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#1 AI-first UX Design Agency

We’re a UX design team built for the AI era.

If your product is powered by AI — predictions, chat, personalization, anything smart — but the experience feels clunky, confusing, or just… not usable, that’s where we come in.

We help product teams turn complex AI features into simple, human-first experiences that people actually get, trust, and want to use.

Whether you're building a GenAI assistant, launching a predictive dashboard, or just need your AI to feel less robotic — we’ve done it for folks at TATA, Colgate, KPMG, and fast-growing startups alike.

Our work blends product strategy, UX design, and a deep understanding of how people interact with AI.

If you’re building something smart, we’ll make sure it feels smart and usable.

Let’s build better AI experiences together.


Our services include: Product Design, User Experience Strategy, Design Systems, Visual Design for Websites, Mobile Apps & Dashboards, and Frontend Development.

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Delhi, India
  • Year founded
    Founded 2021

1 Locations

  • Delhi , India

Service Lines
AI Agents
5%
Select Focus Area
Industries
Consumer products & services
10%
Education
10%
Financial services
10%
Information technology
10%
Legal
10%
Medical
10%
Other industries
10%
Real estate
10%
Retail
10%
eCommerce
10%
Clients
Midmarket ($10M - $1B)
60%
Enterprise (>$1B)
20%
Small Business (<$10M)
20%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.9 /5

What Clients Have Said

Groto offers competitive pricing and good value for cost, as noted by clients who appreciated their budget fit and high-quality design work. Projects varied in team size, typically involving 1-5 members, and included redesigns for websites and apps, enhancing user experience.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 7 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Highly Rated Similar Providers

Groto Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 4.5
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Impressive UX and UI Planning

    Clients commend Groto for thorough UX and UI planning, which provides clarity and direction for engineering teams. This strategic approach significantly contributes to project success.

  • Professional Project Management

    Groto is recognized for professional project management, delivering projects on time and being receptive to client feedback. This has led to successful collaborations and high client satisfaction.

  • Successful User Engagement and Conversion

    Groto's design work has led to measurable improvements in user engagement and conversion rates for their clients, showcasing the effectiveness of their design solutions.

  • Expertise in Clean, Modern Design

    Groto is highly praised for its ability to create clean, modern, and effective designs across various projects, enhancing user experience and visual appeal. Clients appreciated the focus on simplicity and intuitive interfaces.

  • High Ratings and Positive Client Feedback

    Groto is often chosen for projects due to its high ratings and positive feedback from previous clients. This reputation attracts clients seeking reliable and quality design services.

  • Areas for Improvement in Feedback Responsiveness

    While Groto is generally responsive, there is room for improvement in incorporating more feedback loops and being more proactive in setting core directions for projects, according to one client.

Groto Reviews

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Website Redesign for Dating Website

  • UX/UI Design Web Design
  • Confidential
  • Feb. - Mar. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Harry's ability to truly understand my vision and translate it into clean, modern, and effective designs impressed me."

Mar 4, 2026
President, CelibatairesDuWeb.com & Vidamora.com
Pascal F
Verified
  • Business services
  • Canada
  • 1-10 Employees
  • Online Review
  • Verified

Groto redesigned several of a dating website's search-related pages to improve UX. They created a modern interface, redesigned the search filters, and placed more visual emphasis on member profiles.

UX/UI Design for Returns Logistics Company

  • UX/UI Design
  • UX Strategy
  • Less than $10,000
  • Jan. - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Groto’s patience and expertise in this space were impressive."

May 22, 2026
SVP Paid Media, Returnease
Kit Bienias
  • Advertising & marketing
  • London, England
  • 1-10 Employees
  • Online Review

Groto provided UX/UI design services for a returns logistics company. The team was responsible for creating the UX/UI design and flow of the client's mobile app.

Landing Page Design for Travel Accommodations Platform

  • Web Design
  • Confidential
  • Feb. - Mar. 2026
4.5
Quality
5.0
Schedule
4.0
Cost
4.5
Willing to Refer
5.0

"We were impressed by their animations and selection of fonts."

May 7, 2026
Founder, TrippyBid
Nadeem Khan
Verified
  • Hospitality & leisure
  • Brisbane, Australia
  • 1-10 Employees
  • Online Review
  • Verified

Groto designed the landing page of a travel accommodations platform. The team was responsible for focusing on making the page simple, clean, and easy to understand, using fewer words and more animations.

Web Design for SaaS Platform

  • UX/UI Design Web Design
  • Less than $10,000
  • Nov. 2025 - Jan. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They understood our needs and translated them into a clean, functional website."

Jan 29, 2026
Founder & CEO, Spexs
Joseph Cherem
  • Information technology
  • Panama
  • 1-10 Employees
  • Online Review

Groto provided web design services for a SaaS company. The team redesigned the client's landing page to make it more premium, modern, smooth, and interactive.

UX/UI Design for PR Software Co

  • UX/UI Design
  • UX Strategy
  • Confidential
  • May - July 2025
4.5
Quality
4.5
Schedule
4.0
Cost
5.0
Willing to Refer
5.0

"We were impressed with their thorough UX planning."

Jul 16, 2025
Founder, Information technology
Anonymous
Verified
  • Information technology
  • Oregon, United States
  • 1-10 Employees
  • Online Review
  • Verified

Groto designed the UX of an AI app for a PR software company. The team created UI screens and designed the app's dashboard, prompt flows, and settings.

E-Commerce Dev & UX/UI Design for Group Buy Marketplace

  • E-Commerce Development UX/UI Design
  • User Research
    +1
  • Less than $10,000
  • June - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Their hard work and unique perspective truly shine in this project."

Sep 18, 2024
CEO, GUSU
ZengKeat Giam
  • eCommerce
  • San Jose, California
  • 1-10 Employees
  • Online Review

Groto provided e-commerce development services for a group buy marketplace. The team designed the UX/UI, including home, about us, cart, checkout, product listing, and seller pages.

Web Dev & UI/UX for Tech Solutions Company

  • UX/UI Design Web Development
  • User Research
    +1
  • Confidential
  • Mar. - July 2024
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"Their commitment to creating efficient, creative solutions sets them apart."
Aug 8, 2024
Team Lead, Environmental Services
Ishita Singh
  • Other industries
  • India
  • 1-10 Employees
  • Online Review

Groto designed and developed a user-friendly website for a technology solutions company. The team created wireframes and prototypes to ensure an intuitive user journey.

UX/UI Design for IT Education Company

  • UX/UI Design
  • Usability Testing
  • Less than $10,000
  • Apr. - July 2024
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0

''Their design skills were impressive.''

Jul 19, 2024
Founder, Learnsphere
Ammar Alderhally
  • Education
  • Sweden
  • 1-10 Employees
  • Online Review

Groto designed a learning management system for an IT education company. The team created Figma designs for all the system's pages.

Website Design & Testing for Travel Agency

  • Application Testing Web Design
  • Usability Testing
    +1
  • Less than $10,000
  • Feb. - Apr. 2024
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They are great designers."

Apr 17, 2024
Manager, Travel Agency
Bryson Robert
Verified
  • Hospitality & leisure
  • Tanzania
  • 11-50 Employees
  • Online Review
  • Verified

Groto designed a website for a travel company. They created the website design using Figma and tested it.

UI/UX Design for Outsourcing Company

  • UX/UI Design
  • Less than $10,000
  • Aug. - Sep. 2023
5.0
Quality
4.5
Schedule
3.5
Cost
5.0
Willing to Refer
5.0

''Their professionalism and ease to work with were impressive.''

Sep 19, 2023
Senior Director, Sutherland Global Services
Poch Olanday
  • Business services
  • Taguig, Philippines
  • 10,001+ Employees
  • Online Review

An outsourcing company hired Groto for UI/UX design. They designed the interface of the client's learning technology software.

Showing 1-10 of 12 Reviews

Locations (1)

Groto, 142, 1st Floor, Best Business Park, Netaji Subhash Place DelhiIndia 110034

16 - 20

Contact Groto

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Spexs

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Joseph Cherem

TrippyBid

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TrippyBid Logotype

Travel