Name: Groto
Address: Groto, 142, 1st Floor, Best Business Park, Netaji Subhash Place, Delhi, India, 110034, IN
Telephone: 8882446561
Price range: $50 - $99
Rating: 4.9

#1 AI-first UX Design Agency

We’re a UX design team built for the AI era.

If your product is powered by AI — predictions, chat, personalization, anything smart — but the experience feels clunky, confusing, or just… not usable, that’s where we come in.

We help product teams turn complex AI features into simple, human-first experiences that people actually get, trust, and want to use.

Whether you're building a GenAI assistant, launching a predictive dashboard, or just need your AI to feel less robotic — we’ve done it for folks at TATA, Colgate, KPMG, and fast-growing startups alike.

Our work blends product strategy, UX design, and a deep understanding of how people interact with AI.

If you’re building something smart, we’ll make sure it feels smart and usable.

Let’s build better AI experiences together.

️
Our services include: Product Design, User Experience Strategy, Design Systems, Visual Design for Websites, Mobile Apps & Dashboards, and Frontend Development.

Min project size
$5,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Delhi, India
Year founded
Founded 2021

No have been added yet...

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.9 /5

What Clients Have Said

Groto offers good value for cost, with clients noting pricing that fits their budgets. They are praised for timely delivery and strong design capabilities, though some suggest improvements in feedback responsiveness. Specific project costs were not disclosed.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 5 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Groto Review Insights

Overall Review Rating

4.9

Quality 4.8
Schedule 4.4
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

High Ratings and Positive Reputation

Groto's selection by clients is often influenced by their high ratings and positive reviews, indicating a strong reputation in the industry and trust in their capabilities.
Impressive Web Design Skills

Groto's web design skills are highlighted as a major strength. Their work on a travel company's website led to increased user dwell time, showcasing their ability to create engaging and effective designs.
Flexibility and Reliability

Clients value Groto's flexibility and reliability, trusting them to execute projects effectively. Their collaborative approach and adaptability to client needs are appreciated, contributing to successful outcomes.
Project Management and Delivery

Groto is generally commended for their project management skills, delivering on time and responding well to client needs. However, some clients noted minor delays, suggesting room for improvement in maintaining schedules.
Effective Communication and Responsiveness

Clients appreciate Groto's high level of communication and responsiveness, primarily through email and virtual meetings. This allowed for smooth project execution and timely deliveries, contributing to positive client experiences.
Strong UX Design Capabilities

Groto is praised for their thorough UX planning and design capabilities, which provided clarity and direction for engineering teams. They effectively designed UI screens, dashboards, and app settings, impressing clients with their strategic approach.

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Groto Reviews

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UX/UI Design
Confidential
May - July 2025

4.5

Quality: 4.5

Schedule: 4.0

Cost: 5.0

Willing to Refer: 5.0

"We were impressed with their thorough UX planning."

Jul 16, 2025

Founder, Information technology

Anonymous

Information technology
Oregon, United States
1-10 Employees
Online Review
Verified

Groto designed the UX of an AI app for a PR software company. The team created UI screens and designed the app's dashboard, prompt flows, and settings.

Groto's designs provided clarity and direction for the client's engineering team. Furthermore, the team was highly communicative via email and responsive throughout the engagement. Overall, the team impressed the client with their thorough UX planning, leading to a positive engagement.

BACKGROUND

Introduce your business and what you do there.

Founder of Barista, an AI-powered assistant built for PR teams. Barista combines client context, live news, and media insight to generate sharper, more strategic story ideas every day.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Groto?

We hired Groto to create the UX design for our new AI app.

SOLUTION

What was the scope of work done?

Groto designed the full app UX from start to finish. This included UI screens and light branding work. The team designed all screens, including the dashboard, prompt flows, settings, and more.

What is the team composition?

We worked with five teammates from Groto.

How did you come to work with Groto?

We found Groto on Upwork. We chose them because of their experience and reviews.

What is the status of this engagement?

We worked together from May–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The delivery of the screen designs helped our engineering team start building the app. As a result, they experienced clarity and direction.

How did Groto perform from a project management standpoint?

Groto was highly communicative via email and thorough. The team was very responsive and mostly on schedule, with some delays.

What did you find most impressive about them?

We were impressed with their thorough UX planning.

Are there any areas they could improve?

They could have more feedback loops and responsiveness to feedback.

RATINGS

4.5

E-Commerce Development UX/UI Design
Less than $10,000
June - Sep. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their hard work and unique perspective truly shine in this project."

Sep 18, 2024

CEO, GUSU

ZengKeat Giam

eCommerce
San Jose, California
1-10 Employees
Online Review

Groto provided e-commerce development services for a group buy marketplace. The team designed the UX/UI, including home, about us, cart, checkout, product listing, and seller pages.

Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages. Their ability to think outside the box and unique perspective were impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of GUSU

Describe what your company does in a single sentence.

A group buy marketplace

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

Design multi-vendor marketplace UI/UX

SOLUTION

How did you find Groto?

Online Search
Upwork

Why did you select Groto over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Home Page:
- Explanation of group buy process
- Referral system overview
- About Us section with link to full page
Product Card Design:
- Clear indication of group buy status
- Display of potential discounts and milestones
- Share link for referral credits
Product Detail Page:
- Stock count display
- Participant and purchase information
- Estimated arrival date
- Visual group buy milestone progress
- Comprehensive review section (product and discount credibility)
- Product group information
About Us Page:
- Custom design
Cart Design:
- Group buy countdown and milestones
- Expired group buy handling
- Non-group buy product design
Cart and Checkout Page:
- Group buy elements (countdown, milestones)
- Non-group buy version
Order Confirmation and Tracking Page:
- Group buy and non-group buy versions
Product Listing Page:
- Engagement-focused design
- Hot group buy product filter
Seller Page:
- Message seller functionality
- Cancellation policy settings
- Approximate arrival time
- Product/group filtering options
Quick Action Pop-ups:
- Add to cart
- Join group buy
- Create group buy
- Confirmation for creating group buy
Referral System:
- Credit view in user profile

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion rate of design deliverables
Comprehensive coverage of user flows
Design consistency across pages and components\
Clarity in communicating group buy information
Mobile responsiveness of designs
Effectiveness of information architecture
Visual engagement potential
Alignment with brand guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process took a bit longer than expected, but it's understandable given the unique nature of the design requirements. As there's nothing similar in the current market, the team needed time to brainstorm and innovate. They've done a fantastic job overall. The team was always responsive to my needs and demonstrated a clear understanding of what I was looking for.

What was your primary form of communication with Groto?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their hard work and unique perspective truly shine in this project. They've successfully transformed our vision into something exciting and innovative. It's evident that they've invested a great deal of effort and creativity into the design process.

The team demonstrated an ability to think outside the box, delivering a design that meets our expectations and exceeds them in many ways. Their approach brought fresh ideas to the table, resulting in a final product that is both original and aligned with our goals.

Are there any areas for improvement or something Groto could have done differently?

RATINGS

5.0

UX/UI Design Web Development
Confidential
Mar. - July 2024

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"Their commitment to creating efficient, creative solutions sets them apart."

Aug 8, 2024

Team Lead, Environmental Services

Ishita Singh

Other industries
India
1-10 Employees
Online Review

Groto designed and developed a user-friendly website for a technology solutions company. The team created wireframes and prototypes to ensure an intuitive user journey.

Groto’s work met with positive acclaim. The team impressively planned the entire project to ensure a seamless process and excellent outcome. Overall, they were committed, effective, and professional.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Team Lead of EcoTech

Describe what your company does in a single sentence.

EcoTech Innovations develops sustainable technology solutions to help businesses reduce their environmental footprint and enhance operational efficiency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

We hired Groto to create an engaging and user-friendly website that effectively communicates our mission, showcases our innovative products, and enhances our online presence to attract and retain customers.

SOLUTION

How did you find Groto?

Referral

Why did you select Groto over others?

High ratings
Pricing fit our budget
Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope:

Website Design and Development:
Homepage
Product Pages
About Us
Contact Us
User Experience (UX) and User Interface (UI) Design:
Conduct user research to understand our target audience.
Develop wireframes and prototypes to ensure an intuitive user journey.
Create visually appealing and functional UI elements.

Key Deliverables:

Fully functional and responsive website.
Comprehensive UX/UI design documentation.
Post-launch support and maintenance plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User feedback has been positive, with high satisfaction scores and favorable reviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was greatly planned & systematic with scope for buffer days to align with any delays. The PM responded well to my needs.

What was your primary form of communication with Groto?

Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to creating efficient, creative solutions sets them apart. Also, I adore their working & management style.

Are there any areas for improvement or something Groto could have done differently?

Enhance the initial project scope discussions

RATINGS

5.0

UX/UI Design
Less than $10,000
Apr. - July 2024

5.0

Quality: 5.0

Schedule: 4.0

Cost: 5.0

Willing to Refer: 5.0

''Their design skills were impressive.''

Jul 19, 2024

Founder, Learnsphere

Ammar Alderhally

Education
Sweden
1-10 Employees
Online Review

Groto designed a learning management system for an IT education company. The team created Figma designs for all the system's pages.

The client was happy with Groto's designs. Although the project was more complex than anticipated, the team was flexible, adjusted according to feedback, and communicated primarily through virtual meetings, email, and messaging apps. The client was impressed with the team's design skills.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of Learnsphere

Describe what your company does in a single sentence.

Education in information technology and management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

Design our LMS platform

SOLUTION

How did you find Groto?

freelancer

Why did you select Groto over others?

High ratings

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Figma design that includes all the different pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A great design of our LMS in figma

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The time estimation was not right as the project was more complex than initially anticipated. But they were super flixable with adjusting according to our feedback

What was your primary form of communication with Groto?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their design skills were impressive.

Are there any areas for improvement or something Groto could have done differently?

RATINGS

5.0

Application Testing Web Design
Less than $10,000
Feb. - Apr. 2024

4.5

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are great designers."

Apr 17, 2024

Manager, Travel Agency

Bryson Robert

Hospitality & leisure
Tanzania
11-50 Employees
Online Review
Verified

Groto designed a website for a travel company. They created the website design using Figma and tested it.

Groto's website design helped the client increase the time spent on their platform. Their team was composed of great designers who produced an excellent design as scheduled. They also communicated well through virtual meetings.

UX/UI Design
Less than $10,000
Aug. - Sep. 2023

5.0

Quality: 4.5

Schedule: 3.5

Cost: 5.0

Willing to Refer: 5.0

''Their professionalism and ease to work with were impressive.''

Sep 19, 2023

Senior Director, Sutherland Global Services

Poch Olanday

Business services
Taguig, Philippines
10,001+ Employees
Online Review

An outsourcing company hired Groto for UI/UX design. They designed the interface of the client's learning technology software.

Groto's team helped the client implement the design they had in mind for their platform. Groto led a responsive and professional process with communication via virtual meetings. The client also praised the team's professionalism and smooth workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Sutherland Global Services

Describe what your company does in a single sentence.

Outsourcing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

Create a UX UI design for our learning technology tool called eSBL

SOLUTION

How did you find Groto?

Freelancer

Why did you select Groto over others?

Pricing fit our budget
Referred to me

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a UX UI design fro our learning technology software eSBL.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Translate the design into paper or digital blueprint

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the projected needed to extend but reasons are understandable. The team is very responsive and professional.

What was your primary form of communication with Groto?

Virtual Meeting

What did you find most impressive or unique about this company?

Their professionalism and ease to work with were impressive

Are there any areas for improvement or something Groto could have done differently?

none

RATINGS

5.0

UX/UI Design
Less than $10,000
June - Sep. 2022

5.0

Quality: 4.5

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"Their flexibility and reliability were impressive."

Jun 8, 2023

CEO, IndieFolio

Kavan Antani

Other industries
Mumbai, India
11-50 Employees
Online Review
Verified

A talent marketplace company hired Groto to redesign their platform. The team worked on simplifying the client's complex user flows and enhance their customer experience. They also created a new UI style guide.

Groto delivered great work, managing the engagement by collaborating closely with the client. Because of this, they earned the client's confidence in their ability to accomplish tasks. Moreover, their members were highly flexible and reliable. Overall, the engagement was successful.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of IndieFolio

Describe what your company does in a single sentence.

We help brands access top design talent and teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

Simplify complex user flows
Enhance customer experience

SOLUTION

How did you find Groto?

Online Search

Why did you select Groto over others?

High ratings
Pricing fit our budget
Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Groto helped us redesign our marketplace. They redesigned user journeys of all types of users (buyer/seller/admin). Introduced a new UI style guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate
User engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Groto is very collaborative. You can trust them with getting the job done.

What was your primary form of communication with Groto?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and reliability were impressive.

Are there any areas for improvement or something Groto could have done differently?

It was very satisfied. They executed as per our direction. Just to share a point here, I'd say more proactive thoughts on setting the core direction could have been helpful.

RATINGS

5.0

UX/UI Design
Confidential
Feb. - Apr. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team demonstrated meticulousness and focus on improving user journeys and UX, which resulted positively."

May 17, 2023

CEO, PetSavvy

Meghana K

Other industries
India
1-10 Employees
Online Review

Groto designed the UI/UX of a practice management software provider's web app.

Groto helped the client improve user journeys and UX. The client commended the service provider's design approach, business understanding, and dedication to achieving the firm's goals. They also lauded the vendor's seamless project management, timely delivery, and prompt responses.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of PetSavvy

Describe what your company does in a single sentence.

The first cloud-based practice management system for veterinary clinics is called PetSavvy. Pet patient health records will be created using PetSavvy to prepare electronic medical data. Major veterinary hospitals, groups of veterinary clinics, specialty-referral clinics, equine practices, and mobile clinics are among the target markets for our platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Groto to accomplish?

To Design Webapp

SOLUTION

How did you find Groto?

Online Search

Why did you select Groto over others?

Good value for cost

How many teammates from Groto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Groto helped our Veterinarian Services Company with their WebApp's UI/UX designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team demonstrated meticulousness and focus on improving user journeys and UX, which resulted positively. Overall, their dedication to match business goals was notable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was very smooth. Yes, they deliver item on time and they responded to our need whenever we asked.

What was your primary form of communication with Groto?

Virtual Meeting

What did you find most impressive or unique about this company?

What I liked most were their design approach and business/user understanding.

Are there any areas for improvement or something Groto could have done differently?

Nothing as of now

RATINGS

5.0

Showing 1-8 of 8 Reviews

Locations (1)

Groto, 142, 1st Floor, Best Business Park, Netaji Subhash Place Delhi, India 110034

16 - 20

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Groto

#1 AI-first UX Design Agency

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Groto Review Insights

Overall Review Rating

Top Mentions

Review Highlights

High Ratings and Positive Reputation

Impressive Web Design Skills

Flexibility and Reliability

Project Management and Delivery

Effective Communication and Responsiveness

Strong UX Design Capabilities

Reviews mentioning:

Groto Reviews

UX/UI Design for PR Software Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

E-Commerce Dev & UX/UI Design for Group Buy Marketplace

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Dev & UI/UX for Tech Solutions Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UX/UI Design for IT Education Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Website Design & Testing for Travel Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UI/UX Design for Outsourcing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Platform Redesign & UI Style Guide for Talent Marketplace

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

UI/UX Design for Practice Management Software Provider

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

Contact

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