Groundswell GTM

BACKGROUND

Please describe your company and position.

I am the VP of Growth of Big Sea

Describe what your company does in a single sentence.

Marketing and Advertising for Non-Profits

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groundswell GTM to accomplish?

• Build a list of companies & find contact information
• Run outbound email campaigns to get meeting bookings

SOLUTION

How did you find Groundswell GTM?

LinkedIn

Why did you select Groundswell GTM over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Groundswell GTM were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Built a list of 60,000 nonprofits in our ideal revenue range and found the marketing contacts and contact info at over 60% of them
• Built an outbound email system using Clay, HubSpot, Rb2b, and more
• Helped draft an outreach strategy and copy
• Launched and managed campaigns and responses
• Handled all communication up until the meetings were booked

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Built our list, managed outbound campaigns, booked meetings that led to closed deals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines, communicated effectively, and quickly addressed feedback and concerns

What was your primary form of communication with Groundswell GTM?

Virtual Meeting

What did you find most impressive or unique about this company?

Great communications, solid strategy, and openness for feedback based on our industry experience

Are there any areas for improvement or something Groundswell GTM could have done differently?

I think Charlie and the Groundswell team have done great! We are in a tough industry but we still got meetings booked with high quality prospects.