What was the scope of their involvement?
They started on the rebrand before I joined the company. That included a new e-commerce website and updated packaging for our dog food. They modernized our entire brand and did a complete refresh of our look.
I’ve worked with them closely for at least two years to expand our list of products. We started with just our dog food. When we introduced our treats, they originated our new brand architecture and named each new item. They chose where each product belonged in the line and made sure each name was unique.
What is the team composition?
We work primarily with Aimee (Partner & Creative Director, Good Stuff Partners) and occasionally with her co-owner, Adrian (Partner & Brand Strategist, Good Stuff Partners).
How did you come to work with Good Stuff Partners?
I believe our founder connected with them through the vegan community. Good Stuff works fairly exclusively with conscientious, mission-driven brands like ours.
How much have you invested with them?
We’ve spent in the $50,000–$200,000 range.
What is the status of this engagement?
The rebrand started in 2012. I started in 2013, so I can’t give an accurate timeline for that project. We do less architecture now that we’ve solidified most of our products, but still work with them on branding, packaging, and a few big-picture projects.
The website’s been significantly more successful since the design overhaul. Good Stuff’s work communicates a unique brand identity that engages customers. Their service-oriented approach and extremely creative staff yield a transparent and communicative engagement.