Good Stuff Partners

BACKGROUND

Introduce your business and what you do there.

We make vegan food and treats for dogs. I’m the manager of operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

The company has been in business since 2005 and was looking to rebrand in 2012. We originally partnered with Good Stuff for that project.

SOLUTION

What was the scope of their involvement?

They started on the rebrand before I joined the company. That included a new e-commerce website and updated packaging for our dog food. They modernized our entire brand and did a complete refresh of our look.

I’ve worked with them closely for at least two years to expand our list of products. We started with just our dog food. When we introduced our treats, they originated our new brand architecture and named each new item. They chose where each product belonged in the line and made sure each name was unique.

What is the team composition?

We work primarily with Aimee (Partner & Creative Director, Good Stuff Partners) and occasionally with her co-owner, Adrian (Partner & Brand Strategist, Good Stuff Partners).

How did you come to work with Good Stuff Partners?

I believe our founder connected with them through the vegan community. Good Stuff works fairly exclusively with conscientious, mission-driven brands like ours.

How much have you invested with them?

We’ve spent in the $50,000–$200,000 range.

What is the status of this engagement?

The rebrand started in 2012. I started in 2013, so I can’t give an accurate timeline for that project. We do less architecture now that we’ve solidified most of our products, but still work with them on branding, packaging, and a few big-picture projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can attribute much of our brand and product success to the work they did. They gave our products creative names and found the perfect combination of cute, modern, and approachable. The architecture they built puts us in a unique position in the pet space.

How did Good Stuff Partners perform from a project management standpoint?

They’re always responsive. We usually contact Aimee via email or various project management tools like Basecamp or Asana. Everything goes smoothly and their communication is excellent.

What did you find most impressive about them?

They work with really distinct brands with missions they’re passionate about. Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity. They’re wonderful people and we became great friends. I highly recommend them.

Are there any areas they could improve?

There’s nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Project Manager of San Francisquito Creek Joint Powers Authority

Describe what your company does in a single sentence.

We are a local government agency that plans, designs, and implements flood risk reduction projects for San Francisquito Creek, California.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

• Create Word and Powerpoint templates
• Develop agency branding

SOLUTION

How did you find Good Stuff Partners?

Referral

Why did you select Good Stuff Partners over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Stuff Partners helped create a style guide and templates to ensure cohesive agency branding across our assets.

Summary of deliverables:

• Word and Powerpoint template
• Email signature template
• Style guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their templates have significantly saved us time when preparing memos and presentations, and many people have complimented on our new look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered their products on time and within budget and were a pleasure to work with. They responded quickly to our needs through email, and if further clarifications were needed, they were flexible to set up a call to discuss.

What was your primary form of communication with Good Stuff Partners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very knowledgeable about the needs of our small agency and had worked with similar organizations before.

Are there any areas for improvement or something Good Stuff Partners could have done differently?

None!

BACKGROUND

Introduce your business and what you do there.

I was the former CCO of Dream Harvest - a sustainable indoor vertical farm. We grow fresh, local produce using minimal water, no pesticides, and efficient, eco-friendly methods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Stuff Partners?

We needed to create an entire brand playbook. We also needed help communicating our brand’s DNA, building a website, designing packaging, and reimagining our social media strategy.

SOLUTION

What was the scope of their involvement?

Good Stuff Partners helped us create a brand playbook, a website, and a social media strategy. The team also helped us with packaging design. We worked through the entire funnel, focusing on our brand’s reason for being and how we tell our story.

What is the team composition?

We worked with more than five teammates from Good Stuff Partners, including an external consultant.

How did you come to work with Good Stuff Partners?

I canvassed my network of marketing leaders and asked them for the top two creative and brand marketing agencies. I was looking for a niche service that could serve the 'BFYBFP' space. One of my candidates brought Good Stuff Partners to the table, so I reached out to them directly based on their recommendation.

I chose Good Stuff Partners because I felt their mission aligned very well with ours. I also deeply appreciated the direct and thoughtful pitch they created during our first engagement. It was obvious that they wanted to spend more time asking questions and understanding us so they could use their expertise to deliver the best results. This was a unique approach I hadn’t heard from others I’d spoken to.

What is the status of this engagement?

We worked together from July 2021 to April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Good Stuff Partners significantly improved our brand awareness. We also saw higher traffic to our website and greater engagement from investors and customers. We received high praise from external customers, our primary investor, incoming investors, and our founder.

Moreover, we won praise and media coverage for our packaging design from a reputable magazine focused on sustainability.

How did Good Stuff Partners perform from a project management standpoint?

We had regular check-ins with a project manager. Although we didn’t always deliver every aspect on time, we ultimately met every deadline.

What did you find most impressive about them?

I loved that Good Stuff are deeply rooted and conscious decisions to focus on elevating the good companies are doing in the world and in our communities. The team had a unique approach to creative design, which helped us reimagine what was possible with our brand.

Are there any areas they could improve?

NA

BACKGROUND

Please describe your company and position.

 I am the Associate Director of Development of a nonprofit company 

Describe what your company does in a single sentence.

Philanthropy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Stuff Partners to accomplish?

• Developing new marketing materials

SOLUTION

How did you find Good Stuff Partners?

Referral

Why did you select Good Stuff Partners over others?

• Great culture fit
• Referred to me

How many teammates from Good Stuff Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Stuff was tasks with building out a two page overview of our work. That included the visual design, clarifying the messaging, building wireframes, editing text and completing multiple rounds of feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timely delivery of project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time with deliverables, they were also flexible and willing to work with us when rapid changes in the external enviornment upended how we communicate about our work.

What was your primary form of communication with Good Stuff Partners?

Virtual Meeting

What did you find most impressive or unique about this company?

Staff culture and comms expertise

Are there any areas for improvement or something Good Stuff Partners could have done differently?

We were looking for a partner that was able to shepherd us through the pipeline and push back and contextualize our asks when they weren't practical. We gave feedback on this and they were receptive. We are looking forward to working with them again in the near future