Global Pictures

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of National Dental Care

Describe what your company does in a single sentence.

National Dental Care is an Australia-wide network of dental practices. We have one goal: to set the benchmark in providing Australians with superior dental services, underpinned by a strong culture of ongoing training and clinical improvement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Global Pictures to accomplish?

• Professional videos to assist our Recruitment team strengthen the employer brand in a difficult hiring environment
• Attract overseas dental staff by selling the benefits of relocating to join the NDC network
• Attract local Dentists by selling the benefits of the NDC network

SOLUTION

How did you find Global Pictures?

Referral

Why did you select Global Pictures over others?

• High ratings
• Pricing fits our budget
• Good value for cost
• Referred to me

How many teammates from Global Pictures were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The HR / Recruitment team have identified that they require recruitment videos to attract both local and global talent to the National Dental Care and DB Dental network. These professional videos aim to assist the Recruitment team strengthen the employer brand in a difficult hiring environment. In addition, they worked on two videos to celebrate our company's 10th anniversary - both internally (shared with staff) and externally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• From the outset, we found Ben to be highly professional and a pleasure to work with. Ben from Global Pictures was able to deliver four high-quality videos within a short timeframe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

He helped us prepare for shooting in multiple locations across the country and was extremely responsive to our needs throughout the process.

What was your primary form of communication with Global Pictures?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One aspect that impressed us the most about this company was their exceptional professionalism and responsiveness. Working with Ben was an absolute pleasure as he facilitated the preparation for shooting at multiple locations across the country, ensuring that all our needs were met throughout the process. Despite the tight deadline, Ben's efficiency and expertise allowed us to receive four top-notch videos within a short timeframe.

Are there any areas for improvement or something Global Pictures could have done differently?

Nothing springs to mind. We were extremely happy with how everything turned out.

BACKGROUND

Please describe your company and your position there.

I am the Dealer Development, Sales & Marketing Manager for Avida Motorhomes & Caravans. Avida is a family-owned business that commenced manufacturing in Australia in 1965, we manufacture motorhomes and caravans for our retail dealers throughout Australia & New Zealand. Avida employs hundreds of Australian workers at out 10-acre production site in Western Sydney NSW. Our vision is to create the vehicle that fulfills our customer's dream lifestyle.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures, and what were your goals?

Avida wanted to create some TV ads / videos to use on local TV and online to promote the lifestyle with the Avida products, to show potential customers what you can experience when owning an Avida Motorhome or Caravan. After speaking to Global Pictures, they had a great understanding of our goals and provided some good ideas to achieve our goals with a great location and setting to film the Avida products.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking to 3 companies for a quote, not only was Global Pictures cost effective, but the proposal also put forward included some ideas to achieve our goals that were in line with what we wanted to achieve, you could tell the thought that had gone into understanding the brief from the many discussions along the way.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

In the lead up we received a quote that outlined everything in detail including a brief, the equipment, crew, the approach, some samples of other videos and a schedule. There were some meetings initially to understand what we wanted to achieve, then Global pictures carried out a recce to some sites and proposed them to us. We selected a preferred location, they spoke about the equipment and talent required and we all agreed on the work to be carried out for the filming of the TV ads. We spent a weekend at a location to capture different settings for the video including sunrise and sunset, the TV commercials were very well received, and the days ran smoothly due to the organised schedule.

Who did you work with and what was the feedback process like?

We worked with Ben, the Director of Global Pictures all through the process and then our team worked with their crew during filming, incluidng make up staff, production runner, drone pilot and Ben who was present for the entire shoot. The feedback and ability to provide suggested changes all through the process was all well received and well discussed with Global Pictures.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The TV ad produced is still the 2nd highest video on the Avida YouTube channel with over 350,000 views and the 6-month local TV campaign seen Avida achieve a 20% increase in sales compared to the same period the previous year. We were that impressed, we have recently appointed Global Pictures again for another big project to shoot an Avida production video.

Describe their project management style, including communication tools and timeliness.

Project management was handled by Ben, the owner of Global Pictures, he is approachable and easy to work with, open to changes along the way, suggests ideas and improvements and even allowing changes during the shoot itself to improve the outcome.

What did you find most impressive or unique about this company?

The detail in the quote from the beginning, really outlined what we can expect from Global Pictures with samples of other projects similar to what we were after, which provided some good ideas too.

Are there any areas for improvement or something they could have done differently?

Global Pictures took the time to fully understand our business before proceeding with the shoot. They provided all the footage for our use at the end, the only difficult part was deciding on the music to go with the videos, but that was due to our expectations of what we wanted.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for Buildcorp, a commercial construction business operating across the east coast of Australia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures, and what were your goals?

We wanted to promote our sponsorship of the Buildcorp Wallaroos (Australia's National Women's Rugby XVs Team) in an inspiring and powerful piece of film content to feature at matches, digital marketing and at our corporate events. Our aim was to to bring Buildcorp’s sponsorship of women’s rugby off the page and into the hearts and minds of our partners and communities.

We also wanted to showcase the professionalism and hard work of the athletes to inspire more sponsors to join us and more people (especially women) to play and watch the game.

SOLUTION

How did you select Global Pictures and what were the deciding factors?

We were already working with them on a construction project film and liked their partnership approach, openness to new ideas and accommodating responsiveness.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I had the beginnings of an idea in my head that I needed professional input to being to life on film. Ben and the team Fleshed out the idea in concept meetings, Made recommendations as to format, examples, budget and scope which then enabled me to pitch the idea internally, They created a program, and visited film sites on recce missions, helping to liaise with venue managers, Helped me brief and prep the talent, Sourced the right equipment, Managed, directed all filming days, Delivered the edit, Helped source voiceover and recording studio, Final edits

Who did you work with and what was the feedback process like?

I worked mainly with Ben Kumanovski whose support and input made all of this happen. Ben's team on each of the shoots were also accommodating processionals clearly passionate about what they do.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All stakeholders have expressed appreciation and excitement for the film. In the people we have shown so far, it generated emotive responses which is exactly what we are after, Due to COVID we have had to delay releasing it online and the Wallaroos test matches were delayed.

Describe their project management style, including communication tools and timeliness.

Project management style was thorough but supportive, accommodating and reliable. It was a real partnership every step of the way and they were incredibly patient and understanding of all of our requests. The equipment they chose brought the film quality up to an exceptional level of quality.

What did you find most impressive or unique about this company?

The team were comfortable commanding a construction site film location as they were an enthusiastic women's rugby club location! Nothing was ever too much trouble- they went above and beyond. They supported our vision from the start and did not try and deviate from our goals. We felt that Ben was just as excited about our vision as we were.

Are there any areas for improvement or something they could have done differently?

Nothing to add.

BACKGROUND

Please describe your company and your position there.

I am the owner and Director of Neptune CRM. Neptune CRM is a complete swimming pool sales CRM delivering swimming pool companies the ability to manage their sales business, from first enquiry through sales, contract, installation and after sales service. There is nothing like this CRM currently on the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures, and what were your goals?

We wanted to create a marketing/promotional video to put in front of the heads of major pool companies all over the world. We wanted a 60 -90 second video that grabs their attention and gets them asking questions.

SOLUTION

How did you select Global Pictures and what were the deciding factors?

I looked at rankings through a Google search. Global Pictures website really caught my attention. The online reviews were very positive and these seemed to be written by a vast array of businesses. I then made an enquiry and spoke with Ben on the phone. He gave me a great deal of confidence in his attitude and I feel we were on the same page right from the start.

The proposal Ben sent through was very thorough and detailed and basically left me with no questions. I didn't even make enquiries with any other Company due to the confidence I had in Ben.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Due to COVID restrictions, we had to have all of our meetings via Zoom or phone. This did not stop Ben coming up with some very creative production, shoot or script ideas. Once I approved the script, with minor changes, we moved into casting as we needed a lead actor. Ben narrowed the potential actors down to the 4 most suitable and together we feel we came up with the best option. We then went to the studio for a half day shoot.

I was there as an advisor/observer. Fair to say I did more observing than advising because Ben had everything under control. About 2 weeks later I had a video exactly what I was after that I am proud to be taking to potential clients.

Who did you work with and what was the feedback process like?

I worked with Ben every step of the way. I have never done anything like this before so to have someone work with you and guiding you along the way made the process quite seemless and enjoyable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far I have only shown the video to staff and friends. The feedback from everyone has been amazing. Just trying to work out the best way to get it and my whole presentation to the head of one of the largest pool manufacturers in the world. My problem is that he is in Florida.

Describe their project management style, including communication tools and timeliness.

Ben was absolutely fantastic. Right from the first contact through to completion he has been thorough, professional and very friendly to deal with. Considering I have had no experience with this type of work before, I am looking back now thinking about how few questions I had to ask. The whole project from enquiry to completion took only about a month.

What did you find most impressive or unique about this company?

Ben himself. They work responsibly and without hesitation.

Are there any areas for improvement or something they could have done differently?

None that I know of or can think about.

BACKGROUND

Please describe your company and your position there.

I am the senior category manager for watercare and automation products at Fluidra Australia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures, and what were your goals?

We have just developed a new range of technical products that required a video that could explain its features and benefits to a range of audiences from business to consumer

SOLUTION

How did you select this vendor?

I had worked with Global on a previous job some years ago and really thought their expertise and style would be perfect for this project.

Describe the scope of their work in detail, including any steps and the final deliverables.

Initial face to face brief where we discussed the complexities of the product and how they worked and how difficult the product would be to bring to life, as the installations and products capabilities are not seen via the product, but rather by the outcome the product produces.

After the initial discussion, Ben formed a creative direction for the product and after some collaboration, he created a script, arranged talent, location, additional resources to complete the job.

How many people from the vendor's team worked with you, and what were their positions?

The director of the company (Ben), his team of sound, lighting and runners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We required 3 videos to go to market, a teaser, a consumer oriented version and a dealer version with more in-depth information. The finished product was a truly stunning selection of videos that hit exactly what we required for our market

Describe their project management style, including communication tools and timeliness.

Absolutely no delay (in fact delivered earlier than expected), great collaborative style in his communication, and helped lead the way in areas that internally we struggled to articulate.

What did you find most impressive or unique about this company?

The finishing touches and nuances in detail that to most eyes wouldn't seem to matter. These are what create a truly magnificent finished product. This is why we chose Global to work with again.

Are there any areas for improvement or something they could have done differently?

Great communication every step of the way, great direction and production values with no task being left to chance.. No I wouldn't have changed anything through this process

BACKGROUND

Please describe your company and your position there.

My wife and I are owners of Phone Friend (Aust) Pty Ltd - which is a Sydney based company built around an invention of mine comprising of a pair of designer reading glasses and a slim case that attaches to your mobile phone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures?

Our Australian made product required an explainer video that we could both put on our website and also use for social media advertising. The main challenge that needed to be addressed was that as our product is new, people can't quickly grasp or understand the concept - so the video needed to be well scripted and executed.

What were your goals for this project?

Being a new product we needed it to be explained quickly yet thoroughly whilst keeping the viewer's attention.

SOLUTION

How did you select Global Pictures?

We had never used a video production company before so we were going in to the selection process cold. We started with computer search engine listings for Sydney based companies from which we selected two that looked suitable.

The Global Pictures website had excellent samples of explainer videos that impressed us. After receiving quotations from the two companies we opted to go with Global Pictures. The services offered as part of their quote fitted perfectly with what we imagined would be required.

Describe the video(s) and the process in detail.

The process prior to shooting involved Global providing story boards and several options for us to choose from. Once we'd jointly decided the best way to go, Ben, the owner/proprietor of Global, took over and organised a seamless operation. The venue was decided (a friend of our's cafe) and talent picked.

From start to finish Ben kept us informed and notified of his programming. The shoot was very professional with Ben explaining the Workplace Health & Safety requirements to us and his crew before work commencing.

Ben explained that the equipment and camera he uses is top of the range - which we were able to appreciate when we saw the end result.

What was your vendors' project management or feedback process?

Most of the project management was carried out by Ben himself, however he was always ready and open to listen to suggestions from us and the actors on the shoot. He listened to the feedback and we worked together to enhance the overall product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of the actors on the shoot is a stylist and social media influencer - she was very excited when she saw the video Global provided (as were we !)

How effective was the workflow between your team and theirs?

Workflow between Global Pictures and my wife and me was effortless and positive.

What did you find most impressive about this company?

Having never engaged a video production company before I was anxious that our project would be too small for Global Pictures. My fears were allayed as soon as communications commenced with Ben. He and his team's listening skills, organisation and attention to detail were second to none.

Are there any areas for improvement?

I can't fault Global Pictures. The whole project experience was enjoyable and we are very happy with the end result !

BACKGROUND

Please describe your company and your position there.

I am a Practice owner of a Dental Practice, Mona Vale Dental. We are based on the Northern Beaches of Sydney and provide high end dental treatment, with an emphasis on digital dentistry and the delivery of interdisciplinary dental care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures?

We hired Global Pictures to undertake and advertising campaign to highlight the differences between the old 'analogue' methods of doing dentistry, where the surroundings were tired, old and out of date - very much like the dentistry that we are differentiating ourselves from, and the new, comfortable, high end digital and painless ways that we treat patients at Mona Vale Dental.

What were your goals for this project?

We wanted to inform the public and show the points of difference between what was done in dentistry and what is currently being done at our Practice. We wanted to use humour and to play on the fears and worries that normally accompany dentistry, and highlight our new way of doing things that would allay those fears.

SOLUTION

How did you select this vendor?

We worked previously with Global Pictures from a recommendation from a colleague within the industry. I had been impressed with the creative talent and wanted to use that.

Describe the scope of their work in detail.

We discussed the project and talked about our goals for the campaign. Once we had come up with some options for creative content, we discussed the scenes, cast and detail. We asked for not only a 30sec video, but short edits that would be appropriate for social media

What was the team composition?

The team at Global Pictures seamlessly integrated with our team in terms of content production, casting and we shared a vision for the campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the campaign was launched, we have had an increase in inquiries into our business and have had more patients requesting the new technologies that we employ.

How effective was the workflow between your team and theirs?

Excellent. Global Pictures were seamless in their integration with our team.

What did you find most impressive about this company?

Their creative abilities, professionalism and ability to take our vision and create the ideal content.

Are there any areas for improvement?

Not from my point of view, I was highly impressed with their work.

BACKGROUND

Please describe your company and your position there.

I run an independent video production company based in Princeton, New Jersey. I often shoot things myself but also hire crews around the world for various projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures?

I needed a two-camera crew to shoot very high-quality interviews for two days in Sydney.

What were your goals for this project?

I needed an extremely reliable crew that had a very high-end camera and audio equipment. The ultimate goal is to shoot 12 interviews which will be edited back in the US.

SOLUTION

How did you select this vendor?

After conducting a search for video production crews in Sydney, I contacted several companies via email to learn about their equipment, skills, and availability. Global Pictures, far and away, had superior cameras, abilities, and experience.

Describe the video(s) and the process in detail.

Global Pictures sent a two-person/two-camera crew to a conference in Sydney where they shot 12 one-on-one interviews. They then transferred the video files to an external hard drive that I had provided.

What was your vendors' project management or feedback process?

We were in contact various times, both prior to and during the shoot. Global Pictures was extremely good at keeping me informed and asking relevant questions about which format and frame rate I preferred.

During the actual shoot, Ben (Owner, Global Pictures) sent shots of his viewfinder via WhatsApp, thus enabling me to immediately suggest minor framing changes. It was all very impressive and I learned a few things about video production that I had not previously known.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Global Pictures recorded extremely high-quality video and audio. They also sent me production notes that helped me organize and edit the project back in New Jersey.

How effective was the workflow between your team and theirs?

This was only a two-day shoot and we didn't require too many conversations, but Ben and Global Pictures kept me informed at every step along the way.

What did you find most impressive about this company?

Global Pictures' knowledge and high-end camera equipment were outstanding. They were also very trustworthy and charged what I consider a fair amount for the shoot.

Are there any areas for improvement?

There’s nothing I can think of for them to improve.

BACKGROUND

Please describe your company and your position there.

I’m the learning and development advisor at Colin Biggers & Paisley, a mid-tier national law firm. I work within the HR team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Global Pictures?

We hired Global Pictures to provide end-to-end production of an internal corporate video for our staff.

What were your goals for this project?

We wanted to communicate a message to our staff regarding our performance review process. This included carefully planned interviews, footage, and music.

SOLUTION

How did you select this vendor?

The vendor approached us. However, we were also in the process of researching other vendors. We saw previous work Global Pictures had done for their clients and were very impressed. When we discussed our project plans with them, they were very easy to deal with.

Describe the project and the services they provided in detail.

Once presented with the message we needed to convey, they were able to reverse engineer the brief, understand the target audience, and develop a corporate video solution that enabled us to effectively communicate our message to our workforce. Ben Kumanovski (Producer and Owner, Global Pictures) suggested the right style of video to work for our goals: a corporate film consisting of carefully planned interviews, overlaid with relevant and stylized footage and music. He showed us examples of work he had produced for other clients to give us a clear idea of what we could expect.

Ben worked directly with us to script interview questions that would communicate our message in the right tone of voice. He then assembled a production crew, scheduled the shoot date, and oversaw the filming of the video while managing the interviews. Having Ben handle filming made that day rather easy for us. After filming, Ben and his team edited the video rather quickly and presented it to us for our feedback.

What was the team composition?

The team consisted of a producer, director/camera operator, make-up artist, and an editor. They were professional and worked well together. Each of them knew their roles and equipment and worked efficiently on the shoot day. Ben was our key point of contact throughout the process.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

There was really positive internal feedback regarding how professional and engaging the video was, and significantly more staff members are using the review process now. We’ll definitely use Global Pictures again and recommend them to others.

How was project management arranged and how effective was it?

Their project management was a professional, well organized, and smooth process. Ben and the team communicated effectively and often. We highly recommend them for anyone who's looking for professional and effective service with quick turnaround.

What did you find most impressive about this company?

They have outstanding customer service skills. We were always kept in the loop and well looked after. Ben was enjoyable to deal with at all times.

Are there any areas for improvement?

No, not that I saw.

BACKGROUND

Introduce your business and what you do there.

I’m the head of finance for a retail advertising company, offering corporate services in Sydney, Melbourne, Brisbane, and other states of Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Global Pictures?

We engaged Global Pictures to produce TV commercials for our clients. They took over for our prior vendor who we had worked with for over 20 years.

SOLUTION

What was the scope of their involvement?

We produce about ten commercials a year. For each client project, a third party writes the script for Global Pictures to follow. Their team then brings that script to the screen. They’re responsible for every aspect of video production from booking talent and location to making final edits. An outside director ensures that Global Pictures is following the provided script.

What is the team composition?

Ben (Owner, Global Pictures) is our primary point of contact. He brings together a team and serves as producer for each project.

How did you come to work with Global Pictures?

A client of the vendor who prepares our scripts recommended Global Pictures to us.

What is the status of this engagement?

We started working together in March 2016, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Global Pictures regularly meets all of our requirements. They’ve filled the role of our prior vendor and adapted to our style and our existing team seamlessly. We’re highly satisfied with their work.

How did Global Pictures perform from a project management standpoint?

Every production has run smoothly and delivered an excellent ad. The Global Pictures team keeps in constant contact and ensures that everyone knows their responsibilities for each project. They almost never go over budget and always make their spending clear to us, which we appreciate.

What did you find most impressive about them?

The team always delivers on our requests and often goes above and beyond our expectations. Ben pays attention to all the details of a shoot. If something goes awry—maybe the weather doesn’t cooperate or the set has a problem—he accepts responsibility and works around it.

Are there any areas they could improve?

There’s always room for improvement, but I can’t think of anything specific. Ben naturally strives to do better and accept compliments with humility.

Any advice for potential customers?

Ben is excellent at entering a project with no expectations beforehand. Once the client has described their vision and goals, he will offer suggestions to better the outcome, but he won’t make judgments beforehand. The client’s needs come first.