Good Stuff Partners is a brand and communications agency working with nonprofits, B Corps, public agencies, and other mission-driven organizations. We're a boutique studio based in Larkspur, California, serving clients across the San Francisco Bay Area, California, and beyond.
We build brands, websites, and campaigns that amplify our clients' missions and help them grow their impact. Our approach blends data-driven strategy with bold creative, shaping communication that's designed to be seen, felt, and acted on by the audiences who matter most to your organization.
Branding is more than a logo. We develop brand strategy and positioning, voice and messaging, and visual identity systems built for flexibility and consistency. We'll build you a campaignable identity that can work as hard as you do. Once a new brand identity is in place, we’ll develop the tools and templates your team needs to move quickly and confidently as you scale.
As one of your biggest brand touchpoints, and we bring that same strategic approach to websites. We design accessible, modern UI with an audience-focused lens on UX and website strategy. We're platform agnostic, building engaging, impactful websites on WordPress, Squarespace, Webflow, and more.
In a fast-moving, media-saturated world, nonprofits and public agencies often struggle to keep pace with modern marketing tools and strategy. We're on a mission to change that. We help clients launch donor, public awareness, and program engagement campaigns, using programmatic advertising to reach your audiences where they are online.
We believe business can and should be a force for good, which is why we work exclusively with mission-driven clients. We know the work means more when values are shared. Founded in 2013, Good Stuff Partners has been a certified B Corp since 2017, is woman-owned, and is an OSDS-certified Micro Business.
Got a project in mind? We'd love to learn more about your challenges and make good stuff together. Let's chat!
Good Stuff Partners offers competitive pricing with project costs ranging from $10,000 to $500,000. Clients appreciate their value for cost, noting timely delivery and responsiveness. They emphasize tailored solutions for nonprofits and small businesses, highlighting their commitment to creativity and relationship-building.
Clients appreciate the personable nature of Good Stuff Partners' team, noting their responsiveness and ease of communication. Their ability to build lasting relationships and immerse themselves in clients' missions enhances collaboration and project success.
Creative and Innovative Approach
Good Stuff Partners is recognized for their creative and out-of-the-box thinking, which helps clients redefine their brand and visual identity. Their innovative solutions are well-received by clients and audiences alike, making them a sought-after partner in the branding space.
Need for More Proactive Guidance
Some clients express a desire for Good Stuff Partners to take a more proactive role in guiding the creative process. They suggest that the team could provide more direction and fresh ideas rather than relying heavily on client input for inspiration.
Strong Brand Development Skills
Good Stuff Partners excels in creating compelling brand identities. Clients praise their ability to capture the essence of a business and translate it into effective branding elements like logos, taglines, and visual systems, which have significantly boosted brand awareness and engagement.
High-Quality, Value-Driven Work
The firm's commitment to high-quality, value-driven work is evident, with clients highlighting their dedication to delivering impactful branding solutions that align with the client's vision and goals.
Attention to Detail in Branding
Good Stuff Partners is lauded for their attention to detail, particularly in creating cohesive brand elements that resonate with target audiences. Their thorough approach to brand strategy and execution is a key strength.
“Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity.”
Apr 23, 2018
Manager of Operations, V-Dog
Lindsay Rubin
Verified
Other industries
San Francisco, California
1-10 Employees
Phone Interview
Verified
Good Stuff Partners oversaw a rebrand and product expansion for a specialty pet food producer. They built a new e-commerce site, originated new brand architecture, and named each new product.
They are greatly responsible for current product success. Good Stuff’s modern, approachable names and brand structure established a unique position in the industry. They are communicative, dedicated to their work, and very responsive.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We make vegan food and treats for dogs. I’m the manager of operations.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Good Stuff Partners?
The company has been in business since 2005 and was looking to rebrand in 2012. We originally partnered with Good Stuff for that project.
SOLUTION
What was the scope of their involvement?
They started on the rebrand before I joined the company. That included a new e-commerce website and updated packaging for our dog food. They modernized our entire brand and did a complete refresh of our look.
I’ve worked with them closely for at least two years to expand our list of products. We started with just our dog food. When we introduced our treats, they originated our new brand architecture and named each new item. They chose where each product belonged in the line and made sure each name was unique.
What is the team composition?
We work primarily with Aimee (Partner & Creative Director, Good Stuff Partners) and occasionally with her co-owner, Adrian (Partner & Brand Strategist, Good Stuff Partners).
How did you come to work with Good Stuff Partners?
I believe our founder connected with them through the vegan community. Good Stuff works fairly exclusively with conscientious, mission-driven brands like ours.
How much have you invested with them?
We’ve spent in the $50,000–$200,000 range.
What is the status of this engagement?
The rebrand started in 2012. I started in 2013, so I can’t give an accurate timeline for that project. We do less architecture now that we’ve solidified most of our products, but still work with them on branding, packaging, and a few big-picture projects.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We can attribute much of our brand and product success to the work they did. They gave our products creative names and found the perfect combination of cute, modern, and approachable. The architecture they built puts us in a unique position in the pet space.
How did Good Stuff Partners perform from a project management standpoint?
They’re always responsive. We usually contact Aimee via email or various project management tools like Basecamp or Asana. Everything goes smoothly and their communication is excellent.
What did you find most impressive about them?
They work with really distinct brands with missions they’re passionate about. Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity. They’re wonderful people and we became great friends. I highly recommend them.
Are there any areas they could improve?
There’s nothing I can think of.
RATINGS
5.0
"They provide unique products and unparalleled professionalism."
Quality
5.0
Service & Deliverables
"They’re always timely and create high-quality products that exceed expectations."
Schedule
5.0
On time / deadlines
"We’ve never had any issues with them delivering late or taking too long."
Cost
5.0
Value / within estimates
"It’s a big spend for a small business, but our ROI was at least ten times the cost. The value was worth it."
Willing to Refer
5.0
NPS
"They’re super talented and easy to work with.
Branding for Local Government Agency
BrandingGraphic DesignLogo
Corporate identity
Confidential
Oct. 2025 - Jan. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were very knowledgeable about the needs of our small agency and had worked with similar organizations before."
Feb 1, 2026
Project Mgr, San Francisquito Creek Joint Powers Authority
Anonymous
Verified
Government
Menlo Park, California
1-10 Employees
Online Review
Verified
Good Stuff Partners provided branding services for a local government agency. The team created a style guide, email signature, and Microsoft Word and PowerPoint templates.
Good Stuff Partners delivered templates that saved the client time when preparing memos and presentations. The client also received positive feedback on their new look. Moreover, the team delivered outputs on time and within budget. They were also responsive, knowledgeable, and flexible.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Project Manager of San Francisquito Creek Joint Powers Authority
Describe what your company does in a single sentence.
We are a local government agency that plans, designs, and implements flood risk reduction projects for San Francisquito Creek, California.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Stuff Partners to accomplish?
Create Word and Powerpoint templates
Develop agency branding
SOLUTION
How did you find Good Stuff Partners?
Referral
Why did you select Good Stuff Partners over others?
High ratings
Close to my geographic location
Pricing fit our budget
Referred to me
How many teammates from Good Stuff Partners were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Good Stuff Partners helped create a style guide and templates to ensure cohesive agency branding across our assets.
Summary of deliverables:
Word and Powerpoint template
Email signature template
Style guide
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Their templates have significantly saved us time when preparing memos and presentations, and many people have complimented on our new look.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They delivered their products on time and within budget and were a pleasure to work with. They responded quickly to our needs through email, and if further clarifications were needed, they were flexible to set up a call to discuss.
What was your primary form of communication with Good Stuff Partners?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were very knowledgeable about the needs of our small agency and had worked with similar organizations before.
Are there any areas for improvement or something Good Stuff Partners could have done differently?
None!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Food & Beverage
Branding
Brand messagingBrand strategyProduct branding
Confidential
July 2021 - Apr. 2022
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"The team had a unique approach to creative design, which helped us reimagine what was possible with our brand."
Sep 18, 2025
Former CCO, Dream Harvest
Leif Hickman
Verified
Food & Beverage
South Houston, Texas
11-50 Employees
Online Review
Verified
Good Stuff Partners helped a sustainable indoor vertical farm create a brand playbook. The team redesigned the client's website, packaging design, and social media strategy.
Good Stuff Partners significantly improved brand awareness, website traffic, and customer engagement. Moreover, the team received high praise from external customers, investors, and the company founder. Furthermore, the team met every deadline on time and won an award for their packaging design.
BACKGROUND
Introduce your business and what you do there.
I was the former CCO of Dream Harvest - a sustainable indoor vertical farm. We grow fresh, local produce using minimal water, no pesticides, and efficient, eco-friendly methods.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Good Stuff Partners?
We needed to create an entire brand playbook. We also needed help communicating our brand’s DNA, building a website, designing packaging, and reimagining our social media strategy.
SOLUTION
What was the scope of their involvement?
Good Stuff Partners helped us create a brand playbook, a website, and a social media strategy. The team also helped us with packaging design. We worked through the entire funnel, focusing on our brand’s reason for being and how we tell our story.
What is the team composition?
We worked with more than five teammates from Good Stuff Partners, including an external consultant.
How did you come to work with Good Stuff Partners?
I canvassed my network of marketing leaders and asked them for the top two creative and brand marketing agencies. I was looking for a niche service that could serve the 'BFYBFP' space. One of my candidates brought Good Stuff Partners to the table, so I reached out to them directly based on their recommendation.
I chose Good Stuff Partners because I felt their mission aligned very well with ours. I also deeply appreciated the direct and thoughtful pitch they created during our first engagement. It was obvious that they wanted to spend more time asking questions and understanding us so they could use their expertise to deliver the best results. This was a unique approach I hadn’t heard from others I’d spoken to.
What is the status of this engagement?
We worked together from July 2021 to April 2022.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Good Stuff Partners significantly improved our brand awareness. We also saw higher traffic to our website and greater engagement from investors and customers. We received high praise from external customers, our primary investor, incoming investors, and our founder.
Moreover, we won praise and media coverage for our packaging design from a reputable magazine focused on sustainability.
How did Good Stuff Partners perform from a project management standpoint?
We had regular check-ins with a project manager. Although we didn’t always deliver every aspect on time, we ultimately met every deadline.
What did you find most impressive about them?
I loved that Good Stuff are deeply rooted and conscious decisions to focus on elevating the good companies are doing in the world and in our communities. The team had a unique approach to creative design, which helped us reimagine what was possible with our brand.
Are there any areas they could improve?
NA
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Marketing & Design for Nonprofit Organization
BrandingGraphic Design
Brand messaging
Less than $10,000
Nov. 2024 - Mar. 2025
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were always on time with deliverables."
May 14, 2025
Associate Director of Development, Nonprofit Organization
Anonymous
Verified
Other industries
Washington, District of Columbia
1-10 Employees
Online Review
Verified
Good Stuff Partners provided marketing services for a nonprofit organization. The team created a two-page overview of the client's work, including the visual design, messaging, wireframes, and text edits.
Good Stuff Partners delivered the project on time and was flexible in accommodating the client's changes. The team was receptive to feedback and communicated effectively through virtual meetings. Their culture and expertise stood out in the collaboration.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Associate Director of Development of a nonprofit company
Describe what your company does in a single sentence.
Philanthropy
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Stuff Partners to accomplish?
Developing new marketing materials
SOLUTION
How did you find Good Stuff Partners?
Referral
Why did you select Good Stuff Partners over others?
Great culture fit
Referred to me
How many teammates from Good Stuff Partners were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Good Stuff was tasks with building out a two page overview of our work. That included the visual design, clarifying the messaging, building wireframes, editing text and completing multiple rounds of feedback.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Timely delivery of project
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were always on time with deliverables, they were also flexible and willing to work with us when rapid changes in the external enviornment upended how we communicate about our work.
What was your primary form of communication with Good Stuff Partners?
Virtual Meeting
What did you find most impressive or unique about this company?
Staff culture and comms expertise
Are there any areas for improvement or something Good Stuff Partners could have done differently?
We were looking for a partner that was able to shepherd us through the pipeline and push back and contextualize our asks when they weren't practical. We gave feedback on this and they were receptive. We are looking forward to working with them again in the near future
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-24 of
24 Reviews
Our Story
Founded in 2013, Good Stuff Partners exists for one reason: brands that do good deserve to be seen and understood as clearly as the impact they create. We made a promise from day one to only work with organizations that stand up for people, animals, and the planet — and 13 years and 30+ clients later, that's still our only filter. We're a small, senior-led team headquartered in Larkspur, California, and every client works directly with the people who lead the work.
What Sets Us Apart
Mission-Driven by Design
We've worked exclusively with nonprofits, B Corps, public agencies, and purpose-led companies since 2013 — it's the only kind of client we take. That focus means we already understand donor dynamics, board sensitivities, and public accountability before a project starts.
Senior Talent, Personal Experience
Our leadership leads and executes on every project — you work with senior talent with 25+ years of experience guiding organizations through the creative process. That seniority shows in the work too: every element is idea-led, telling a unified, engaging story through design and language.
Cohesive & Strategic
Research and discovery come first, uncovering the insights that shape your brand or campaign strategy. We go beyond veneer brands and vanity stats — building brands and messaging that reflect your mission, support long-term growth, and deliver real results.
Locations (1)
900 Larkspur Landing Circle, Suite 115Larkspur, CA,
United States94939
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