Global Pictures

BACKGROUND

Please describe your company and position.

I am the Marketing & Communication Executive of Thomas Global Systems

Describe what your company does in a single sentence.

Thomas Global Systems designs, manufactures and supports innovative and dependable aviation and defense electronics solutions for commercial and military customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Pictures to accomplish?

• Corporate video
• Corporate photo shoot

SOLUTION

How did you find Global Pictures?

Referral

Why did you select Global Pictures over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Global Pictures were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Thomas Global Systems aimed to create a highly dynamic corporate video highlighting our company message - 'Thomas Global Systems has been a trusted innovator, delivering avionics and defense electronics solutions for more than 65 years.'

The video (approximately 90 seconds) comprised a creatively and cinematically composed vision filmed from within the Thomas Global Systems technical workshop at Olympic Park, defence and airline-provided stock footage to illustrate the equipment in action, wireframe-style 3D animation to add a touch of futuristic technical design, and scripted voiceover narration.

Pre-production:

• Producer planning
• Scripting
• Footage acquisition

Production:

• Filming
• Camera, grip & lighting equipment

Post-production:

• Voiceover production
• Editing
• Animation
• Library music
• Colour grade
• Sound mix

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

External: increased brand awareness and audience engagement across a multitude of channels, including Tradeshows (domestic and international), website, social media, and corporate customer presentations. 

 Internal: as an educational onboarding tool for new employees. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent, extremely knowledgeable and professional. All deliverables were on time and we were kept informed along the way. Ben is very responsive, open to exploring ideas as the project progresses and offers experienced advice and feedback. 

What was your primary form of communication with Global Pictures?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism, knowledge, and equipment of all crew on shoot day were most impressive. The crew was involved in all facets of the filming and flexible in accommodating ad hoc ideas, including identifying creative opportunities themselves. This particular quality took a lot of the stress out of the project, especially given we had not shot any video of this caliber before.

The final video demonstrates Global Pictures' dynamic approach while still achieving the Company's corporate objectives. 

Are there any areas for improvement or something Global Pictures could have done differently?

No.