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Groto

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#1 AI-first UX Design Agency

We’re a UX design team built for the AI era.

If your product is powered by AI — predictions, chat, personalization, anything smart — but the experience feels clunky, confusing, or just… not usable, that’s where we come in.

We help product teams turn complex AI features into simple, human-first experiences that people actually get, trust, and want to use.

Whether you're building a GenAI assistant, launching a predictive dashboard, or just need your AI to feel less robotic — we’ve done it for folks at TATA, Colgate, KPMG, and fast-growing startups alike.

Our work blends product strategy, UX design, and a deep understanding of how people interact with AI.

If you’re building something smart, we’ll make sure it feels smart and usable.

Let’s build better AI experiences together.

️
Our services include: Product Design, User Experience Strategy, Design Systems, Visual Design for Websites, Mobile Apps & Dashboards, and Frontend Development.

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Delhi, India
  • Year founded
    Founded 2021

1 Locations

  • Delhi , India

Service Lines
UX/UI Design
55%
Web Design
30%
AI Agents
5%
AI Development
5%
Branding
5%
Select Focus Area
User Experience Focus
User Research
50%
UX Strategy
49%
Usability Testing
1%
Industries
Consumer products & services
10%
Education
10%
Financial services
10%
Information technology
10%
Legal
10%
Medical
10%
Other industries
10%
Real estate
10%
Retail
10%
eCommerce
10%
Clients
Midmarket ($10M - $1B)
60%
Enterprise (>$1B)
20%
Small Business (<$10M)
20%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.9 /5

What Clients Have Said

Groto offers competitive pricing and good value for cost, as noted by clients who appreciated their budget fit and high-quality design work. Projects varied in team size, typically involving 1-5 members, and included redesigns for websites and apps, enhancing user experience.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 7 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Groto Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 4.5
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • High Ratings and Positive Client Feedback

    Groto is often chosen for projects due to its high ratings and positive feedback from previous clients. This reputation attracts clients seeking reliable and quality design services.

  • Strong Client Communication

    Clients consistently highlight Groto's effective communication through various channels like virtual meetings, emails, and messaging apps. They are responsive to client needs and maintain clear, smooth communication throughout projects.

  • Impressive UX and UI Planning

    Clients commend Groto for thorough UX and UI planning, which provides clarity and direction for engineering teams. This strategic approach significantly contributes to project success.

  • Areas for Improvement in Feedback Responsiveness

    While Groto is generally responsive, there is room for improvement in incorporating more feedback loops and being more proactive in setting core directions for projects, according to one client.

  • Professional Project Management

    Groto is recognized for professional project management, delivering projects on time and being receptive to client feedback. This has led to successful collaborations and high client satisfaction.

  • Expertise in Clean, Modern Design

    Groto is highly praised for its ability to create clean, modern, and effective designs across various projects, enhancing user experience and visual appeal. Clients appreciated the focus on simplicity and intuitive interfaces.

Groto Reviews

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Platform Redesign & UI Style Guide for Talent Marketplace

  • UX/UI Design
  • Less than $10,000
  • June - Sep. 2022
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

"Their flexibility and reliability were impressive."

Jun 8, 2023
CEO, IndieFolio
Kavan Antani
Verified
  • Other industries
  • Mumbai, India
  • 11-50 Employees
  • Online Review
  • Verified

A talent marketplace company hired Groto to redesign their platform. The team worked on simplifying the client's complex user flows and enhance their customer experience. They also created a new UI style guide.

UI/UX Design for Practice Management Software Provider

  • UX/UI Design
  • Confidential
  • Feb. - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The team demonstrated meticulousness and focus on improving user journeys and UX, which resulted positively."

May 17, 2023
CEO, PetSavvy
Meghana K
  • Other industries
  • India
  • 1-10 Employees
  • Online Review

Groto designed the UI/UX of a practice management software provider's web app.

Showing 11-12 of 12 Reviews

Locations (1)

Groto, 142, 1st Floor, Best Business Park, Netaji Subhash Place Delhi, India 110034

16 - 20

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