Grapefruit

BACKGROUND

Please describe your company and position.

I am the Manager of Ogre AI

Describe what your company does in a single sentence.

Forecasting in Utility Sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grapefruit to accomplish?

• FrontEnd development services

SOLUTION

How did you find Grapefruit?

Referral

Why did you select Grapefruit over others?

Company values aligned

How many teammates from Grapefruit were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Their scope of work included designing dashboards and layouts, creating custom components, and developing a presentation website for Ogre AI. Key deliverables included wireframes, prototypes, and user interface designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ogre.ai mission is to saliently set the industry standard for forecasting and operational tools. The core modules of the application help users to make business decisions using accurate forecasts for energy demand, accurately determining the future technical and commercial losses incurred by utility grid operators; detect in real time anomalies within grid infrastructure data and report and deploy the workforce to verify these events. For all these features, Grapefruit designed an intuitive user flow that was later confirmed, after deploying live, by user interviews and analytics we track. 

Additionally, the successful launch of the presentation website for Ogre AI has contributed to enhanced visibility and credibility in the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They quickly adapted to our feedback or ideas, making necessary revisions to ensure a seamless user experience.

What was your primary form of communication with Grapefruit?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail, creativity, and focus on customer satisfaction make them stand out.

Are there any areas for improvement or something Grapefruit could have done differently?

While Grapefruit has been a strong partner, we would recommend improving the communication frequency, to ensure better feedback management and a tighter cooperation. Offering more proactive suggestions based on their expertise could also further elevate the project.

BACKGROUND

Please describe your company and position.

I am the Head of Comms and CSR of E.ON Romania

Describe what your company does in a single sentence.

Energy and solutions supplier and gas and power grid operator with 3.5+ mil customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grapefruit to accomplish?

• Creating a comprehensive digital platform that will provide inclusive, clear, accessible and engaging information about the energy sector. Transforming our brand into a comprehensive knowledge base for energy-related information.

SOLUTION

How did you find Grapefruit?

Referral

Why did you select Grapefruit over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Grapefruit’s scope of work included developing a digital platform that provides articles, reviews, practical advice, guides, and legal updates on the energy sector. Key deliverables were the design and development of the website, a detailed content plan, and a strong social media strategy to promote the platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform has attracted over 700,000 visitors and features over 800 pieces of editorial content. These numbers reflect the platform's success in bridging the information gap and fostering a more informed and engaged public.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grapefruit's project management was exemplary. They consistently delivered items on time and were highly responsive to our needs, often anticipating requirements before we expressed them.

What was your primary form of communication with Grapefruit?

In-Person Meeting

What did you find most impressive or unique about this company?

We were most impressed by Grapefruit’s ability to deliver both creative and practical solutions focused on results. Their planning and flexibility ensured the project’s success, even when challenges arose. Their design team also stood out, especially for their animations and visual creativity, which added great value to the project.

Are there any areas for improvement or something Grapefruit could have done differently?

Although the project was successful overall, the initial disruption caused by the platform’s name change could have been handled more smoothly. That said, Grapefruit’s flexibility and creativity minimized any long-term impact.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Transformation of Bataillard AG

Describe what your company does in a single sentence.

Brand and service provider for wine and innovative drinks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grapefruit to accomplish?

• Launch the first co-created wine brand in the market
• Develop web platform for innovative NoLow alc brand
• Upgrade e-com platform

SOLUTION

How did you find Grapefruit?

WOM

Why did you select Grapefruit over others?

• Referred to me
• great preparation in selection process

How many teammates from Grapefruit were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Grapefruit on several projects:

• 2 new brand launches:
  • digital strategy
  • web development
  • digital content development
  • graphic design
• e-com platform upgrade:
  • strategy
  • new functionality development
  • UX/UI
  • graphic design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• User participation (voting)
• traffic
• delivery on time
• quality of deliverable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Best project managemen I experienced:

• proactive
• helping attitude
• great planning
• resource allocation
• follow up & tracking, even taking over tasks that were in my team's responsibility (out of desire to help and serveme and my team as customers).
• Great organization
• with clarity on steps
• who does what by when
• reminders
• availability literally non stop
• with heart and soul.

What was your primary form of communication with Grapefruit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Amazing customer service
• can-do attitude
• ability to find the right resources for any and every nee
• to put together the right team for the project
• the focus on solving business problems/ answering to business needs and not just delivering digital products.

Are there any areas for improvement or something Grapefruit could have done differently?

I can't identify anything to improve, as Grapefruit is very flexible and adaptable to any situation, and they always find solutions to challenges.

BACKGROUND

Introduce your business and what you do there.

We’re the Romanian affiliate of a large international tobacco producer. I’m a digital coordinator at the company and in charge of the loyalty program for the reduced-risk products in our portfolio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grapefruit?

We’re working with them on everything to do with our digital loyalty platform.

SOLUTION

What was the scope of their involvement?

Grapefruit developed our loyalty platform in its entirety, and they’re hosting and managing it. Their team makes integrations and extra functionalities as well as handles everything else about the platform. Grapefruit was also responsible for the UI/UX design of about half of the components. The platform is integrated with some of our global systems. People engage with it to get points, extra benefits, and so on.

The points are used to order products and services from our e-commerce catalog. They can pay partially or entirely using points. Grapefruit built this functionality based on loyalty best practices from our industry and others. They identified the best ways to interact with consumers and offer them the best UX.

Another major add-on we made is the progressive web app extension. We couldn’t make a native mobile app, so Grapefruit came up with a progressive web app that would offer users the same experience as a native one. It involved rewriting website code, and it was all on them.

Users do different activities to earn points, which are counted through some tiering mechanisms. This was implemented from the beginning. We’re not allowed to do advertising on social media and other digital channels, so we haven’t done this for the app.

What is the team composition?

We’re working with 10 people from Grapefruit, including front- and backend programmers, strategy people, and account managers.

How did you come to work with Grapefruit?

We had multiple agencies pitch to us, and then we selected Grapefruit based on cost, business needs, etc.

What is the status of this engagement?

Grapefruit started developing the basics of the loyalty program in January 2018, and the official launch was in June of that year. Our engagement is still ongoing. It’s evolved into a lot of different assets since then, including more personalized activities and integration with our official e-commerce. We have ambitious plans for the platform, so there’s still a lot of work to do. Our team wants to integrate it with even more channels and make more functionality enhancements. We’ll continue working with Grapefruit.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The majority of our platform and campaigns were implemented by Grapefruit. Our user base has increased by 500% since the launch. The load time of the website is half of what it was in the beginning. Our net promoter score has increased each year over the last two years.

How did Grapefruit perform from a project management standpoint?

We have two account managers for this project, and they’re hands-on with everything. If we have an agreed deadline and something occurs on our side or theirs that’d delay it, we’ll have a discussion in due time.

We’ll analyze the goals and solutions to understand what the alternatives are, in order to make the project successful with or without meeting the deadline. They’re proactive in coming up with new ideas on top of what we’re asking them to do. We’re really happy with Grapefruit.

We’re using all types of communication, from WhatsApp and one-on-one messaging to phone calls. Email is the official channel, and we also have video calls. Grapefruit uses project management systems like Jira to track everything. We’re also using Google Sheets. We will use different channels depending on the urgency and importance of the task. We have phone calls for urgent things, and we have video calls for more strategic matters.

What did you find most impressive about them?

Their speed, proactivity, organization, and great project management skills are what make Grapefruit stand out from the competition.

Are there any areas they could improve?

No, I don’t see any at this point. The communication, speed, and quality of service are great.

Do you have any advice for future clients of theirs?

The strongest advice I could give someone is to explain their business to Grapefruit. In order for them to perform, they need to be given as much context as possible behind the business decisions. This way, they can also help improve the general idea and come up with new ones.

BACKGROUND

Please describe your company and position.

I am a manager at Garanti BBVA Romania

Describe what your company does in a single sentence.

Garanti BBVA Romania offers a series of quality products and services for all business segments, such as: Retail, SME and Corporate, being one of the most dynamic banks on the local market.

Present in Romania since 1998, the bank has developed a solid portfolio of clients and expanded its national presence through agencies and alternative channels, reaching an extended network of agencies and intelligent ATMs that can be used by anyone, not just bank customers, for transactions with or without cards.

Garanti BBVA is part of Garanti BBVA Group Romania.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grapefruit to accomplish?

• Our main goal was the migration of a company subsidiary website to our main website.

SOLUTION

How did you find Grapefruit?

Referral

Why did you select Grapefruit over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Grapefruit were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved transferring all content and functionalities from the subsidiary's website to the main website, with a focus on optimizing modules for easy access to information on benefits, campaigns, and partners. This also included a unique look and feel that maintained the subsidiary’s identity within the main website’s framework. Grapefruit offers a comprehensive suite of services including content writing, front-end and back-end development, quality assurance, project management, account management, UI/UX design, Google Analytics, and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the launch was quite recent, the new website has already become a cornerstone of our company's strategy, perfectly aligning with our commitment to customer-centricity and innovation. The website enhances our brand's digital presence and improves our operational efficiency and key performance indicators significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grapefruit managed the project efficiently, delivering on time with only minor, justified delays. They were particularly adept at quickly resolving issues, such as a challenging service migration, ensuring no significant delays occurred.

The team was highly solution-oriented and proactive throughout the process. For example, we encountered an issue with a third-party tool necessary for a page we had on the company website. While working on the mentioned page, the team noticed that the tool stopped working.  After communicating the issue to us, we unfortunately didn’t receive a reply from the third party on time. Therefore, the team took the issue into their own hands, followed the necessary steps,  and managed to fix it quickly without needing to delay the release any further.

This incident exemplifies their commitment to the project and their ability to handle unforeseen challenges effectively. Their approach to project management not only ensured that the project stayed on schedule but also demonstrated their dedication to providing solutions that meet our needs.

What was your primary form of communication with Grapefruit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise and ability to swiftly address and resolve any issues were outstanding. Grapefruit's team was reliable throughout our collaboration, demonstrating a remarkable capacity to keep the project on track despite challenges.

Are there any areas for improvement or something Grapefruit could have done differently?

An area for improvement would be incorporating more feedback rounds. While we ultimately achieved alignment, additional clarification and feedback sessions early on would have been beneficial for smoother collaboration.