Groto

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Spexs

Describe what your company does in a single sentence.

One platform that connects all your systems (ERP, POS, CRM, Accounting) and transforms your data into real-time intelligence, automated workflows, predictive insights, alerts, reports, and a 24/7 AI business chatbot.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

• Landing page design

SOLUTION

How did you find Groto?

Online Search

Why did you select Groto over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are looking for a Senior Interactive Web Designer with strong expertise in advanced animations, motion design, Three.js, and Babylon.js to redesign our landing page.
The page must feel premium, modern, smooth, and interactive. Similar to the quality of Stripe, Vercel, Linear, or Retool.

About the product:
SPEXS is a platform that connects with ERP, CRM, and POS systems, unifies all business data, and delivers intelligent dashboards, KPIs, analytics, alerts, and an AI chatbot.

www.spexs.ai

We need someone who understands how to translate a technical product into a clean, futuristic, interactive landing experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

"Amazing job! very professional, responsive and delivered a great product. Open to changes, feedback and got the job done as expected! Will work together in the future for sure!" 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was solid and well-structured. They delivered everything on time, communicated clearly throughout the process, and were very responsive to feedback. They understood our needs and translated them into a clean, functional website

What was your primary form of communication with Groto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their responsiveness given the time difference

Are there any areas for improvement or something Groto could have done differently?

Understand the scope from the beginning, ask more questions, to reduce the back and forth. but that didn't stop them from making an amazing website with all of my requirements.

BACKGROUND

Introduce your business and what you do there.

Founder of Barista, an AI-powered assistant built for PR teams. Barista combines client context, live news, and media insight to generate sharper, more strategic story ideas every day.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Groto?

We hired Groto to create the UX design for our new AI app.

SOLUTION

What was the scope of work done?

Groto designed the full app UX from start to finish. This included UI screens and light branding work. The team designed all screens, including the dashboard, prompt flows, settings, and more.

What is the team composition?

We worked with five teammates from Groto.

How did you come to work with Groto?

We found Groto on Upwork. We chose them because of their experience and reviews.

What is the status of this engagement?

We worked together from May–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The delivery of the screen designs helped our engineering team start building the app. As a result, they experienced clarity and direction.

How did Groto perform from a project management standpoint?

Groto was highly communicative via email and thorough. The team was very responsive and mostly on schedule, with some delays.

What did you find most impressive about them?

We were impressed with their thorough UX planning.

Are there any areas they could improve?

They could have more feedback loops and responsiveness to feedback.

BACKGROUND

Please describe your company and position.

I am the CEO of GUSU

Describe what your company does in a single sentence.

A group buy marketplace 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

• Design multi-vendor marketplace UI/UX

SOLUTION

How did you find Groto?

• Online Search
• Upwork

Why did you select Groto over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Home Page:
  • Explanation of group buy process
  • Referral system overview
  • About Us section with link to full page
• Product Card Design:
  • Clear indication of group buy status
  • Display of potential discounts and milestones
  • Share link for referral credits
• Product Detail Page:
  • Stock count display
  • Participant and purchase information
  • Estimated arrival date
  • Visual group buy milestone progress
  • Comprehensive review section (product and discount credibility)
  • Product group information
• About Us Page:
  • Custom design
• Cart Design:
  • Group buy countdown and milestones
  • Expired group buy handling
  • Non-group buy product design
• Cart and Checkout Page:
  • Group buy elements (countdown, milestones)
  • Non-group buy version
• Order Confirmation and Tracking Page:
  • Group buy and non-group buy versions
• Product Listing Page:
  • Engagement-focused design
  • Hot group buy product filter
• Seller Page:
  • Message seller functionality
  • Cancellation policy settings
  • Approximate arrival time
  • Product/group filtering options
• Quick Action Pop-ups:
  • Add to cart
  • Join group buy
  • Create group buy
  • Confirmation for creating group buy
• Referral System:
  • Credit view in user profile

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion rate of design deliverables
• Comprehensive coverage of user flows
• Design consistency across pages and components\
• Clarity in communicating group buy information
• Mobile responsiveness of designs
• Effectiveness of information architecture
• Visual engagement potential
• Alignment with brand guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process took a bit longer than expected, but it's understandable given the unique nature of the design requirements. As there's nothing similar in the current market, the team needed time to brainstorm and innovate. They've done a fantastic job overall. The team was always responsive to my needs and demonstrated a clear understanding of what I was looking for.

What was your primary form of communication with Groto?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their hard work and unique perspective truly shine in this project. They've successfully transformed our vision into something exciting and innovative. It's evident that they've invested a great deal of effort and creativity into the design process.

The team demonstrated an ability to think outside the box, delivering a design that meets our expectations and exceeds them in many ways. Their approach brought fresh ideas to the table, resulting in a final product that is both original and aligned with our goals.

Are there any areas for improvement or something Groto could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Team Lead of EcoTech

Describe what your company does in a single sentence.

EcoTech Innovations develops sustainable technology solutions to help businesses reduce their environmental footprint and enhance operational efficiency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

• We hired Groto to create an engaging and user-friendly website that effectively communicates our mission, showcases our innovative products, and enhances our online presence to attract and retain customers.

SOLUTION

How did you find Groto?

Referral

Why did you select Groto over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope:

1. Website Design and Development:
   Homepage
   Product Pages
   About Us
   Contact Us
2. User Experience (UX) and User Interface (UI) Design:
   Conduct user research to understand our target audience.
   Develop wireframes and prototypes to ensure an intuitive user journey.
   Create visually appealing and functional UI elements.

Key Deliverables:

Fully functional and responsive website.
Comprehensive UX/UI design documentation.
Post-launch support and maintenance plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User feedback has been positive, with high satisfaction scores and favorable reviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was greatly planned & systematic with scope for buffer days to align with any delays. The PM responded well to my needs.

What was your primary form of communication with Groto?

Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to creating efficient, creative solutions sets them apart. Also, I adore their working & management style.

Are there any areas for improvement or something Groto could have done differently?

Enhance the initial project scope discussions

BACKGROUND

Please describe your company and position.

I am the Founder of Learnsphere

Describe what your company does in a single sentence.

Education in information technology and management 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

• Design our LMS platform

SOLUTION

How did you find Groto?

freelancer

Why did you select Groto over others?

High ratings

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Figma design that includes all the different pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A great design of our LMS in figma 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The time estimation was not right as the project was more complex than initially anticipated. But they were super flixable with adjusting according to our feedback

What was your primary form of communication with Groto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their design skills were impressive.

Are there any areas for improvement or something Groto could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the manager of a travel agency.

Describe what your company does in a single sentence.

travel company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

scale

SOLUTION

How did you find Groto?

freelancer

Why did you select Groto over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

groto created a wonderful web figma for us, including auditing the developers work to ensure its all good as the figma

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increase in dwell time on our web thanks to a better design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

timely

What was your primary form of communication with Groto?

Virtual Meeting

What did you find most impressive or unique about this company?

They are great designers.

Are there any areas for improvement or something Groto could have done differently?

nothing i could think of

BACKGROUND

Please describe your company and position.

I am the Senior Director of Sutherland Global Services

Describe what your company does in a single sentence.

Outsourcing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

• Create a UX UI design for our learning technology tool called eSBL

SOLUTION

How did you find Groto?

• Freelancer

Why did you select Groto over others?

• Pricing fit our budget
• Referred to me

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a UX UI design fro our learning technology software eSBL.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Translate the design into paper or digital blueprint

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the projected needed to extend but reasons are understandable. The team is very responsive and professional.

What was your primary form of communication with Groto?

• Virtual Meeting

What did you find most impressive or unique about this company?

Their professionalism and ease to work with were impressive

Are there any areas for improvement or something Groto could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the CEO of IndieFolio

Describe what your company does in a single sentence.

We help brands access top design talent and teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

• Simplify complex user flows
• Enhance customer experience

SOLUTION

How did you find Groto?

Online Search

Why did you select Groto over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Groto helped us redesign our marketplace. They redesigned user journeys of all types of users (buyer/seller/admin). Introduced a new UI style guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion rate 
• User engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Groto is very collaborative. You can trust them with getting the job done.

What was your primary form of communication with Groto?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and reliability were impressive.

Are there any areas for improvement or something Groto could have done differently?

It was very satisfied. They executed as per our direction. Just to share a point here, I'd say more proactive thoughts on setting the core direction could have been helpful.

BACKGROUND

Please describe your company and position.

I am the CEO of PetSavvy

Describe what your company does in a single sentence.

The first cloud-based practice management system for veterinary clinics is called PetSavvy. Pet patient health records will be created using PetSavvy to prepare electronic medical data. Major veterinary hospitals, groups of veterinary clinics, specialty-referral clinics, equine practices, and mobile clinics are among the target markets for our platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

To Design Webapp

SOLUTION

How did you find Groto?

Online Search

Why did you select Groto over others?

Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Groto helped our Veterinarian Services Company with their WebApp's UI/UX designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team demonstrated meticulousness and focus on improving user journeys and UX, which resulted positively. Overall, their dedication to match business goals was notable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was very smooth. Yes, they deliver item on time and they responded to our need whenever we asked.

What was your primary form of communication with Groto?

Virtual Meeting

What did you find most impressive or unique about this company?

What I liked most were their design approach and business/user understanding.

Are there any areas for improvement or something Groto could have done differently?

Nothing as of now