels they weren't responsible for. 

Are there any areas for improvement or something Group 8A could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Business Development of Valley Forge Flag

Describe what your company does in a single sentence.

Manufacturer of American flags

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Build and develop a Direct to Consumer website.
• Launch website
• Digital marketing, including paid search and social.

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Group 8A were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Shopify theme selection

Full site build

Integration with Meta, Klayvio, Gorgias

Ad builds and testing

Growth strategies and guidance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met development budget.

Met launch schedule.

Meeting marketing goals.

ROAS based. Establishing KPI's with custom dashboard tracking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and within budget.

Excellent communicators and collaborators.

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They always kept it professional while enjoying the development process.

Are there any areas for improvement or something Group 8A could have done differently?

If anything, more detail in the SOW that could be shared with those in our company that had limited knowledge of a website build and launch.

BACKGROUND

Please describe your company and position.

I am the UA Director of Lingokids

Describe what your company does in a single sentence.

Educational learning app for children aged between 2 & 8.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Grow affiliate program
• Raise brand awarness

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

• Pricing fit our budget
• Referred to me

How many teammates from Group 8A were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired Group8A to grow our US affiliate program and to help improve our brand awareness  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Gained good coverage in top tier publishers and increased sales and affiliate traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular meetings online every 2 weeks with updates on new affiliate partners.

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good contacts.

Are there any areas for improvement or something Group 8A could have done differently?

No. We're happy with their service.

BACKGROUND

Please describe your company and position.

I am the Head of Performance Marketing of Terez

Describe what your company does in a single sentence.

Fashion brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Acquire new customers
• Retain customers

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

Referred to me

How many teammates from Group 8A were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It has been a pleasure working with Group 8a. The entire team is excellent. Five stars for sure. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Group 8A goes above and beyond their assignments to add value to our performance marketing initiatives. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. We have productive weekly analytical meetings.

What was your primary form of communication with Group 8A?

Virtual Meeting

What did you find most impressive or unique about this company?

We are lucky to be working with Kristen and Daniel, who go beyond their assignments and contribute extra to our various marketing initiatives. We recommend them highly.

Are there any areas for improvement or something Group 8A could have done differently?

I found no downside. They are fair with pricing and add value. 

BACKGROUND

Please describe your company and position.

I am an executive at Redux Property Tax Services

Describe what your company does in a single sentence.

We review, and reduce if appropriate, homeowners property taxes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Group 8A to accomplish?

• Digital Marketing campaign to our prospects
• Create all digital copy, including website, ads, form submission, etc.

SOLUTION

How did you find Group 8A?

Referral

Why did you select Group 8A over others?

Referred to me

How many teammates from Group 8A were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to them with a brand and a list of prospects, Group8a was supposed to be our complete marketing partner, taking our brand through a full digital marketing creation including website creation, form submission, conversion tracking, digit marketing, retargeting, etc. They were to create the digital artwork, choose the web platform, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

artwork creation, website delivery, conversion KPI's.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

THEY WERE ABSOLUTELY TERRIBLE TO WORK WITH. The company is a joke, including their leadership - Eric. - The CEO Eric, sold their company as a firm that manages companies that average $20 million in annual sales. Due to their volume, they have ample coverage in different departments for creative, web creation, etc. 

Ultimately we discovered that only their management staff is in house. They outsource everything to out of country freelancers. While that is a common strategy these days, the problem is that they can't control the timeline or manage the quality of the work this way. While ultimately puts pressure on the me, the client. The experience of missed deadlines and poor-quality work caused me to bring in my own developers to repair their issues. 

Their choice of web platform was terrible: Our company offers 1 type of service. We are not a company that sells items in an e-commerce manner. Ari, their CEO, decided that we should host our platform on shopify, which is built for e-commerce. Later I discovered that this is just because they can use a template website and pay their freelancers less money to create the template and they can keep the margin. 

This too caused us a lot of issues. Shopify has numerous protections built into their web development platform, which ultimately prevented us from having a website that met our needs. Not to mention that Group8a's web design was ugly and didnt convert our traffic well whatsoever. We couldn't measure this until after we hired a professional group. Minor changes took weeks to accomplish. 

Their digital artwork was web 1.0 stock images. My 10 year old would have done a better job. Their presentation of the artwork, in terms of team members at the meeting, requests for changes, etc was like pulling teeth. Leadership was not there, minor changes 3-4 days… it was pulling teeth. 

Our company was launching. We had a timeline to deliver on. It was a total clown show to work with them. They delivered slow & obviously off schedule, don’t have control over their free lancers, their quality of code and digital artwork was garbage, and worse than all of the above, are their responses. 

Even after multiple complaints, Eric their CEO, has no ability to jump in himself and take leadership to resolve the problems. He argues in a condescending manner against other professionals. 

What was your primary form of communication with Group 8A?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ultimately, we fired them but they cost us a lot of time and money.

Are there any areas for improvement or something Group 8A could have done differently?

They are a disaster to work with. They need to improve everything including their CEO.