# Global Brand Works Global Brand Works Reviews (25), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 0 connections joined Global Brand Works's Network [Visit Website](http://www.globalbrandworks.com/?utm_source=clutch.co&utm_medium=referral) [Get a Custom Proposal](https://clutch.co/profile/global-brand-works) **A boutique brand strategy agency** Global Brand Works is a small but mighty branding agency. Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there. From start-ups to established global brands, an aligned organization delivers a consistent and compelling brand experience and a shared sense of purpose, which produces better business results. Our specialties are: Brand Platform Brand Architecture Employer Brand Internal Brand Activation Design (logo and visual identity system) Messaging and Brand Story ## Company Information - Minimum project size: $25,000+ - Hourly rate: $200 - $300 - Number of employees: 2 - 9 - 1 Locations: - San Francisco, CA (Headquarters) - Founded in 2014 - 4 languages: English, Spanish, Portuguese, French - 1 timezones: Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 60% Branding - 20% Logo - 10% Graphic Design - 10% HR Consulting ### Focus Areas - Branding Focus: - 60% Brand strategy - 10% Brand messaging - 10% Corporate identity - 10% Naming - 10% Product branding - Design Focus: - 40% Annual Reports & Newsletter Design - 20% Business Card Design - 20% Merchandise Design - 10% Banner & Signage Design - 10% Brochure & Pamphlet Design - HR Consulting Focus: - 15% HR Policies & Procedures - 15% Workforce Planning Consulting - 10% Benefits Consulting - 10% Company Culture Consulting - 10% Compensation Strategy & Design - 10% Employee Engagement - 10% Employee Onboarding & Termination - 10% Employer Branding - 10% Performance Management ### Industries - 20% Advertising & marketing - 10% Business services - 10% Consumer products & services - 10% eCommerce - 40% Financial services - 10% Non-profit ### Clients - 25% Small Business (<$10M) - 30% Midmarket ($10M - $1B) - 45% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Global Brand Works offers competitive pricing, typically ranging from $10,000 to $500,000 depending on project scope and client size. Clients praise their value for cost, indicating satisfaction with the quality and outcomes delivered within budget. **Most Common Project Size**: $10,000 to $49,000 based on 22 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Branding: $10,000 to $49,000 based on 20 reviews - Advertising: $50,000 to $199,999 based on 3 reviews - Logo: $10,000 to $49,000 based on 2 reviews - Other Digital Marketing: $10,000 to $49,000 based on 2 reviews - Graphic Design: Confidential based on 2 reviews - UX/UI Design: $200,000 to $999,999 based on 1 review - Business Consulting: $50,000 to $199,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Global Brand Works Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.9 - Willing to Refer: 5.0 ### Top Mentions - Collaborative (6 mentions) - Flexible (6 mentions) - Creative (5 mentions) - Experienced (5 mentions) - Great project management (5 mentions) - High-quality work (5 mentions) - Professional (5 mentions) - Communicative (4 mentions) - Efficient (4 mentions) - Personable (4 mentions) - Timely (4 mentions) - Great team (3 mentions) - Open to feedback (3 mentions) - Easy to work with (2 mentions) - Proactive (2 mentions) - Team players (2 mentions) - Unique expertise (2 mentions) - Well-organized projects (2 mentions) - Honest (1 mentions) - Openness (1 mentions) ### Review Highlights **Responsive and Attentive Team** The team at Global Brand Works is noted for their responsiveness and attention to detail. Clients appreciate their ability to listen, incorporate feedback, and provide thoughtful solutions. **Strong Branding Expertise** Global Brand Works is consistently praised for their deep understanding and effective execution of branding strategies. They excel in creating cohesive visual identities, brand platforms, and messaging toolkits, proving their expertise across various industries. **Proven Flexibility and Adaptability** Global Brand Works demonstrates strong flexibility, adapting to client needs and adjusting strategies as necessary to ensure project success, even in challenging or changing circumstances. **Positive Feedback on Workshops and Training** Workshops and training sessions conducted by Global Brand Works receive high praise for their effectiveness, engagement, and ability to enhance brand understanding among participants. **Collaborative Approach** The company takes a collaborative approach, involving clients in the process and ensuring their input is valued and incorporated into the final deliverables. **Successful Branding Outcomes** Clients report successful outcomes from their branding projects, including improved internal engagement, increased brand awareness, and positive feedback from stakeholders. **Exceeds Expectations** Many clients note that Global Brand Works not only meets but often exceeds expectations in terms of deliverables, creativity, and impact on the client's brand. **Effective Project Management** Clients commend Global Brand Works for their efficient project management. They maintain clear communication, meet deadlines, and adapt flexibly to client needs, ensuring a smooth process from start to finish. ### Global Brand Works Reviews #### Brand Management for PayPal (Featured Review) **The Project** - Services: Branding - Project size: $200,000 to $999,999 - Project length: Mar. 2015 - Mar. 2019 **Project Summary**: Global Brand Works serves as the brand management partner to a major financial transactions firm. They help the firm centralize its marketing and build its brand's global notability. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former VP Global Marketing, PayPal - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Dec 21, 2020 **Feedback Summary**: With their seminars rated highly for usefulness, effectiveness, enjoyment, content, and purpose, Global Brand Works thoroughly impressed the client. They have remained empathetic to their partner's dynamic timelines during the engagement and consistently offer creative solutions. ""They were personable, willing to listen, and committed to our success." " **BACKGROUND** Introduce your business and what you do there. I'm the former senior director of branding at PayPal. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Global Brand Works? Wanting to increase the bandwidth of our global brand team, we hired them for brand training, brand governance documentation processes, and other brand management disciplines. **SOLUTION** What was the scope of their involvement? They started out by speaking with stakeholders at PayPal to better understand the onboarding process. That allowed them to design an internal onboarding module for the brand that organizes how we get new hires acclimated and educated to our company. They wrote the module in three different formats. They delivered a webinar, a training presentation deck, and a PDF, all of which worked together. Following that effort, they focused on brand governance, looking after the consistency and usage of our brand. Based on their findings, they trained people on how to execute brand governance across the business. In that effort, they helped all of our business units around the globe. At the time, we had a centralized brand organization and wanted to better centralize marketing for discipline and consistency around managing the use of our brand. The bigger objective was our own brand goal which was to be a top-100 global brand. Eventually, we were aiming to be a top-50 global brand. Managing audience understanding of the brand and fostering internal pride for the brand were both achieved through their onboarding module and brand governance work.  What is the team composition? I worked with Caroline (Co-Founder) and Shannon (Co-Founder). How did you come to work with Global Brand Works? They were referred to me by a colleague in consulting. He used their services to get high-quality brand work done quickly. The real selling point of Global Brand Works is both Shannon and Caroline had backgrounds in working for a large matrix organization in both marketing and non-marketing capacities. They seemed to have empathy for clients, strong marketing decision-making skills, and the ability to execute thoroughly on a budget. They really share the mindset with organizations like PayPal, understanding how effective marketing can turn habits into customs and the difference marketing makes for a brand. That mentality helps the brand, employees, our evaluation, and customers. How much have you invested in them? We spent between $200,000–$500,000. What is the status of this engagement? We started the collaboration in March 2015, and they're still engaging with PayPal. They helped with different projects throughout the years as well. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We used to give surveys at the end of every training session and seminar on brand engagement. After their work, we received predominantly top-box scores. The brand session was usually the top-scoring session at the onboarding training, and we also received positive feedback on the webinars. Our team did brand engagement sessions cross-functionally, but they always scored highly for usefulness, effectiveness, enjoyment, content, and purpose. Those were the five areas that we measured. How did Global Brand Works perform from a project management standpoint? They're very flexible and understand that timelines can change our end. Because of that knowledge, they expressed empathy for our decision-making process. They're also skilled at devising creative solutions to problems. Depending on our timeline and budget for specific work, they're able to offer a range of solutions that give the business flexibility. What did you find most impressive about them? They are like part of the team, working in our office, and striving to understand our overall business processes. In that effort, they were close with the HR team to ensure the onboarding module aligned with their vision. Throughout, they took a great sense of ownership in their work and the success of stakeholders. They were personable, willing to listen, and committed to our success. From the start of the engagement, they were standout team players. Are there any areas they could improve? There were times when they could have been more proactive about the next step of a project rather than waiting on a brief from us. To be fair, they were trying to be considerate of our budgets and timelines in waiting for our signal. Do you have any advice for potential customers? They were brilliant at giving us instant bandwidth, behaving like part of the team. Their ability to largely onboard themselves to the project and company took the worry off our shoulders. Because they're a small agency, there isn’t an enormous amount of wasted overhead. Both Caroline and Shannon can add a sense of seniority to the project and also know every brand hack in the book for companies wanting to stretch their dollars. Their resourcefulness is great for clients on a budget. --- ## Portfolio & Awards ### Equinix: Development of the Employer Brand Development of the Employer Brand entailed extensive global quantative and qualitiative insights, competitive report, internal surveys, interviews, and workshops.  We delivered talent acquisition values, benefit pillars, personas and messaging, which is now live on their new carreers page. Here is a summary case study of the project: https://globalbrandworks.com/work/defining-the-employer-brand-for-equinix/ ### PayPal - Internal Brand Activation PayPal is one of Global Brand Works' biggest and most consistent retainer clients. Initiatives include: Brand Governance, Value Proposition Messaging, Brand Story, Internal Communications, Internal Brand Training, Onboarding Content Development, Change Management, and Naming.  Here are some examples of our work: https://globalbrandworks.com/work/a-scrolleytale-about-the-future-of-work/ https://globalbrandworks.com/work/redesigning-a-global-onboarding-exercise-for-paypal/ https://globalbrandworks.com/work/naming-messaging-and-promotion-of-a-new-internal-product-development-tool-for-paypal-teams-panorama/ ### SFMOMA Brand and Culture Activation Brand Strategy, Internal Brand Engagement, Research (Internal and External) Strategic Consulting, Internal Brand Values Training, Advertising Creative.  To quote our client, we created the museum's "top performing digital campaign," which helped the museum reopen after the pandemic.  More detail at the following links:  https://globalbrandworks.com/work/our-top-performing-creative-helps-sfmoma-reopen/ https://globalbrandworks.com/work/all-voices-matter-an-example-from-our-work-with-sfmoma/ ### Creating a new brand - Xpanse For this disruptor brand we developed everything from scratch: research, brand architecture, name, logo, logo animatin, and visual identity. Copy and paste the below link for the full story: https://globalbrandworks.com/work/introducing-xpanse-a-brand-built-from-scratch-which-is-disrupting-an-established-category/ ### Developing a brand from scratch: Aliro by Lendkey We created this brand from scratch: Research, Brand Architecture, Naming, Logo Design, Animaiton, Visual Identity, and Guidelines.   Find the full story here.  ### Malwarebytes - Visual Identity Refresh When the team at MalwareBytes approached us, they were scaling fast and they knew that growing the brand was just as important as growing the company. The brand stood for good things like trust and quality in people’s minds but it had not been showing up consistently. The brand initiative was not an effort to redefine who they were, rather, to put a sharper focus on how they looked, what they said, and how they said it. ### Kettle Uprooted - Naming and Visual Identity Kettle brand chips needed brand support leading up to the launch of their line of vegetable chips. Global Brand Works provided not only the lighthearted and memorable name, but also the brand's architecture, logo design, and packaging design. Find a bit more on our blog: https://globalbrandworks.com/work/kettle-uprooted/ ### Sutherland - Rebrand Sutherland came to Global Brand Works to help take their corpporate branding to the next level. Global Brand Works provided Brand Strategy, Customer Insights, Logo Redesign, Visual Identity and Guidelines, Brand Book, PowerPoint Template, and Business Card Design for the brand. Find the full story here.  ### Developing the brand for Livin' Quality For this "brand in a box" client, we developed the brand strategy, messaging, logo, visual identity, and guidelines.   Find the full story here.  ### Appnovation - Rebrand Research, Brand Strategy, Messaging, Brand Architecture, Logo Redesign, Visual Identity & Guidelines Find the full story here. ### Industry Recognitions - Industry Recognition - KM Wade - Industry Recognition - Adobe - Industry Recognition - The Close - Guest Speakers - Draper University - Industry Recognition - Classpass - Industry Recognition - ReminderMedia - Industry Recognition - Shutterstock - Industry Recognition - Journey Map Podcast - Award - Silicon Valley Innovator - Award - 20 most valuable partners in fin. servcs ## Key Clients - PayPal ## Packages ## Locations (1) ### San Francisco, CA (Headquarters) - 429 Buena Vista Avenue East - San Francisco, CA 94117 - United States - 10 - 15 employees - Phone: 4155673792 ## Contact Global Brand Works [Send a message](https://clutch.co/profile/global-brand-works) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/6397185/admin/5) - [Facebook](https://www.facebook.com/globalbrandworks/) - [X](https://twitter.com/globalbrandwork) - [Instagram](https://www.instagram.com/globalbrandworks/)