This review was updated by the client on February 19, 2020. The original star ratings were: Overall – 4.5, Quality – 4.5, Schedule – 4.5, NPS – 5. New content is below:
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Global Brand Works?
Global Brand Works originally developed the logo for our organization. We’ve recently contracted them again to continue evolving our brand with our organizational development.
What was the scope of their involvement?
They primarily focus on building out our brand architecture. Since the first engagement, we’ve developed a new product called Rights Tracker, which is a separate website. But the site only has our logo with “Rights Tracker” next to it, so we wanted to develop the brand properly.
Global Brand Works suggested multiple options to pursue, including rebranding our organization entirely as “Rights Tracker” to positioning it as a separate but connected brand. Other approaches would be to make the logo a wordmark.
We’re now at the stage where we’re narrowing down our options to the top two. Then, we’ll work with our designers to create mock-ups for the Rights Tracker website before making a final decision.
At the same time, we’re also revamping the Human Rights Measurement Initiative website, so Global Brand Works is liaising with our developers and designers there, too.
What is the team composition?
We're still working with Shannon (Co-Founder, Global Brand Works) and Caroline (Co-Founder, Global Brand Works), and now there’s Lori (Creative Agency Account Manager, Global Brand Works). They also have a number of consultants who give input on different parts of the project, but we don’t meet directly with them.
How much have you invested with them?
We’ve probably spent close to $30,000 this year. The consultancy work has cost about $2,000 per month. As for the brand architecture work, it’s been about $10,000.
What is the status of this engagement?
We brought them on the project in December 2019 for the Rights Tracker rebrand, and things will be ongoing for the foreseeable future.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
It’s too early to talk about results, but it’s been really great. The team is lovely to work with and consistently hits the mark.
How did Global Brand Works perform from a project management standpoint?
The communication has been the same as before. I primarily engage with Shannon over Zoom, which allows us to share our screens and run through the different options.