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A boutique brand strategy agency

Global Brand Works is a small but mighty branding agency. Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there.

  • $25,000+
  • $200 - $300 / hr
  • 2 - 9
  • Founded 2014
Average Review Rating
4.9
Total Reviews
23
Most Common Project Size
$10,000 to $49,000
Average Referral Rating
5.0 /5

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    Highly Rated Similar Providers

    Overall Review Rating

    4.9
    • Quality

      4.8 /5
    • Schedule

      4.9 /5
    • Cost

      4.9 /5
    • Willing to Refer

      5.0 /5
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    Branding for Workforce Management Solutions Provider

    • Branding
    • $10,000 to $49,999
    • Sep. - Dec. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    4.5

    "GBW acted as a true partner - imparting their expertise while consciously aligning / flexing to our goals and needs."

    Feb 7, 2023

    Global Brand Works was hired by a workforce management solutions company to design their platform and messaging. They were tasked with conducting research, conducting interviews, and more.

    Branding for Interior Design Firm

    • Branding
    • $10,000 to $49,999
    • Jan. 2019 - Sep. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    ''They were creative, enthusiastic about the project, and tailor-made everything for us.''

    Dec 20, 2022

    Global Brand Works provided branding strategies to an interior design firm. They dove deep into the client's business to understand their brand and develop their logos, colors, and collaterals.

    UX Design & Branding Services for Online Payments Platform

    • Branding Logo UX/UI Design
    • $200,000 to $999,999
    • Aug. 2020 - July 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “It was nice to generate ideas with them, and I appreciated their creative expertise.”

    Aug 12, 2022

    Global Brand Works provided branding and design services for an online payments company. They rolled out UX designs that were sent out enterprisewide. They also worked on color schemes and project titles. 

    Naming Convention Architecture for Fraud Detection Company

    • Branding Business Consulting
    • $50,000 to $199,999
    • June - Dec. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They worked hard to tailor their services to our exact needs.”

    Mar 15, 2022

    Global Brand Works created a naming convention architecture for an AI and fraud detection platform. The team also did extensive market research and came up with the first round of names for the platform. 

    Branding & Marketing for RV Solar Panel Company

    • Branding Other Digital Marketing
    • $50,000 to $199,999
    • Mar. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their strategy focus empowered them to nail down our brand and authentic story." 

    Feb 25, 2022

    Global Brand Works developed a brand from scratch for a solar products company. They delivered a logo, color scheme, messaging, and competitor research. All these materials informed the client's positioning. 

    Logo Redesign for Wall Covering Subtractor

    • Branding Logo
    • $10,000 to $49,999
    • Jan. - July 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I could tell they were really invested in our project and became very involved in getting to know our company."

    Nov 2, 2021

    Global Brand Works created a new logo for a wall covering subtractor. The client wanted the logo to look stable, established, adaptable, and renewed.

    Brand Personas & Employer Survey for Talent Acquisition Firm

    • Advertising
    • $50,000 to $199,999
    • Aug. 2020 - Feb. 2021
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

     

    “Global Brand Works delivers a true sense of partnership.”

    Jun 30, 2021

    Global Brand Works provided branding services for a global talent acquisition firm. The team created brand personas, managed a best practices audit, and conducted an external candidate quantitative survey.

    Branding Revamp for Fintech Company

    • Branding
    • $10,000 to $49,999
    • Sep. 2020 - Jan. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The Global Brand Works team operates with flexibility, focus, and heart."

    Apr 26, 2021

    Global Brand Works collaborated with a fintech company to modernize its branding identity. The project included a new product launch that catered to a new target audience. 

    Brand Management for PayPal

    • Branding
    • $200,000 to $999,999
    • Mar. 2015 - Mar. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were personable, willing to listen, and committed to our success."

    Dec 21, 2020

    Global Brand Works serves as the brand management partner to a major financial transactions firm. They help the firm centralize its marketing and build its brand's global notability.

    Employee Brand Activation for Financial Wellness Company

    • Branding
    • $10,000 to $49,999
    • July 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Global Brand Works was a true partner for our brand activation project."

    Nov 24, 2020

    Global Brand Works created a series of educational presentations on the internal brand and brand strategy for the business' employees. They put all of the materials together in a training module. 

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