Grou

BACKGROUND

Please describe your company and position.

I am the CEO of Autobrief

Describe what your company does in a single sentence.

We digitize and elevate business processes in automotive retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Increase number of account registrations
• Increase top of mind for Autobrief brand
• Increase brand awareness in Croatia
• Increase leads generated

SOLUTION

How did you find Grou?

Referral

Why did you select Grou over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Grou were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our market entry into Croatia was excellent, thanks to Grou. This resulted in a major boost in quality leads as a direct consequence of their strategic guidance, innovative thinking and execution of marketing campaigns.
The Grou team was constantly responsive, quick, and genuinely cared about our success. Their knowledge was a key factor leading to us hitting our market goals quickly and effectively.
I would strongly recommend Grou as an exceptional business partner when it comes to developing new market growth strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Clearly measurable through the number and quality of leads generated, directly attributed to Grou’s strategic marketing efforts upon entering the Croatian market.
2. Successful penetration into the Croatian market, by the establishing our brand presence, reflected in new customer acquisitions
3. Improved efficiency marketing budget through with data-driven, optimized campaigns
4. Successful realization of business goals for market entry,
5. Strong performance metrics from digital advertising campaigns managed by Grou, including conversion rate, and overall audience engagement.

More than 19,000 highly targeted website visits

More than 200 leads

78% open rate with outreach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, effective and forthcoming.

What was your primary form of communication with Grou?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their broad knowledge and lateral thinking style

Are there any areas for improvement or something Grou could have done differently?

None that I can think of now

BACKGROUND

Please describe your company and position.

I am the President of Draco

Describe what your company does in a single sentence.

DRACO is Croatia's leading manufacturer and exporter of waterproofing and specialty chemical products for the construction industry.

Our mission is to deliver products with the best price-quality ratio, provide exceptional service, and enable profitability for our clients.

Our products are distributed under DRACO and KATRAN brands, but we can make private label or custom products for specific requirements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Strengthen Brand Positioning by refining core messaging and enhancing market perception.
• Boost LinkedIn Presence through content strategy, engagement, and targeted ads.
• Expand Business Network via cold outreach and personalized multi-channel campaigns.

SOLUTION

How did you find Grou?

Conference

Why did you select Grou over others?

Great culture fit

How many teammates from Grou were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grou team and our team conducted a discovery workshop in which we laid out our marketing strategy and defined clear goals. During the campaign Grou team was very proactive and briefed us regularly about the developments and status of their activities. The deliverables were a targeted list of leads and prospects for our products in defined geographical regions. We managed to get this done during holiday season and on a tight schedule. I can complement the GROU team and recommend them to any buysiness seeking expansion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

LinkedIn Ads generated 72,000+ impressions and 720+ engagements

Best-performing outreach campaigns had open rates of up to 67.2% and reply rates up to 13.3%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GROU was very proactive and responsive to our inputs while keeping everything on schedule.

What was your primary form of communication with Grou?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were a multifunctional team with experience in direct marketing.

Are there any areas for improvement or something Grou could have done differently?

Nothing, as far as our project was concerned.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Isokon

Describe what your company does in a single sentence.

Plastics manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grou to accomplish?

• Increase inbound B2B leads from key industries (construction, energy, infrastructure)
• Optimize PPC campaigns to improve conversion rates and reduce cost per lead (CPL)
• Drive targeted traffic and generate meetings for a key industry trade fair
• Strengthen brand awareness and positioning in European, US and Japan market

SOLUTION

How did you find Grou?

Referral

Why did you select Grou over others?

Referred to me

How many teammates from Grou were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Isokon (Isotrack), a top European manufacturer of access mats for construction, energy, and infrastructure projects, sought to expand its market presence, generate high-quality leads, and optimize its paid advertising efforts. Additionally, they aimed to maximize their presence at a key industry trade fair, ensuring a strong ROI from event participation. Our Approach Developed a structured B2B lead generation funnel, combining targeted outreach, LinkedIn campaigns, and email marketing to capture high-intent leads. Managed and optimized Google Ads and LinkedIn Ads, refining targeting and bid strategies to drive quality leads at a lower CPL. Designed and executed a pre-event lead generation campaign to secure meetings before the fair. Launched targeted LinkedIn Ads promoting Isotrack’s presence at the event, encouraging decision-makers to visit their booth. Developed custom landing pages and contact forms to streamline appointment bookings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More than 6,000,000 impressions, more than 150,000 clicks, 

more than 150,000 clicks

30 high qualified leads

1 closed deal for more than $20M

More than 150,000 clicks

30 high qualified leads

1 closed deal for more than $20M

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a great experience working with Grou. Their project management was highly professional, ensuring clear communication and smooth coordination throughout the process. They delivered all items on time as promised, which was crucial for our project timeline. Whenever we had specific requests or needed additional support, their team was responsive, proactive, and always willing to go the extra mile to meet our needs. Overall, we are very satisfied with their service and look forward to working with them again in the future.

What was your primary form of communication with Grou?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their commitment to quality and customer satisfaction. They not only provided excellent service but also demonstrated a deep understanding of our requirements, offering valuable insights and solutions tailored to our needs. Their reliability and attention to detail set them apart, making them a trusted partner for our business.

Are there any areas for improvement or something Grou could have done differently?

No, we were completely satisfied with their service. Everything was handled professionally, and they met all our expectations.