Goat Consulting Reviews (4), Pricing, Services & Verified Ratings

Amazon Agency for Brands & Manufacturers

Goat Consulting is a Minneapolis-based Amazon consulting agency and Amazon Ads Verified Partner, founded in 2016 by Reed Thompson and Will Tjernlund. We work exclusively with brands and manufacturers managing Seller Central and Vendor Central accounts end-to-end as your outsourced Amazon department. Every client gets a dedicated account manager who handles strategy and execution across Amazon Advertising (Sponsored Products, Brands, Display), catalog and listing optimization, Brand Registry and A+ content, FBA and inventory planning, case resolution, and reporting. Every person on our team has hands-on Amazon experience. We've been recognized as one of the fastest-growing private companies in the Twin Cities by the Minneapolis/St. Paul Business Journal.

Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Year founded
Founded 2016
Languages

Overview by:

Will Tjernlund

CMO & Co-Founder About the Team

Service Lines

Pay Per Click: 55%
Search Engine Optimization: 20%
Fulfillment: 15%
Conversion Optimization: 10%

Select Focus Area

Conversion Optimization Focus

Conversion Rate Auditing Services: 50%
Conversion Research Services: 50%

Fulfillment Services Focus

Amazon Seller Fulfillment: 100%

SEO Focus

Amazon SEO Services: 100%

PPC Focus

Amazon Advertising: 100%

Industries

Consumer products & services: 30%
Manufacturing: 25%
eCommerce: 20%
Retail: 15%
Food & Beverage: 10%

Clients

Small Business (<$10M): 55%
Midmarket ($10M - $1B): 35%
Enterprise (>$1B): 10%

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 5 /5

What Clients Have Said

Goat Consulting offers competitively priced services that align with client budgets, delivering strong value. Clients report significant revenue growth, with one noting a jump from $5,000 to $24,000 in sales. They emphasize excellent communication and proactive management throughout projects.

This summary is based on verified Clutch reviews.

Most Common Project Size

Confidential based on 4 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Goat Consulting Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 5.0
Willing to Refer 5.0

Top Mentions

Review Highlights

Effective Communication and Project Management

Clients highlighted Goat Consulting's excellent communication and project management skills. They consistently delivered on time, maintained open and collaborative relationships, and were responsive to client needs, ensuring smooth project execution.
Strong Client Relationships

Goat Consulting fostered strong, lasting relationships with clients, with some partnerships spanning several years. Clients felt their brands were treated with care and dedication, which reinforced trust and satisfaction in the consulting services provided.
Expert Amazon Management

Clients appreciated Goat Consulting's expertise in Amazon management, including listing optimization, account health maintenance, and compliance. Their strategic insights and performance reporting were key in strengthening clients' Amazon presence.
No Significant Areas for Improvement

Clients generally did not identify areas needing improvement, indicating a high level of satisfaction with Goat Consulting's services. Their consistent performance and client-centric approach left little room for criticism, reflecting their competence and dedication.
Proactive and Knowledgeable Team

The team at Goat Consulting was praised for being proactive, hands-on, and knowledgeable. Their ability to quickly resolve issues and maintain a healthy account status was highly valued by clients, contributing to the company's reputation as a reliable partner.

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Goat Consulting Reviews

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Advertising Conversion Optimization Search Engine Optimization
Confidential
Jan. 2020 - Apr. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were impressed with how proactive, hands-on, and knowledgeable they are."

Apr 22, 2026

Business Manager, WNL Products

Audrey Bennett

Other industries
Holliston, Massachusetts
1-10 Employees
Online Review
Verified

Goat Consulting provided Amazon Seller Central management for a CPR training supplies company. The team's work includes SEO-focused listing improvements, Amazon Ads management, and brand content enhancement.

Goat Consulting has helped the client achieve year-over-year sales growth and manage Amazon Ads profitably. The team is proactive, hands-on, and knowledgeable. They also resolve policy and account health issues quickly. Overall, their competence and timeliness are second to none.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Business Manager of WNL Products

Describe what your company does in a single sentence.

We primarily sell CPR Training Supplies. We also sell First Aid Kits & Supplies and CPR Resuscitator Masks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goat Consulting to accomplish?

Increase conversion rate through Amazon product listings optimization
Increase sales through Amazon Ads management
Maintain account and product listing health through Amazon Seller Central Account Health management
Handle and/or assist us with issues that arise dealing with Amazon

SOLUTION

How did you find Goat Consulting?

Online Search

Why did you select Goat Consulting over others?

Company values aligned

How many teammates from Goat Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goat Consulting helped WNL products increase sales, reduce costs, and mitigate risks through Amazon Seller Central management. Specifically performed keyword and SEO focused listing improvements, Parent/Child variation submissions, A+ enhanced brand content, and storefront merchandising, subscribe and save. Set up and continue to run Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Maintained a positive account health through the quick resolution of policy and account health issues.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year over year sales growth
Profitable Amazon Ads management
Quick resolutions to Amazon product listing account health policy appeal submissions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GOAT Consulting is the gold standard for consulting services. We have used other consulting services for other projects in the past, and was amazed at how little the other services did. GOAT is 100% competent and pro-active. We're continually impressed with their knowldge and their service.

What was your primary form of communication with Goat Consulting?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with how proactive, hands-on, and knowledgeable they are.

Are there any areas for improvement or something Goat Consulting could have done differently?

Absolutely not.

RATINGS

5.0

Conversion Optimization Pay Per Click Search Engine Optimization
Amazon SEO Services
+3
Confidential
Nov. 2018 - Apr. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They have great communication, always meet deadlines, and address/resolve any issues quickly."

Apr 29, 2026

Director of Marketing, Natural Rapport

Lauren Beck

Consumer products & services
St. Louis, Missouri
11-50 Employees
Online Review
Verified

Goat Consulting provided Amazon channel management services for a pet products company. The team managed the Amazon ads strategy, maintains their catalog, analyzes profitability, and plans FBA operations.

Goat Consulting helped the client grow their revenue and profitability. The team also improved the stock rate and supported their Amazon FBA fulfillment strategy. Moreover, they attracted new customers through their excellent marketing efforts. Overall, the client was delighted with the results.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Natural Rapport

Describe what your company does in a single sentence.

Natural Rapport offers clean and natural dog products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goat Consulting to accomplish?

Grow revenue while protecting contribution margin after ads and Amazon fees
Help plan inventory for seasonal Ice Melt demand and manage strategy during peak winter weather events.
Maintain stock health and organic rank on aquarium hero SKUs
Strengthen Natural Rapport as a premium, trusted pet care brand across all categories

SOLUTION

How did you find Goat Consulting?

Online Search

Why did you select Goat Consulting over others?

Pricing fit our budget
Great culture fit
Company values aligned

How many teammates from Goat Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Engagment began in late 2018 with account setup, brand registry and listing content. Over the past 8 years, it has evolved into a comprehensive channel management relationship covering Amazon ads strategy and execution, catalog health maintenance, profitability analysis, Brand Analytics interpretation, and seasonal Amazon FBA operational planning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Profitable advertising and return on ad spend segmented by product group

Grew revenue and profitability

Improved stock rate and supported Amazon FBA fulfillment strategy

Improved repeat sales through Subscribe and Save

Attracted new customers measured by new-to-brand order share

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Eric and the GOAT team are fantastic to work with! They have great communication, always meet deadlines, and address/resolve any issues quickly.

What was your primary form of communication with Goat Consulting?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We've been able to work with the same person at GOAT for the entire length of our partnership, and they treat our brand like it's their own!

Are there any areas for improvement or something Goat Consulting could have done differently?

N/A

RATINGS

5.0

E-Commerce Development Ecommerce Marketing
Other ecommerce systems
Confidential
Sep. 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We truly value the partnership."

Apr 29, 2026

Director of Commercial Ops, Timm Medical

Angela Harvey

Medical
Dodge City, Kansas
11-50 Employees
Online Review
Verified

Goat Consulting manages a medical products company's Amazon product listing process. The team creates optimized product pages, maintains account health and compliance, and works on the Amazon brand registry.

Goat Consulting has helped the client achieve sales of up to $24,000, improving the initial $5,000 when they first started working together. The team delivers on time and communicates effectively through virtual meetings, emails, and messaging apps. Moreover, they're open, honest, and collaborative.

BACKGROUND

Introduce your business and what you do there.

I'm the director of commercial operations at Timm Medical. We provide medical products and services, specializing in solutions for urology and men's health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoatConsulting?

We initially struggled to get our products properly listed on Amazon.

SOLUTION

What was the scope of their involvement?

GOAT Consulting has handled our Amazon product listing process. They've created highly appealing, well-optimized product pages that truly represent our brand. The team also maintains our account health and compliance, improves our conversion rate, and works on our Amazon brand registry. GOAT Consulting consistently keeps us informed about updates within the Amazon ecosystem and is always identifying new opportunities to improve our listings and overall performance. The team provides strategic insight to help us strengthen our presence and standing on the platform. GOAT Consulting also provides performance reports.

What is the team composition?

We work with one teammate from GOAT Consulting.

How did you come to work with Goat Consulting?

GOAT Consulting was referred to me. I chose them because their pricing fit our budget and they offered good value for the cost.

What is the status of this engagement?

We started working together in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Amazon sales have hit higher than we ever anticipated, and that's without Amazon ads, which we can't use because of the nature of our products. When we first started working with GOAT Consulting, our sales were around $5,000, and after seven months, our highest sales were around $24,000.

How did Goat Consulting perform from a project management standpoint?

GOAT Consulting delivers on time. We have weekly meetings with our account representative to go over all things Amazon. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Beyond their expertise, GOAT Consulting is simply a pleasure to work with. Our relationship with our account manager is open, honest, and collaborative, which makes a big difference. We truly value the partnership and would highly recommend GOAT Consulting to any company looking to elevate their Amazon presence.

Are there any areas they could improve?

I can't think of anything for GOAT Consulting to improve.

RATINGS

5.0

E-Commerce Development
Confidential
July 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Reed went above and beyond for my small business."

Apr 27, 2026

Owner, KCK-9

Kacey Larson

Consumer products & services
Minneapolis, Minnesota
1-10 Employees
Online Review

Goat Consulting provided Amazon seller account support for a pet products company. The team optimized the client's Amazon product variations using flat files.

Goat Consulting successfully resolved the client's Amazon variation issues, resulting in stable and error-free listings. The team delivered work on time, communicated clearly, and remained highly responsive. Moreover, they provided exceptional support and genuinely cared about the client's success.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Owner of KCK-9

Describe what your company does in a single sentence.

Sell pet products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goat Consulting to accomplish?

Help with Amazon Seller account

SOLUTION

How did you find Goat Consulting?

Online Search

Why did you select Goat Consulting over others?

High ratings
Close to my geographic location
Great culture fit
Company values aligned

How many teammates from Goat Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on fixing and optimizing our Amazon product variations using flat files; Reed went above and beyond by helping us on his own time and walking us through the process in detail.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully resolved our Amazon variation issues, and our listings have remained stable and error-free since implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reed delivered on time, communicated clearly, and were extremely responsive—always quick to address our needs and available for calls when needed.

What was your primary form of communication with Goat Consulting?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Reed went above and beyond for my small business, provided support beyond what was expected and genuinely caring about our success.

Are there any areas for improvement or something Goat Consulting could have done differently?

Not at all.

RATINGS

5.0

Showing 1-4 of 4 Reviews

Our Story

We’re Goat Consulting, founded in 2016 in Minneapolis by Reed Thompson and Will Tjernlund. Our team includes practitioner-level Amazon experts, former sellers, vendor/seller central operators and ad managers who run Amazon accounts end-to-end. We deliver listing optimization, keyword research, Amazon Ads, catalog & compliance, FBA and analytics, translating real-world retail and supply-chain experience into measurable client growth and operational reliability.

Meet the Team

Built Amazon into the #1 sales channel (80% of revenue) at his family's 1938 manufacturer Tjernlund Products before co-founding Goat Consulting in 2016. Hosts the Nano Cap Podcast, interviewing 50+ public company CEOs.

Co-founded Goat Consulting in 2016 and has led Amazon strategy for hundreds of brands since. A former Target Executive Team Lead and Amazon FBA seller, Reed guides clients across Seller Central, Vendor Central, advertising, and Brand Registry.

Eric Sutton helps brands and manufacturers build profitable, defensible businesses on the Amazon marketplace. Drawing on nearly a decade of hands-on Amazon experience since 2016.

Liz helps brands and manufacturers succeed on Amazon through product and market research, listing optimization, and strategic account management focused on sales growth, cost reduction, and risk mitigation.

Stella specializes in data-driven research, bringing Marketing and Business Analytics expertise to Amazon keyword research, market analysis, advertising strategy, and product listing optimization for brands and manufacturers.

Matt brings supply chain and business development expertise to Amazon account management. He works with manufacturers and brands on listing optimization, Amazon Ads, Amazon Business strategy, and day-to-day account operations on Seller Central.

Mike ensures that product content is uploaded and displayed correctly for Amazon customers, managing brand catalogs to be retail-ready while optimizing FBA fulfillment costs and supply chain strategy across Seller Central.

Albert is a former Amazon seller who built and exited his own business before joining Goat Consulting. He brings firsthand marketplace experience to account management, market research, listing optimization, advertising, and strategic growth for bran

What Sets Us Apart

Full-Channel Amazon Operators, Not Just Ads

Most Amazon agencies are PPC shops with add-on services. Goat runs the entire channel: advertising, listings, fulfillment, inventory, Brand Registry, policy, creative, and reporting under one team with one accountability line. You get a single partner who knows every corner of your business.

Brand Protection & Account Health Specialists

Hijackers, policy strikes, listing suppressions, and trademark issues can shut a business down overnight. We run Brand Registry enrollment, violation monitoring, and appeals as core services, not an afterthought, so your business is defended as well as it's grown.

Named Experts, No Handoffs

You work directly with senior specialists in each area: Amazon Ads, compliance, listings, & fulfillment, not junior account managers reading a playbook. Our team page names the human assigned to your account, their credentials, and the client wins behind them. No handoffs, no mystery team.

Quick Facts

10 years in business

Commonly Asked Questions

Goat Consulting provides full-service Amazon consulting for brands and manufacturers. From seller account setup and product identification to advanced Amazon Advertising optimization, listing creation, merchandising, and data-driven reporting, our team of Amazon consultants manages every aspect of your Amazon channel so you can focus on growing your business. Discovery & Amazon Account Audit - We start by understanding your business, products, and goals. For brands already selling on Amazon, we perform a detailed audit of your Seller Central account by reviewing listing quality, advertising performance, fulfillment setup, and compliance status. For brands new to Amazon, we assess your catalog and competitive landscape to build a launch roadmap. Strategy & Onboarding - Based on the audit findings, we develop a custom Amazon consulting strategy tailored to your brand. We define clear goals, identify the highest-impact opportunities, and create a prioritized action plan. Our team integrates with yours through a structured onboarding process by establishing communication cadences, access, and reporting frameworks. Execution & Ongoing Optimization - This is where most Amazon consulting agencies stop at advice. We execute. Our Amazon consultants handle the day-to-day work writing listings, managing advertising campaigns, resolving cases, optimizing fulfillment, and reporting on performance. We continuously optimize based on data, adjusting strategy as your business grows and Amazon’s marketplace evolves.

We work exclusively with brands and manufacturers selling on Amazon. Our clients range from emerging DTC brands launching on Amazon for the first time to established manufacturers with thousands of SKUs. We also work with brand owners that have distribution of their products but want to control the brand and merchandising on Amazon for their distributors.

Our pricing is tailored to the scope of work and the size of your catalog. We offer monthly retainer engagements that cover comprehensive account management. Contact us for a custom quote based on your goals and current Amazon presence.

Three things set us apart: First, we focus exclusively on brands and manufacturers, we understand the unique challenges of brand protection, catalog management, and the Seller Central vs. Vendor Central decision. Second, we don’t just advise, we execute. Our team handles the day-to-day work as your outsourced Amazon department. Third, we’re an Amazon Ads Verified Partner and Amazon Solution Provider, reflecting our team’s expertise and track record.

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Verified Client Reviews: 3

Overall Review Rating: 5

Source: Clutch

Last Updated: April 29, 2026

Business Entity

Business Entity Name	TT Services LLC
Source	Office of the Minnesota Secretary of State
Jurisdiction of Formation	Minnesota
Date of Formation	August 24, 2016
Status	Active
Last Updated	April 25, 2026
ID	899627200020

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	April 25, 2026

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Goat Consulting

(2)

Reed Thompson

Will Tjernlund

Timm Medical

(1)

Angela Harvey

WORK N LEISURE PRODUCTS INC

(1)

WNL Products

Additional Connections

(3)

Goat Consulting

Amazon Agency for Brands & Manufacturers

Overview by:

1 Language that we service

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Goat Consulting Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Communication and Project Management

Strong Client Relationships

Expert Amazon Management

No Significant Areas for Improvement

Proactive and Knowledgeable Team

Reviews mentioning:

Goat Consulting Reviews

Amazon Management & Advertising for CPR Training Supplies Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Conversion Optimization for Pet Products Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Amazon Product Listing for Medical Products Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Amazon Management for Pet Products Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Will TjernlundCMO & Co-Founder

Reed ThompsonCEO & Co-Founder

Eric SuttonOperations Manager

Liz CarsonAccount Manager

Stella NelsonAccount Manager

Matt McGintyAccount Manager

Mike GrayAccount Manager

Albert PodshivaylovAccount Manager

What Sets Us Apart

Quick Facts

Commonly Asked Questions

What does engagement with Goat Consulting look like?

What types of businesses does Goat Consulting work with?

How much do your Amazon consulting services cost?

How is Goat Consulting different from other Amazon consulting agencies?

Verification

Business Entity

Credit Report Results

Contact

Connect with Goat Consulting on Social

Connections

Goat Consulting

Timm Medical

WORK N LEISURE PRODUCTS INC

Additional Connections