Grou

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Jelovica, a manufacturer of elements of wooden prefabricated buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish for Jelovica as a manufacturer of wooden prefabricated building elements?

We hired Grou for our cold outreach strategy and lead generation operationally.

SOLUTION

Can you describe the scope of work Grou handled for this project?

Grou handled market research, lead list, outreach messages, software setup (Lemlist), and company and employee LinkedIn profile upgrades. Our sales team took over when a lead was generated.

What is the status of this engagement?

We worked together from April–August 2025.

How did you come to work with Grou?

We found them through a referral and personal recommendation. We chose them over other options because they were close to our geographic location, their pricing fit our budget, they were a great culture fit, they had good value for cost, and they had knowledge.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grou delivered a long list of potential companies (relevant for us) to contact in specific target markets that would be interested in our services. They also delivered a weekly list of leads that responded via LinkedIn or cold email. We received 25+ qualified leads or responses as a result of their outreach efforts.

How did Grou perform from a project management standpoint?

They had very good project management and delivered on time. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

We were impressed by their openness and willingness to help and find solutions. We also liked their regular check-ins and reporting.

Are there any areas they could improve?

We could have contacted the leads faster on our side.

BACKGROUND

Please describe your company and position.

I am the Founder of Bullshark Games

Describe what your company does in a single sentence.

Bullshark Games develops high-volatility slot games with engaging mechanics and strong progression, designed to drive player retention and performance for operators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Increase Bullshark Games’ presence and visibility on LinkedIn
• Strengthen brand positioning and thought leadership within iGaming
• Drive engagement with operators, partners, and industry stakeholders

SOLUTION

How did you find Grou?

They found us.

Why did you select Grou over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Grou were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focuses on building and strengthening Bullshark Games’ presence on LinkedIn through consistent, high-quality content and strategic positioning.

This includes developing a content strategy aligned with our brand voice, creating and publishing regular posts, and supporting thought leadership around game design, player engagement, and industry trends. The work also covers copywriting for announcements, partnerships, and releases, as well as improving overall messaging and consistency across our LinkedIn presence.

In addition, the scope includes optimizing engagement through comments, reposts, and interaction with relevant industry content to increase visibility and reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to a clear increase in visibility, engagement, and overall brand presence on LinkedIn.

We saw consistent growth in followers, including surpassing key milestones, as well as a noticeable increase in post reach and engagement rates across both company and personal profiles. Content began generating more meaningful interactions, including comments from industry peers and inbound interest from potential partners.

In addition, there was improved consistency in messaging and positioning, which helped strengthen Bullshark Games’ identity and recognition within the iGaming space.

Overall, the project successfully established a more active and relevant presence on LinkedIn, contributing to stronger awareness and more direct conversations with operators, affiliates, and partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and well-structured throughout. Deliverables were consistently provided on time, and communication was clear and proactive.

They were quick to respond to feedback and flexible in adapting to our needs, whether it was adjusting tone, refining messaging, or reacting to time-sensitive updates. Overall, it felt like a collaborative process rather than a rigid workflow, which made it easy to align on priorities and keep things moving efficiently.

What was your primary form of communication with Grou?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly understand our voice and the industry we operate in. They didn’t just produce content, they understood the nuance of iGaming and how to communicate it in a way that feels natural and credible.

They were also very adaptable, able to shift tone depending on the context, whether it was thought leadership, announcements, or more casual engagement. That combination of industry understanding and flexibility made a big difference.

Are there any areas for improvement or something Grou could have done differently?

Overall, the collaboration was very smooth, and there aren’t any major areas for improvement. If anything, as we continue working together, it would be great to explore more data-driven insights around content performance to further refine what resonates best with our audience.

That said, the foundation they’ve built in terms of tone, consistency, and engagement has been very strong.

BACKGROUND

Please describe your company and position.

I am the CEO of Autobrief

Describe what your company does in a single sentence.

We digitize and elevate business processes in automotive retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Increase number of account registrations
• Increase top of mind for Autobrief brand
• Increase brand awareness in Croatia
• Increase leads generated

SOLUTION

How did you find Grou?

Referral

Why did you select Grou over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Grou were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our market entry into Croatia was excellent, thanks to Grou. This resulted in a major boost in quality leads as a direct consequence of their strategic guidance, innovative thinking and execution of marketing campaigns.
The Grou team was constantly responsive, quick, and genuinely cared about our success. Their knowledge was a key factor leading to us hitting our market goals quickly and effectively.
I would strongly recommend Grou as an exceptional business partner when it comes to developing new market growth strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Clearly measurable through the number and quality of leads generated, directly attributed to Grou’s strategic marketing efforts upon entering the Croatian market.
2. Successful penetration into the Croatian market, by the establishing our brand presence, reflected in new customer acquisitions
3. Improved efficiency marketing budget through with data-driven, optimized campaigns
4. Successful realization of business goals for market entry,
5. Strong performance metrics from digital advertising campaigns managed by Grou, including conversion rate, and overall audience engagement.

More than 19,000 highly targeted website visits

More than 200 leads

78% open rate with outreach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, effective and forthcoming.

What was your primary form of communication with Grou?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their broad knowledge and lateral thinking style

Are there any areas for improvement or something Grou could have done differently?

None that I can think of now

BACKGROUND

Please describe your company and position.

I am the President of Draco

Describe what your company does in a single sentence.

DRACO is Croatia's leading manufacturer and exporter of waterproofing and specialty chemical products for the construction industry.

Our mission is to deliver products with the best price-quality ratio, provide exceptional service, and enable profitability for our clients.

Our products are distributed under DRACO and KATRAN brands, but we can make private label or custom products for specific requirements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Strengthen Brand Positioning by refining core messaging and enhancing market perception.
• Boost LinkedIn Presence through content strategy, engagement, and targeted ads.
• Expand Business Network via cold outreach and personalized multi-channel campaigns.

SOLUTION

How did you find Grou?

Conference

Why did you select Grou over others?

Great culture fit

How many teammates from Grou were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grou team and our team conducted a discovery workshop in which we laid out our marketing strategy and defined clear goals. During the campaign Grou team was very proactive and briefed us regularly about the developments and status of their activities. The deliverables were a targeted list of leads and prospects for our products in defined geographical regions. We managed to get this done during holiday season and on a tight schedule. I can complement the GROU team and recommend them to any buysiness seeking expansion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

LinkedIn Ads generated 72,000+ impressions and 720+ engagements

Best-performing outreach campaigns had open rates of up to 67.2% and reply rates up to 13.3%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GROU was very proactive and responsive to our inputs while keeping everything on schedule.

What was your primary form of communication with Grou?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were a multifunctional team with experience in direct marketing.

Are there any areas for improvement or something Grou could have done differently?

Nothing, as far as our project was concerned.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Isokon

Describe what your company does in a single sentence.

Plastics manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Increase inbound B2B leads from key industries (construction, energy, infrastructure)
• Optimize PPC campaigns to improve conversion rates and reduce cost per lead (CPL)
• Drive targeted traffic and generate meetings for a key industry trade fair
• Strengthen brand awareness and positioning in European, US and Japan market

SOLUTION

How did you find Grou?

Referral

Why did you select Grou over others?

Referred to me

How many teammates from Grou were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Isokon (Isotrack), a top European manufacturer of access mats for construction, energy, and infrastructure projects, sought to expand its market presence, generate high-quality leads, and optimize its paid advertising efforts. Additionally, they aimed to maximize their presence at a key industry trade fair, ensuring a strong ROI from event participation. Our Approach Developed a structured B2B lead generation funnel, combining targeted outreach, LinkedIn campaigns, and email marketing to capture high-intent leads. Managed and optimized Google Ads and LinkedIn Ads, refining targeting and bid strategies to drive quality leads at a lower CPL. Designed and executed a pre-event lead generation campaign to secure meetings before the fair. Launched targeted LinkedIn Ads promoting Isotrack’s presence at the event, encouraging decision-makers to visit their booth. Developed custom landing pages and contact forms to streamline appointment bookings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More than 6,000,000 impressions, more than 150,000 clicks, 

more than 150,000 clicks

30 high qualified leads

1 closed deal for more than $20M

More than 150,000 clicks

30 high qualified leads

1 closed deal for more than $20M

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a great experience working with Grou. Their project management was highly professional, ensuring clear communication and smooth coordination throughout the process. They delivered all items on time as promised, which was crucial for our project timeline. Whenever we had specific requests or needed additional support, their team was responsive, proactive, and always willing to go the extra mile to meet our needs. Overall, we are very satisfied with their service and look forward to working with them again in the future.

What was your primary form of communication with Grou?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their commitment to quality and customer satisfaction. They not only provided excellent service but also demonstrated a deep understanding of our requirements, offering valuable insights and solutions tailored to our needs. Their reliability and attention to detail set them apart, making them a trusted partner for our business.

Are there any areas for improvement or something Grou could have done differently?

No, we were completely satisfied with their service. Everything was handled professionally, and they met all our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Spintec, a gambling company. We develop, design, and manufacture innovative electronic table games such as roulette, Sic Bo, craps, baccarat, and blackjack. We offer compact and amphitheater gaming solutions to casinos worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish for your company?

We hired Grou to optimize our LinkedIn page, create a communication strategy, increase our followers, and target our audience.

SOLUTION

What was the scope of their involvement?

Grou handles everything regarding our LinkedIn page. They create content, manage posts, run ad campaigns, handle analytics, and prepare newsletters.

What is the team composition?

We work with 2–5 teammates from Grou.

How did you come to work with Grou?

We found them through an online search and LinkedIn. We chose them over other options because of their high ratings and experience in B2B marketing.

What is the status of this engagement?

We started working with them in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our number of followers, organic impressions, reactions, comments, and reposts. Our followers have increased by 200%, and our impressions have increased by more than 100%.

How did Grou perform from a project management standpoint?

They deliver everything on time. We communicate through virtual meetings.

What did you find most impressive or unique about them?

They’re our first agency for B2B.
Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Please describe your company and position.

I am the Co-founder of BizIT

Describe what your company does in a single sentence.

At BizIT, we are a highly trained and experienced team specializing in the development of innovative solutions built on the Microsoft Power Platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Generate qualified sales meetings using only outbound email + LinkedIn outreach

SOLUTION

How did you find Grou?

Referral

Why did you select Grou over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Grou were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Grou to support our outreach automation needs at BizIT, where we specialize in internal‑process digitalization using Microsoft Power Platform. Grou expertly built automated campaigns and optimized our LinkedIn presence, helping us connect with new clients. Their strategic approach and attention to detail delivered real impact on our lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

18 meetings generated

11.5% reply rate

60.6% open rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered on time and quickly understood our needs.

What was your primary form of communication with Grou?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A reliable team focused on our growth.

Are there any areas for improvement or something Grou could have done differently?

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