Brands with Purpose™

We’re a full service brand communication agency in salty little Sausalito, just a stone’s throw from San Francisco. Good Stuff is more than just our name, it’s our mission. That’s because we’re here to partner with brands that make life better for people, animals, and the planet.

 

We specialize in solving communication challenges for all sorts of purpose driven organizations, both for and non-profit. The one thing they all have in common is their ability to have a positive impact on the world. Our job is to create powerful, authentic brands that builds meaningful relationships with the people that matter most to them.

 

So through brand insight, strategy, voice, identity and experience, we help our clients attract more customers and supporters and ultimately grow to be even more successful and impactful.

 

We’d love to chat, learn more about your challenges and make good stuff together!

 

www.goodstuffpartners.com/contact

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
2013
Show all +
Sausalito, CA
headquarters
  • 30 Princess St, Suite 5
    Sausalito, CA 94965
    United States

Portfolio

Key clients: 

Amalgamated Bank, Vibrant Emotional Health, Habitat for Humanity, Ritual Coffee, YMCA, Global Fund for Women, Tides Foundation, Tides Advocacy, AiRCare Health, San Mateo County Office of Sustainability, Pivotal, Marin Humane, V-Dog, Community Action Marin, Magnify Community, Excite Credit Union, Animal Legal Defense Fund, NMA Architects, VegNews

DESTIGMATIZING MENTAL HEALTH. Image

DESTIGMATIZING MENTAL HEALTH.

VIBRANT EMOTIONAL HEALTH

The future of mental health looks bright.


We always feel really privileged when we partner with people who are making a critical difference to people’s lives. The Mental Health Association of New York City, now Vibrant Emotional Health, help over 2.5 million people a year, providing critical help through their NYC programs and US wide services like the National Suicide

Prevention Lifeline. 


We worked with the leadership team and board to completely review and redesign their brand communications. From a deep dive, we developed their brand strategy by uncovering the DNA of the organization, what makes them tick, and is as true today as it was the day they started over 50 years ago. 


Creating a rock solid brand position helped us to develop an authentic new brand voice for them. Making them even more accessible and approachable is crucial to their ability to provide help to people in need, where, when and how they need it. 


Most importantly, we created the new name, Vibrant Emotional Health. This, paired with the new tagline ‘Hope Happens Here’, reinforces the message that help is available for everyone and moves away from the more stigmatizing associations of mental health.


Learn more about our case study at https://www.goodstuffpartners.com/vibrant-emotional-health.

A FORCE FOR SOCIAL GOOD Image

A FORCE FOR SOCIAL GOOD

TIDES FOUNDATION

Branding a force for social good.


Tides is a powerful alleyway for change that believes a quality education, access to healthcare, a clean environment and being treated equally are basic human rights. They team up with like-minded philanthropists, advocates, nonprofit leaders, corporations and entrepreneurs who want to invest their money and scale ideas to drive social

impact. 


Tides had just completed their organizational strategy and needed a new brand strategy to support it. Their communications had become fragmented over time and each department didn’t fully understand how their work laddered up to support the vision and future goals.


We created a brand strategy that gave clarity to their communications and connected meaningfully with all of their audiences, especially the new people they needed to reach.


Learn more about our case study at https://www.goodstuffpartners.com/tides

CHAMPIONS FOR GENDER EQUALITY. Image

CHAMPIONS FOR GENDER EQUALITY.

GLOBAL FUND FOR WOMEN.

Champions for gender equality.


Global Fund for Women hired us to help raise awareness about the organization and help answer the often complicated question about what are women’s human rights? As one of the world's biggest foundations for gender equality, they champion women-led, grassroots organizations in over 175 countries. Since 1976, they’ve helped win rights for millions of

women and girls.


We paired it with a new tagline, Champions for Equality™, that builds on their name and clearly communicates their stake in the ground. Now, someone that knows nothing about them could more easily understand what they do, who they do it for and why it matters.


The new positioning and identity needed to work a lot harder to explain the complex work they do besides being a women’s fund. To keep things simple, we created an equal sign using the negative space in the letter ‘E’ as a memorable way to visually communicate their new positioning. We paired it with a new tagline, Champions for Equality™, that builds on their name and clearly communicates their stake in the ground. Now, someone that knows nothing about them could more easily understand what they do, who they do it for and why it matters.


Learn more about our case study at https://www.goodstuffpartners.com/global-fund-for-women-human-rights-nonprofit

AMERICA'S FIRST VEGAN DOG FOOD COMPANY. Image

AMERICA'S FIRST VEGAN DOG FOOD COMPANY.

V-DOG

America's first vegan dog food company.


V-dog needed a major overhaul to catch up to the sophisticated tastes of health & planet conscious pet guardians. They had an amazing product, loved by dog owners, but didn't have a clear position and visual language to bring their brand to life when they communicated with the outside world. What we did. We created a crystal clear brand position for

them, and then developed their verbal strategy, ensuring that the brand personality came to the fore. In tandem with this, we created their complete brand look and feel from the ground up. 


Since then, we've been with them every step of the way, developing their website, social media, packaging, new product positioning, naming and sampling campaign materials. Distribution has increased and V-dog is now sold in Canada, Europe & Australia.


Since the brand launch, sales have rocketed, increasing five fold.


Learn more about our cast study at https://www.goodstuffpartners.com/v-dog

LIVES MADE HAPPY. Image

LIVES MADE HAPPY.

MARIN HUMANE.

A fetching new brand for a 110 year-old nonprofit.


Founded in 1907, Marin Humane have been pioneers from the get go. They began by fighting for the protection and welfare of farm animals and today they run groundbreaking programs like rehabilitating inmates at San Quentin and building confidence in kids with autism. The problem was that the outside world had very little awareness about the

unmatched breadth of their work and their far reaching impact, often sharing their expertise across the US and overseas. 


So the brand needed to change the misconception that they’re just a place you go to adopt a dog or a cat. In reality, they’re not just animal people, they’re people people too, because their programs bring animals and humans together, forging a bond that impacts not just homes, but makes neighborhoods and communities happier and healthier.


Learn more about our case study at https://www.goodstuffpartners.com/marin-humane


CHANGING THE WAY PEOPLE KNOW COFFEE. Image

CHANGING THE WAY PEOPLE KNOW COFFEE.

RITUAL COFFEE.

One of the world's premier coffee companies rebrands and emerges victorious.


Since we created their iconic brand in 2005, Ritual has become one of the most revered coffee companies in the world. But they were losing market share to younger, less authentic coffee companies and also wanted to combat the snobby stereotype that had become synonymous with 3rd wave coffee.

 

We

repositioned them away from their hipster competitors by playing up their San Francisco roots so they became part of the establishment. Stories about their farmer partners, and friendly, detailed brew guides, help Ritual share their great love of coffee in a fun and down-to-earth way, demystifying the coffee experience. 

We kept their cup & star logo because it still reflected their renegade culture but refined it and applied it across their entire line of packaging so it would stand out on store shelves.


Learn more about our case study at https://www.goodstuffpartners.com/ritual-coffee-packaging

Reviews

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Branding for a Urban Humane Society

"They were very creative, but their ideas and information were also based on statistics and research."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2016 - Ongoing
Project summary: 

Good Stuff Partners provided design, branding, and market research for a humane society. Their team designed new print products, logos, and offered content writing support. 

The Reviewer
 
501-1,000 Employees
 
San Francisco, California
Nancy McKenney
President, Marin Humane Society
 
Verified
The Review
Feedback summary: 

Good Stuff Partners was an effective partner in the rebranding process. Their unique insights and talents helped improve brand recognition and streamline marketing strategy. It established the client as a leader in the space. Communication and project management were effective. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Marin Humane, a nonprofit organization serving Marin County, which is located north of San Francisco. Our organization provides both typical humane society services as well as various animal services. This includes enforcement of animal ordinances, rescue, and return to owner efforts for lost and stray animals. We’re a private, nonprofit organization that’s been in existence since 1907.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

Our organization has a good reputation in the community, but we felt we needed to solidify a more unified message about who we were, what we did, and what our impact was. Marin Humane is the only shelter for our community. We do a lot and we have information to share on many programs and services. It felt as if we didn’t have a consistent message about who we were and what we did, and we wanted some outside help to get down to the core essence of our organization and translate that vision into our brand.

The other reason that we wanted to rebrand was that we knew we were competing for a lot of the community’s attention through social media messaging in regards to fundraising for our nonprofit animal welfare services. We wanted to distinguish ourselves among all the competition in the nonprofit world so that people would understand who we were and why they should support us.

SOLUTION

What was the scope of their involvement?

Good Stuff analyzed our preexisting strategy and needs. They met with different members of our staff to gain an understanding of our challenges and wishes. They also did some research on what existed in the “brand space”, as in what we were competing with as far as logos and taglines. They provided some market research and a new style guide/icons. They also ran a writing workshop with the staff that would be responsible for carrying out our new look and feel. The workshop was on how we could impart our new brand through our writing, including web pages, appeal letters, and business cards.

They also provided us with guidance and good information on how to rebrand ourselves and use that brand in the implementation phase: business cards, door signs, vehicles, doors, t-shirts, uniforms, etc.. Lastly, they trained our staff and board of directors on the ins and outs of the new brand.

What is the team composition?

We primarily worked with Aimee (Partner and Creative Director, Good Stuff Partners) and Adrian (Partner and Brand Strategist, Good Stuff Partners). They had some staff behind the scenes and a third-party vendor for market research.

How did you come to work with Good Stuff Partners?

Our director of marketing and communications found out about their company through some research or networking. We asked them to come in and give a bid. There were three companies in the bidding, but their unique approach to their previous clients and to working with us seemed like a good fit. On top of it, their own mission and the way they chose their clients were good matches for us.

How much have you invested with them?

Because we’re a private nonprofit organization, it wasn’t cheap, but it was one of the best investments we’ve done. In total, we spent $60,000–$110,000 on the project. Some of it wasn’t directly with Good Stuff; it was market research and some graphic design work.

What is the status of this engagement?

Officially, we started the branding project with Good Stuff in July 2016 and wrapped up the project in early 2017. We went live in February or March 2017. We haven’t really wrapped up, in the sense that we’re always utilizing their services and advice on the things we do.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand is still going strong for us in 2020, and we still receive great feedback and are very happy with it. We’ve been applying and utilizing the style guide they wrote for us, and we use it to train new staff today. Aimee and Adrian were wonderful partners and very patient, but also pushed us to think in new ways about how to present Marin Humane to our world.

We’ve continued to get positive feedback and compliments for our brand and the way we’re applying it to our items, even today. We were able to roll out the new website and also make it more mobile-friendly. That wasn’t directly related to the marketing process, but their web design and content writing assisted in this initiative.  

Our website and Facebook presence remain strong. I can say that we're in a much better spot financially and regarding response to our look. We get requests from our colleagues to buy our t-shirts because they like the design.

Previously, we lacked brand consistency. We postponed the new branding for a while because we knew we needed to do it right. It was a big upfront expense for us, as a nonprofit. We were weighing the cost-benefit analysis of marketing versus supporting the animals, but it was worth the effort. It’s lasted for a long time and been spot on in identifying who we were and what we did. In a sense, we’ve amortized that upfront cost since the release.

How did Good Stuff Partners perform from a project management standpoint?

Aimee and Adrian are a great team. From Adrian’s ability to go into the details about implementation to Aimee’s creativity, they were a joy to work with. We had regular meetings to check in with our timeframe and commitment. They were responsive to the changes we made and worked really well with board members, volunteers, and staff that may not have completely understood why we were doing the rebranding and what it meant. Some people thought it was just a logo change, but it was much more than that. Good Stuff was very good at adapting to the various audiences that were involved in the meetings, workshops, and trainings.

We worked with them for a long time, but they always provided check-ins about the process and fees. We did negotiate and sometimes change what they were working on, or we added to it. They were really flexible in the services they could offer us. For example, there was some writing that we didn’t necessarily need from them, so they trained us and let us roll with it after early-2017.

What did you find most impressive about them?

Some of their elements were familiar, but the way Good Stuff did their research and their creativity were impressive. I’d add their ability to adapt and be flexible. They were very creative, but their ideas and information were also based on statistics and research. They weren’t just shooting from the hip. That packaging of everything was unique.

Are there any areas they could improve?

In the beginning, it was the price tag. I have no regrets about what they didn’t do for us. We probably would’ve added more projects for them to work on.

We had some unique vehicle designs for our official vehicles, and there were a few hiccups with some of our designs. Good Stuff Partners worked it out, but that kind of vehicle design might not have been their forte. We probably took longer working with them on that, but I also don’t know if it was just because of the unique set of vehicles we happen to have.

Do you have any advice for future clients of theirs?

It’s important for clients to do their homework and check references. Looking online at some of the products they’ve created, meeting them in person, and seeing them as true partners is also important. Clients should accept that they know what they’re talking about and might push them out of their comfort zone. In the end, they do great work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding, Naming, & Web Dev for Nonprofit

"Their team cared about our mission and invested in our success."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2018 - Ongoing
Project summary: 

Good Stuff Partners established a brand identity for a nonprofit organization. Following interviews with key stakeholders, they developed a brand name, logo, and website to represent the company’s mission.

The Reviewer
CEO, Nonprofit
 
Verified
The Review
Feedback summary: 

Good Stuff Partners delivered a satisfying name and website that receive positive feedback alike. The team was transparent to support effective communication and approached the collaboration with a positive attitude. They were an engaged and dedicated partner, which ensured a successful engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

We brought on Good Stuff Partners to create a name and launch our brand.

SOLUTION

What was the scope of their involvement?

They first sat down and listened to us attentively. Their team asked questions to distill the essence of who we are and to help us think strategically around our brand's definition. We’re a new organization, so we didn’t have a record for them to enhance and improve. They helped us to shape and create the brand, which included the name, the logo, and the website. They also lightly worked on our social media and our communications plan.

What is the team composition?

Initially, we worked with Adrian (Partner and Brand Strategist, Good Stuff Partners), Aimee (Founder and Creative Director, Good Stuff Partners), and a person who worked on an administrative level. As the project progressed, we started to work mostly with Aimee and an outsourced developer. We also met with a communications contractor. For a few components of the project, we worked with design staff.

How did you come to work with Good Stuff Partners?

A colleague organization referred us to Good Stuff Partners. We liked their work with previous clients and their vibe. We liked the fact that they spent time working with social purpose organizations as well as with corporations. 

How much have you invested with them?

The original contract was for $100,000 but we added to the scope. All in, we spent between $100,000–$150,000 on the project.

What is the status of this engagement?

We began working with Good Stuff Partners in the fall of 2018 and we’re just about to wrap up. If we need touch-ups, we’ll work with them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

People like the name. We’ve also gotten nice feedback on the website.

How did Good Stuff Partners perform from a project management standpoint?

We had regular phone calls to check in because 90% of their work was done remotely. We used Asana, which had both strong and weak points. It was good because everything was archived. They’re straightforward and honest folk, which led to good communication.

What did you find most impressive about them?

They're good people with tremendous positivity and goodwill. Their team cared about our mission and invested in our success.

Are there any areas they could improve?

This is tiny but Adrian’s a tremendous asset. After the initial communications, he wasn’t as involved in the project. Their use of Asana makes sense to them but not as much sense to the client. I was an Asana user before this engagement but found it difficult to locate items based on Good Stuff Partners’ organizational style.

Do you have any advice for potential customers?

Be extremely clear about what you want and when you need it. Be willing to give detailed feedback because Good Stuff Partners will act on it.

4.5
Overall Score It was great but they’re not as strong with copy and needed nudging about what to produce sometimes. Ultimately, what we received was really good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were good with deadlines. When there were delays, it was usually on our side.
  • 4.0 Cost
    Value / within estimates
    They were more or less in line with other agencies but there were certain components of the project that were out of scale.
  • 4.5 Quality
    Service & deliverables
    They delivered high-quality products, but it took a little nudging to get their team in the right direction sometimes.
  • 5.0 NPS
    Willing to refer
    It was great to work with them.

Branding for a County Government

“They bring a very creative spin to the traditional, more rote way of approaching outreach and marketing.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2019 - Ongoing
Project summary: 

Good Stuff Partners handles general creative services for a county government including marketing strategy, language development, and audience targeting for specific branding campaigns.

The Reviewer
 
5,001-10,000 Employees
 
Redwood City, California
Communications Officer, County Goverment
 
Verified
The Review
Feedback summary: 

The partnership has been very successful so far, pleasing project stakeholders with their creative yet detail-oriented approach to projects. The Good Stuff Partners team is always available and transparent with their clients, making the project easy to manage and enjoyable for everyone involved.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My employer is a county government, and my position is the communications officer for the office of sustainability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

We have historically had creative services expertise in our office but needed to do more targeted messaging and more effective outreach to our target audiences. We decide that expert third-party branding and marketing was needed to round out our creative skill set.

SOLUTION

What was the scope of their involvement?

They have evaluated several of our websites for more effective organization of our information and to identify gaps in our information. Their team has helped us determine how we can better connect our residents, businesses, and other users of the county’s services to the resources that are available to them.

Additionally, they’ve helped strategize on branding in terms of slogans, program names, and other ways that we can use language to convey the value of our services to their intended audience.

What is the team composition?

Their team consisted of about 6 people, including an account manager.

How did you come to work with Good Stuff Partners?

We put out a competitive request for proposals, and they were the most responsive to the needs of our agency and what we asked to be addressed in the proposal. What really stood out to us was their social marketing and cause marketing in the way they approach their clients. We wanted to go outside the way governments typically speak to their audience, and they seemed like a company that could provide that.

How much have you invested with them?

Our contract with them is about $300,000 in total.

What is the status of this engagement?

The project started around January 2019 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re an office of about 40 individuals, and anyone has been able to access them as needed for projects big and small, which has been hugely beneficial to our operations. They are a delight to work with from the customer experience side of things, including the expertise and professionalism that they bring to the table.

How did Good Stuff Partners perform from a project management standpoint?

Their team has been totally transparent in their process so far, and they do a great job of keeping us informed about where in the process they’re at and what they are looking to complete next, so you never feel out of the loop on anything. That can become a big deal in managing a contract of this size and has proven not to be an issue at all for us.

What did you find most impressive about them?

For a private company that takes on a range of clients, they are incredibly good at homing in on what values would speak to the audience that you’re targeting in each campaign and figuring out how to work the messaging around that. They bring a very creative spin to the traditional, more rote way of approaching outreach and marketing.

Are there any areas they could improve?

The only thing I think could be improved are the turnaround times, but that is a trade-off in balance with the really thoughtful and measured approach that they take to their jobs.

Do you have any advice for potential customers?

I would absolutely recommend that anyone choose to work with them.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Philanthropic Partner

“They go well beyond what one would normally expect from a branding firm.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2016 - Ongoing
Project summary: 

Good Stuff Partners performed a complete strategic rebrand for a philanthropic and nonprofit accelerator, which included developing a new logo and website. They continue to assist in branding campaigns.

The Reviewer
 
51-200 Employees
 
San Francisco, California
Lisa Ellis
Director of Communications, Tides
 
Verified
The Review
Feedback summary: 

The branding and company identity work delivered by Good Stuff Partners played a transformative role in their client’s presence in the world of social change. Their team is extremely competent and creative, staying on top of all project goals and delivering high-quality results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My company, Tides, is a philanthropic partner and non-profit accelerator dedicated to a world of shared prosperity and social justice. I am the director of communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

Tides, which has been around for more than 40 years, launched a new vision, mission, and approach (VMA) in 2015. At that point, we felt that it was time for Tides to highlight our new VMA and talk about ourselves as the more agile and strategic partner we have become to those who wish to accelerate the pace of social change in the world.

We needed a values-aligned branding partner and chose Good Stuff Partners to help us update our logo and website and develop cohesion and consistency in the way our mission was communicated to our partners across the globe.

SOLUTION

What was the scope of their involvement?

From start to finish, they helped us crystallize the essence of what, why, and how our organization operates. Good Stuff Partners helped us translate that into a brand, logo, and tagline, as well as broade messaging around who we are.  We continue to tap their expertise whenever we need that branding incorporated into our office facilities or to promote and advance new philanthropic campaigns to advance critical social justice issues, and much more.

Their team also supported our web developer to create a completely new website to go along with our revamp.

What is the team composition?

We’ve worked primarily with the firm’s talented two founding partners, but we’ve had some interaction with several other members of their capable team as well.

How did you come to work with Good Stuff Partners?

Tides was seeking a mission- and values-aligned partner who would help us surface and articulate our DNA and translate that into a powerful, accessible, and inspirational brand to champion and mobilize support for a more just and equitable world.

How much have you invested with them?

We’ve spent in the $50,000–$200,000 range.

What is the status of this engagement?

We started working together in 2016, and the partnership has continued over the two years since we launched the brand.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a dashboard that we use to track brand affinity, awareness, engagement, and conversion. We’ve been able to track an increase in the number of people who know about and are engaging with Tides because of how we’ve been able to leverage the new brand.

We are also seeing positive trends from newsletter signups, registration numbers at our events, and, most importantly, our growing pipeline of leads seeking our tools and expertise to drive social change.

How did Good Stuff Partners perform from a project management standpoint?

They’re excellent project managers. Almost nothing falls through the cracks. They take initiative and are able to anticipate our needs, more often than not. They keep in touch with us regularly, and we often brainstorm ways we can promote Tides’ approach to helping our partners solve some of society’s toughest problems. They go well beyond what one would normally expect from a branding firm.

What did you find most impressive about them?

Their innovative mindsets and hands-on work styles have been key assets in our partnership. They have a purpose-driven approach and share our desire to make the world a better place. The fact that we have those things in common has helped our work and our business come together in really powerful and productive ways.

Are there any areas they could improve?

I honestly can’t think of any significant areas in which they could improve.

Do you have any advice for potential customers?

Trust them, and really open your mind and heart to their ideas. The Good Stuff Partners team may challenge the more traditional ways you might be thinking about your brand, but you’ll be in the very capable, talented hands of people who will always deliver first-rate results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Marketing for Architecture Firm

“When people go to our website, they really get a sense of who we are and that sets us apart from other firms.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2004 - Ongoing
Project summary: 

Good Stuff assisted a rebranding effort by leading workshops to distill unique attributes into client-facing key messaging. They used this information to perform a website redesign and complete the rebrand.

The Reviewer
 
1-10 Employees
 
Vienna, Virginia
Dave Mendro
Partner, NMA Architects
 
Verified
The Review
Feedback summary: 

The website’s been significantly more successful since the design overhaul. Good Stuff’s work communicates a unique brand identity that engages customers. Their service-oriented approach and extremely creative staff yield a transparent and communicative engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a partner of NMA Architects. We’re an architecture firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

One of our partners retired, so we thought it was an opportunity to reevaluate our branding and bring in specialists to modernize our marketing efforts.

SOLUTION

What was the scope of their involvement?

Good Stuff didn’t come to us with preconceived ideas of who we are or what we should do. Instead, they sat down with us and asked questions to understand our strengths and what sets us apart from other architecture firms. They took us to a remote coastal area where our team spent the day engaging in branding exercises. Their approach made everyone comfortable and able to get into a creative mindset. By getting out of the office and thinking critically about our company, we were able to define our brand identity.

Good Stuff took the information they gathered and created a tagline that encapsulates our core values. We use the tagline when speaking to clients and onboarding employees to help them understand our company culture. The initial branding effort culminated with a website redesign. They tied all the work we did into designing the UI/UX and deciding what projects we should put on display.

What is the team composition?

We work directly with Adrian (Partner & Brand Strategist) and Aimee (Partner & Creative Director).

How did you come to work with Good Stuff Partners?

One of our team members knew Aimee and recommended her. She’s helped us with graphics in the past. Once we decided to take our branding to the next level, we reached out to Good Stuff because we felt they’d be a good fit. Their culture is similar to ours in that they’re service-oriented when engaging with clients.

How much have you invested with them?

We spent between $10,000 and $50,000.

What is the status of this engagement?

We started working together in 2004 and the relationship is ongoing. We’re scheduled to meet with them this year and discuss building onto what we’ve established to take things to the next level.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been super successful since working with Good Stuff. They delivered a great website that performs exceptionally well on Houzz. That platform is extremely important within our industry and Adrian and Aimee often advise us on how to engage with clients and make sure they leave reviews. Furthermore, we get more compliments on our website than just about anything else. When people go to our website, they really get a sense of who we are and that sets us apart from other firms.

How did Good Stuff Partners perform from a project management standpoint?

We’re always busy with our day-to-day operations, but Good Stuff keeps us on track and helps manage what they’ve provided for us. They schedule work in stages so we can handle new integrations without negatively affecting our clients. They remind us to follow up, while also quickly responding to any questions we might have. This is a particularly valuable attribute when promotional opportunities present themselves. They’ve also encouraged us to start a blog, so we’ll often run social media ideas by them.

What did you find most impressive about them?

What I value the most is their creativity and personal approach. They work with us directly to find unique solutions instead of providing generic templates or answers. They were able to understand who we are and channel their ingenuity to create accessible messaging that’s also captivating to our audience. That’s not an easy task, but they were successful.

Are there any areas they could improve?

Honestly, nothing comes to mind. We’ve been very pleased with what they’ve done for us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all deadlines.
  • 5.0 Cost
    Value / within estimates
    The value we’ve gotten from their services has paid for the cost.
  • 5.0 Quality
    Service & deliverables
    It’s all about client service and they’re very responsive.
  • 5.0 NPS
    Willing to refer
    It depends on the person, but I’d highly recommend them.

Rebranding for Vegan Dog Treats Company

“Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2012 - Ongoing
Project summary: 

Good Stuff Partners oversaw a rebrand and product expansion for a specialty pet food producer. They built a new e-commerce site, originated new brand architecture, and named each new product.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Lindsay Rubin
Manager of Operations, V-Dog
 
Verified
The Review
Feedback summary: 

They are greatly responsible for current product success. Good Stuff’s modern, approachable names and brand structure established a unique position in the industry. They are communicative, dedicated to their work, and very responsive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We make vegan food and treats for dogs. I’m the manager of operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

The company has been in business since 2005 and was looking to rebrand in 2012. We originally partnered with Good Stuff for that project.

SOLUTION

What was the scope of their involvement?

They started on the rebrand before I joined the company. That included a new e-commerce website and updated packaging for our dog food. They modernized our entire brand and did a complete refresh of our look.

I’ve worked with them closely for at least two years to expand our list of products. We started with just our dog food. When we introduced our treats, they originated our new brand architecture and named each new item. They chose where each product belonged in the line and made sure each name was unique.

What is the team composition?

We work primarily with Aimee (Partner & Creative Director, Good Stuff Partners) and occasionally with her co-owner, Adrian (Partner & Brand Strategist, Good Stuff Partners).

How did you come to work with Good Stuff Partners?

I believe our founder connected with them through the vegan community. Good Stuff works fairly exclusively with conscientious, mission-driven brands like ours.

How much have you invested with them?

We’ve spent in the $50,000–$200,000 range.

What is the status of this engagement?

The rebrand started in 2012. I started in 2013, so I can’t give an accurate timeline for that project. We do less architecture now that we’ve solidified most of our products, but still work with them on branding, packaging, and a few big-picture projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can attribute much of our brand and product success to the work they did. They gave our products creative names and found the perfect combination of cute, modern, and approachable. The architecture they built puts us in a unique position in the pet space.

How did Good Stuff Partners perform from a project management standpoint?

They’re always responsive. We usually contact Aimee via email or various project management tools like Basecamp or Asana. Everything goes smoothly and their communication is excellent.

What did you find most impressive about them?

They work with really distinct brands with missions they’re passionate about. Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity. They’re wonderful people and we became great friends. I highly recommend them.

Are there any areas they could improve?

There’s nothing I can think of.

5.0
Overall Score They provide unique products and unparalleled professionalism.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve never had any issues with them delivering late or taking too long.
  • 5.0 Cost
    Value / within estimates
    It’s a big spend for a small business, but our ROI was at least ten times the cost. The value was worth it.
  • 5.0 Quality
    Service & deliverables
    They’re always timely and create high-quality products that exceed expectations.
  • 5.0 NPS
    Willing to refer
    They’re super talented and easy to work with.