Good Habit

BACKGROUND

Please describe your company and position.

 I am the Product & Operations of a financial services company 

Describe what your company does in a single sentence.

Our company provides specialist support for UK Financial Promotion approvals and Tokenisation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• New Logo
• New Website
• New messaging

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

• Company values aligned
• Understood our needs

How many teammates from Good Habit were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

New website, new logo, new messaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed Logo, 
Completed Website

Completed Messaging 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive, delivered quickly, and iterated fast to get to a good result. Had a solid structured process to understand our brand needs 

What was your primary form of communication with Good Habit?

Email or Messaging App

What did you find most impressive or unique about this company?

Good process, appreciated the use of Framer, took feedback on rapidly without any defensiveness to move the brand forward and align it to our goals. 

Are there any areas for improvement or something Good Habit could have done differently?

While the website and branding are great, and we got there in the end. The migration process for the website to get it live was a bit sub-par compared to the rest of their work. There were lots of basic issues and a lack of attention to detail i.e. placeholder text not being replaced, submission forms not working, redundant pages being left in etc. A basic checklist would be a good addition to their project management to ensure this doesn't happen in future

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Meshed

Describe what your company does in a single sentence.

Meshed is a tech-driven digital insurance broker designed to transform risk placement for businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• Bring Meshed to life
• Make something beautiful

SOLUTION

How did you find Good Habit?

LinkedIn

Why did you select Good Habit over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We gave the team a simple but focused brief: bring Meshed to life. We had a name that our CEO was set on, so they had to work within that framework. The challenge was reimagining a very traditional, legacy industry: insurance broking. And creating a modern, fresh brand that reflected our AI-driven approach.

The scope of work included:

 • Developing a new logo and brand identity

 • Defining our tone of voice and brand colours

 • Designing and building a new website

 • Creating a distinct look and feel that positioned us as forward-thinking and tech-led.

They helped us shape a brand that feels modern, clean, and sharp. It was exactly what we needed to stand out in a dated industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While brand design can be hard to measure in traditional metrics, the success of this project is clear to us in a few key ways. As a team, we are genuinely thrilled with the end result – the brand feels clean, modern, and aligned with our vision. That’s not easy to achieve, especially in a legacy industry like insurance broking.

All three founders are completely aligned and proud of what’s been produced, which is no small feat. We now have a brand that we’re excited to put in front of customers, investors, and partners – one that clearly reflects who we are and where we’re headed. That internal alignment and confidence has already made a huge difference as we move forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was really solid. We used Basecamp, which made it easy to manage everything in one place – different threads for each section, quick uploads for images and links, and a simple way to track progress. Delivery was always smooth. We’d receive the materials with a Loom video walkthrough, which was great. It let us review everything async and made it easy to share with the other founders without needing extra meetings.We also had regular virtual catch-ups to talk through things in more detail, plus the odd quick message on LinkedIn if something needed tweaking. Overall, they were responsive, organised, and easy to work with.

What was your primary form of communication with Good Habit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to me was their style – it aligned with how we wanted to approach things. They’ve got a real attention to detail and a way of tying everything together so the brand feels cohesive across the board, which was hugely important for us. 

I actually came across them back in 2022 and have wanted to work with them ever since, so finally being able to do that and seeing the end result has been brilliant.

Are there any areas for improvement or something Good Habit could have done differently?

Honestly, I don’t think there’s anything I’d flag for improvement. We crammed a lot into a short space of time, and while we did extend the project by a week, everything was managed well. The only thing I’d note is that if we’d been tighter on budget, that extension might have been a challenge for us. Luckily, we had some flexibility, but if we hadn’t, that could have been tricky. Aside from that, it all ran smoothly.

BACKGROUND

Please describe your company and position.

I am the Founder of Clearmind

Describe what your company does in a single sentence.

Personalised AI therapy and daily journaling platform to measure and elevate your emotional health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• Brand Identity
• App Design

SOLUTION

How did you find Good Habit?

Online Search

Why did you select Good Habit over others?

• Great culture fit
• Company values aligned
• Great portfolio

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:
Brand Identity, naming and screens

Key Deliverables:

1. Brand Guidelines: document outlining the visual and verbal elements of the brand.

2. Logo and Visual Assets: logo and accompanying visual elements including font, color scheme etc.

3. Responsive Journal Interface: Figma files for a journaling platform that adaptively responds to user's mood shifts.

4. Marketing Collateral: Designed promotional materials like banners, merch, hoarding to communicate our unique value prop

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User base: Over 70,000 people now use Clear (Clearmind).

Sentiment: People gave us much better feedback and stuck around longer.

Recognition: We are ranked first on Google for our name.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a 3-week sprint, and they delivered quality at every stage. They consistently sent deliverables over for review on time, kept us in the loop with clear updates, and made sure we knew what was coming next. Whenever we had feedback, they were quick to schedule virtual meetings to fully understand our thoughts and refine the work.

What was your primary form of communication with Good Habit?

Virtual Meeting

What did you find most impressive or unique about this company?

Words fall short when I think about how amazing my experience with Good Habit Studio was. When I first approached them, I already had a solid idea of what I wanted, but they challenged me thoughtfully, smartly, and in a way that made me see things differently. Their creativity elevated Clear's identity into something so much more impactful than I had imagined.

What really blew my mind was how they tied everything together comparing weather to emotions, which became the foundation of Clear's branding. It just made sense, and it is still one of the most powerful aspects of our brand today.

Even though we were a bootstrapped company and hesitant about investing in design, they worked with us on budget options and made it possible. Looking back, it was one of the best decisions we ever made.

Are there any areas for improvement or something Good Habit could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Manager of Dutchkid Ltd

Describe what your company does in a single sentence.

Musical artist (band)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• Artwork for new album
• Website Design
• Brand strategy / brand book

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Habit were engaged to deliver a comprehensive musical album cycle for a band based in London, UK, along with extensive band branding and design services. This included the development of a website, creation of promotional posters, formulation of a brand book, and various graphic design elements. The project was under stringent timelines and required final approval from a major record label.

The level of service and quality of delivery exceeded our expectations. Chris and Josh demonstrated exceptional project management skills, consistently adhering to schedules and ensuring all deliverables met the highest standards. Their meticulous attention to detail and unwavering commitment ensured a seamless and successful project completion without any issues.

We are thoroughly impressed and highly satisfied with their work and would wholeheartedly recommend their services to anyone seeking top-tier creative solutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

deliver a full musical record album and band branding and design deliverable including website, posters, brand book, and graphic design to a tight timetable

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exemplary. Chris and Josh demonstrated exceptional organizational skills and a proactive approach to handling the project's requirements. They consistently adhered to the established schedules, ensuring all deliverables were completed on time despite the stringent timelines and the need for approval from a major record label.

In terms of responsiveness, Chris and Josh were always available and attentive to our needs. They maintained clear and open communication throughout the project, addressing any concerns promptly and efficiently. Their dedication to meeting our expectations and their ability to adapt to any changes or additional requests contributed significantly to the project's success.

What was your primary form of communication with Good Habit?

Email or Messaging App

What did you find most impressive or unique about this company?

Chris and Josh's commitment to excellence and their ability to seamlessly manage complex, high-stakes projects. Despite the tight deadlines and the need for major record label approval, Good Habit delivered exceptional results without ever compromising on quality.

Are there any areas for improvement or something Good Habit could have done differently?

Not that we found, as we will certainly engage them again in future projects.

BACKGROUND

Please describe your company and position.

I am the VP of Revenue of Team-GPT

Describe what your company does in a single sentence.

AI workspace for marketing teams and agencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Rebrand

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project was to rebrand Team-GPT into a new unified brand.

• Naming
• Brand Asset Pack
• Social Toolkit
• Brand Presentation Deck
• Website Visualization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have an amazing name and identity. Everythin connects to a big idea for the new brand.
From the name, to logo, typography, colours, animations, everything flows into one!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was spot on. I love the way of communicating via Basecamp and receiving the proposals via Loom that i can share with the team. everything was delivered on time and all our needs were always addressed.

What was your primary form of communication with Good Habit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How fast they work, how open they are to feedback and how easy it is to communicate. They also know when to defend an idea but are super open to our thoughts.

Are there any areas for improvement or something Good Habit could have done differently?

I think they couldn't have done anything differently 

BACKGROUND

Introduce your business and what you do there.

I’m the group director of a construction company specializing in groundworks and landscaping.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Habit?

We needed to redesign and rebuild our company website to better represent our three divisions: groundworks, landscape construction, and landscape maintenance. 
Our goal was to have a clean, modern, and easy-to-navigate site that clearly communicated our services, showcased our portfolio, and helped us attract both commercial clients and high-end residential projects. We also wanted a platform that would strengthen our brand identity and make it easy for potential clients to get in touch.

SOLUTION

What was the scope of their involvement?

Good Habit handled the full design and development of our new company website from start to finish. This included strategy workshops to understand our business and services, creating a modern design aligned with our brand identity, and building out pages for each of our core divisions. 
They also produced copy, optimized the site for SEO, and integrated contact forms and inquiry tracking. The final deliverable was a fast, user-friendly, and professional website that truly reflects who we are as a business.

What is the team composition?

We worked with an unknown number of teammates from Good Habit.

How did you come to work with Good Habit?

We found them through word of mouth and chose them because of a recommendation.

What is the status of this engagement?

We worked together from October–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since launching the new website, we’ve seen a noticeable increase in inbound inquiries and engagement from both commercial and residential clients. The site now ranks far better for our key services, and clients regularly comment on how professional and easy to navigate it is. 
It’s also made a big difference in our brand credibility — it now truly reflects the scale and quality of our work across groundworks, landscaping, and maintenance. Overall, it’s helped us convert more leads and strengthened our online presence significantly.

How did Good Habit perform from a project management standpoint?

Good Habit’s project management was amazing; they delivered on time. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

The quality of their work was impressive.

Are there any areas they could improve?

No, they were amazing throughout.

BACKGROUND

Please describe your company and position.

 I am the Co-founder of a software company 

Describe what your company does in a single sentence.

AI lab

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• Website

SOLUTION

How did you find Good Habit?

LinkedIn

Why did you select Good Habit over others?

• High ratings
• Great culture fit

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design and development with a unique visual language

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website build

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very punctual, professional, and extremely responsive.

What was your primary form of communication with Good Habit?

Virtual Meeting

What did you find most impressive or unique about this company?

Accountability and openess to feedback

Are there any areas for improvement or something Good Habit could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am an executive of Module

Describe what your company does in a single sentence.

Complex billing for sales-led startups and scaleups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• Brand

SOLUTION

How did you find Good Habit?

Dribbble

Why did you select Good Habit over others?

Portfolio

How many teammates from Good Habit were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Habit helped us to develop a brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good Habit were very responsive and delivered everything on time.

What was your primary form of communication with Good Habit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good Habit was determined to find an identity that was distinguished and clicked with our vision.

Are there any areas for improvement or something Good Habit could have done differently?

Next time, we'd like to try fixed cost pricing rather than booking the studio for a number of weeks.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Five

Describe what your company does in a single sentence.

We’ve created the fastest, simplest way to pay, access, and experience the world. All powered by your palm. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• Design and establish company brand
• Design company website

SOLUTION

How did you find Good Habit?

Online Search

Why did you select Good Habit over others?

High ratings

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand design (typography, colour palette, iconography....)
• Website design 
• Product design for key flows 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We know have a company identity and cohesivevess across all materials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, always on time

What was your primary form of communication with Good Habit?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of their work is great, really really good.

Are there any areas for improvement or something Good Habit could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Owner of SPRO COFFEE CO LTD

Describe what your company does in a single sentence.

Coffee shop 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

• Help establish a strong recognisable brand
• Brand roll out
• Over all identity

SOLUTION

How did you find Good Habit?

Online Search

Why did you select Good Habit over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I absolutely loved working with the team at Good Habit on this project. They are a hands on personable group that help me establish strong brand identity and roll out, from concept to launch. Highly recommend 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A strong  recognisable brand identity 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I always felt like my vision was at the forefront 

What was your primary form of communication with Good Habit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How great Good Habit was at looking at it all from many perspectives. 

Are there any areas for improvement or something Good Habit could have done differently?

No