Brands with Purpose

We are a San Francisco branding & design agency. 

Good Stuff is more than just our name, it's our mission. We work with brands that make life better for people, the planet, and animals. 

We help individuals, corporations and non-profits tell their stories simply and powerfully with the people who matter most to them. We design and deliver meaningful experiences that build authentic relationships with employees, partners, customers and influencers, helping them find their tribe and grow.

We know that when we put our minds together with people of purpose, good stuff happens.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
2013
Show all +
Sausalito, CA
headquarters
  • 3001 Bridgeway #258
    Sausalito, CA 94965
    United States

Portfolio

Key clients: 

Mental Health Association of NYC, Silicon Valley Children's Fund, SEE International, YMCA, Global Fund for Women, Tides Foundation, Marin Humane, Ritual Coffee, V-dog, NMA architects, VegNews

Reviews

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Branding & Marketing for Architecture Firm

“When people go to our website, they really get a sense of who we are and that sets us apart from other firms.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2004 - Ongoing
Project summary: 

Good Stuff assisted a rebranding effort by leading workshops to distill unique attributes into client-facing key messaging. They used this information to perform a website redesign and complete the rebrand.

The Reviewer
 
1-10 Employees
 
Vienna, Virginia
Dave Mendro
Partner, NMA Architects
 
Verified
The Review
Feedback summary: 

The website’s been significantly more successful since the design overhaul. Good Stuff’s work communicates a unique brand identity that engages customers. Their service-oriented approach and extremely creative staff yield a transparent and communicative engagement.

BACKGROUND

Introduce your business and what you do there.

I’m a partner of NMA Architects. We’re an architecture firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

One of our partners retired, so we thought it was an opportunity to reevaluate our branding and bring in specialists to modernize our marketing efforts.

SOLUTION

What was the scope of their involvement?

Good Stuff didn’t come to us with preconceived ideas of who we are or what we should do. Instead, they sat down with us and asked questions to understand our strengths and what sets us apart from other architecture firms. They took us to a remote coastal area where our team spent the day engaging in branding exercises. Their approach made everyone comfortable and able to get into a creative mindset. By getting out of the office and thinking critically about our company, we were able to define our brand identity.

Good Stuff took the information they gathered and created a tagline that encapsulates our core values. We use the tagline when speaking to clients and onboarding employees to help them understand our company culture. The initial branding effort culminated with a website redesign. They tied all the work we did into designing the UI/UX and deciding what projects we should put on display.

What is the team composition?

We work directly with Adrian (Partner & Brand Strategist) and Aimee (Partner & Creative Director).

How did you come to work with Good Stuff Partners?

One of our team members knew Aimee and recommended her. She’s helped us with graphics in the past. Once we decided to take our branding to the next level, we reached out to Good Stuff because we felt they’d be a good fit. Their culture is similar to ours in that they’re service-oriented when engaging with clients.

How much have you invested with them?

We spent between $10,000 and $50,000.

What is the status of this engagement?

We started working together in 2004 and the relationship is ongoing. We’re scheduled to meet with them this year and discuss building onto what we’ve established to take things to the next level.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been super successful since working with Good Stuff. They delivered a great website that performs exceptionally well on Houzz. That platform is extremely important within our industry and Adrian and Aimee often advise us on how to engage with clients and make sure they leave reviews. Furthermore, we get more compliments on our website than just about anything else. When people go to our website, they really get a sense of who we are and that sets us apart from other firms.

How did Good Stuff Partners perform from a project management standpoint?

We’re always busy with our day-to-day operations, but Good Stuff keeps us on track and helps manage what they’ve provided for us. They schedule work in stages so we can handle new integrations without negatively affecting our clients. They remind us to follow up, while also quickly responding to any questions we might have. This is a particularly valuable attribute when promotional opportunities present themselves. They’ve also encouraged us to start a blog, so we’ll often run social media ideas by them.

What did you find most impressive about them?

What I value the most is their creativity and personal approach. They work with us directly to find unique solutions instead of providing generic templates or answers. They were able to understand who we are and channel their ingenuity to create accessible messaging that’s also captivating to our audience. That’s not an easy task, but they were successful.

Are there any areas they could improve?

Honestly, nothing comes to mind. We’ve been very pleased with what they’ve done for us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all deadlines.
  • 5.0 Cost
    Value / within estimates
    The value we’ve gotten from their services has paid for the cost.
  • 5.0 Quality
    Service & deliverables
    It’s all about client service and they’re very responsive.
  • 5.0 NPS
    Willing to refer
    It depends on the person, but I’d highly recommend them.

Rebranding for Vegan Dog Treats Company

“Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2012 - Ongoing
Project summary: 

Good Stuff Partners oversaw a rebrand and product expansion for a specialty pet food producer. They built a new e-commerce site, originated new brand architecture, and named each new product.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Lindsay Rubin
Manager of Operations, V-Dog
 
Verified
The Review
Feedback summary: 

They are greatly responsible for current product success. Good Stuff’s modern, approachable names and brand structure established a unique position in the industry. They are communicative, dedicated to their work, and very responsive.

BACKGROUND

Introduce your business and what you do there.

We make vegan food and treats for dogs. I’m the manager of operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

The company has been in business since 2005 and was looking to rebrand in 2012. We originally partnered with Good Stuff for that project.

SOLUTION

What was the scope of their involvement?

They started on the rebrand before I joined the company. That included a new e-commerce website and updated packaging for our dog food. They modernized our entire brand and did a complete refresh of our look.

I’ve worked with them closely for at least two years to expand our list of products. We started with just our dog food. When we introduced our treats, they originated our new brand architecture and named each new item. They chose where each product belonged in the line and made sure each name was unique.

What is the team composition?

We work primarily with Aimee (Partner & Creative Director, Good Stuff Partners) and occasionally with her co-owner, Adrian (Partner & Brand Strategist, Good Stuff Partners).

How did you come to work with Good Stuff Partners?

I believe our founder connected with them through the vegan community. Good Stuff works fairly exclusively with conscientious, mission-driven brands like ours.

How much have you invested with them?

We’ve spent in the $50,000–$200,000 range.

What is the status of this engagement?

The rebrand started in 2012. I started in 2013, so I can’t give an accurate timeline for that project. We do less architecture now that we’ve solidified most of our products, but still work with them on branding, packaging, and a few big-picture projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can attribute much of our brand and product success to the work they did. They gave our products creative names and found the perfect combination of cute, modern, and approachable. The architecture they built puts us in a unique position in the pet space.

How did Good Stuff Partners perform from a project management standpoint?

They’re always responsive. We usually contact Aimee via email or various project management tools like Basecamp or Asana. Everything goes smoothly and their communication is excellent.

What did you find most impressive about them?

They work with really distinct brands with missions they’re passionate about. Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity. They’re wonderful people and we became great friends. I highly recommend them.

Are there any areas they could improve?

There’s nothing I can think of.

5.0
Overall Score They provide unique products and unparalleled professionalism.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve never had any issues with them delivering late or taking too long.
  • 5.0 Cost
    Value / within estimates
    It’s a big spend for a small business, but our ROI was at least ten times the cost. The value was worth it.
  • 5.0 Quality
    Service & deliverables
    They’re always timely and create high-quality products that exceed expectations.
  • 5.0 NPS
    Willing to refer
    They’re super talented and easy to work with.