GR0

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of USA Rx, a digital health marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0, and what were your goals?

We started our SEO efforts from scratch in the beginning of 2020. Our goal was to build the initial foundation of a new and improved health media site attached to our digital health marketplace product.

SOLUTION

How did you select GR0 and what were the deciding factors?

We interviewed many agencies to help us with this ongoing project. Deciding factors were communication from team, willingness to teach, and general expertise level in SEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have a monthly set of goals with GRO, generally hitting between 20-40 articles across a wide range of topics within health. Every month we research the topics together, analyze Keywords and Keyword Gap Analysis against relevant competition, and then overlay every potential article on top of our monetization strategy.

How many people from the vendor's team worked with you, and what were their positions?

I say we are probably now at 10 members of GR0. I think a wide array of positions, from the CEO and Cofounders (both), all the way down to account managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

20x our organic search in 2020 so far and we continue to have huge gains monthly heading into 2021.

Describe their project management style, including communication tools and timelines.

Very seamless all around. Communication was one of the key factors in my selection of GR0. I've worked with countless other agencies and more so than not communication is the ultimate reason for failure.

What did you find most impressive or unique about this company?

Straight forward approach, willingness to dig in with our team. Also, there is NO "magical" BS sales pitch of 'huge SEO gains in 2 months'....

Are there any areas for improvement or something they could have done differently?

So far so good.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Doe Lashes. We’re a false eyelash brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GR0?

We had virtually zero SEO efforts on our campaign and our search results were pretty low. We just wanted to get more organic traffic through the search engine.

SOLUTION

What was the scope of their involvement?

Initially, they laid out a pretty clear scope of work and what we can expect. For example, the team identifies the number of articles per month and what pages they’re going to optimize for Accelerated Mobile Pages (AMP) which enables Google to index our page better. 

What is the team composition?

We’ve worked with 18–20 people. 

How did you come to work with GR0?

We got referred to them by another friend of ours, who is an existing client of theirs. We went through with the partnership because their pitch was so exceptional and they were ex-Google employees. In connection with that, we believe they understand how to do the work because they have shown a track record to do so. Based on their credentials as well as the portfolio of companies they have worked with, it made sense to go with them.

How much have you invested with them?

We’ve spent around $16,000–$17,000.

What is the status of this engagement?

We started working with them in June 2020, and we’re going to continue our work until whenever. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

GR0 has been a great help so far, but it’s a long learning curve for us because we don’t really know how SEO works. On top of working with us, they've also taught us a lot. The number of revenue through organic searches is crucial, so we 3x our revenue through organic channels, and that’s pretty much largely attributed to GR0.

We’re pretty happy with the results they’ve produced for us. They laid out clear expectations — they met and exceeded those expectations greatly, even giving out extra services when some deadlines are missed and other exceptional scenarios. Overall, they’ve always gone above and beyond to make sure that we’re satisfied.

How did GR0 perform from a project management standpoint?

They’re integrated into our Slack channel. They really brought in their team so that any questions I have can be answered and can be handled. I think turnaround time is pretty crucial for them, so they’re always making sure that the right people are assigned to tasks.

What did you find most impressive about them?

It really feels like they’re an extension of our team rather than an agency. Agency and client relationships typically aren’t intimate — they are based on tasks and deliverables. However,  I feel like I could really go to GR0 for any questions, any time, and always get really good responses. 

Are there any areas they could improve?

No, there’s really nothing negative that I could say about GR0, to be honest.

Do you have any advice for potential customers?

Overcommunicate on what your product and brand are, so that they can find the appropriate keywords to service your needs. What they’re really doing is to help craft the angle of your brand in the search engines. As a result, the more information that you can provide them, the better that they can research. 

BACKGROUND

Introduce your business and what you do there.

I’m the senior growth marketing lead for a pet insurance company, and I handle the SEO and PPC.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GR0?

One of the challenges we’re trying to scale up is our link building and overall SEO. Because we have a small team, GR0 has been a big support in just utilizing a number of different SEO services that they have to help our team achieve its goals.

SOLUTION

What was the scope of their involvement?

I reached out to GR0 almost immediately when I got hired. From there, the conversation just started. We linked up on where I needed support to help scale out certain things. They help us with everything from link building to content suggestions. They also provide us with a PR newswire and other services.

One of our main priorities is content marketing where they write some great content and figure out how we can market that content out there. We’ve expanded the scope a little bit to include certain things, but our main goal is to continue the pace we’re on and expand upon it.

What is the team composition?

We work with about 3–4 people every time — a good amount with different expertise. Kevin (Co-Founder & CEO) is the lead person whenever we get contracts signed, and he is very active throughout the count. I also work with Michael (SEO Campaign Manager), Gerald (Head of Link Acquisition), and Jonathan (Head of Operations).

How did you come to work with GR0?

I knew Kevin through a previous relationship, and I also knew that he is really solid at SEO. One of the reasons I chose GR0 over other people was because I loved their mantra from the beginning. 

Unlike a typical agency, they’re very clear and transparent about what they can do. I was really excited about working with a company that didn’t overpromise or underpromise, and are just really transparent about what they could do for you as their client. Also, considering their previous track record with clients, it was a no-brainer for me to engage with them.

How much have you invested with them?

The retainer is around $6,000 a month for their services.

What is the status of this engagement?

We brought GR0 in sometime around June 2020. We’re still working with them, and we’re hoping for this to be a really long-term relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been great, and we’ve had some success. We’re looking at domain authority (DA) or domain rating (DR) as some of the main metrics, like most people in the community. However, our big one is organic traffic, and it’s been an incredible journey considering what we’ve been able to do.

We launched the blog right at the beginning of my time here. Once we brought in GR0, we went from 0 to 100,000 in organic monthly visits. It has been a very successful six months.

How did GR0 perform from a project management standpoint?

Michael’s a great account manager — he responds to emails really fast. It’s almost like he’s a bot. We have good cadence with weekly check-ins through Slack, which is my preferred method. If we have something that doesn’t need an immediate response, we use emails. They’re also always available through phone calls.

What did you find most impressive about them?

It’s hard to pinpoint one thing because they’re good at multiple things, but I think they differ from other agencies in how they’re an extension of your current marketing staff. All our goals are aligned, there’s transparency in the process, and it’s not just about money or being the best. They just want to be long-term partners, and it’s very refreshing.

Are there any areas they could improve?

I don’t think there’s anything that I could call out right now. So far, the relationship has been really great, and everything’s smooth sailing at this point. If I had to be nitpicky, I would love to do more. But that’s our current bandwidth, and our budget doesn’t allow us to expand upon more.

Do you have any advice for potential customers?

I think the best advice would be to get on a phone call with them. It’s not a hard sell, and they explain everything clearly. They’ll be transparent about what they can offer and the results that you can get. 

Talking to them is the best step, and there’s nothing wrong with having a consultation to see where you’re at and determine if you’re a good fit. Everyone might not be, but if you are, I think you’ll be very happy working with them.

BACKGROUND

Please describe your company and position.

 I am the SVP Growth of a beauty & cosmetics company 

Describe what your company does in a single sentence.

Skincare and Feminine Care Brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GR0 to accomplish?

• Increase Organic Traffic
• Keyword Ranking
• Backlinks

SOLUTION

How did you find GR0?

Referral

Why did you select GR0 over others?

Referred to me

How many teammates from GR0 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Organic Growth for DTC business
• improving organic visibility
• topical authority
• building an SEO strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Top 10 Keyword rankings for highly competitive keywords in our core product offering within first 2 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, clearly identified road map and timlines.

What was your primary form of communication with GR0?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed by the quality of the results and how quickly we've seen them.

Are there any areas for improvement or something GR0 could have done differently?

Nothing that we have seen yet.

BACKGROUND

Please describe your company and your position there.

I am the founder of a company called Happy Ventures, we are a consumer social website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0, and what were your goals?

Our site was relatively new so we ranked really low on Google and wanted to get help improving our ranking.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to a few firms and it was clear gr0 were the most knowledgeable and attentive!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

gr0 partnered with us closely at every step of the way. From project planning, to execution, to examining the results together. Really great experience.

How many people from the vendor's team worked with you, and what were their positions?

We probably 4-5 people from the gr0 team and were impressed by everyone we met!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Even after just the first month of working together, we are seeing great results! We're climbing the ranking and really thankful to the gr0 team for the work, and also for going above and beyond to help us learn and improve on our end too.

Describe their project management style, including communication tools and timeliness.

They have been super available and accommodating, really so easy to work with.

What did you find most impressive or unique about this company?

Their level of expertise and availability was impressive.

Are there any areas for improvement or something they could have done differently?

I didn't entirely understand their service at first (because we haven't done much work in this area). Once they realized this, they did a great job breaking things down and explaining things to us!

BACKGROUND

Please describe your company and your position there.

Plastic Surgery Practice in Beverly Hills. I am the owner and sole practitioner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0?

To create a google ads advertising campaign to drive high intent leads for surgical procedures. The big challenge was to create ads that reflected the practice and would stay within the advertising policies of google.

SOLUTION

How did you select this vendor?

I was referred to GR0 by a very reliable source because of their reputation.

Describe the scope of their work in detail.

Blocking Spam Leads, Staying within google policies, setting up conversion tracking and call tracking, building and monitoring and reporting on campaigns, testing different websites and creatives and finding the most efficient key words.

What was the team composition?

I have worked directly with the directors of paid media at GR0: Tyler and Michael

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They drive high intent leads consistently while driving down cost per lead. They also prevent spam from getting through

How effective was the workflow between your team and theirs?

Weekly meetings with review of data and consistent strategies for growth. Transparent communication at all times.

What did you find most impressive about this company?

The results speak for themselves with regards to seeing changes over time with the flow of great leads.

Is there any area for improvement or anything that could have been done differently?

I don't feel there are any significant areas that require improvement. I have been so pleased with the service and the results.

BACKGROUND

Please describe your company and your position there.

Awesome OS takes a modern approach to outsourcing. I am currently our Sr. Director of Customer Success

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0, and what were your goals?

Improve our SEO and presence on google. Increase our new business leads volume, and in turn increase conversion.

SOLUTION

How did you select this vendor and what were the deciding factors?

Mutual business partners, word of mouth.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Expanding our presence on google through backlinks, blogs, indexing, keyword improvements and google ads.

How many resources from the vendor's team worked with you, and what were their positions?

Tyler, Associate Director Google Ads Michael, Google ads Liz, SEO Campain Manager Javier, Google Ads Analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far we're extremely happy with the improvement with our presence on google, and the increase in leads we've seen since launching with Gr0

How effective was the workflow between your team and theirs?

It was rocky at first, but ever since they dedicated more team members and distributed areas of focus I have noticed a shift in our effectiveness and seen vast improvements!

What did you find most impressive or unique about this company?

They truly are experts in their field, and I appreciate their team's genuineness.

Are there any areas for improvement or something they could have done differently?

No - all good now!

BACKGROUND

Please describe your company and your position there.

CEO/Founder MoxieLash

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0, and what were your goals?

SEO backlinks

SOLUTION

How did you select GRO and what were the deciding factors?

Knowledgeable, high producing force, with valuable industry connections

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Monthly back links and blog content writing

How many people from the GRO team worked with you, and what were their positions?

3, content writers and account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Delivered total 65 back links

Describe their project management style, including communication tools and timeliness.

weekly zoom meetings

What did you find most impressive or unique about this company?

Their team's energy and spirit in delivering the platform have been impressive.

Are there any areas for improvement or something they could have done differently?

move very fast with execution. could slow down to strategize every 3 months

BACKGROUND

Please describe your company and your position there.

I’m CMO of an Inc. 5000 eCommerce company that sells elite modern furniture for the contemporary home.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0, and what were your goals?

We hired GR0 to do full service SEO services to improve our rankings. Our goal was to achieve top 10 rankings for important keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral from powerhouse SEM agency MuteSix, & interviewed 2 other providers. The deciding factor was the results they had shown other clients plus their high-profile client list.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagment began with a discovery call which was followed up by bi-weekly status calls. Key deliverables include ranking reports & website coding recommendations.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a team of 3 to our account, including an account manager that serves as the primary point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their recommendations our rankings havr skyrocketed & we have achieved numerous top 10 rankings.

Describe their project management style, including communication tools and timeliness.

Communication tools include email & Slack. The projects are managed air tight.

What did you find most impressive or unique about this company?

Due diligence, professionalism, & effort.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Jon and Kevin did everything they said they were going to do! Thank you for helping me and my team!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GR0, and what were your goals?

I opened a second cloud kitchen and wanted to expand our reach. They helped us with our rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

A friend of mine who runs Mutesix referred them to me

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. from there, they made on-site changes and created new collateral with our updated tactics and keywords. Jon & Kevin assigned a Project Manager, as well as an SEO Campaign Manager

How many people from the vendor's team worked with you, and what were their positions?

Jon & Kevin assigned a Project Manager, as well as an SEO Campaign Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

no

Describe their project management style, including communication tools and timeliness.

They are easy to work with and everything is done in a timely manner.

What did you find most impressive or unique about this company?

They over-deliver! Jon is unique!

Are there any areas for improvement or something they could have done differently?

Not that I could think of