Granular, a Ten-Time Google Premier Partner, was founded and is run by digital marketing veterans with both in-house Fortune 100 and agency-side marketing experience. Their expertise was built by hands-on management of well over $250 Million in PPC and digital marketing ad spend. Granular is headquartered in Milwaukee, Wisconsin and was founded in 2014.
Why Settle? Hire the PPC Experts
Our Core Values
Deliver Incredible Value
Our number one goal when managing your paid search account is to deliver a return on your PPC investment. Whether it’s generating leads, driving phone calls, driving eCommerce sales or delivering customers to your storefront, we will measure and return to your goals.
Be Open and Transparent
All too often, consultants and agencies keep data, account access, and insights close to their chest, not sharing critical business metrics with their clients. Our focus is to share insights that you may have missed without us on your account. Paid search insights often lead to key business decisions. Think of us as an extension of your team–If you succeed, we succeed.
Focus on the Future
Google and Bing constantly change the features of their PPC platforms. With Granular on your account, you can rest assured that we are on the cutting edge of the latest news and feature changes. With our large enterprise accounts and direct contact with Google and Bing reps, we are often involved with Alpha and Beta tests that most other PPC specialists don’t have access to. Our connections to the search engines mean that you will also be ready for any changes.
Focus on Efficiency
We use strict methods of PPC management that make Google’s quality score happy and your CPCs lower, driving overall efficiency for your media investment. Our best practices were honed on over 300 businesses and with over $250,000,000 in ad spend! Our tried-and-true methods are built on years of positive results and supported by a large helping of Midwestern work ethic.
Granular offers valuable services with a significant monthly management fee, justified by consistent performance and positive outcomes. Clients appreciate the balance of cost and quality, noting they deliver strong results across various campaigns, making them a worthwhile investment.
Granular's PPC focus and ability to set up accurate analytics tracking impressed a healthcare platform client, leading to increased traffic and conversions.
Reliable Long-term Partnerships
Clients value Granular's reliability and responsiveness in long-term collaborations, as seen in their work with a festival corporation. They consistently deliver on time and foster collaborative relationships.
High ROAS and Engagement
Granular helped a retailer achieve high return on ad spend and social campaign engagement. Their project management is praised for being excellent and responsive.
Proficient Brand Awareness Strategies
Granular increased brand awareness by 35% for an alcoholic beverage company, using a market-focused approach. The team's efficiency and market understanding were key to success.
Significant Traffic and Lead Increases
Granular's digital marketing efforts led to a 1,200% increase in traffic and a 320% rise in qualified leads for a marketing company, showcasing their effectiveness in driving results.
Digital Marketing & PPC Services for Private University
Featured Review
Digital StrategyMedia Planning & BuyingPay Per Click
Google Adwords
+1
Confidential
Aug. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are on top of everything and very responsive when needed."
Jun 9, 2025
Director of Digital Mktg, Milwaukee School of Engineering
Josh Hertzog
Verified
Education
Milwaukee, Wisconsin
501-1,000 Employees
Online Review
Verified
Granular provides digital marketing services for a private university. The team is responsible for paid search, digital display advertising, social media marketing, retargeting, and digital marketing strategy.
Granular's work has increased clicks, applications, and conversions. The team excels at project management, is responsive, and delivers work on time. They communicate via in-person and virtual meetings, emails, and messages. Their skill set and commitment to delivering results are outstanding.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Digital Marketing of Milwaukee School of Engineering
Describe what your company does in a single sentence.
Milwaukee School of Engineering is a private university in southeastern Wisconsin that offers engineering, computer science, business and nursing degrees.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Granular to accomplish?
Increase applications and enrollment at MSOE
SOLUTION
How did you find Granular?
Online Search
Why did you select Granular over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Granular were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Granular assisted MSOE with a variety of digital marketing strategy and campaign execution, which includes paid search, digital display, social media and retargeting.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased clicks, applications and conversions for every year we've worked with the Granular team.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management is spot on. They are on top of everything and very responsive when needed.
What was your primary form of communication with Granular?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Great skillset and great people who care about delivering results.
Are there any areas for improvement or something Granular could have done differently?
No, been very happy with Granular, and the relationship and work has only increased over the years.
RATINGS
5.0
"Very happy with the team and services."
Quality
5.0
Service & Deliverables
"Great to work with."
Schedule
5.0
On time / deadlines
"On time and timely."
Cost
5.0
Value / within estimates
"Very reasonable."
Willing to Refer
5.0
NPS
Paid Media Strategy for Marketing Communications Agency
AdvertisingMedia Planning & BuyingPay Per Click
Connected TV advertising
+2
Confidential
Jan. 2018 - May 2025
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They produced deliverables on time, according to our timelines."
Jun 5, 2025
Senior VP, McDill
Daryn Peterman
Verified
Advertising & marketing
Milwaukee, Wisconsin
11-50 Employees
Online Review
Verified
Granular was hired by a marketing communications agency to provide PPC and paid media strategy. They executed digital paid plans monthly to help the client deliver results to their end customers.
Granular helped the client achieve several top-tier results through their collaboration. The team impressed the client with their expertise in digital advertising and knowledge of the latest trends. Granular also delivered work on time and communicated well via in-person and virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Vice President of McDill
Describe what your company does in a single sentence.
Marketing communications agency focused on strategy, content and strong creative.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Granular to accomplish?
Be a solid go-to-partner for our clients' digital paid needs.
SOLUTION
How did you find Granular?
Referral
Why did you select Granular over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
How many teammates from Granular were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Over the past 8 years, we've partnered on clients ranging from Fortune 100 global enterprises to strong local businesses and every one in between. Granular has been our partner in delivering a strong digital paid plan and executing on it month-over-month to help our clients deliver world-class results. With our team delivering the creative and marketing strategic muscle, and Granular providing the paid media strategy, we deliver results, time and time again.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Several top-tier results, over the many projects we collaborated together on.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, they produced deliverables on time, according to our timelines.
What was your primary form of communication with Granular?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
The deep-bench of strong PPC and paid ad experts that have experience in all-things digital advertising, and are up-to-date on the latest trends.
Are there any areas for improvement or something Granular could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Paid Traffic & Lead Gen for SEO & Digital Strategy Company
AdvertisingPay Per Click
$10,000 to $49,999
Jan. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I'm impressed with the quality of the traffic and campaigns they have."
Mar 3, 2023
COO, SEO & Digital Strategy Company
Anonymous
Verified
Advertising & marketing
Milwaukee, Wisconsin
1-10 Employees
Online Review
Verified
Granular is helping an SEO and digital strategy company drive more qualified paid traffic to their website. The team's tasks involve ideation, creation, management, and campaign reporting.
The client has seen a 1,200% increase in traffic from Google Ads year-over-year, a 320% increase in qualified leads, and a 2,000% rise in branded searches, thanks to Granular's services. The team has been hands-on and responsive, ensuring they stay on top of the campaign and delivering quality work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the COO of (a/an) Advertising & marketing
Describe what your company does in a single sentence.
We provide content, SEO, and digital strategy services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Granular to accomplish?
Brand awareness
Leads
SOLUTION
How did you find Granular?
Referral
Why did you select Granular over others?
Great culture fit
Good value for cost
Company values aligned
What was the size of Granular’s team?
20+
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired Granular to drive more qualified paid traffic to our website. Key deliverables include:
ideation
creation
management
reporting on campaigns.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
+1,200% in traffic from Google Ads YoY
+320% in qualified leads from Google Ads YoY
+2,000% in Google branded searches YoY
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They've been available to answer any and all questions in less than a business day. They constantly have eyes on our campaigns and make adjustments as necessary.
What was your primary form of communication with Granular?
Virtual Meeting
Email
Messaging App
What did you find most impressive or unique about this company?
I'm impressed with the quality of the traffic and campaigns they have and the education to the consumer (me).
Are there any areas for improvement or something Granular could have done differently?
I can't think of any shortcomings to mention.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-13 of
13 Reviews
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