Building Brands that Give a Damn

Good Stuff Partners is a brand and communications agency working with nonprofits, B Corps, public agencies, and other mission-driven organizations. We're a boutique studio based in Larkspur, California, serving clients across the San Francisco Bay Area, California, and beyond.

We build brands, websites, and campaigns that amplify our clients' missions and help them grow their impact. Our approach blends data-driven strategy with bold creative, shaping communication that's designed to be seen, felt, and acted on by the audiences who matter most to your organization.

Branding is more than a logo. We develop brand strategy and positioning, voice and messaging, and visual identity systems built for flexibility and consistency. We'll build you a campaignable identity that can work as hard as you do. Once a new brand identity is in place, we’ll develop the tools and templates your team needs to move quickly and confidently as you scale.

As one of your biggest brand touchpoints, and we bring that same strategic approach to websites. We design accessible, modern UI with an audience-focused lens on UX and website strategy. We're platform agnostic, building engaging, impactful websites on WordPress, Squarespace, Webflow, and more.

In a fast-moving, media-saturated world, nonprofits and public agencies often struggle to keep pace with modern marketing tools and strategy. We're on a mission to change that. We help clients launch donor, public awareness, and program engagement campaigns, using programmatic advertising to reach your audiences where they are online.

Min project size
$75,000+
Hourly rate
Undisclosed
Employees
2 - 9
Locations
Larkspur, CA
Year founded
Founded 2013

Service Lines

Branding: 40%
Advertising: 20%
Web Design: 15%
Graphic Design: 10%
UX/UI Design: 10%
Marketing Strategy: 5%

Select Focus Area

Branding Focus

Brand strategy: 35%
Corporate identity: 20%
Brand messaging: 15%
Naming: 15%
Product branding: 15%

Advertising Focus

Programmatic advertising: 50%
Out of home advertising: 15%
Print advertising: 15%
Broadcast video advertising: 5%
Connected TV advertising: 5%
Other advertising: 5%
Over The Top (OTT) Advertising: 5%

Design Focus

Business Card Design: 34%
Banner & Signage Design: 33%
Brochure & Pamphlet Design: 33%

Industries

Non-profit: 40%
Consumer products & services: 25%
Financial services: 15%
Government: 10%
Medical: 10%

Clients

Midmarket ($10M - $1B): 70%
Small Business (<$10M): 25%
Enterprise (>$1B): 5%

Branding Graphic Design Brand messaging

Pricing Snapshot

Min. project size $75,000+

Avg. hourly rate Undisclosed

Rating for cost 4.5 /5

What Clients Have Said

Good Stuff Partners is noted for providing good value for cost, with clients describing their pricing as fitting budgets and offering quality work. Specific project costs range widely, with some engagements reported at $60,000 to $500,000, reflecting their adaptability to various client needs.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 19 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Good Stuff Partners Review Insights

Overall Review Rating

4.9

Quality 4.8
Schedule 4.9
Cost 4.5
Willing to Refer 4.9

Top Mentions

Review Highlights

Successful Branding and Rebranding Projects

Good Stuff Partners consistently delivered successful branding and rebranding projects. Clients praised their ability to create authentic, unique brands that align with organizational visions, resulting in increased awareness, engagement, and positive feedback from stakeholders.
Strong Project Management Skills

Clients frequently highlighted Good Stuff Partners' effective project management, characterized by timely deliveries, regular communication, and responsiveness. Their organized approach ensured projects stayed on track, meeting deadlines and budgets.
Challenges with Initial Understanding and Guidance

Some clients noted initial challenges with Good Stuff Partners' understanding of their aesthetic preferences and vision. They felt they had to provide significant guidance and wished for more proactive leadership in the creative process.
Excellent Communication and Collaboration

The team at Good Stuff Partners was praised for their communication skills, maintaining transparency and fostering collaborative relationships with clients. They were noted for being responsive and engaging, making them a pleasure to work with.
Alignment with Client Values

Clients appreciated Good Stuff Partners' alignment with their company values. Their focus on working with mission-driven organizations resonated with clients, enhancing the partnership and ensuring brand authenticity.
Commitment to Client Success

The team's dedication to client success was evident in their willingness to go beyond the scope of work, ensuring client satisfaction and long-term partnership. Their commitment was highly valued by clients.

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Event Marketing Graphic Design Market Research Other Design Packaging Design Print Design Product Design
Tradeshow Marketing Computer Aided Design (CAD) Merchandise Design Banner & Signage Design Brochure & Pamphlet Design
$10,000 to $49,999
Aug. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Working with them on this project has been the most fun and thrilling work experience of my career!"

Jun 14, 2023

Director of Sales & Business Dev, Ritual Coffee Roasters

April

Other industries
51-200 Employees
Online Review
Verified

Good Stuff Partners has provided branding and design services for a coffee roasting company. The team has created the label artwork for a complete product line of ready-to-drink canned coffee beverages.

Good Stuff Partners has delivered three beautiful can labels, a wireframe for more SKUs, and other labels and design elements. The team delivers on time, keeps the documentation organized, and responds quickly to the client's urgent needs. Overall, they're creative, smart, and easy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Business Development of Ritual Coffee Roasters

Describe what your company does in a single sentence.

Formed in San Francisco in 2005, Ritual Coffee is a fully independent and woman-owned coffee roasting company that roasts high quality coffees sourced from people they know around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

We hired Good Stuff Partners to create the label artwork for a full line of ready-to-drink canned coffee beverages.

SOLUTION

How did you find Good Stuff Partners?

Friend of a friend

Why did you select Good Stuff Partners over others?

Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Previously worked with them

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Planning session This is a deep dive into the details of your new products, gathering detailed inputs from your team:
1. Marketing plan overview
2. Identify key differentiators
3. Project planning session with key milestones
Research We’ll look at competitor packaging and exemplar packaging examples in other categories. This also includes looking at in-store fixture and point of purchase.
Product range architecture Your range of products need a clear architecture, allowing both connection to the parent brand and product personality to work seamlessly. We’ll future proof this as much as possible, so potential brand extensions have a logical place to live.
Content & copywriting We’ll help shape the on-pack content to make sure your positioning is simple and clear across each of your three SKUs. We’ll develop messaging, describing each of the products and their unique characteristics. This could also include the Ritual story or brand message.
Template Wireframing All required content to be included on pack will be provided by Ritual. This includes product names, barcodes, nutrition panels, ingredients, weights, etc. We’ll then apply content on the supplied templates for sign-off before moving into the visual concept phase.
Visual concepts We’ll develop two different concepts and apply them across the template wireframes. Ritual will select one concept for refinement.
Illustrations As we develop your new look and feel, we might include illustrations or artwork from one of Ritual’s illustrators or artists. If custom illustrations are needed, we’ll estimate the costs separately as it’s too difficult to determine the complexity prior to the design phase.
Artworking We’ll apply the refined concept across all the product templates, making sure we’re adhering to the standards and guidelines for minimum font sizes, bar codes, ingredient list, etc. We’ll work with your printer to provide final ready-toprint artwork files.
Project management We’ll manage the process of acquiring content and getting final files delivered to get to print and production. This includes weekly project calls with all teams and details like color testing with your printer to make sure the new design will reproduce as intended. Product naming

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the end of the project, we walked away with three beautiful and complete ready-to-drink can labels, a wireframe for several more SKUs, a professional sell sheet, labels for the case pack box, and large custom display units to use at trade shows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Stuff Partners was incredibly organized from the very start. Our team was extremely impressed with their project management capabilities. Not only did they deliver their items on time, but they also made it easy for us to deliver ours on time too with gentle reminders and follow up communications.

They kept us on track by meeting weekly (virtually), by providing continuous recaps of the meetings and reminding each team member what their homework tasks were. They kept all of our digital files organized and straight -- and there were a lot of them! Whenever we need something on the fly, we can always count on them to come through for us in a timely manner, even expediting the more urgent needs.

What was your primary form of communication with Good Stuff Partners?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

In addition to their outstanding organizational and project management skills, the team members at Good Stuff are incredibly creative, smart, nice and fun to work with. Working with them on this project has been the most fun and thrilling work experience of my career! We look forward to collaborating with them more in the future.

Are there any areas for improvement or something Good Stuff Partners could have done differently?

We were extremely satisfied with the work efforts of Good Stuff and can't think of a single area of improvement.

RATINGS

5.0

Branding Web Design
Brand messaging Brand strategy Naming Corporate identity
$50,000 to $199,999
Oct. 2024 - Oct. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They invest the time and energy in truly understanding the organization, its people, and its purpose."

Oct 20, 2026

Former CCO, Marin Community Foundation

Vikki Garrod

Non-profit
Novato, California
51-200 Employees
Online Review
Verified

Good Stuff Partners provided branding services for a philanthropic foundation. The team was responsible for revamping the client's logo, color palette, brand language, and website.

Good Stuff Partners delivered a brand that was authentic, unique, and aligned with the client's vision. The team ensured seamless communication through in-person meetings and kept the client updated throughout the process. Good Stuff Partners was flexible, invested, and a delight to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Former CCO of Marin Community Foundation

Describe what your company does in a single sentence.

MCF leverages philanthropic capital to tackle the toughest community issues.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

Position the organization as a modern leader in the field
Rebrand the organization

SOLUTION

How did you find Good Stuff Partners?

Other

Why did you select Good Stuff Partners over others?

Great culture fit
Company values aligned
Other

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This was a soup to nuts project: take a brand that was by no means "broken", but in need of a significant refresh, understand its ambitions and perspectives, and develop everything from logo to color palette to brand language, website, advertising and more. And reach consensus every step of the way from a wide range of constituents.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Birthing a new brand in a high involvement category doesn't have traditional metrics associated with it. But Good Stuff developed a brand that was consistently considered as strategically robust, remarkably fresh and contemporary, truly authentic and unique for the category. Staff, board and community members were universal in their positive response. Importantly, prospective donors felt the MCF brand was in strategic and philosophical alignment with themselves and were more likely to place us in their consideration set.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is never an issue with Good Stuff. They are each uniquely equipped in the art of communication, and they also employ the simplest, most useful technology to ensure everyone is always in the loop. I was never surprised during the process, and that is a fine art. If anything, they overdeliver.

What was your primary form of communication with Good Stuff Partners?

In-Person Meeting

What did you find most impressive or unique about this company?

They really care. They invest the time and energy in truly understanding the organization, its people, and its purpose and deliver insights that lead to compelling work. They show up, every time. They push when necessary and it always results in a better product. They're flexible when they need to be. And they are honestly just a pure delight to work with. If you can't have fun in a branding project, you're with the wrong team.

Are there any areas for improvement or something Good Stuff Partners could have done differently?

Not to sound Pollyanna, but no. I have no constructive criticism. Keep doing what you're doing.

RATINGS

5.0

Branding Graphic Design Web Design
Brand messaging Naming
$50,000 to $199,999
May - Oct. 2025

4.5

Quality: 4.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 4.0

“They were incredibly personable, making it easy to communicate with them.”

Mar 12, 2026

Digital Content Manager, Community Arts Stabilization Trust

Maya Berry

Non-profit
San Francisco, California
11-50 Employees
Online Review
Verified

Good Stuff Partners provided branding and web design services for a real estate organization. The team created the client's tone and voice, name and logo, website, and social media templates.

Good Stuff Partners' branding helped the client gain over 1,200 accounts on social media, 2.9k website visitors, and 5.5k page views. The team delivered work promptly and was responsive to the client's needs. Good Stuff Partners was personable, making it easy to communicate with them.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Digital Content Manager of Community Arts Stabilization Trust

Describe what your company does in a single sentence.

Community Arts Stabilization Trust (CAST) is a community-centered real estate organization committed to ensuring artists and cultural workers can stay anchored where they create.

In deep partnership with communities across the San Francisco Bay Area, particularly communities that have endured historical underinvestment, we believe artists and cultural workers should be valued and rewarded for their work and recognized as key building blocks of a healthy society.

CAST models new ways to secure and steward affordable, inclusive spaces for creative and cultural expression. Our programs and services have helped arts organizations build pathways to ownership, enabled artists to secure long-term affordable leases, and created dedicated spaces for cultural connection and exchange.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

Create a visual and written identity for our Warfield Commons building.

SOLUTION

How did you find Good Stuff Partners?

Referral

Why did you select Good Stuff Partners over others?

Company values aligned

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed tone and voice for messaging around the building
Pitched options for the name and logo
Designed a splash page for the initial site launch
Designed a website for the final site launch
Created templates for social media and web graphics with guides on how to format
Created a one-pager for language to use with different audiences and generally
Provided brand colors and fonts
Deliverables
- Messaging document
- Design outline with colors, logos, fonts, and icons
- Social media and site design templates
- Splash page and website
- Elevator pitch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Public launch of the branding reached over 1,200 accounts across social channels
We currently have 6 tenants in the building
We've had 2.9k visits to the website since launching, and 5.5k pageviews

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Stuff delivered promptly and was responsive to our needs. There were a few times that the process slowed down because what was delivered was not quite what the CAST team had in mind, causing some confusion in communication.

What was your primary form of communication with Good Stuff Partners?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They were incredibly personable, making it easy to communicate with them.

Are there any areas for improvement or something Good Stuff Partners could have done differently?

Asked more questions to get a better understanding of our aesthetic preferences
Researched more organizations, institutions, and non-profits in the area to make sure branding didn't overlap (for example, one of the logo options closely resembled Code Tenderloin's logo)
Multiple meetings spent a lot of time reviewing what we had already done, it would've been great to focus on the new work done and decision making.
We thought that Good Stuff would take more lead in the vision and come to us with creative and fresh ideas, but it felt like we had to provide a large amount of guidance and inspiration in order to get to a good place.

RATINGS

4.5

Branding
Brand messaging Brand strategy Product branding
Confidential
July 2021 - Apr. 2022

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"The team had a unique approach to creative design, which helped us reimagine what was possible with our brand."

Sep 18, 2025

Former CCO, Dream Harvest

Leif Hickman

Food & Beverage
South Houston, Texas
11-50 Employees
Online Review
Verified

Good Stuff Partners helped a sustainable indoor vertical farm create a brand playbook. The team redesigned the client's website, packaging design, and social media strategy.

Good Stuff Partners significantly improved brand awareness, website traffic, and customer engagement. Moreover, the team received high praise from external customers, investors, and the company founder. Furthermore, the team met every deadline on time and won an award for their packaging design.

BACKGROUND

Introduce your business and what you do there.

I was the former CCO of Dream Harvest - a sustainable indoor vertical farm. We grow fresh, local produce using minimal water, no pesticides, and efficient, eco-friendly methods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

We needed to create an entire brand playbook. We also needed help communicating our brand’s DNA, building a website, designing packaging, and reimagining our social media strategy.

SOLUTION

What was the scope of their involvement?

Good Stuff Partners helped us create a brand playbook, a website, and a social media strategy. The team also helped us with packaging design. We worked through the entire funnel, focusing on our brand’s reason for being and how we tell our story.

What is the team composition?

We worked with more than five teammates from Good Stuff Partners, including an external consultant.

How did you come to work with Good Stuff Partners?

I canvassed my network of marketing leaders and asked them for the top two creative and brand marketing agencies. I was looking for a niche service that could serve the 'BFYBFP' space. One of my candidates brought Good Stuff Partners to the table, so I reached out to them directly based on their recommendation.

I chose Good Stuff Partners because I felt their mission aligned very well with ours. I also deeply appreciated the direct and thoughtful pitch they created during our first engagement. It was obvious that they wanted to spend more time asking questions and understanding us so they could use their expertise to deliver the best results. This was a unique approach I hadn’t heard from others I’d spoken to.

What is the status of this engagement?

We worked together from July 2021 to April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Good Stuff Partners significantly improved our brand awareness. We also saw higher traffic to our website and greater engagement from investors and customers. We received high praise from external customers, our primary investor, incoming investors, and our founder.

Moreover, we won praise and media coverage for our packaging design from a reputable magazine focused on sustainability.

How did Good Stuff Partners perform from a project management standpoint?

We had regular check-ins with a project manager. Although we didn’t always deliver every aspect on time, we ultimately met every deadline.

What did you find most impressive about them?

I loved that Good Stuff are deeply rooted and conscious decisions to focus on elevating the good companies are doing in the world and in our communities. The team had a unique approach to creative design, which helped us reimagine what was possible with our brand.

Are there any areas they could improve?

RATINGS

5.0

Branding Logo Web Development
Brand messaging Brand strategy
Confidential
Oct. 2023 - June 2024

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"Good Stuff Partners asks the hard questions and nails down the messaging and vision of your brand from the start."

Oct 3, 2024

PR Associate, Beyond Trending

Beth Faso

Advertising & marketing
Charleston, South Carolina
1-10 Employees
Online Review
Verified

Good Stuff Partners provided branding services for a PR company. The team identified the client's key messages, created a new logo and brand elements, and rebuilt their website using Squarespace.

Good Stuff Partners delivered visually appealing work on time, which pleased the client. The team responded to questions and communicated regularly through virtual meetings, emails, and messaging apps. Their thorough approach and graphic design skills impressed the client.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the PR Associate of Beyond Trending

Describe what your company does in a single sentence.

PR & Communications for tech startups, VC investors and nonprofits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

Assist with core messaging & company descriptions
Rebranding
Re-build company website

SOLUTION

How did you find Good Stuff Partners?

Referral

Why did you select Good Stuff Partners over others?

Pricing fit our budget
Company values aligned

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Good Stuff Partners to help us with a complete rebrand of Beyond Trending. They helped us identify our key messages and descriptors, re-do our logo and brand elements, and rebuild our company website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good Stuff Partners provided us with new brand files such as a new logo, brand colors, and various brand images that could be used for future promotion. Using Squarespace, they completely rebuilt our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive when we reached out with questions. Their team kept regularly biweekly cadence with us, and we worked together to meet our needs in a timely manner. Collectively, we all worked well together.

What was your primary form of communication with Good Stuff Partners?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Good Stuff Partners asks the hard questions and nails down the messaging and vision of your brand from the start. Their thorough process for messaging helped to connect the dots with visually designing our brand from scratch, which seamlessly led us to produce an amazing website with refreshed branding and copy. Their graphic design skills were also impressive to us.

Are there any areas for improvement or something Good Stuff Partners could have done differently?

Sometimes they were focused on the tasks at hand, while we were trying to still process our thought process through steps. When we voiced that we needed to slow down or take a step back at a task, they were receptive to that.

RATINGS

5.0

Graphic Design Web Design
Confidential
Jan. - Mar. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 3.0

Willing to Refer: 5.0

"We really appreciated their creativity in finding solutions that worked within our existing web structure."

May 14, 2024

Communications Manager, Nonprofit Company

Anonymous

Other industries
San Francisco, California
51-200 Employees
Online Review
Verified

Good Stuff Partners designed, implemented, and QA tested an annual impact report page on a nonprofit organization's website. They also created social media assets to promote the report.

Good Stuff Partners' efforts helped the client increase their engagement rate compared to previous years. Their work also received positive feedback from the organization's donors, partners, and internal staff. Moreover, they managed the project effectively, making the entire process seamless.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Communications Manager of a nonprofit company

Describe what your company does in a single sentence.

We are a leading poverty-fighting nonprofit that serves the entire Bay Area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

Design annual impact report page on our website

SOLUTION

How did you find Good Stuff Partners?

Previous work

Why did you select Good Stuff Partners over others?

High ratings
Great culture fit
Company values aligned

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Stuff supported with design, digital strategy and project management for our annual impact report page on our website. We tasked them with building the designw within our existing web modules since we were already pleased with the structure we had for previous reports, but wanted a light refresh to ensure the content seemed new and engaging.

Once our content was developed and final, Good Stuff led us through an iterative design process to agree on the overall layout, and implemented the page on the backend of our site. They also led us through a QA process to ensure the page would function without any hitches. Good Stuff also developed social media assets for us to use to promote the report, which was very helpful for our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were very pleased with how the report performed this year! Anecdotally, we heard really positive feedback from donors, partners, and internal staff about the report, and saw an improved engagement rate compared to previous years in the weeks immediately after the launch. Process-wise, development was also much smoother than it had been in previus years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Stuff's project management was extremely effective. They built a timeline for us to work from for the report design, and were extremely communicative via email throughout the process. We have several rounds of internal review on our end and they were right by our side through the entire process!

What was your primary form of communication with Good Stuff Partners?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Good Stuff was deeply commited to the success of this report, and felt like much more of a true partner than a vendor throughout the process. And we really appreciated their creativity in finding solutions that worked within our existing web structure.

Are there any areas for improvement or something Good Stuff Partners could have done differently?

As discussed, I think just being more upfront about the potential challenges of working within our existing web structure from the get go would have been hepful since we ran into some issues and had to bring web developers in later in the process. Overall though, the team was wonderful!

RATINGS

5.0

Branding Digital Strategy E-Commerce Development Email Marketing Graphic Design Logo Marketing Strategy Print Design Search Engine Optimization Social Media Marketing Web Design Web Development
Shopify Magazine & Book Cover Design Other frameworks and CMS Business Card Design Other SEO Brand messaging Brand strategy Corporate identity
Confidential
Jan. - Sep. 2018

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are responsible for so much of our success, and I can't imagine doing business without them."

Aug 3, 2023

Publisher & Co-Founder, VegNews

Colleen Holland

Media
San Francisco, California
1-10 Employees
Online Review
Verified

Good Stuff Partners designed and developed an e-commerce website for a plant-based media brand. The team was responsible for developing the site's UI/UX, making it mobile-ready, and building a CMS.

The website Good Stuff Partners created won multiple awards and received accolades from readers and the client's industry peers. The team excelled at effective communication and project management. Their high-quality work and outstanding business values made them the client's go-to partner.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Publisher + Co-Founder of VegNews

Describe what your company does in a single sentence.

VegNews is the world's largest plant-based media brand encompassing a flagship magazine, digital media, a podcast, and global vacations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

To create a best-in-class, beautiful website
To ensure we have a top-notch back-end system for updating content
To future proof our brand for years to come

SOLUTION

How did you find Good Stuff Partners?

Referral

Why did you select Good Stuff Partners over others?

High ratings
Great culture fit
Referred to me
Company values aligned

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've worked with Good Stuff Partners on a number of projects, and have been beyond thrilled every single time. They are a true partner for our company, and deliver 120% on every project they do. They are responsible for so much of our success, and I can't imagine doing business without them.

For this particular project, they created a brand-new website for us with a stunning interface, excellent user experience, mobile readiness, and a cutting-edge CMS. Their design skills are top notch, they're excellent communicators, and they immerse themselves into our brand and market to ensure they're delivering the best possible product. I can't recommend Good Stuff Partners enough.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have won multiple awards for our Good Stuff-designed website, and are constantly receiving accolades from readers and our peers in the industry. We're thrilled with the results!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Stuff's communication skills and project management is the best I've ever experienced. I don't know how they can be SO great at design and SO great at site architecture—PLUS be great communicators and project managers. They are truly one of a kind, and for us, they will be always be our brand agency. There's no one better!

What was your primary form of communication with Good Stuff Partners?

Virtual Meeting

What did you find most impressive or unique about this company?

Good Stuff Partners not only delivers top-quality work (in every area), but they're a joy to work with. They also have great business values, and really feel like a parter. They are our forever partner, and I'm so grateful to have discovered them!

Are there any areas for improvement or something Good Stuff Partners could have done differently?

Honestly, I would say no. We've worked with them on a number of projects (print, digital, social, email), and they do superb work every single time. They are AMAZING and a true treasure.

RATINGS

5.0

"They are truly incredible"

Branding Graphic Design Logo Marketing Strategy Print Design
Confidential
Mar. 2022 - July 2023

5.0

Quality: 4.5

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They're very creative and detail-oriented, and their designs feel timeless."

Aug 2, 2023

COO, Coffee Company

Anonymous

Other industries
San Rafael, California
1-10 Employees
Online Review
Verified

A coffee company hired Good Stuff Partners to develop their brand strategy and positioning. The team also worked on defining the client's brand voice, creating their brand identity, and delivering brand assets.

Good Stuff Partners successfully created the client's brand book and assets. They managed the engagement effectively and communicated closely with the client to ensure everything was delivered on time. Their workflow was logical, immersive, and thorough, resulting in a successful collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the COO of a food & beverages company

Describe what your company does in a single sentence.

We're working on several substantial breakthroughs that are going to make a very real sustainability impact in the world of coffee.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

Develop our brand strategy and positioning.
Define our brand voice.
Create our brand identity.

SOLUTION

How did you find Good Stuff Partners?

Online Search

Why did you select Good Stuff Partners over others?

Close to my geographic location
Great culture fit
Good value for cost
Company values aligned

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a pre-revenue startup, which means that our brand was a blank sheet of paper when we engaged Good Stuff Partners. We now have a compelling and authentic brand that is codified in our brand book. We also have the core brand assets that we can leverage across our various marketing channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In-person market research results.
Brand book and all of the associated brand assets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Stuff assigned a dedicated project manager to our engagement who communicated well and ensured everything was delivered on time. They have a very logical, immersive, and thorough process for developing a brand from scratch. Although they have a structured approach for developing a brand, they are also flexible and accommodated our unique style and constraints.

What was your primary form of communication with Good Stuff Partners?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their small size ensures that your project gets the attention of the principles. They're completely engaged! They're very creative and detail-oriented, and their designs feel timeless. The Good Stuff team really immerses itself in your business, products, and culture. Their work always reflects the essence and mission of the company.

Are there any areas for improvement or something Good Stuff Partners could have done differently?

They're a great agency and fun to work with!

RATINGS

5.0

Branding
$200,000 to $999,999
June 2021 - Oct. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They do great work, but having fun along the way made it so enjoyable."

Dec 22, 2022

CEO, WRA, Inc.

Geoff Smick

Other industries
San Rafael, California
51-200 Employees
Online Review
Verified

Good Stuff Partners provided branding services and developed a new website for an environmental consultancy. They built a website, researched the competition, studied positioning, and designed an updated logo.

Good Stuff Partners delivered all the promised objectives and reached all the milestones, guaranteeing a happy client. They communicated weekly and promptly via Asana, ensuring an effective workflow. Their culture and easy-going attitude were hallmarks of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Environmental consulting firm specializing in project entitlement support, habitat restoration design, and environmental planning. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Good Stuff Partners, and what were your goals?

Re-brand and new website. We are a 41 year old company with an outdated brand that we had grown out of. Wanted a new brand that better represented who we have become over the years. Needed a new website to carry that brand.

SOLUTION

How did you select this vendor?

Recommendation from a past client of theirs + we went through an interview process and got multiple bids. GSP wasn't the least expensive but we felt they were the best match for our personality.

Describe the scope of their work in detail, including any steps and the final deliverables.

- Research/competitive landscape - Brand Architecture - Positioning and Voice - Purpose Statement and Elevatory Pitch - New logo/identity - entirely new website

How many people from the vendor's team worked with you, and what were their positions?

4-5 plus a web design subconsultant. Roles included: - Creative Director - Brand Strategist - PM - Associate Creative Director - Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very pleased with the outcome. The working relationship was very positive and even fun. We accomplished all of the goals we set out to at the beginning of the project. Project stayed on schedule and budget.

Describe their project management style, including communication tools and timeliness.

I wasn't in the driver's seat for this aspect of the project but my understanding was that there were very regular (weekly often) check in meetings to ensure the project was moving forward. The project was tracked in a PM software (Asana) and regularly maintained, and communication was direct and friendly.

What did you find most impressive or unique about this company?

I guess I would call it culture. They were just such a fun group of people - so talented in their respective disciplines and creative, but fun! They do great work, but having fun along the way made it so enjoyable. I looked forward to every meeting I had with them.

Are there any areas for improvement or something they could have done differently?

Not from my perspective but Liz might be able to provide some constructive comments here. I recall her mentioning something about the transition from the website planning software to actual laying the website out not translating too well. This was surprising to her and resulted in a lot more work than anticipated.

RATINGS

5.0

"5 out of 5. I hope to grab a beer with them in the future! My treat this time. :)"

Other Design
$50,000 to $199,999
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 4.5

"They put in substantial hours above and beyond our scope, at no cost to us, to get our initial visual system correct."

Nov 8, 2022

Co-Founder & COO, B Generous

Neil St. Clair

Other industries
Los Angeles, California
11-50 Employees
Online Review
Verified

Good Stuff Partners provides branding services to a fintech firm. They've created the client's logo and visual system and implemented them in their website, social media pages, and customer-facing documents.

Good Stuff Partners has delivered a scalable, memorable, and well-thought-out visual system and identity, which applies to both the client's B2B and D2C businesses. Moreover, their team is diligent and detail-oriented. They've gone beyond the scope to provide what the client exactly wanted.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder & COO of B Generous, a financial technology startup focused on providing "Donate Now, Pay Later" options for nonprofits and donors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Good Stuff Partners?

We hired them to design our ground-up visual brand and identity (e.g. logos, visual system, etc.), collateral materials, and website visuals.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed more than 60 firms initially and requested RFPs from around 10. We thoroughly interviewed and reviewed their work, past clients, and overall fit with our organization and ethos. Good Stuff had beautiful design and a strong roster of clients in our world.

Describe the project in detail and walk through the stages of the project.

The project had several phases from initial discovery, through logo and visual system creation, and finally application of that visual system across dozens of customer-facing documents, websites, and other o/o platforms (e.g. social media). We have maintained an ongoing relationship after the initial project spec. was done for both maintenance and new first-order design work as well as updates/further iterations on the brand.

How many resources from the vendor's team worked with you, and what were their positions?

We had several resources, but our primary contacts were the two founders of the firm, Aimee and Adrian, with an account executive providing additional design and administrative support. It was excellent working directly with the senior team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everything was done that needed to be done to create a scalable visual system. Not the cheapest, but we got what we paid for, which was an extremely professional and well-thought-out visual system and identity that is memorable, can grow with us, and flows to both our B2B and DTC businesses. Once we got into flow design was very easy.

How effective was the workflow between your team and theirs?

Very effective. Weekly meetings, emails, and ad hoc communications. Took a little time to understand each others' best working style, but always felt that Good Stuff was diligent, detail-oriented and understanding from a PM perspective. We could have been better using their project management tools, and they could have joined us on Slack for quicker comms, but overall it was a great flow.

What did you find most impressive or unique about this company?

They put in substantial hours above and beyond our scope, at no cost to us, to get our initial visual system correct. We aren't the easiest clients simply approving one of the first three designs. But they insisted on working with us until they got it right. Others may have fired us as a client, but they put in the hours that made it work for everyone. And here we are nearly a year later!

Are there any areas for improvement or something they could have done differently?

See above on Slack comms. Only other thing I would say is that initially a little more speed/sense of urgency, but that is a startup guy talking. I know that would have compromised some of the design thinking, so there is a tradeoff.

RATINGS

5.0

"I would select them again in a minute."

Showing 1-10 of 25 Reviews

Our Story

Founded in 2013, Good Stuff Partners exists for one reason: brands that do good deserve to be seen and understood as clearly as the impact they create. We made a promise from day one to only work with organizations that stand up for people, animals, and the planet — and 13 years and 30+ clients later, that's still our only filter. We're a small, senior-led team headquartered in Larkspur, California, and every client works directly with the people who lead the work.

What Sets Us Apart

Mission-Driven by Design

We've worked exclusively with nonprofits, B Corps, public agencies, and purpose-led companies since 2013 — it's the only kind of client we take. That focus means we already understand donor dynamics, board sensitivities, and public accountability before a project starts.

Senior Talent, Personal Experience

Our leadership leads and executes on every project — you work with senior talent with 25+ years of experience guiding organizations through the creative process. That seniority shows in the work too: every element is idea-led, telling a unified, engaging story through design and language.

Cohesive & Strategic

Research and discovery come first, uncovering the insights that shape your brand or campaign strategy. We go beyond veneer brands and vanity stats — building brands and messaging that reflect your mission, support long-term growth, and deliver real results.

Quick Facts

13 years in business

Tools and Technology

Figma

Adobe Creative Cloud

Asana

Canva

FigJam

Looker

Mailchimp

Commonly Asked Questions

We love collaborating with our clients--working closely ensures the best outputs for brands, websites, and campaigns. If your team already has a system you rely on, we'll work within it. Here's how we have found the most success collaborating with client partners. During active creative projects, we typically run weekly or bi-weekly project calls and deliver on a rolling basis. During our project meetings, we share deliverables and work-in-progress, gather your feedback, ask and answer questions, and share status updates, so you always know where you are in the project process. We've worked with enough nonprofits and public agencies to understand the nuance of managing internal approvals — we build stakeholder review into our process from the start, and can help identify key moments to bring in broader team for input. On tools: we manage our internal workflow in Asana, and use Instagantt so you have real-time visibility into your project timeline, milestones, and progress. Files and notes live in Google Drive, organized so you can find what you need without digging. And for campaign engagements, you'll have access to a live performance dashboard during the campaign flight, so you can check results in real time along with our regular reporting.

Premier Verified means Clutch independently confirmed Good Stuff Partners is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 25 verified client reviews averaging 4.9 stars.

Learn More

Verified Client Reviews: 25

Overall Review Rating: 4.9

Source: Clutch

Last Updated: October 20, 2026

Business Entity

Business Entity Name	Good Stuff Partners LLC
Source	California Secretary of State
Jurisdiction of Formation	California
Date of Formation	April 17, 2013
Status	Active
Last Updated	August 3, 2021
ID	201313510219

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

Learn More About The Clutch Verification Process

Locations (1)

900 Larkspur Landing Circle, Suite 115 Larkspur, CA, United States 94939

6 - 9

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Reviews

Good Stuff Partners Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Successful Branding and Rebranding Projects

Strong Project Management Skills

Challenges with Initial Understanding and Guidance

Excellent Communication and Collaboration

Alignment with Client Values

Commitment to Client Success

Reviews mentioning:

Good Stuff Partners Reviews

Branding & Design for Coffee Roasting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Brand & Website Design Revamp for Philanthropic Foundation

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Web Design for Real Estate Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding for Food & Beverage

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding, Logo & Web Development for PR Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Website & Graphic Design for Nonprofit Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Design & E-Commerce Dev for Plant-Based Media Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Brand Strategy, Identity & Assets Dev for Coffee Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding for Environmental Consultancy

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Website Design for Fintech Company

BACKGROUND