What evidence can you share that demonstrates the impact of the engagement?
The brand is still going strong for us in 2020, and we still receive great feedback and are very happy with it. We’ve been applying and utilizing the style guide they wrote for us, and we use it to train new staff today. Aimee and Adrian were wonderful partners and very patient, but also pushed us to think in new ways about how to present Marin Humane to our world.
We’ve continued to get positive feedback and compliments for our brand and the way we’re applying it to our items, even today. We were able to roll out the new website and also make it more mobile-friendly. That wasn’t directly related to the marketing process, but their web design and content writing assisted in this initiative.
Our website and Facebook presence remain strong. I can say that we're in a much better spot financially and regarding response to our look. We get requests from our colleagues to buy our t-shirts because they like the design.
Previously, we lacked brand consistency. We postponed the new branding for a while because we knew we needed to do it right. It was a big upfront expense for us, as a nonprofit. We were weighing the cost-benefit analysis of marketing versus supporting the animals, but it was worth the effort. It’s lasted for a long time and been spot on in identifying who we were and what we did. In a sense, we’ve amortized that upfront cost since the release.
How did Good Stuff Partners perform from a project management standpoint?
Aimee and Adrian are a great team. From Adrian’s ability to go into the details about implementation to Aimee’s creativity, they were a joy to work with. We had regular meetings to check in with our timeframe and commitment. They were responsive to the changes we made and worked really well with board members, volunteers, and staff that may not have completely understood why we were doing the rebranding and what it meant. Some people thought it was just a logo change, but it was much more than that. Good Stuff was very good at adapting to the various audiences that were involved in the meetings, workshops, and trainings.
We worked with them for a long time, but they always provided check-ins about the process and fees. We did negotiate and sometimes change what they were working on, or we added to it. They were really flexible in the services they could offer us. For example, there was some writing that we didn’t necessarily need from them, so they trained us and let us roll with it after early-2017.
What did you find most impressive about them?
Some of their elements were familiar, but the way Good Stuff did their research and their creativity were impressive. I’d add their ability to adapt and be flexible. They were very creative, but their ideas and information were also based on statistics and research. They weren’t just shooting from the hip. That packaging of everything was unique.
Are there any areas they could improve?
In the beginning, it was the price tag. I have no regrets about what they didn’t do for us. We probably would’ve added more projects for them to work on.
We had some unique vehicle designs for our official vehicles, and there were a few hiccups with some of our designs. Good Stuff Partners worked it out, but that kind of vehicle design might not have been their forte. We probably took longer working with them on that, but I also don’t know if it was just because of the unique set of vehicles we happen to have.
Do you have any advice for future clients of theirs?
It’s important for clients to do their homework and check references. Looking online at some of the products they’ve created, meeting them in person, and seeing them as true partners is also important. Clients should accept that they know what they’re talking about and might push them out of their comfort zone. In the end, they do great work.